At Gartner Marketing Symposium/Xpo conference, CMOs and marketing executives explored the theme, Lead Marketing Through Disruption’s Next Wave, to gain the insights needed to create and lead a successful marketing strategy.
At the conference, the top 5 priorities that marketing leaders met on included:
- Delivering a defensible marketing strategy
- Generating demand via integrated buying experiences
- Embracing customer centricity to build loyalty
- Creating resilience through dynamic multichannel marketing
- Evolving brand management to react to rapid change
