All News Feeds

  • May 30 2020 2:09

    Today Why Demonstrators Protesting the Death of George Floyd in Minneapolis Keyed In on Target

    MINNEAPOLIS, Minn.--The rallying cry of "no justice, no peace" continues to be heard in the streets of Minneapolis tonight, as protestors swollen with rage, have set buildings ablaze, shattered windows of businesses and ignited fireworks to denounce police brutality and demand retribution for the de... www.adweek.com

  • May 30 2020 1:45

    Today Despite Mounting Pressure, Including From Employees, Facebook Won’t Act on Trump’s Posts

    While one social network took a stand against potentially misleading information and statements glorifying violence posted by President Donald Trump, another held firm to its policy of inaction, despite pressure from both inside and outside of the company. The first social network is Twitter, which... www.adweek.com

  • May 30 2020 0:25

    Today Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad

    As the country continues to reel from racism--the American Psychological Association issued a statement calling racism a pandemic--brands appear to have taken a silent or measured approach in their response. Today, however, one of the world's most iconic and impactful brands, Nike, has taken the bol... www.adweek.com

  • May 30 2020 0:00

    Today Chinese Tech Giant Tencent Seeks to Purchase a Stake in Warner Music

    Chinese tech giant Tencent is looking to expand its presence in the music industry by purchasing a stake in Warner Music. www.socialmediatoday.com

  • May 29 2020 23:31

    Facebook won’t take any action on Trump’s post about shootings in Minnesota

    Facebook will not remove or take any other action on a President Trump post that Twitter removed for “glorifying violence,” CEO Mark Zuckerberg said Friday. “I know many people are upset that we’ve left the President’s posts up, but our position is that we should enable as much expression as possibl... www.theverge.com

  • May 29 2020 22:52

    Porsche Keeps U.S. Creative Account Parked With Cramer-Krasselt

    The decision follows a review launched by the brand in October came down to Cramer-Krasselt and Anomaly, a source told AgencySpy. www.adweek.com

  • May 29 2020 22:02

    Internal Memo: IPG Mediabrands CEO Daryl Lee Addresses ‘Shocking Brutality’ and Racism

    "At a time when our shared vulnerability as human beings is so clear, it is sickening that we need to re-affirm that everyone matters in our society," Lee wrote. "But we need to, and we do." www.adweek.com

  • May 29 2020 21:34

    MarTech Minute: Criteo’s Retail Media ad platform, Agilify Training’s virtual Scrum Master course

    A quick round up of the latest marketing technology news and announcements. The post MarTech Minute: Criteo’s Retail Media ad platform, Agilify Training’s virtual Scrum Master course appeared first on MarTech Today. martechtoday.com

  • May 29 2020 21:22

    3 Digital Tools Your Business Continuity Plan Should Have Following the COVID-19 Pandemic

    You thought you had a great business continuity plan, right until disaster hit. If that disaster is COVID-19, you are not alone in the consequences of the pandemic. From skyrocketing unemployment numbers to small and...read more The post 3 Digital Tools Your Business Continuity Plan Should Have Foll... socialmediaexplorer.com

  • May 29 2020 21:00

    Live Industry Updates: Skift To Shift To 100% Remote Workforce

    This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. May 29 Skift To Shift To 100% Remove Work In August B2B media company Skift will l... feedproxy.google.com

  • May 29 2020 21:00

    7 Landing Page Best Practices to Improve Your Website Conversion Rate [Infographic]

    Maximize your landing page performance with these tips.  www.socialmediatoday.com

  • May 29 2020 20:54

    Leaked posts show Facebook employees asking the company to remove Trump’s threat of violence

    Illustration by Alex Castro / Th Facebook’s decision not to take action against recent posts about mail-in ballots and the Minnesota protests by President Trump is roiling employees, some of whom are calling on executives to reconsider their stance. In response to an internal post explaining the... www.theverge.com

  • May 29 2020 20:06

    Relatório de Tendências de Mídias Sociais: O Impacto do Coronavirus no Marketing

    Este relatório descreve os dados sobre como a pandemia mudou os esforços de marketing de mídias sociais e também destaca como as marcas reagiram www.socialbakers.com

  • May 29 2020 20:02

    Twitter Lets Users Schedule Tweets in Advance via @MattGSouthern

    Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools.The post Twitter Lets Users Schedule Tweets in Advance via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it

  • May 29 2020 20:00

    Facebook Launches Yet Another New App, This Time Focused on Live Event Engagement

    Facebook's experimental NPE team has released its eighth app, with a live-sports companion tools called 'Venue'. www.socialmediatoday.com

  • May 29 2020 19:45

    Internal Memo: Michael Roth Addresses Systemic Racism, Discusses Reopening Strategy

    Roth noted "how saddened we are by the systemic racism and hate we’ve seen recently in the United States." www.adweek.com

  • May 29 2020 19:05

    Facebook CPMs Are Shooting Back Up

    What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back and then some after dropping precipitously in March due to the pandemic. When COVID-19 hit, CPMs on Facebook dipped by as much as 50% in some cases, according to eMarketer. CPMs on social p... feedproxy.google.com

  • May 29 2020 17:50

    Joe Biden doesn’t like Trump’s Twitter order, but still wants to revoke Section 230

    Photo by Drew Angerer/Getty Images Former Vice President Joe Biden still wants to repeal the pivotal internet law that provides social media companies like Facebook and Twitter with broad legal immunity over content posted by their users, a campaign spokesperson told The Verge Friday. Still, the... www.theverge.com

  • May 29 2020 17:28

    COVID-19 has altered paid search: How marketers can adjust strategies

    Greater uncertainties and tighter marketing budgets mean marketers should invest in paid search to stay connected to customers during the crisis. The post COVID-19 has altered paid search: How marketers can adjust strategies appeared first on Search Engine Watch. www.searchenginewatch.com

  • May 29 2020 16:46

    Managing Teams Remotely During a Crisis

    A couple of weeks ago, we caught up with some folks in the AdMonsters publisher community for a virtual meetup and check-in and asked them to speak candidly about the many challenges they currently face and what they were doing to not only survive, but continue to thrive amid this pandemic. One prom... www.admonsters.com

  • May 29 2020 16:46

    How to overcome the many tech battles MOPs teams face daily

    From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their brand from malicious activity. The post How to overcome the many tech battles MOPs teams face daily appeared first on MarTech Today. martechtoday.com

  • May 29 2020 16:04

    Brands Hesitantly Return With New Marketing Strategies As The Country Reopens

    For better or for worse, the country is starting to reopen. But that doesn’t mean advertisers are simply flipping their media plans back on. As advertisers return to the market, they’re thinking critically about how consumer media and shopping habits have changed, and how strategies that worked in t... feedproxy.google.com

  • May 29 2020 16:00

    Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

    The Marketing O'Clock team discusses Google's announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and moreThe post Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Sear... tracking.feedpress.it

  • May 29 2020 16:00

    How a Bakery Went From Creating Bespoke Cakes to Shipping DIY Kits During COVID-19

    Sugarsuckle bakery adapted their business to meet changing customer needs through COVID-19 by offering a completely new product. See how they turned beloved recipes into DIY Baking Kits and find out how this business engaged their customers through the coronavirus pandemic. www.facebook.com

  • May 29 2020 15:47

    Has your opinion about attending conferences changed? Take our survey

    We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions The post Has your opinion about attending conferences changed? Take our survey appeared first on MarTech Today. martechtoday.com

  • May 29 2020 15:30

    Hush, Trump. Twitter is going easy on you.

