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Gartner Marketing Symposium

Gartner Marketing Symposium

At Gartner Marketing Symposium/Xpo conference, CMOs and marketing executives explored the theme, Lead Marketing Through Disruption’s Next Wave, to gain the insights needed to create and lead a successful marketing strategy. 

At the conference, the top 5 priorities that marketing leaders met on included:

  1. Delivering a defensible marketing strategy 
  2. Generating demand via integrated buying experiences
  3. Embracing customer centricity to build loyalty
  4. Creating resilience through dynamic multichannel marketing 
  5. Evolving brand management to react to rapid change
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