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2022 State of Marketing
Survey Results

Note: This is a lot of data, for best experience, view on a larger screen.

Responses from marketing professionals around the world. Totals are in percentage (%) based on 193 responses.

Use the filter on the right to filter by All Data, B2B, B2C, and Both (serves B2B and B2C).

Click here to provide comments and/or suggestions for the next "State of Marketing" survey

About Your Organization

  • What is your organization's primary audience?

  • How many employees does your organization have?

  • Where is your organization based out of?

  • What industry does your organization primarily work in?

Marketing & Organization Priorities

  • What is the primary goal of your marketing campaigns?

  • What is your organization's primary approach to marketing?

  • What is your organization's secondary approach to marketing?

  • What are your organization's priorities for the next 12 months?

  • What is the primary marketing channel your organization will focus on in the next 12 months?

  • Are you increasing marketing budgets?

Content Marketing

  • Is your organization planning on prioritizing content marketing in the next 12 months?

  • What is your organization's primary measure for successful content?

  • What is the primary media type your organization focusing on in the next 12 months?

  • What is the primary challenge your organization had in the last 12 months with content marketing?

Social Media Marketing

  • Is your organization planning on prioritizing social media marketing in the next 12 months?

  • What social media platform is your organization putting the most focus on in the next 12 months?

  • What primary challenge did your organization have in the last 12 months with social media marketing?

  • This year, did your organization invest in social media ads?

  • What platform did you see the highest return on your ad spend?

  • What platform did you see the highest return from organic posting?

  • What type of content performed the best for your organization organically?

  • How do you measure the impact social media has for your organization?

Search Engine Optimization

  • Is your organization planning on prioritizing SEO in the next 12 months?

  • What is the primary tactic your organization uses for SEO?

  • How do you measure the impact SEO has for your organization?

  • What challenges did your organization have with SEO in the last 12 months?

Email Marketing

  • Is your organization planning on prioritizing email marketing in the next 12 months?

  • Over the last 12 months, has your organization seen an increase in email engagement?

  • In the last 12 months, how happy is your organization with email engagement rates?

  • What is your organization's primary measure for email success?

  • Per week, how many marketing emails does your organization send on average?

  • On average, what is your email open rate? (percent)

  • On average, what is your email click rate? (percent)

  • How often do you prune your subscriber list?

Account Based Marketing

  • Is your organization planning on prioritizing account based marketing (ABM) in the next 12 months?

  • What is your organization's primary measure ABM metrics?

  • What is the primary tactic your organization uses with ABM?

Website

  • What was the top challenge your organization had with the website in the last 12 months?

  • Is your organization investing in a major website change in the next 12 months?