    For the past four years, Trump has enjoyed free rein on Twitter. Any musing, however racist or threatening, has been treated with diplomatic immunity. Trump has said things on Twitter that would get any normal citizen banned from the service. And yet Twitter let Trump go . . . until this week. That’... www.fastcompany.com

  • May 29 2020 14:50

    Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster

    A new presidential executive order may affect legal immunity currently enjoyed by many sites, including blogs, forums, and recipe sites.The post Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster appeared first on Search Engine Journal. tracking.feedpress.it

  • May 29 2020 14:40

    Anatomy of a Tech Startup Team

    Infographic brought to you by Wrike project management software as a service The post Anatomy of a Tech Startup Team appeared first on Social Media Explorer. socialmediaexplorer.com

  • May 29 2020 14:21

    Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow

    Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way. www.marketingdive.com

  • May 29 2020 14:18

    3 questions SMBs should ask to maximize their COVID-19 Google Ads credit

    Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • May 29 2020 14:15

    What is Conversion Rate Optimization (CRO)?

    Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion rate optimization can involve numerous tools and strategies, but they’re all geared toward the same thing: Converting visito... www.crazyegg.com

  • May 29 2020 14:05

    The 41st Annual Telly Awards Announces 2020 Winners

    The Telly Awards, the world’s largest honor for video and television content across all screens, has announced this year’s winners, including Jeff Buckley’s “Sky Blue Skin” music video from Sony Music Entertainment, Partizan’s Hewlett Packard “Print the Holidays” Christmas commercial (helmed by Fren... feedproxy.google.com

  • May 29 2020 14:00

    6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst

    The COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Here's why you should keep creating content now and beyond.The post 6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 29 2020 14:00

    What marketers can learn from media coverage of COVID-19

    By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack. www.marketingdive.com

  • May 29 2020 13:32

    Truly Hard Seltzer celebrates Pride with OOH, social campaign

    The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year. www.marketingdive.com

  • May 29 2020 13:30

    How to Write a Business Plan?

    When you start a new business, you need to have a well-documented plan that can guide you about how you can accomplish your business goals....Read more » The post How to Write a Business Plan? appeared first on Marketing91 www.marketing91.com

  • May 29 2020 13:30

    Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

    More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make their voice heard by brands. Encouragingly,... www.marketingcharts.com

  • May 29 2020 13:00

    LinkedIn Elevate is Shutting Down. Here’s What You Need to Know.

    As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate... Read More The post LinkedIn Elevate is Shutting Down. Here’s What You Need to Know. appeared first on Hootsuite Social Media Ma... blog.hootsuite.com

  • May 29 2020 13:00

    Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

    Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report [download page] from Wunderman Thompson Commerce (WTC). Amazon’s Lead on Othe... www.marketingcharts.com

  • May 29 2020 12:56

    Why the Asus ZenBook Pro Duo is a game-changer for your creativity

    The ultimate tool for creative professionals. www.creativebloq.com

  • May 29 2020 12:21

    Cartoons for key workers are a heartwarming delight

    Capturing the moments and memories that are keeping them going. www.creativebloq.com

  • May 29 2020 12:14

    Breaking down the push and pull of expansion, consolidation across the martech app ecosystem

    As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps. Please visit Marketing Land for the full article. feeds.marketingland.com

  • May 29 2020 12:08

    Has your opinion about attending conferences changed? Take our survey

    We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • May 29 2020 12:04

    Has your opinion about attending conferences changed? Take our survey

    We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions. Please visit Marketing Land for the full article. feeds.marketingland.com

  • May 29 2020 12:00

    SEOs and developers: Why they’re better together [Video]

    Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap. Please visit Search Engine Land for the full article. feeds.searchengineland.com

  • May 29 2020 11:22

    Trump versus Twitter battle intensifies; could backfire on president [Updated]

    Update: The White House Twitter account retweeted the tweet placed behind a warning, and Twitter has now placed the same warning on that. The Trump versus Twitter battle has escalated, with the president signing an executive order that threatens the legal status of social networks, and Twitter appl... 9to5mac.com

  • May 29 2020 11:22

    Trump versus Twitter battle intensifies; could backfire on president [Updated]

    Update: The White House Twitter account retweeted the tweet placed behind a warning, and Twitter has now placed the same warning on that. The Trump versus Twitter battle has escalated, with the president signing an executive order that threatens the legal status of social networks, and Twitter appl... 9to5mac.com

  • May 29 2020 11:20

    UsTwo creates a climbing-themed adventure for Facebook Gaming

    Created by UsTwo New York, Go Go Bots lets players race to complete a series of bouldering-inspired challenges set in a cyberpunk universe The post UsTwo creates a climbing-themed adventure for Facebook Gaming appeared first on Creative Review. www.creativereview.co.uk

  • May 29 2020 11:00

    The 13 Best Email Template Builders for Any Budget

    Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. blog.hubspot.com

  • May 29 2020 11:00

    The Ultimate Guide to Podcast Audio, According to HubSpot's Podcast Experts

    In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. blog.hubspot.com

  • May 29 2020 10:46

    Lego's comical guide to working from home will brighten your day

    Learn how to "be awesome" at WFH. www.creativebloq.com

  • May 29 2020 10:26

    Take your pillow fort to the next level with these elaborate free designs

    Why build a simple pillow fort in your living room when you can create a decked-out crawl-in movie theater? Or a secret reading nook? Or a couch castle? [Image: Cat Footwear]Cat footwear has just launched a line of kids’ shoes that look like miniature versions of the work boots it’s known for. As pa... www.fastcompany.com

  • May 29 2020 10:00

    Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]

    This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading → The post Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap] appeared first on Content Marketing Institute. contentmarketinginstitute.com

