LinkedIn Users Can Now List the Services They Offer on Their Profile via @MattGSouthern
LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients. The post LinkedIn Users Can Now List the Services They Offer on Their Profile via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it
Posted on 23 July 2019
Snap Q2 Surprises As Users Embrace AR
Turns out people really like those Snapchat baby face and gender swap filters. The app’s daily active users hit 203 million in Q2, up 8% year over year, and revenue was far better than expected at $388 million, a 48% increase from this time last year, according to the company’s Q2 earnings disclosu... feedproxy.google.com
Posted on 23 July 2019
Twitter says it’s removing the ‘Quality Filter’ setting from search
Twitter announced today that it is removing its “Quality Filter” from search settings. This setting initially allowed users to filter out low-quality content like spam, but now Twitter says it was only further confusing users. more… The post Twitter says it’s removing the ‘Quality Filter’ setting... 9to5mac.com
Posted on 23 July 2019
Webinar: ‘Tis the season: Mobile messaging strategies for your best holiday ever
During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions. The post Web... www.glossy.co
Posted on 23 July 2019
Vape Brand Juul Hires Red Bull, Beats Marketer as First Head of Creative to Refine Its Messaging
Juul Labs, the red-hot vaporizer company in which tobacco giant Altria acquired a 35% stake for $12.8 billion last year, has hired its first head of creative marketing, a spokesperson confirmed Tuesday. Perry Fair recently joined the San Francisco-based business as vp, global creative and design. He... www.adweek.com
Posted on 23 July 2019
Google Makes YouTube Masthead Ads Available to All Advertisers via @MattGSouthern
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. The post Google Makes YouTube Masthead Ads Available to All Advertisers via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it
Posted on 23 July 2019
Old Spice Created Action-Packed Ads About Rescuing Guys From Being Lame
Half of men aged 18 to 34 are likely to skip a night out with the guys in favor of either working late or just enjoying some "me time." That's according to a recent survey by Old Spice, which thinks those excuses are completely lame. Describing such men as "fallen brothers who lie crumpled and... www.adweek.com
Posted on 23 July 2019
Benverde: Benverde
Benverde is a farm that produces organic fruits and vegetables. The company is dedicated to the dream of feeding the world in a better and healthier way. This campaign discusses the theme of healthy eating as an esse... www.adsoftheworld.com
Posted on 23 July 2019
The FTC’s Settlement With Facebook Will Reportedly Cover Additional Privacy Allegations
More troubling allegations against Facebook will be included when the settlement details are revealed from the Federal Trade Commission's probe of Facebook's privacy practices. Tony Romm of The Washington Post reported that multiple sources expect the FTC's announcement to come Wednesday. The Wall S... www.adweek.com
Posted on 23 July 2019
Acura: Summer's Not Stopping – MDX, RDX
Video of Summer's Not Stopping – MDX, RDX www.adsoftheworld.com
Posted on 23 July 2019
Parents Empowered: Parents Empowered Day
Banking on the success of last year’s event, advertising agency R&R Partners created and implemented a bigger, better marketing campaign... www.adsoftheworld.com
Posted on 23 July 2019
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants. The post Study: 48% of consumers use voice assistants for general web search appeared first on MarTech Today. martechtoday.com
Posted on 23 July 2019
Multiple Agencies Team Up on ‘100 Every Day’ Gun Violence Awareness Campaign for Nonprofit Good Measure
Good Measure collaborated with Ueno and Van Holtz Co, with further support from several other agencies. www.adweek.com
Posted on 23 July 2019
US Justice Department to launch expansive new investigation into big tech firms
Recent moves from the FTC and DOJ signal a more aggressive investigatory posture toward the tech giants. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on 23 July 2019
12 Best Marketing Podcasts to Make You a Better Marketer
How did we decide which of the many marketing podcasts should make the cut? We asked members of our SEO Facebook group—Ahrefs Insider—for recommendations. We then vetted them and removed those that aren’t worth your time. So, in no particular… Read more › The post 12 Best Marketing Podcasts to Mak... ahrefs.com
Posted on 23 July 2019
Can You Really Buy YouTube Views in 2019?
