At the Gartner Marketing Symposium/Xpo conference, attendees explored new research and actionable insights on topics such as AI, marketing strategy, multichannel marketing, and brand strategy.
The top 5 priorities that CMOs and marketing leaders met on included:
- Proving the value of the marketing function.
- Navigating shifts to optimize for brand value.
- Building talent for the future.
- Navigating emerging digital best practices.
- Unlocking the value of data.