"Hegarty on Advertising" is a book written by Sir John Hegarty, a renowned advertising executive and co-founder of Bartle Bogle Hegarty (BBH), one of the world's most successful and influential advertising agencies. In "Hegarty on Advertising," Sir John shares his insights and experiences in the advertising industry, drawing on his more than 50 years of experience in the field. He covers a range of topics, including how to create great advertising, how to build successful brands, and how to stay relevant in a constantly changing industry. Throughout the book, Sir John uses real-world examples and case studies to illustrate his points and provides practical advice on how to create effective advertising campaigns. He also offers insights into the role of creativity in advertising and the importance of taking risks in order to stand out. Overall, "Hegarty on Advertising" is a valuable resource for anyone interested in advertising and looking to learn from one of the industry's most successful and influential figures.
Book
Hegarty on Advertising
Author: John Hegarty
ISBN-13: 978-0500293638
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