YouTube content has become the backbone of countless brands who want to reach potential customers. Just like how you’d want your SEO efforts to result in first-page rankings, you’d also want to show up in...read more The post Can You Really Buy YouTube Views in 2019? appeared first on Social Media... socialmediaexplorer.com
Posted on 23 July 2019
New GroupM Global CEO Christian Juhl Has Big Ambitions, But Faces Challenges
GroupM has a new global boss. Christian Juhl, the former global CEO of Essence, was named global CEO of media buying giant GroupM on Tuesday. Juhl takes over for Kelly Clark, who joined as global CEO in 2016 with a three-year commitment to the role. Essence has not yet named a successor for Juhl, b... feedproxy.google.com
Posted on 23 July 2019
Why CMOs should care about digital policies
We need to develop and socialize digital policies to guide the C-suite and keep our brand's reputation safe from careless distractions. The post Why CMOs should care about digital policies appeared first on MarTech Today. martechtoday.com
Posted on 23 July 2019
FCB/Six Promotes Executive Creative Director Behind ‘Destination Pride’ and ‘Go Back to Africa’ to CCO
Mackenzie joined FCB/Six from KBS Toronto in June of 2016 as executive creative director. www.adweek.com
Posted on 23 July 2019
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on 23 July 2019
The Ultimate Google Ads Retargeting Guide
A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy in your marketing mix. If people don’t convert on their first visit, retargeting enables your busin... adespresso.com
Posted on 23 July 2019
Foundations to build on: Intercom’s principles for building product
Principles are a way of encoding successes, helping to repeat behaviors that led to positive outcomes and avoid behaviors that led to mistakes. Here are the principles we use at Intercom to build product. The post Foundations to build on: Intercom’s principles for building product appeared first on... www.intercom.com
Posted on 23 July 2019
Continuing acquisition spree, Bustle buys Inverse
The science- and geek culture-focused publisher is the fourth site that Bustle Digital Group has acquired in 2019. The post Continuing acquisition spree, Bustle buys Inverse appeared first on Digiday. digiday.com
Posted on 23 July 2019
Tuesday Morning Stir
A roundup of industry news from around the web. www.adweek.com
Posted on 23 July 2019
How Social Media is Reshaping the Beauty Industry
The beauty industry has always been one of the most competitive commercial spaces. Pre-social media, beauty brands relied on major ad campaigns to target consumers, and make-up counters or shop shelves to sell to them. Fast forward to now, and it’s very different. Social media is reshaping the beau... blog.globalwebindex.com
Posted on 23 July 2019
Client-Side vs. Server-Side? It’s a Draw
While it may come as no surprise that Google AdExchange generates the most programmatic revenue for U.S. publishers, when it comes to the battle between how much revenue is generated from client-side vs. server-side, we can pretty much call it even-Steven, according to a new report from Roxot calle... www.admonsters.com
Posted on 23 July 2019
P&G bets on female-led startups with Vinetta Project deal
An initiative to source and scale new businesses will focus on categories such as sleep, menopause and skin. www.marketingdive.com
Posted on 23 July 2019
Starbucks to license out exclusive tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry. www.marketingdive.com
Posted on 23 July 2019
Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions via @MattGSouthern
Microsoft Advertising is updating its dynamic search ads with longer titles and an addition description field. The post Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it
Posted on 23 July 2019
“I’ve landed on my planet now”: Sebaldo on refining his bonkers animated characters
After a self-imposed ban on animating, the London-based illustrator has started bringing some motion back to his eccentric creations, which are now less weird and more inspired by mundane human life. Read more feedproxy.google.com
Posted on 23 July 2019
LinkedIn rolls out new feature to help SMBs promote their service offerings
SMB owners can now highlight the services they offer directly on their profile pages. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on 23 July 2019
McDonald’s scraps the global CMO role as Silvia Lagnado departs
McDonald's is one of a growing number of companies scrapping the global CMO role in favour of spreading marketing responsibilities more broadly across the business. The post McDonald’s scraps the global CMO role as Silvia Lagnado departs appeared first on Marketing Week. www.marketingweek.com
Posted on 23 July 2019
3 questions I wish I’d asked as a junior marketer: RBS’s Maeve McMahon
Maeve McMahon has worked across an array of international marketing roles and isn’t one to shy away from the unknown, but even the most fearless marketers need a little nudge at times. The post 3 questions I wish I’d asked as a junior marketer: RBS’s Maeve McMahon appeared first on Marketing Week. www.marketingweek.com
Posted on 23 July 2019
Staples launches magazine as part of 'Worklife' brand refresh
Messaging conveys that Staples is a solutions provider that helps companies and employees work better beyond just selling office supplies. www.marketingdive.com
Posted on 23 July 2019
Where Are Listeners Accessing Podcasts?
Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast. Not only are people listening to podcasts, but they are also listening frequently, with a new... www.marketingcharts.com
Posted on 23 July 2019
Cricket Star Jofra Archer Takes on #thebottlecapchallenge for Coca-Cola
Check out this ♻ version of the #bottlecapchallenge for Coca-ColaWhen you recycle your empty bottles, remember to keep the cap on!#challengeaccepted #recycle #cricket #ad pic.twitter.com/gxU5FRB2Cq — Jofra Archer (@JofraArcher) July 19, 2019 #thebottlecapchallenge is the latest social viral c... feedproxy.google.com
Posted on 23 July 2019
Consumers Expect Customer Service Agents to Know Their Engagement History
An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the time. That being said, a new survey [download page] by Radial and CFI Group, found that when customers d... www.marketingcharts.com
Posted on 23 July 2019
How To Ramp Up Results Even When Your Industry Lags With Ted Horan From RDO Equipment [AMP 145]
Different industries directly impact the marketing processes, tactics, and tools that prevent marketers from being productive, organized, and focused. Is your industry leading or lagging in marketing and technology consumption? […] The post How To Ramp Up Results Even When Your Industry Lags With T... coschedule.com
Posted on 23 July 2019
Diesel is Giving Away the Real Jumpsuits Worn in the New Season of La Casa De Papel
When every brand wants you online and liking, every social media publication DIESEL invites people to go off the grid and joins the Professor’s band.After been commissioned to redesign and produce the iconic red jumpsuits of ¨the band¨, the brand has debuted its own capsule collection, teaming with... feedproxy.google.com
Posted on 23 July 2019
Syncope by Virgile Flores explores the duality between graphic design and music
The Paris-based designer started the project while on his diploma but it’s now the name for his continued exploration into the relationship between the visual and audible. Read more feedproxy.google.com
Posted on 23 July 2019
Why CMOs should care about digital policies
We need to develop and socialize digital policies to guide the C-suite and keep our brand’s reputation safe from careless distractions. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on 23 July 2019
The buildings of the future are alive!