  • May 29 2020 10:00

    How to Use Google Analytics to Eliminate Uncertainty

    Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority... www.socialmediaexaminer.com

  • May 29 2020 9:33

    Lose yourself in Martin Parr and Toiletpaper’s weird and wonderful new book

    Full of seductively surreal imagery, the collaborative photobook ToiletMartin PaperParr is just the sort of escapism we need right now The post Lose yourself in Martin Parr and Toiletpaper’s weird and wonderful new book appeared first on Creative Review. www.creativereview.co.uk

  • May 29 2020 9:32

    Designing for a transport future

    Recent rebrands from VW, BMW, Nissan and Uber have at times proved controversial, but they reflect the flexibility required by a transport sector that's in serious flux, says Wolff Olins' Forest Young The post Designing for a transport future appeared first on Creative Review. www.creativereview.co.uk

  • May 29 2020 9:30

    How to Run a Successful Grassroots Marketing Campaign [+ Examples]

    When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they... blog.hubspot.com

  • May 29 2020 9:09

    From 2010.It’s a short-copy ad! It’s a long-copy ad! It’s...

    From 2010.It’s a short-copy ad! It’s a long-copy ad! It’s both!Supremely clever. If you download the image, you’ll be able to read it in full.Agency: TAXI, Toronto(H/T to Andrew Boulton!) www.adteachings.com

  • May 29 2020 9:00

    How social distancing could make public transportation more bike-friendly

    As people return to work, transit systems will need to do a better job of supporting bike ridership, which has already grown substantially across Europe and, to a lesser extent, the U.S. during the COVID-19 era. And no wonder: People cooped up at home are looking for a fun, safe way to get some fres... www.fastcompany.com

  • May 29 2020 8:35

    Micro Conversions: How to Unlock Hidden Conversions

    Most people associate conversions with the moment a website visitor becomes a paying customer. While a transaction is the ultimate conversion, it’s not the only measure of success. There are other smaller actions that website visitors can take towards your main conversion goals. These small steps, k... www.crazyegg.com

  • May 29 2020 7:01

    “What’s a good conversion rate for my landing page?” [New AI-Backed Research]

    This week, Unbounce launches the latest version of the Conversion Benchmark Report. Access fresh data and insights that'll give you a window into how your landing pages stack up against the competition—and show how you can optimize for more conversions. unbounce.com

  • May 29 2020 5:17

    WorkInProgress Creates Campaigns for Two Nescafé Brands

    Full-service marketing agency WorkInProgress (WIP) has completed a pair of campaigns for client Nescafé’s GOLD & RICH brands for the Canadian market. WIP has worked with Nescafé for the last three years creating campaigns across a variety of products in their portfolio. This is the first work fo... feedproxy.google.com

  • May 29 2020 4:59

    The One Club Opens Call for Entries For Global Young Guns 18

    The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 18, celebrating international creative professionals age 30 or younger.Young Guns is the industry’s only global, cross-d... feedproxy.google.com

  • May 29 2020 4:10

    ‘We lose track of time’: How agencies are helping employees with mental health issues now

    Agencies across the country are finding ways to help employees manage their mental health needs now due to the coronavirus pandemic. The post ‘We lose track of time’: How agencies are helping employees with mental health issues now appeared first on Digiday. digiday.com

  • May 29 2020 4:04

    From Takeovers to Topview ads, what it costs to advertise on TikTok

    For advertisers looking for cheap and cheerful ads, TikTok isn’t a viable option. Rather, it’s a premium media buy for those with deep pockets. The post From Takeovers to Topview ads, what it costs to advertise on TikTok appeared first on Digiday. digiday.com

  • May 29 2020 4:00

    The coming months will make or break the DTC boom

    Over the past two months, digitally native startups have been some of the biggest beneficiaries of store closures. But, they're going to have to contend with more competition as stores reopen. The post The coming months will make or break the DTC boom appeared first on Digiday. digiday.com

  • May 29 2020 4:00

    How to Go Big

    Marketers for smaller brands don’t have the same resources as their counterparts at bigger companies. But there’s still a great deal that smaller brands can learn from their larger competitors when it comes to maximizing their marketing activities. www.ana.net

  • May 29 2020 4:00

    Marketing’s Vital Role in Tackling the COVID-19 Pandemic

    In this webinar, MASB highlighted the research-supported five essential areas of action marketers can take to support consumers during this anxious time and – as quickly as possible – foster an economic recovery afterward. www.ana.net

  • May 29 2020 4:00

    Media Transformation and the Television Upfront

    The ANA Media Advisory Board has issued two reports – one for the C-Suite and the other for Media Practitioners – to address media transformation and reform in the television upfront marketplace. www.ana.net

  • May 29 2020 0:08

    Crisis Adaptation - Whiteboard Friday

    Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business upd... tracking.feedpress.it

  • May 28 2020 21:30

    Top Twitter Demographics That Matter to Social Media Marketers

    Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now seniors are its fastest growing age range. Most TikTok stars... Read More The post Top Twitter Demographics That Matter to Social Media Marketers appeared first on Hoo... blog.hootsuite.com

  • May 28 2020 19:47

    6 Tips For Shooting Videos Of Yourself On Your Own

    Here are 6 tips for shooting videos of yourself on your own, so you can make high quality videos for your followers, warm leads, and customers. The post 6 Tips For Shooting Videos Of Yourself On Your Own appeared first on DigitalMarketer. www.digitalmarketer.com

  • May 28 2020 19:01

    7 Ways that AI is Revolutionizing Email Marketing

    30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability! © 2020 DK New Media, LLC, All Rights Reserved tracking.feedpress.it

  • May 28 2020 18:14

    How to use the Instagram swipe up feature in your Stories

    If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great addition to your Instagram Read more... This post How to use the Instagram swipe up feature in your Stories originally appeared on Sprout Social. sproutsocial.com

  • May 28 2020 17:55

    [Webinar] How to Orchestrate MarTech Harmony: The Who, What, Why & How Behind Better Marketing Ops

    For most organizations, marketing ops are the heartbeat of any successful campaign. Cultivating a truly harmonious marketing environment — one that enables teams to move quickly, efficiently, & effectively — means having the right tools & processes in place for all types of marketers to do t... insights.newscred.com

  • May 28 2020 16:00

    Verifying the Identity of People Behind High-Reach Profiles

    We're extending ID verification to people who have a pattern of inauthentic behavior on Facebook and whose posts start to rapidly go viral. The post Verifying the Identity of People Behind High-Reach Profiles appeared first on About Facebook. about.fb.com

