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Gartner Marketing Symposium

Gartner Marketing Symposium

At the Gartner Marketing Symposium/Xpo conference, attendees explored new research and actionable insights on topics such as AI, marketing strategy, multichannel marketing, and brand strategy.
 

The top 5 priorities that CMOs and marketing leaders met on included:

  1. Proving  the value of the marketing function.
  2. Navigating shifts to optimize for brand value.
  3. Building talent for the future.
  4. Navigating emerging digital best practices.
  5. Unlocking the value of data.
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