What if our homes were alive? I don’t mean smart homes with the disembodied voice of Alexa deciding the setting for your living room spotlights. I mean actually alive—growing, living, breathing, and even reproducing. The idea might seem far-fetched, but in the face of a climate crisis, we humans ne... www.fastcompany.com
Posted on 23 July 2019
thegroovyarchives: Fun & Funky 70′s FontsFrom the 1979...
thegroovyarchives: Fun & Funky 70′s FontsFrom the 1979 Letraset Catalog www.adteachings.com
Posted on 23 July 2019
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking te... martechtoday.com
Posted on 23 July 2019
ITV unveils idents by UK student and graduate creatives
The broadcaster has announced the five creative teams behind its “new talent” takeover month, featuring students from four universities and one industry graduate scheme. Read more feedproxy.google.com
Posted on 23 July 2019
Not So Fast: Linear TV Remains Vital to Advertising Success
This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first time – generating $209 billion worldwide compared to $178 billion for TV, according to MAGNA. But in the rush to capitalize on the perceived advantages of digital advertising, bran... feedproxy.google.com
Posted on 23 July 2019
$5B Facebook fine could be confirmed this week, but won’t be the end of it
A report today says that a rumored $5 billion Facebook fine could be confirmed this week, with the U.S. Department of Justice signing off on the proposal by the Federal Trade Commission (FTC). The FTC reportedly plans to fine Facebook $5 billion — the largest penalty ever imposed on a company — fo... 9to5mac.com
Posted on 23 July 2019
5 New Social Media Platforms Marketers Should Watch in 2019
When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? blog.hubspot.com
Posted on 23 July 2019
How to Deal With a Toxic Work Environment, According to Science [Infographic]
A toxic work environment can impact your physical health, mental health, and overall level of happiness at work. As a result, it can compromise the quality of work you produce -- which can negatively impact both your team, and your career. blog.hubspot.com
Posted on 23 July 2019
Great Work: Farfetch, The World Through Fashion
Farfetch created a wealth of Instagram content to promote its new initiative, Farfetch Communities, which allows shoppers to browse curated edits from a global community of creatives, including Adwoa Aboah and Riz Ahmed The post Great Work: Farfetch, The World Through Fashion appeared first on Crea... www.creativereview.co.uk
Posted on 23 July 2019
Libra scams are already proliferating on Facebook
Illustration by William Joel / The Verge An investigation by The Washington Post has uncovered a dozen accounts, pages, and groups across Facebook and Instagram which misleadingly claim to be official hubs for Libra, Facebook’s proposed digital currency. In some cases these pages, which were onl... www.theverge.com
Posted on 23 July 2019
From 2000.Agency: Campbell Ewald, Detroit
From 2000. Agency: Campbell Ewald, Detroit www.adteachings.com
Posted on 23 July 2019
5 tactics that encourage customer reviews
Make sure your business pages are claimed and ready for reviews – then be ready with a strategy to respond to them. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on 23 July 2019
Marketoonist on risk management
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on risk management appeared first on Marketing Week. www.marketingweek.com
Posted on 23 July 2019
New idents by Superunion aim to show ARTE TV as a “culture magnet”
European channel ARTE TV has launched a new series of charming idents created by Superunion, which are designed to give a nod to its position as a cultural hub The post New idents by Superunion aim to show ARTE TV as a “culture magnet” appeared first on Creative Review. www.creativereview.co.uk
Posted on 23 July 2019
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on 23 July 2019
6 Facebook Ad Copy Secrets to Improve Your Conversions
Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy? In this article, you’ll learn how to write Facebook ad copy that improves your conversions. #1: Use the “So That” Statement The most common Facebook ad copy mistake I see is writing about the features of a prod... www.socialmediaexaminer.com
Posted on 23 July 2019
You’re already being watched by facial recognition tech. This map shows where
Earlier this month, Oakland, California, became the third city in the United States to ban the use of facial recognition technology by any city agencies, including police, behind San Francisco and Somerville, Massachusetts. But these cities are in the minority. A new map produced by the digital rig... www.fastcompany.com
Posted on 23 July 2019
dn&co’s “straight-talking” identity for the Royal Docks
London’s Royal Docks is set to be transformed over the next 20 years, in what is billed as one of the UK’s biggest regeneration projects. We talk to design studio dn&co about creating a brand identity for the area The post dn&co’s “straight-talking” identity for the Royal Docks appeared fir... www.creativereview.co.uk
Posted on 23 July 2019
Peak startup culture is here—and it draws blood
I was 9 when I had my ears pierced, and even though it has been three decades, I remember it like it was yesterday. My mother took me to a department store after school and held my hand as I sat next to the glass jewelry display case. As the sales assistant put the piercing gun through my ear lobe... www.fastcompany.com
Posted on 23 July 2019
Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent ones addressed. The post Five biggest misconceptions about PageRank appeared first on Search Engine Watch. searchenginewatch.com
Posted on 23 July 2019
Yoast SEO 11.7: Are podcasts the new blogs?