  • May 28 2020 16:00

    Evaluating page experience for a better web

    Through both internal studies and industry research, users show they prefer sites with a great page experience. In recent years, Search has added a variety of user experience criteria, such as how quickly pages load and mobile-friendliness, as factors for ranking results. Earlier this month, the Chr... webmasters.googleblog.com

  • May 28 2020 14:58

    How to create, manage and report on social media campaigns in Sprout

    Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, Read more... This post How to create, manage and report on social media campaigns in Sprout originally appeared on Sprout Social. sproutsocial.com

  • May 28 2020 14:48

    How to Improve Mobile Conversion Rates With Digital Wallets

    Mobile conversion rates represent the percentage of people who opted into using your mobile app/ mobile-optimized website, out of the total number of those who were offered to. This number will tell you how good your mobile campaign is and, with attention to details, what needs to be improved. Many... tracking.feedpress.it

  • May 28 2020 13:57

    TAB: Requiem for a Pie

    www.adsoftheworld.com

  • May 28 2020 13:46

    Tourism New Zealand: 100% Pure New Zealand. A Journey of Reflection.

    www.adsoftheworld.com

  • May 28 2020 13:37

    C&A: Own It!

    www.adsoftheworld.com

  • May 28 2020 13:30

    These Were the Leading Categories for Ad Spend in Q1 2020

    For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are arguments to be made that now is not the... www.marketingcharts.com

  • May 28 2020 13:15

    For anyone who needs to see this right now.

    For anyone who needs to see this right now. www.adteachings.com

  • May 28 2020 12:24

    How Record Keeping Can Be A Marketing Tool for Social Media Events

    Social media industry events are popping up all over the world as platforms like Facebook, Instagram, and Twitter continue to revolutionize how organizations grow their business. Because of this, every business owner wants to attend...read more The post How Record Keeping Can Be A Marketing Tool for... socialmediaexplorer.com

  • May 28 2020 12:16

    Search Visibility – A Walk Down Oxford Street

    Visualising the visibility of retail websites as a high street, and why traffic isn't a good measure of SEO work. Der Beitrag Search Visibility – A Walk Down Oxford Street erschien zuerst auf SISTRIX. www.sistrix.com

  • May 28 2020 12:00

    How to Write a Social Media Policy (Free Template + Examples)

    A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social... Read More The post How to Write a Social Media Policy (Free Template + Examples) appeared first on Hootsuite Social Media Management. blog.hootsuite.com

  • May 28 2020 12:00

    What is keyword stemming?

    Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word form... yoast.com

  • May 28 2020 11:20

    Trump threatens social networks with legal liability; Apple lawsuit rejected

    President Trump has threatened to issue an executive order targeting social networks later today. The move follows Twitter applying a fact-check warning to one of Trump’s tweets for the first time earlier this week. Facebook allowed the same post without any warning … more… The post Trump threaten... 9to5mac.com

  • May 28 2020 11:20

    Trump threatens social networks with legal liability; Apple lawsuit rejected

    President Trump has threatened to issue an executive order targeting social networks later today. The move follows Twitter applying a fact-check warning to one of Trump’s tweets for the first time earlier this week. Facebook allowed the same post without any warning … more… The post Trump threaten... 9to5mac.com

  • May 28 2020 10:56

    How to Buy a Domain Name for Free

    If you want to start a blog, website, or E-commerce store, you’ve probably heard that you need a domain name, along with other things like web hosting.  You can think of a domain name like the address of your house or apartment. Behind every domain name is a string of numbers called an IP address. [... www.crazyegg.com

  • May 28 2020 10:00

    3 Secrets to Writing Better Video and Audio Scripts [Examples]

    Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and... contentmarketinginstitute.com

  • May 28 2020 9:38

    Product News: Flexible Widget Upgrades For More Precise Analysis

    We’re constantly improving your Socialbakers experience. Check out the new product releases below! www.socialbakers.com

  • May 28 2020 6:00

    During COVID, pet-related searches are higher than ever

    Since quarantine began, people have been forced to stay in and learn new ways to maintain their mental and physical health. Research has shown* that pets can help people feel better, so it should come as no surprise that animal shelters around the country (world?) are emptying out. "Dogs make the pe... newsroom.pinterest.com

  • May 27 2020 21:09

    How Marketing Certifications Will Level You Up

    Online marketing certifications are hands down the best way to get trained on marketing. Here are a few ways they can level you up. The post How Marketing Certifications Will Level You Up appeared first on DigitalMarketer. www.digitalmarketer.com

  • May 27 2020 19:16

    Six experts reveal the post-COVID truth about the advertising business

    For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order. Colleen DeCourcy, copresident and chief creative officer at... insights.newscred.com

  • May 27 2020 17:21

    Google is coming for Facebook budgets with Discovery ads, now available globally

    Discovery campaigns are available to all advertisers globally. Please visit Marketing Land for the full article. feeds.marketingland.com

  • May 27 2020 17:20

    Investments to Fight Polarization

    Here are some of the initiatives we’ve made over the past three years to address factors that can contribute to polarization. The post Investments to Fight Polarization appeared first on About Facebook. about.fb.com

  • May 27 2020 17:00

    Inspire new customers in their moments of discovery

    Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favorite content. In April, we made Discovery ads generally available for all advertisers globally. For the first time, you can reach up to 2.9 billion people as they ex... www.blog.google

  • May 27 2020 16:44

    Social Spotlight: Visa and how to pivot with empathy during a crisis

    Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy Read more... This post Social Spotlight: Visa and how to pivot with empathy during a crisis originally appeared on Sprout Social. sproutsocial.com

  • May 27 2020 16:34

    The perfect SEO recipe to survive COVID-19 and the May core update

    Award-winning digital agency, MintTwist's SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. Bon apetit. The post The perfect SEO recipe to survive COVID-19 and the May core update appeared first on Search Engine Watch. www.searchenginewatch.com

  • May 27 2020 16:07

    Instagram to show ads on IGTV for the first time, share revenue with creators

    Instagram launched its IGTV platform back in 2018 as its way of “re-envisioning mobile video” via longer-form content. Now for the first time, IGTV will gain ads and the company will share a cut of the revenue with creators. Additionally “Badges” arrive as a way for fans to donate to creators in In... 9to5mac.com

  • May 27 2020 14:36

    The data-driven approach to making backlink analysis decisions

    Backlink analysis is one of the most contradictory topics in the SEO community. In fact, we all agree that it's crucial for organic search visibility but which metrics should be driving those business decisions is not clear. More on how to create a data-driven backlink analysis strategy? The post Th... www.searchenginewatch.com

