2022 State of Marketing
Survey Results
Note: This is a lot of data, for best experience, view on a larger screen.
Responses from marketing professionals around the world. Totals are in percentage (%) based on 193 responses.
Use the filter on the right to filter by All Data, B2B, B2C, and Both (serves B2B and B2C).
Click here to provide comments and/or suggestions for the next "State of Marketing" survey
About Your Organization
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What is your organization's primary audience?
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How many employees does your organization have?
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Where is your organization based out of?
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What industry does your organization primarily work in?
Marketing & Organization Priorities
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What is the primary goal of your marketing campaigns?
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What is your organization's primary approach to marketing?
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What is your organization's secondary approach to marketing?
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What are your organization's priorities for the next 12 months?
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What is the primary marketing channel your organization will focus on in the next 12 months?
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Are you increasing marketing budgets?
Content Marketing
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Is your organization planning on prioritizing content marketing in the next 12 months?
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What is your organization's primary measure for successful content?
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What is the primary media type your organization focusing on in the next 12 months?
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What is the primary challenge your organization had in the last 12 months with content marketing?
Social Media Marketing
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Is your organization planning on prioritizing social media marketing in the next 12 months?
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What social media platform is your organization putting the most focus on in the next 12 months?
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What primary challenge did your organization have in the last 12 months with social media marketing?
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This year, did your organization invest in social media ads?
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What platform did you see the highest return on your ad spend?
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What platform did you see the highest return from organic posting?
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What type of content performed the best for your organization organically?
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How do you measure the impact social media has for your organization?
Search Engine Optimization
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Is your organization planning on prioritizing SEO in the next 12 months?
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What is the primary tactic your organization uses for SEO?
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How do you measure the impact SEO has for your organization?
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What challenges did your organization have with SEO in the last 12 months?
Email Marketing
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Is your organization planning on prioritizing email marketing in the next 12 months?
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Over the last 12 months, has your organization seen an increase in email engagement?
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In the last 12 months, how happy is your organization with email engagement rates?
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What is your organization's primary measure for email success?
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Per week, how many marketing emails does your organization send on average?
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On average, what is your email open rate? (percent)
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On average, what is your email click rate? (percent)
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How often do you prune your subscriber list?
Account Based Marketing
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Is your organization planning on prioritizing account based marketing (ABM) in the next 12 months?
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What is your organization's primary measure ABM metrics?
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What is the primary tactic your organization uses with ABM?
Website
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What was the top challenge your organization had with the website in the last 12 months?
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Is your organization investing in a major website change in the next 12 months?