The last couple of months a true change has been noticeable within the Yoast HQ. That’s why the marketing team is so excited for the newest release of Yoast SEO: 11.7! Every week we share our favorite podcasts with each other. Or we come in earlier and stay in longer to finish a podcast episode […]... yoast.com
Posted on 23 July 2019
Weekly Wisdom with Ross Tavendale: Project Management in SEO
In this Weekly Wisdom, we are going to look at two concepts of project management, as well as diving into my own SEO framework and how we use in client accounts. We will also discuss the framework for delivering it. www.semrush.com
Posted on 23 July 2019
Marketing survey: Balancing productivity and creativity
Brands, marketers, agencies and publishers rely heavily on creative assets. We’d like to know more about your company’s creative collaboration process. The post Marketing survey: Balancing productivity and creativity appeared first on Digiday. www.surveymonkey.com
Posted on 23 July 2019
Social Media Marketing Tips for Every Platform
Both new and prominent brands are utilizing the power of social media to increase their following, grow sales, and generate more leads. Using social media to boost your brand’s online reputation might seem like a...read more The post Social Media Marketing Tips for Every Platform appeared first on... socialmediaexplorer.com
Posted on 23 July 2019
Social Networking App Boosts Art Sales Using Social Media
By: Melchor Moore Professional painters and artists are constantly looking for new and inventive ways to attract viewers and buyers to our artwork. Myself and a team of artists (Anna Duvall, Steve Maker, Melchor Moore)...read more The post Social Networking App Boosts Art Sales Using Social Media a... socialmediaexplorer.com
Posted on 23 July 2019
Facebook’s Messenger Kids app fails at its only job due to security bug
A new report from The Verge details how Facebook’s Messenger Kids application has been failing at its single purpose. The report explains that by using group chats, children were able to enter conversations with unapproved strangers. more… The post Facebook’s Messenger Kids app fails at its only... 9to5mac.com
Posted on 23 July 2019
How to Boost Content Linkability Without Wasting Your Marketing Budget
Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency, which (so far) hasn't resulted in any substantial changes... tracking.feedpress.it
Posted on 23 July 2019
Facebook design flaw let thousands of kids join chats with unauthorized users
Illustration by Alex Castro / The Verge Facebook’s Messenger Kids app is built around a simple premise: children shouldn’t be able to talk to users who haven’t been approved by their parents. But a design flaw allowed users to sidestep that protection through the group chat system, allowing chil... www.theverge.com
Posted on 22 July 2019
Yes, Virginia: Blockchain Can Scale
I’m used to the eye rolls whenever I ask ad tech veterans their feelings on the potential of blockchain. I’ll be the first to admit the term is sullied following an audacious hype cycle (even for ad tech!) and some scam-tastic initial coin offerings (ICOs). But the technology does seem to boast the... www.admonsters.com
Posted on 22 July 2019
WhatsApp has arrived on KaiOS, the OS used by the Nokia 8110
Photo by Tom Warren / The Verge KaiOS, the phone operating system used on feature phones like last year’s Nokia 8110 remake, finally has an official version of WhatsApp. The app can be downloaded from the KaiStore for KaiOS devices with 256MB or 512MB of RAM, and it will come preinstalled on sel... www.theverge.com
Posted on 22 July 2019
Building help content into your product launch
Help content is the most scalable way to empower your customers and your support team. Here's how to leverage it for a successful product launch. The post Building help content into your product launch appeared first on Inside Intercom. www.intercom.com
Posted on 22 July 2019
How to Get the New Facebook Blueprint Certification
Facebook advertising is one of the most effective ways to connect with your audience. The right ads tell a story about your brand and help you make a memorable first impression, or they can give customers that last little nudge they need to make a purchase. But with the introduction of new ad types,... adespresso.com
Posted on 22 July 2019
Pushing the Malvertising Battle Upstream
Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure they’re part of the preferred supply chains. To become better strategic part... www.admonsters.com
Posted on 22 July 2019
Facebook Marketing Strategy: How to Plan the Best One in 8 Steps
Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips […] The post Facebook Marketing Strategy: How to Plan the Best One in 8 Steps appeared first on CoSchedule B... coschedule.com
Posted on 22 July 2019
50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking
We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking,... tracking.feedpress.it
Posted on 22 July 2019
Who Are “Cuspers” and How Are They Spending Their Money?
There has been a lot written about Millennials and Gen Zers, but what about those young adults who fall somewhere in between these two groups? Cuspers, as they have been dubbed, are those 19-25-year-olds who are just starting out in adulthood but have, perhaps, already mastered being consumers. In... www.marketingcharts.com
Posted on 22 July 2019
Why you should use synonyms and related keywords
SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding that perfect keyword to optimize your article for. So, why shouldn’t you use that exact keyword over and over again? Why should you use synonyms and related... yoast.com
Posted on 22 July 2019
Why it Pays to Listen: Introducing Crosstab Builder
At GlobalWebIndex, we evolve by listening, and the products we build stem from real consumer wants and needs. Our customers are – and always will be – the reason we create innovative solutions and keep moving forward. There’s a reason we maintain a two-way dialogue with the people using our produ... blog.globalwebindex.com
Posted on 22 July 2019
How You Can Use Customer Data to Create Better Content for Your Customers
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that... blog.marketo.com
Posted on 22 July 2019
Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales funnels. The post Converting custom: Using analytics to optimize sales funnels appeared first on Search Engine Watch. searchenginewatch.com
Posted on 22 July 2019
The Ultimate Guide to Instagram Hashtags for 2019
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? blog.hubspot.com
Posted on 22 July 2019
Instagram Stories Ads: How to Improve Your Results
Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads? In this article, you’ll learn how to optimize your Instagram Stories ads placements. How Instagram Stories Ads and Instagram Feed Ads Differ Unlike a static image or video that appears in the Insta... www.socialmediaexaminer.com
Posted on 22 July 2019
Introducing a more compassionate search experience for people in distress
We’re rolling out a collection of emotional well-being activities people can do right from our app if they’re feeling stressed, anxious or sad. newsroom.pinterest.com
Posted on 22 July 2019
WHAT COLOUR IS A BRAIN?