  • May 27 2020 14:08

    Why branded experiences get you better results

    “The past is a foreign country; they do things differently there.”– L. P. Hartley This quote could very easily apply to branded experiences of the past: a nice-looking booth at a trade event, a yearly day out at the races for your existing customers, a newsletter. These did have value in their time... insights.newscred.com

  • May 27 2020 12:30

    Improve local SEO with Google My Business

    Every business owner with a website is looking for ways to get noticed in the search results. Now, during the Coronavirus pandemic it’s essential to offer customers an up-to-date Google profile for your business. There are loads of tactics to rank well as a local business, but there is no silver bul... yoast.com

  • May 27 2020 12:19

    Email Marketing: Simple Subscriber List Retention Analysis

    People underestimate the value of a subscriber. Here's a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet included! © 2020 DK New Media, LLC, All Rights Reserved tracking.feedpress.it

  • May 27 2020 12:18

    Facebook algorithms promote divisive content, but company decided not to act

    Facebook algorithms are partly programmed and partly based on machine learning, which explains why the company had to carry out research to learn that they are effectively promoting divisive content to users… more… The post Facebook algorithms promote divisive content, but company decided not to a... 9to5mac.com

  • May 27 2020 12:04

    12 TikTok Tools to Bolster Your Marketing Efforts in 2020

    Influencer Marketing Hub12 TikTok Tools to Bolster Your Marketing Efforts in 2020 When you’re just getting started on TikTok it can feel a bit overwhelming. Not only do you have... 12 TikTok Tools to Bolster Your Marketing Efforts in 2020pernille influencermarketinghub.com

  • May 27 2020 11:50

    12 of the Best TikTok Video Editing Apps to Dazzle Your Followers

    Influencer Marketing Hub12 of the Best TikTok Video Editing Apps to Dazzle Your Followers You already know about TikTok, the super-popular social media platform that lets you create and share short videos,... 12 of the Best TikTok Video Editing Apps to Dazzle Your Followerspernille influencermarketinghub.com

  • May 27 2020 10:00

    How to Improve Instagram Post Engagement: 4 Tips

    Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts? In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram. To learn how to optimize your Instagram posts for more engagement, read the arti... www.socialmediaexaminer.com

  • May 27 2020 10:00

    Why Guest Posting Isn’t the Answer in 2020

    Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading → The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute. contentmarketinginstitute.com

  • May 27 2020 0:02

    Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

    Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we too... tracking.feedpress.it

  • May 26 2020 23:44

    [Update: Trump responds] Twitter puts a fake news tag on Trump tweets for the first time

    For the first time, Twitter has added a label to tweets from President Trump. The tweets in question relate to mail-in ballots and the president’s claims that mail-in ballots are fraudulent. more… The post [Update: Trump responds] Twitter puts a fake news tag on Trump tweets for the first time app... 9to5mac.com

  • May 26 2020 23:36

    Yard and SpeakUpAfrica Promote Hygiene and Social Distancing in Africa Through Pop Culture and Influencers

    adland.tv

  • May 26 2020 22:43

    Google Ads Attribution: Find your North Star and Place the Right Bid

    Google ads Attribution Models and KPIs for optimization keep getting more complex. What is the right bid for your business? How do you set up the right budget for your Google ads campaigns? Where and when do you move this budget? Ideally, we want to spend money on where our sales are coming from. Bu... adespresso.com

  • May 26 2020 21:00

    Celebrating Asian and Pacific Islander Heritage Month: A Livestream Panel Discussion With World-Renowned Leaders

    Leaders in the Asian community discuss the unique challenges facing Asian entrepreneurs and the broader community through COVID-19. www.facebook.com

  • May 26 2020 18:29

    Celebrating Asian and Pacific Islander American Heritage Marketers This May

    To celebrate Asian and Pacific Islander American Heritage Month, we’re sharing some of our awesome contributors and their amazing work. The post Celebrating Asian and Pacific Islander American Heritage Marketers This May appeared first on DigitalMarketer. www.digitalmarketer.com

  • May 26 2020 17:25

    Using Data to Align Reader’s Interests With Advertiser’s Needs

    In the current state of affairs in the publishing world, when CPMs are down and budgets get universally leaner, it’s actually more important than ever to devote funds to data analysis in order to extract revenue from every possible channel you can. In this guide, Dominick Miserandino, CEO of Inquisi... www.admonsters.com

  • May 26 2020 17:03

    L.A.-based Battery is offering free marketing services for local small businesses

    adland.tv

  • May 26 2020 16:04

    How to Get the New Facebook Blueprint Certification

    With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery of the space to remain competitive. The Facebook Blueprint certification exams are how you officiall... adespresso.com

  • May 26 2020 14:38

    TikTok Statistics for 2020: Charts and Data

    TikTok, the social media platform known for its brief, often dance-related videos, has taken the world by storm. People — younger demographics in particular — love the memorable clips that often feature familiar tunes and spontaneous dances.  The sheer popularity of the platform proves that a less-i... www.convinceandconvert.com

  • May 26 2020 14:15

    What is Search Engine Marketing (+ How You Can Do It Successfully)

    Influencer Marketing HubWhat is Search Engine Marketing (+ How You Can Do It Successfully) Search engine marketing (SEM) is the marketing technique of placing ads on the search engine results pages (SERPs)... What is Search Engine Marketing (+ How You Can Do It Successfully)pernille influencermarketinghub.com

  • May 26 2020 14:07

    Off-Page SEO: The Definitive Guide

    The post Off-Page SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

  • May 26 2020 14:00

    Welcome to Novi

    Calibra is now Novi - the new name and brand for the digital wallet that will help people send and hold Libra digital currencies. The post Welcome to Novi appeared first on About Facebook. about.fb.com

  • May 26 2020 14:00

    Helping Every Company Build More Inclusive Products

    At LinkedIn, we believe two people with equal talent should have equal access to job opportunities. But for equal access to become a reality, we must build products and programs responsibly to ensure they empower individuals regardless of their background or social status. This is true now more than... blog.linkedin.com

  • May 26 2020 13:30

    7 Self Management Skills and How to Improve them

    Self Management can be understood as the management of oneself by oneself. So, when you take responsibility for your actions, behavior, and well-being, then it...Read more » The post 7 Self Management Skills and How to Improve them appeared first on Marketing91 www.marketing91.com

  • May 26 2020 13:00

    101 Content Ideas to Add to Your Editorial Calendar

    Get editorial inspiration flowing with this master list of 105 types of content. The post 101 Content Ideas to Add to Your Editorial Calendar appeared first on Content Marketing Consulting and Social Media Strategy. www.convinceandconvert.com

  • May 26 2020 10:00

    How to Use TikTok Analytics for Business

    Is your TikTok marketing working? Wondering how to find and use TikTok Analytics? In this article, you’ll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities. How to Access TikTok Analytics To get access to TikTok analytics, you need... www.socialmediaexaminer.com

  • May 26 2020 9:35

    Frequently asked questions about JavaScript and links

    We get lots of questions every day - in our Webmaster office hours, at conferences, in the webmaster forum and on Twitter. One of the more frequent themes among these questions are links and especially those generated through JavaScript. In our Webmaster Conference Lightning Talks video series, we r... webmasters.googleblog.com

  • May 26 2020 9:30

    Humility and its Importance

    Do you like humble people? Then you are not the only one who loves humble people; we all do. – And this state or quality...Read more » The post Humility and its Importance appeared first on Marketing91 www.marketing91.com

  • May 26 2020 8:29

    Celebrating 10 years of Yoast: 20% off everything!

