Share your insights 2024 State of Marketing Survey

Course | Beginner

Make the Most of Video

Make the Most of Video

Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.

Course agenda:

  1. The rise of online video
  2. How video fits into your online strategy
  3. Creating video content within your budget
  4. Sharing and promoting your videos
  5. Advertising on video sharing sites
  6. Measuring video performance
  7. Take the Quiz

Updated / report an issue

Other Courses

View All
Expand a Business to Other Countries

Course | Beginner

Expand a Business to Other Countries

Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.

How to advertise on LinkedIn

Course | Beginner

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Discover the Next Generation of Google Analytics (GA4)

Course | Beginner

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Use Google Analytics to Meet Your Business Objectives (GA4)

Course | Beginner

Use Google Analytics to Meet Your Business Objectives (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

Using LinkedIn's Ad Targeting

Course | Beginner

Using LinkedIn's Ad Targeting

In this course, you'll learn how LinkedIn Targeting works — and how to get the most of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.

Understand Customers Needs and Online Behaviors

Course | Beginner

Understand Customers Needs and Online Behaviors

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.

Looking for More? Join the discussion on Discord.