For me, this story has a great ending. In 1959, when he was nine years old, Ronald McNair wanted to be an astronaut. He was too young to know it wasn’t possible for a little black boy to … Continue reading → davetrott.co.uk
Posted on 22 July 2019
Best Tweets from #SEMrushchat: Live Site Audit
This week‘s #SEMrushchat was a live site audit. Our guest, Andy Drinkwater, and our community answered questions about SignalBoosters.com. I have broken down the expert insights, recommendations, and conversations had during the chat. www.semrush.com
Posted on 22 July 2019
Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights
Posted by faisal-anderson Log File Analysis should be a part of every SEO pro’s tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just can’t produce. Let's demystify Log File Analysis so it's not s... tracking.feedpress.it
Posted on 22 July 2019
Twitter says it’s adding more context to ‘this tweet is unavailable’ messages
Twitter has announced that it will soon roll out a change that adds more context to missing tweets in conversations. Currently, you might see a notice saying “this tweet is unavailable,” but without any further explanation as to why. more… The post Twitter says it’s adding more context to ‘this t... 9to5mac.com
Posted on 20 July 2019
'Find a Rival' is J.J. Watt's Advice in Latest Gatorade Commercial
NFL star J.J. Watt has achieved a lot of success in his career, but not without overcoming some challenging obstacles, including serious injuries and painful rehabilitation to get back on the field. How does the three time NFL Defensive Player of the Year keep himself motivated through tough times?... feedproxy.google.com
Posted on 20 July 2019
New YouTube Revenue Opportunities for Channels
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube revenue opportunities for channels, learning playlists, and more with special g... www.socialmediaexaminer.com
Posted on 20 July 2019
Get Insights to Fuel Your Holiday Season Campaign
Start planning your holiday season campaign with insights on the shift to stories, the rise in mobile shopping, messaging and more. www.facebook.com
Posted on 19 July 2019
How customer service chatbots are redefining customer engagement with artificial intelligence
AI-powered chatbots have become widely available and let you do what was once impossible: help customers 24/7, answer questions without any human intervention and provide support to multiple customers at once. The post How customer service chatbots are redefining customer engagement with artificial... www.intercom.com
Posted on 19 July 2019
Yoast SEO’s hidden features that secretly level up our SEO
If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But there’s (much) more. For instance, the Yoast SEO plu... yoast.com
Posted on 19 July 2019
4 Actionable Tips to Enhance Your Email Development Process
With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but al... blog.marketo.com
Posted on 19 July 2019
6 Reasons for Resetting your WordPress Blog
WP Reset is a plugin that lets you reset your site both completely and partially where only specific sections of your blog are included in the changes. The full reset is pretty self-explanatory, removing all posts, pages, custom post types, comments, media entries, and users. The action does leav... tracking.feedpress.it
Posted on 19 July 2019
Video Marketing Crash Course
Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today! www.semrush.com
Posted on 19 July 2019
Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google. The post Don’t underestimate the power of video appeared first on Search Engine Watch. searchenginewatch.com
Posted on 19 July 2019
Evan Colten
Evan is a new copywriter in NYC on the hunt. He’s got a revamped portfolio he put together with a little help from his friends (didn’t go the portfolio school track). It features a great mix of clients and media, including Duracell IG stories (above), digital OOH for Fidelity investments, Zara print... www.moderncopywriter.com
Posted on 19 July 2019
Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday
Posted by Dr-Pete They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episod... tracking.feedpress.it
Posted on 19 July 2019
5 Ways to Optimize Your Ad Creative for Mobile
In order for your video ads to be most effective on mobile, they need to be optimized for the mobile viewing environment, so we put together some tips to help you easily adapt your existing assets for mobile. www.facebook.com
Posted on 18 July 2019
Canonical Tags: A Simple Guide for Beginners
Canonical tags are nothing new. They’re been around since 2009—the best part of a decade. Google, Microsoft and Yahoo united to create them. Their aim? To provide website owners with a way to solve duplicate content issues quickly and easily.… Read more › The post Canonical Tags: A Simple Guide fo... ahrefs.com
Posted on 18 July 2019
Instagram will now warn you before deleting your account
Instagram has made some changes to how it handles deleting accounts for things like hate speech, bullying, nudity, and other inappropriate content. Along with the policy update, users who are close to having their accounts removed will now get a warning notification. more… The post Instagram will... 9to5mac.com
Posted on 18 July 2019
5 stats brands need to know to engage Irish & UK consumers
There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media Read more... This post 5 stats brands need to know to engage Irish & UK consumers originally appeared on Sprout Social. sproutsocial.com
Posted on 18 July 2019
Content Marketing Metrics: Driving Success with Consumer Data
Even the most creative campaigns were built on strategic thinking fuelled by data. Content marketing metrics capture information that ensures assets consistently deliver on more than a creative level. Whether you’re gathering preliminary content metrics to optimize the messaging and reach of a camp... blog.globalwebindex.com
Posted on 18 July 2019
How Social Media Impacts Your SEO: 6 Things You Need to Know
There’s been an ongoing debate about the impact of social signals on a website’s search rankings. The main argument being that social media doesn’t directly affect your SEO. However, it does have an impact on the factors that do affect rankings such as traffic, meaning it indirectly affects your ran... adespresso.com
Posted on 18 July 2019
Why Team Communication Is More Important Than Your Martech Stack
Simo Ahava’s atypical viewpoint on data quality and communication structures freshened up the whole lounge at the Go Analytics! conference. OWOX, the MarTech leader in the CIS region, welcomed thousands of experts to this gathering to share their knowledge and ideas. OWOX BI Team would like you to... tracking.feedpress.it
Posted on 18 July 2019
Instagram expands change that removes like counts, Twitter starts testing ‘Hide Replies’
Earlier this year, Instagram announced that it was testing a design shift that would hide the number of likes on posts. Now, the company is expanding that design change to additional countries. more… The post Instagram expands change that removes like counts, Twitter starts testing ‘Hide Replies’... 9to5mac.com
Posted on 17 July 2019