    Woohoo! Yoast’s 10th birthday is coming up on the 28th of May 2020! You might have seen our celebration calendar over the last month, where we’ve taken a trip down memory lane. And we’re so happy that you’re along for the ride. As a thank you, we’d love to give you a gift: for the […] The post Celeb... yoast.com

  • May 26 2020 0:01

    Google Alerts for Link Building: A Quick and Easy Guide

    Posted by David_FarkasIf you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship bui... tracking.feedpress.it

  • May 25 2020 21:02

    Matt Moyer

    Matt is a copywriter/creative director who splits time between New York and Los Angeles. So many great campaigns on his site, including a Super Bowl spot for Busch Beer, a Febreeze save-the-day project for the Parrish, Alabama Poop Train (have to see it to believe it), a Febreeze Super Bowl spot abo... www.moderncopywriter.com

  • May 25 2020 14:00

    How to Get Verified on Instagram

    www.socialbakers.com

  • May 24 2020 7:48

    Facebook launches Facebook Shops, free storefronts for merchants

    Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook. Facebook Shops will inspire people to shop and make buying and […] ppc.land

  • May 23 2020 22:05

    The front page of the New York Times for Sunday, May 24.Multiple...

    The front page of the New York Times for Sunday, May 24.Multiple articles have been placed on the front page of every edition in the paper’s long history (even after 9/11). Until today. UPDATE: Let the memes begin. www.adteachings.com

  • May 22 2020 20:52

    "My Better Normal" - a resolution time capsule. (2020) Canada

    adland.tv

  • May 22 2020 16:29

    How Twitter is contributing to support masses during the Coronavirus outbreak

    As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. The post How Twitter is contributing to support masses during the Coronavirus outbreak appeared first on Search Engine Watch. www.searchenginewatch.com

  • May 22 2020 13:00

    How to Stop Wasting Money on Content Marketing via @VictorIjidola

    Here's how to approach your content strategy sessions in order to focus on not wasting marketing money.The post How to Stop Wasting Money on Content Marketing via @VictorIjidola appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 22 2020 11:05

    WhatsApp testing easier way to add contacts, by sharing a personal QR code

    WhatsApp is testing an easier way to add a contact, or share your own contact details with someone else: using a personal QR code … more… The post WhatsApp testing easier way to add contacts, by sharing a personal QR code appeared first on 9to5Mac. 9to5mac.com

  • May 22 2020 0:40

    Is Your Website a Lead Building Machine? 6 Questions to Discover It

    If you want to drive continued sales for your company, you need to master the art of lead generation and make sure that your website is actively helping your lead building efforts. The problem, of course, is that the internet is a crowded place. How are you supposed to make your website stand out fr... adespresso.com

  • May 22 2020 0:00

    Grow and Succeed Together With LinkedIn Groups

    Now more than ever we are seeing the critical role that community plays as we navigate our lives. Professionals around the globe join LinkedIn Groups to extend their networks and connect with school classmates, company colleagues, alumni, or professionals who share common interests. As a group owner... blog.linkedin.com

  • May 21 2020 19:08

    Instagram adds Messenger Rooms support for up to 50 people, here’s how it works

    Instagram is the latest of Facebook’s services to gain support for its new group video chat feature, Messenger Rooms. Follow along for a look at how it works… more… The post Instagram adds Messenger Rooms support for up to 50 people, here’s how it works appeared first on 9to5Mac. 9to5mac.com

  • May 21 2020 19:00

    How a Footwear Company Helped Healthcare Workers While Letting Customers Save Money

    Many business owners are looking for new ways to serve their customers through the coronavirus outbreak. Find out how this footwear company listened and adapted to community needs through the coronavirus pandemic. www.facebook.com

  • May 21 2020 18:00

    Transparency Report: Second half of 2019

    Today we’re releasing our latest Transparency Report, addressing government requests we received as well as our own actions to remove inappropriate content and fake accounts from LinkedIn in the July-December 2019 reporting period. We see transparency as crucial to maintaining the trust of our membe... blog.linkedin.com

  • May 21 2020 15:00

    Navigating the road ahead: The benefits of real-time marketing

    Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and services. Despite these changes, consumer expectation... www.blog.google

  • May 21 2020 14:49

    Webinar Replay: Debunking Authentication Myths

    The slow demise of third-party cookies has left the advertising ecosystem awash in uncertainty—and a good deal of fear. Beyond the anxiety, publishers need to understand that this is actually an opportunity to reboot our industry and rebuild it based on trusted engagement. At the center of this move... www.admonsters.com

  • May 21 2020 13:00

    How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin

    Looking for a way to measure whether your content marketing is successful? Here's how you can use Google Data Studio to calculate the ROI.The post How to Measure Content Marketing Success Using Google Data Studio via @KayleLarkin appeared first on Search Engine Journal. www.searchenginejournal.com

  • May 21 2020 7:01

    29 Best Landing Page Examples of 2020 (For Your Swipe File)

    Looking for a little inspiration in 2020? We've updated our list of the smartest, slickest, and snappiest landing pages out there with 16 fresh examples by Unbounce customers. unbounce.com

  • May 20 2020 16:47

    How to Find New Clients as a Freelancer

    If you have ever felt that your life needs a bit more excitement and that you cannot stand your regular nine to five job anymore, then you have probably given freelancing some thought. It is one of the most satisfying areas of work where you can find yourself. You just need to find your niche and... feedproxy.google.com

  • May 20 2020 16:38

    7 Fashion Brand Logos Design Ideas and Tips

    The logo is essential. Designing them can be difficult, but they are vital to any business and the cornerstone of a good company or personal brand. You want the logo to explain what your brand or company do, why it does it and how it does it. Social publications, presentation materials, marketing... feedproxy.google.com