Instagram expands change that removes like counts, Twitter starts testing ‘Hide Replies’
Earlier this year, Instagram announced that it was testing a design shift that would hide the number of likes on posts. Now, the company is expanding that design change to additional countries. more… The post Instagram expands change that removes like counts, Twitter starts testing ‘Hide Replies’... 9to5mac.com
Posted on 17 July 2019
Everything You Need to Know About Hiring a Social Media Manager
When it comes to hiring a social media manager, many companies say, “let’s just hire some millennial”. While, yes… millennials came of age with social media, there’s a lot more […] The post Everything You Need to Know About Hiring a Social Media Manager appeared first on CoSchedule Blog. coschedule.com
Posted on 17 July 2019
What diversity, equity & inclusion looks like at Sprout Social
Values are an important part of any company’s culture. But having clearly stated values is only part of the equation. Values are meaningless unless Read more... This post What diversity, equity & inclusion looks like at Sprout Social originally appeared on Sprout Social. sproutsocial.com
Posted on 17 July 2019
How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy
Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has hel... blog.marketo.com
Posted on 17 July 2019
Creating a Common Thread to Connect With Your Audience
“(Content) that they can actually buy into that then is related to your brand, I think that's where the future of content marketing is heading.” www.socialbakers.com
Posted on 17 July 2019
Socialbakers CEO Weighs in on GDPR and Future of Influencer Marketing
“The way forward in the future is more about a unified marketing platform where the use cases are implemented end to end and this is an operational system with a similar data-set where everything is connected together.” www.socialbakers.com
Posted on 17 July 2019
Human Psychology Crucial to Understanding Your Customers
“If I could give brands one piece of advice it would be to understand their customers better and relate to them with integrity.” www.socialbakers.com
Posted on 17 July 2019
Social media marketing tips for every platform
Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media Read more... This post Social media marketing tips for every platform originally appeared on Sprout Social. sproutsocial.com
Posted on 16 July 2019
Email Marketing: The Definitive Guide
This is the ultimate guide to email marketing in 2019. So if you want to: Build your email list Improve your open rates Write awesome newsletters Turn more subscribers into customers Then you’ll love this new guide. Let’s get started. The post Email Marketing: The Definitive Guide appeared first on... backlinko.com
Posted on 16 July 2019
Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer
Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is,... feedproxy.google.com
Posted on 16 July 2019
Best Instagram Apps for Marketers
Find the best Instagram apps for marketers to take your Instagram marketing to the next level with photos, videos, content, hashtags, and much more. feedproxy.google.com
Posted on 15 July 2019
Evan Elberson
Evan is a senior copywriter in NYC, formerly at Grey Group. All kinds of cool projects in his portfolio for clients like Marriott Hotels (above, shout-out for the Supertramp track), Longhorn Steakhouse, Drug Free America, Hasbro, and Gillette. Also, don’t miss his bio, which he presents in karaoke f... www.moderncopywriter.com
Posted on 15 July 2019
Facebook smacked with record $5 billion fine by FTC over privacy violations
Reported by The Wall Street Journal this afternoon, sources have shared that the FTC has approved a roughly $5 billion settlement with Facebook over privacy violations that will end its probe into the company that started over a year ago. more… The post Facebook smacked with record $5 billion fin... 9to5mac.com
Posted on 12 July 2019
Understand Why You’re Seeing Certain Ads and How You Can Adjust Your Ad Experience
Whether you’re new to Facebook or have been using it for years, you should be able to easily understand and adjust how your information influences the ads you see. newsroom.fb.com
Posted on 11 July 2019
11 Proven Ways to Drive Traffic to Your Website
This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics we use at Ahrefs. These are tactics that have helped us grow our revenue by +65% year over year. In other words, they’re proven to… Read more › The post 11 Proven Ways to Drive Traffic to Your Website app... ahrefs.com
Posted on 11 July 2019
Capture the attention of sports fans with Display & Video 360
Watching sports brings friends and family together to cheer on their favorite teams and enjoy a shared experience. For decades, live sports have given marketers the opportunity to reach these engaged audiences at scale and associate their brand with the teams, players, and moments fans are excited... www.blog.google
Posted on 10 July 2019
Out of Office: How to Actually Disconnect During Your Summer Vacation
With summer in full swing, vacation is on the minds – and calendars – of most of us. So much so, it’s one of the three most important benefits professionals want when considering a new job. Nearly 75% of professionals would turn down a job offer if the vacation policy didn’t meet their expectations,... blog.linkedin.com
Posted on 10 July 2019
Yes, the nodding meme guy is Robert Redford not Zach Galifianakis
Large swaths of the internet were today years old when they learned the nodding GIF guy is actually Robert Redford. The classic reaction GIF, which is generally used to convey approval, is sourced from the 1972 film Jeremiah Johnson, in which Redford plays the titular role. Turns out, though, a... mashable.com
Posted on 10 July 2019
Rose Gaylen
Rose is a new copywriter in Chicago and a recent Chicago Portfolio School grad. (Big congrats!) Her portfolio at the time of this posting features five projects for Everlane, Beefeater Gin, Svalbard Tourism (got to be a first for MC), Azteca Tortillas, and Garnier Fructis (above). From her About pag... www.moderncopywriter.com
Posted on 10 July 2019
Ohio lawmaker tweets absolutely gorgeous PSA about teen vaping
Ohio congresswoman Joyce Beatty made a really good point on Tuesday: You don't need fat clouds to be radical. This week, the state of Ohio launched an initiative called My Life, My Quit, which seeks to help teens quit using e-cigarettes and tobacco. Rep. Beatty (or a member of her staff) announc... mashable.com
Posted on 9 July 2019
Instagram adds new ‘warning,’ ‘restrict’ features to fight back against bullying
With a 2017 report finding bullying more prevalent on the app, CEO Adam Mosseri and team have been looking at ways to decrease this issue.Read more here. Read more...More about Tech, Instagram, Mashable Video, Social Media, and Anti Bullying mashable.com
Posted on 9 July 2019
Facebook 2019 Diversity Report: Advancing Diversity and Inclusion
Over the last six years, we have worked hard to make our commitment to diversity and inclusion more than sound bites. Our company has grown a lot. So has our approach. newsroom.fb.com
Posted on 9 July 2019
Episode 20: We launched a free tool!
We are really excited to announce that we’ve launched our first-ever software tool, Revive. It’s a free tool that looks at your Google Analytics and... The post Episode 20: We launched a free tool! appeared first on Animalz. www.animalz.co
Posted on 9 July 2019
Announcing Revive: A Free Tool to Find and Prevent Content Decay
We are thrilled to announce Revive—our first product. It’s a free tool that finds content decay. You can try it out here. Traffic growth can... The post Announcing Revive: A Free Tool to Find and Prevent Content Decay appeared first on Animalz. www.animalz.co
Posted on 8 July 2019
Instagram has a plan to defeat online bullying and negative comments
Instagram has shared two ways that it is working to combat online bullying on its platform today. Rolling out now is an AI feature that alerts users when they make what could be an offensive comment. The company is also going to start testing a new way for users to put restrictions on who can comm... 9to5mac.com
Posted on 8 July 2019
The Best New Pinterest Marketing Strategies Working Today
Come learn the latest strategies, best content tips, and newest distribution tactics to help you get results on Pinterest and drive more engagement. feedproxy.google.com
Posted on 8 July 2019
How to delete your LinkedIn account
Looking to cut back on your social media use? Follow along for how to delete your LinkedIn account from iPhone, iPad, and the web. more… The post How to delete your LinkedIn account appeared first on 9to5Mac. 9to5mac.com
Posted on 8 July 2019
7 Of the Best Social Media Marketing Examples in 2019
Influencer Marketing Hub7 Of the Best Social Media Marketing Examples in 2019 Social media marketing is not as easy as just posting content regularly. It takes a lot more than... 7 Of the Best Social Media Marketing Examples in 2019compman influencermarketinghub.com
Posted on 3 July 2019
How to Create a YouTube Business Account: A Step-by-Step Guide
Influencer Marketing HubHow to Create a YouTube Business Account: A Step-by-Step Guide YouTube has over 30 million people watching 5 billion videos on a daily basis. With this kind of... How to Create a YouTube Business Account: A Step-by-Step Guidecompman influencermarketinghub.com
Posted on 3 July 2019
Instagram Overlay Stickers: What Are They And How To Use Them
Influencer Marketing HubInstagram Overlay Stickers: What Are They And How To Use Them Instagram is renowned as one of the more visual social networks. Every post revolves around a picture or... Instagram Overlay Stickers: What Are They And How To Use ThemAlessandro Bogliari influencermarketinghub.com
Posted on 3 July 2019
The 2019 SEO Services Report
We surveyed 1,200 business owners to better understand the current state of the SEO services industry. In this new report you’ll learn: How much people spend on SEO. Where people find SEO services. Why people choose one agency over another. Why people decide to leave their current SEO provider. Lot... backlinko.com
Posted on 2 July 2019
Addressing Sensational Health Claims
In order to help people get accurate health information and the support they need, it’s imperative that we minimize health content that is sensational or misleading. newsroom.fb.com
Posted on 2 July 2019
Four SaaS Marketing Techniques (That You Might Have Overlooked)
Jeremy Ellens of LeadQuizzes talks about four marketing techniques that SaaS businesses sometimes overlook...and how you can take advantage of them. unbounce.com
Posted on 2 July 2019
A note on unsupported rules in robots.txt
Yesterday we announced that we're open-sourcing Google's production robots.txt parser. It was an exciting moment that paves the road for potential Search open sourcing projects in the future! Feedback is helpful, and we're eagerly collecting questions from developers and webmasters alike. One questi... webmasters.googleblog.com
Posted on 2 July 2019
Episode 19: Using Content Lanes to Flesh Out Your Strategy
Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and what makes each one, from... The post Episode 19: Using Content Lanes to Flesh Out Your Strategy appeared first on Animalz. www.animalz.co
Posted on 1 July 2019
Google's robots.txt parser is now open source
For 25 years, the Robots Exclusion Protocol (REP) was only a de-facto standard. This had frustrating implications sometimes. On one hand, for webmasters, it meant uncertainty in corner cases, like when their text editor included BOM characters in their robots.txt files. On the other hand, for crawle... webmasters.googleblog.com
Posted on 1 July 2019
Formalizing the Robots Exclusion Protocol Specification
For 25 years, the Robots Exclusion Protocol (REP) has been one of the most basic and critical components of the web. It allows website owners to exclude automated clients, for example web crawlers, from accessing their sites - either partially or completely.In 1994, Martijn Koster (a webmaster himse... webmasters.googleblog.com
Posted on 1 July 2019
June Highlights in Facebook Business News
Catch up on all the highlights from sessions at Cannes to product updates, new advertising tips and more. www.facebook.com
Posted on 28 June 2019
How Rituals used Google Marketing Platform to become a global brand
One year ago we introduced Google Marketing Platform to help marketers drive better results for their business. Google Marketing Platform brings together our advertising and analytics solutions, allowing you to create, buy, measure, and optimize your marketing in one single place. This enables a b... www.blog.google
Posted on 27 June 2019
WhatsApp test lets you share status with Facebook, without breaking rules
WhatsApp is testing the option to share your status with Facebook and Instagram, as well as third-party apps. The feature is currently available to those enrolled in the beta-test program … more… The post WhatsApp test lets you share status with Facebook, without breaking rules appeared first on... 9to5mac.com
Posted on 27 June 2019
Raise Your Marketing IQ at CTAConf 2019
Work smarter, not harder. Call to Action Conference 2019 explores six core elements of "Marketing IQ" with 20 expert speakers and leading marketing minds. unbounce.com
Posted on 27 June 2019
Get your campaigns ready to reach the always-on deal seeker
Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days? Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what... www.blog.google
Posted on 26 June 2019
Positioning Case Study: How We Created a Premium Content Marketing Service
Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-marke... growandconvert.com
Posted on 21 June 2019
Ace the Interview: Tackle Tough Questions and Prep Like a Pro
Interviewing for a new job can be nerve wracking. With so much riding on making a great impression, it’s easy to feel overwhelmed. So, it’s no surprise that two-thirds (67%) of millennials feel uneasy about job interviews. Almost 40% would rather spend an entire weekend cleaning out their garage tha... blog.linkedin.com
Posted on 20 June 2019
Helping You Build a Trusted Community - One Connection At a Time