  • May 19 2020 20:32

    Google Translate’s Website Translator - available for non-commercial use

    In this time of a global pandemic, webmasters across the world—from government officials to health organizations—are frequently updating their websites with the latest information meant to help fight the spread of COVID-19 and provide access to resources. However, they often lack the time or funding... webmasters.googleblog.com

  • May 19 2020 20:17

    How Can User Testing Platforms Drive Better Customer Experiences

    Customer Experience is an integral part of every business right now. According to Forbes, 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. Most brands still rely on traditional methods to ga... blog.marketo.com

  • May 19 2020 17:40

    ‘Facebook Shops’ launching today, will eventually work across Instagram, Messenger, WhatsApp

    Facebook has announced a major ecommerce move today that sees the launch of Facebook Shops. The company is pitching it as a way for businesses to create one online store that will work across Facebook, Messenger, Instagram, and WhatsApp. more… The post ‘Facebook Shops’ launching today, will eventu... 9to5mac.com

  • May 19 2020 12:00

    Make the best of YouTube yours with YouTube Select

    Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.To make this even easier for your brand, today we’re announcing a new global content solution called YouTube Select—a reimagination... www.blog.google

  • May 19 2020 7:01

    How to Build Empathy Into Your Landing Pages During COVID-19

    There’s never been a better time to stretch your empathy muscle. In today's post, Directive's Liam Barnes talks about how you can build it into your landing page copy and design. unbounce.com

  • May 18 2020 15:47

    Five ways to get more product exposure with high powered influencers

    ReferralCandy's Raul Galera examines influencer marketing in-depth and the role of high powered influencers in achieving stellar product exposure. The post Five ways to get more product exposure with high powered influencers appeared first on Search Engine Watch. www.searchenginewatch.com

  • May 18 2020 12:00

    RemindMeWhatMatters.com

    Jennifer Reis, a copywriter at Cultivator in Denver, checks in with a cool project her agency created called “Remind Me What Matters.” From the remindmewhatmatters.com site: “While we’re not out of the woods yet, it’s safe to say we’ve all recognized some important things we take for granted when we... www.moderncopywriter.com

  • May 18 2020 9:00

    New automated bidding solutions in Display & Video 360

    Automated bidding in Display & Video 360 helps advertisers respond to what consumers are seeking in the moment by using Google’s advanced machine learning to predict campaign performance and place your bids accordingly. As customer behavior changes, automated bidding adapts and tailors your bids... www.blog.google

  • May 18 2020 1:00

    Pinterest launches shopping spotlights with influencers and publishers

    newsroom.pinterest.com

  • May 16 2020 17:32

    Emily Rhodes

    Emily is a new copywriter and a recent graduate of VCU Brandcenter. (What a time to be graduating, sheesh.) All kinds of killer spec projects in her portfolio, including a super fun idea for Halo Top ice cream. Which is technically not ice cream, but is ice cream. Right? Right. Portfolio: emilyrhode... www.moderncopywriter.com

  • May 16 2020 8:27

    Google introduces pricing rules by creative type in Ad Manager

    Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives. […] ppc.land

  • May 16 2020 8:09

    Publishers now able to manually recrawl the app-ads.txt files in Ad Manager

    Google this month introduced a new feature in Ad Manager, enabling publishers to manually recrawl the app-ads.txt files in Ad Manager. By crawling, Google Ad Manager validates the syntax and provide diagnostic information to troubleshoot errors. According […] ppc.land

  • May 13 2020 16:27

    How influencer marketing can survive the oncoming recession

    Impact's Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to track ROI, and the way forward.  The post How influencer marketing can survive the oncoming recession appeared first on Search Engi... www.searchenginewatch.com

  • May 12 2020 14:01

    How to Scale Content Creation [New Step-By-Step Guide]

    In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in t... backlinko.com

  • May 12 2020 9:47

    The New Reality | Suddenly, It Feels Like It’s 2025. And Things Look Good.

    It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality... blog.marketo.com

  • May 12 2020 7:00

    How to use Pinterest to master inspirational video

    Pinterest inspires people to try new things from recipes to new makeup looks, home projects to DIY crafts, and so much more. Videos on Pinterest are quickly becoming one of the top creative tools where helpful and inspiring content thrives. In fact, the number of video views on Pinterest last year g... newsroom.pinterest.com

  • May 11 2020 14:12

    Hiring Manager, How Well Do You Trust Job Applicants?

    Logic says that it would be very useful for recruiters to know when they are being deceived by job applicants and when they are telling the truth. You would think that since the industrial revolution era, management best practices should have provided hiring managers with the ability to pick up the... blog.smei.org

  • May 8 2020 10:33

    Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19

    The second Core Update of the year has been released and we're already able to measure the impact. Der Beitrag Google Core Update May 2020 – Whirlwind Through The SERPs Despite COVID-19 erschien zuerst auf SISTRIX. www.sistrix.com

  • May 7 2020 17:02

    5 Google Ranking Signals Content Marketers Need to Know

    When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly... www.convinceandconvert.com

  • May 5 2020 15:19

    How to improve your digital marketing with competitor analysis

    Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out fo... www.searchenginewatch.com

  • May 4 2020 15:47

    Why these three content types are winning quarantine season

    Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and personal examples of how Directive has performed in quarantimes. The post Why these three content types are winning quarantine season appeared f... www.searchenginewatch.com

  • May 4 2020 13:54

    How writers can optimize content for a variety of search engines

    UK Linkology's Content Marketing Manager walks you through the complex process of optimizing content for search engines beyond Google - Bing, DuckDuckGo, Ask.com, and more. The post How writers can optimize content for a variety of search engines appeared first on Search Engine Watch. www.searchenginewatch.com

  • May 4 2020 13:00

    How to Increase Conversion Rates With Web Analytics

    To increase conversion rates on your website, you need to understand its current state. What is your overall conversion rate? Which pages are performing well (according to the numbers)?  Which pages are performing poorly? What tests can be carried out based on these analyses? What can you learn abou... www.convinceandconvert.com

  • May 2 2020 3:32

    Beyond the press release – the permanence of PR for SEO

    Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You’d get your press hit and that was the end of it. If it was a hit in the press, you’d get a “tear sheet” and buy a few copies of the newspaper or magazine, and that […] The post B... www.emarketingassociation.com

  • April 30 2020 9:00

    Reach your audience where they are now with Display & Video 360

    Media consumption habits are rapidly changing. Planning tools that are tightly connected to your media buying platform can help you reassess your media plans and quickly adjust your ad strategy to reach people where they are now.We’re expanding the reach forecasting capabilities in Display & Vid... www.blog.google