Making a connection on LinkedIn can open doors to getting and giving career help. Here are our top tips for getting the right connections to help you find a job, get career advice, and guide you on the next steps of your journey. Build your LinkedIn community with people you already know and trust.... blog.linkedin.com
Posted on 19 June 2019
Create with Google: Inspiration, resources, and tools to fuel your next big idea
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity. B... www.blog.google
Posted on 19 June 2019
How to Write a Blog Post: The Definitive Guide
Today I’m going to show you how to write a blog post that gets: Hundreds of comments. Thousands of social shares. And first page Google rankings. Let’s dive right in. The post How to Write a Blog Post: The Definitive Guide appeared first on Backlinko. backlinko.com
Posted on 18 June 2019
Immersive branded experiences in YouTube and display ads
As a three-dimensional, visual medium, augmented reality (AR) is a powerful tool for brands looking to tell richer, more engaging stories about their products to consumers. Recently, we brought AR to Google products like Search, and made updates to our developer platform, ARCore, to help creators... www.blog.google
Posted on 18 June 2019
[Brand Reveal] Celebrating You with a New Look
Unbounce wants to help you make extra your new normal. See how we're bringing incredible marketers like you to the forefront of our new brand identity. unbounce.com
Posted on 18 June 2019
Apple, Google & others condemn UK proposal to secretly add law enforcement to encrypted chats
Apple, Google, Microsoft and 44 other organisations and security experts have signed an open letter condemning a proposal to secretly add law enforcement organizations to encrypted chats and calls. The proposal by GCHQ – Britain’s equivalent of the NSA – seeks to provide an encryption workaround t... 9to5mac.com
Posted on 30 May 2019
Making it easier to shop across Google
Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for resear... www.blog.google
Posted on 14 May 2019
WhatsApp discloses vulnerability that allowed Israeli spyware to be installed on iPhones
A report from The Financial Times this afternoon details a vulnerability in WhatsApp that allowed attackers to inject Israeli spyware onto phones. The malicious code was developed by Israeli company NSO Group and transmitted by calling users via WhatsApp on iOS and Android. more… The post WhatsAp... 9to5mac.com
Posted on 13 May 2019
Why Your Content Needs “Originality Nuggets” to Be Effective
We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opini... growandconvert.com
Posted on 30 April 2019
Advanced Google Chrome Bookmarklets for SEOs: A Detailed Guide
“20 of the most important SEO blogs online” “complete with handy guides explaining how you, too, can get in on the gold” Today I’m going to share the Google Chrome… The post Advanced Google Chrome Bookmarklets for SEOs: A Detailed Guide appeared first on Detailed. detailed.com
Posted on 18 April 2019
How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months
A couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up o... growandconvert.com
Posted on 23 March 2019
LinkedIn has a new way for professionals to connect with ‘Live’ video broadcasts for conference and announcements
LinkedIn is today rolling out a new live video feature which lets people and organizations alike to have real-time live video to other users or organizations within LinkedIn, or the entire LinkedIn network itself. more… The post LinkedIn has a new way for professionals to connect with ‘Live’ vide... 9to5mac.com
Posted on 11 February 2019
Query Syntax
Understanding query syntax may be the most important part of a successful search strategy. What words do people use when searching? What type of intent do those words describe? This is much more than simple keyword research. I think about query syntax a lot. Like, a lot a lot. Some might say I’m obs... www.blindfiveyearold.com
Posted on 11 February 2019
What I Learned In 2018
(This is a personal post so if that isn’t your thing then you should move on.) 2018 was a satisfying year because many of the issues that I surfaced last year and in prior years were resolved. I moved my business to expertise retainers, was more comfortable with success and stopped beating myself up... www.blindfiveyearold.com
Posted on 29 January 2019
I Bought Guest Post Links from The Hoth: A Detailed Review
“20 of the most important SEO blogs online” “complete with handy guides explaining how you, too, can get in on the gold” This is my fourteenth year as a practitioner… The post I Bought Guest Post Links from The Hoth: A Detailed Review appeared first on Detailed. detailed.com
Posted on 19 December 2018
Expired Domains for SEO: Generating Up to $35K/m from Best Product Reviews
“Hey Glen. My name is Suumit and I wanted to share a case study of how I launched an Amazon affiliate site from scratch and hit $28,000/m in just eight… The post Expired Domains for SEO: Generating Up to $35K/m from Best Product Reviews appeared first on Detailed. detailed.com
Posted on 13 December 2018
Top local spots to help with last-minute holiday shopping
The last-minute holiday shopping season is officially here! To help shoppers discover new and unique retailers in their local communities, Google is sharing the top local stores in the United States according to data from users’ actions on Business Profiles on Google, like direction requests and cl... smallbusiness.googleblog.com
Posted on 11 December 2018
Algorithm Analysis In The Age of Embeddings
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […... www.blindfiveyearold.com
Posted on 19 November 2018
Learn how to get holiday-ready at our special livestream workshop
Last year, shoppers said they completed 30% of their holiday shopping before Thanksgiving.1 With that busy time of year fast approaching, it’s time for small businesses to get ready.We’re here to help – join us for a special livestream workshop, “Drive a Holiday Shopping Rush for Your Business.” We’... smallbusiness.googleblog.com
Posted on 2 October 2018
LinkedIn adds support for sending voice messages – a feature nobody was asking for
LinkedIn today announced a new feature for its Messaging platform that seemingly nobody asked for. In a blog post, the company revealed that you can now record and send voice messages up to one-minute long via LinkedIn Messaging… more… The post LinkedIn adds support for sending voice messages – a... 9to5mac.com
Posted on 27 July 2018
Join Google, Constant Contact, LinkedIn, and Vistaprint for a “Small Business Summer School” Livestream Workshop
School is in session: Sharpen your pencils, pull out that notebook, and settle in on July 25th when we share a special livestream workshop. Learn about key strategies and tools to help your business prepare for a successful second half of the year, including the holiday season.“Small Business Summe... smallbusiness.googleblog.com
Posted on 23 July 2018