  • April 30 2020 8:59

    Clarks International SEO Migration – Struggling to Land on its Feet

    In this article we are going to examine the search visibility drop of a well-known, international brand. Since January 2020, the domains for Clarks the shoemakers, have lost a large portion of their visibility in Google search. Our analysis takes a a constructive look at what happened and what SEOs... www.sistrix.com

  • April 29 2020 22:24

    Simple Link Building Tactics to Grow Brand Authority

    It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. Google holds such high regard for high-quality backlinks, because they are the best indicators of whether or not your website is authoritative in the space. Through basic crowdsou... blog.marketo.com

  • April 29 2020 13:29

    Google trends in COVID-19 times and how to use them in your content strategy

    Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy. The post Google trends in COVID-19 times and how to use them in your content... www.searchenginewatch.com

  • April 29 2020 13:29

    Google trends in COVID-19 times and how to use them in your content strategy

    Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy. The post Google trends in COVID-19 times and how to use them in your content... www.searchenginewatch.com

  • April 27 2020 18:42

    WhatsApp iOS update lands with encrypted video chat support for up to 8 people

    Last week Facebook announced a new feature for group video calls, “Messenger Rooms.” In addition to it arriving for Facebook Messenger, the company said it would also come to Instagram, WhatsApp, and Portal. Now the latest WhatsApp update available today brings support for encrypted video calls bet... 9to5mac.com

  • April 27 2020 15:02

    Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn

    For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post... growandconvert.com

  • April 27 2020 12:35

    Coronavirus hoax messages get less viral as WhatsApp safeguards take effect

    The spread of coronavirus hoax messages has been significantly curtailed by new safeguards put into place earlier this month, says WhatsApp … more… The post Coronavirus hoax messages get less viral as WhatsApp safeguards take effect appeared first on 9to5Mac. 9to5mac.com

  • April 24 2020 14:50

    What is knewz.com? & What is NewsCorp Thinking?

    I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is launching Herald Times, I’ve been paying attention to new news sites. This 300 x 240 banner fit the bill. The banner was mildly engaging. Clicked and got to a user e... www.emarketingassociation.com

  • April 17 2020 19:01

    How to Communicate with Your Customers During the COVID-19 Crisis

      The worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times: Use Your Site Creating a public update on your corporate blog describing how you... www.convinceandconvert.com

  • April 16 2020 9:00

    It’s faster and easier to use Ads Data Hub

    Advertisers tell us that understanding the business impact of their marketing is more important than ever. But they also report that it’s becoming more difficult as the industry—in response to growing concerns about privacy—changes its practices around how data is collected and used. Ads Data Hub en... www.blog.google

  • April 15 2020 16:10

    Social media insights in a time of social distancing: The relationship between paid and non-paid social

    The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns? The post Social media insights in a time of socia... www.searchenginewatch.com

  • April 14 2020 14:00

    Technical SEO: The Definitive Guide

    The post Technical SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

  • April 13 2020 16:33

    Personalization in Digital Marketing: What It is and How to Make It Happen

    Personalization seems to be one of the hottest buzzwords in the marketing world at the moment. However, not many people know how to do it effectively. Naturally, there’s a lot of confusion around this concept. What is personalization in digital marketing? Personalization is the process of knowing t... www.convinceandconvert.com

  • April 7 2020 16:26

    12 Tips For Healthy Sleep During Covid-19 Pandemic Days

    The National Institutes of Health have given us 12 tips for healthy sleep. Although it was published in 2012 it is more relevant during this Covid-19 Pandemic days than at any other time. They are practical and do-at-home guidelines that can help you get a good night’s sleep. The post 12 Tips For He... blog.smei.org

  • April 6 2020 13:20

    11 Social Media Changes to Make in a Coronavirus World

    Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so.  But you cannot just continue with your regular social media strategy, content, and cadence. What... www.convinceandconvert.com

  • April 4 2020 1:23

    Keeping Your Customers Informed During the Pandemic – Digital Communications in the Age of COVID-19

    With the new reality of social distancing and isolation comes the challenge for small business owners wondering how to use your digital platforms to effectively communicate with your customers and clients. The last few weeks have been a challenging time for all small businesses – this is certainly t... blog.smei.org

  • March 19 2020 16:41

    COVID-19: Social Media Management in Times of Crisis

    These are times of fast-changing news around COVID-19. So what does social media management look like over the coming weeks and months? We’re still figuring it out, but wanted to start the conversation. feedproxy.google.com

  • March 18 2020 22:07

    How to Select the Best Media Monitoring Solution for Your Company

    Media monitoring solutions are not one size fits all. There are dozens of providers and even more use cases, so start by figuring out what you want your media monitoring platform to do.  Are you looking to track traditional and social or are you looking for strategic insights? When it comes to monit... www.convinceandconvert.com

  • March 18 2020 19:30

    How to Keep Your Marketing Team Together Using Calendar Apps

    To manage my projects, I work with a team of five people, including myself. It’s not a big team, but it took us time to set up an effective marketing routine among the 5 of us. Every month we take on a series of tasks for our brand, working to increase exposure, solidify social presence, […] The pos... www.convinceandconvert.com

  • March 16 2020 17:09

    SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

    We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. growandconvert.com

  • March 16 2020 12:08

    Ad-Land Goes Remote – Budgets Evaporate

    With the COVID-19 / Coronavirus mitigation plans in place for NYC and most large cities, and nearly every marketing and advertising event canceled Ad-Land is working remotely. Advertising and marketing is a social activity, from strategy and creative through execution, there has always been some ele... www.emarketingassociation.com

  • March 11 2020 12:55

    Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

    Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media. But that is... feedproxy.google.com

  • February 24 2020 16:57

    TVSquared Releases Pan-European TV Advertising Performance Analysis

    Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs EDINBURGH, Scotland — TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data acros... adtechdaily.com

  • February 24 2020 16:54

    Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More Than 400 Premium Publishers, Including Hearst and Sport1, Inform Editorial Decisions, Acquire and Retain Readers with Offering, and Can Now Drive Subscriptions

    NEW YORK — Taboola, the world’s leading discovery platform, today announced a major adoption milestone for its Newsroom product suite, which uses AI and the largest dataset on the open web to support quality journalism. Taboola Newsroom is now used by the world’s largest publishers to plan and optim... adtechdaily.com

  • February 24 2020 15:30

    Dwise Improves Geotargeting With Digital Element’s Location-based Technology

    Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting LONDON — Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to... adtechdaily.com

  • February 14 2020 13:53

    Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.

    We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... growandconvert.com

  • February 12 2020 14:00

    Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

    One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metric... feedproxy.google.com