Posted on September 20 2019
Removing Coordinated Inauthentic Behavior in SpainToday, we removed 65 Facebook accounts and 35 Instagram accounts involved in coordinated inauthentic behavior as part of a domestic-focused network in Spain. newsroom.fb.com
Posted on September 20 2019
Longtime M&C Saatchi Leader Huw Griffith Dies at Age 55Huw Griffith, CEO of M&C Saatchi North America, has died at age 55. A statement from M&C Saatchi L.A. read: "It is with a heavy heart that M&C Saatchi LA announces the passing of our CEO and Founder, Huw Griffith. A mentor to many, and a beloved friend and colleague, Huw left our world p... www.adweek.com
Posted on September 20 2019
20190920 MTTThe post 20190920 MTT appeared first on MarTech Today. martechtoday.com
Posted on September 20 2019
How to Run a Focus Group for Your BusinessWhen you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. blog.hubspot.com
Posted on September 20 2019
I Started a New Job and Had the Best First DayEditor’s note: This article was originally published on Medium.com. It is authored by one of our talented, new employees. I’m proud of the work I’ve done in advocating and normalizing my gender identity at work. I’ve lived my truth in the most public of ways, including at customer workshops, sales... insights.newscred.com
Posted on September 20 2019
How to Stay on Top of Marketing Tech; Burger King Is Melting Toys: Friday’s First Things FirstWelcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How to Stay on Top of the Latest Mar... www.adweek.com
Posted on September 20 2019
The Weekly Wrap: All About How to Win at PresentingThis week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage. Continue reading → The post The Weekly Wrap: All About How to Win... contentmarketinginstitute.com
Posted on September 20 2019
Local Business Facebook Ads: What Marketers Need to KnowDo you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is a Facebook ads expert who specializes in helping local businesses. Sh... www.socialmediaexaminer.com
Posted on September 20 2019
Zuckerberg’s visit to DC shows how high the stakes are getting for FacebookFacebook CEO Mark Zuckerberg walks to meetings for technology regulations and social media issues | BRENDAN SMIALOWSKI/AFP/Getty Images Say for the moment you are the founder and CEO of a vast social network that has recently come under scrutiny from governments around the world. Your company is... www.theverge.com
Posted on September 20 2019
Go See: Kathe Kollwitz at the British Museum, LondonDesigner Paul Cardwell recommends visiting the Kathe Kollwitz exhibition currently on show at the British Museum in London, and notes the frightening relevance of her artworks today The post Go See: Kathe Kollwitz at the British Museum, London appeared first on Creative Review. www.creativereview.co.uk
Posted on September 20 2019
Claudia Chanhoi creates saucy illustrations with a serious messageThe Hong Kong-based illustrator’s attention grabbing creations are filled with bum-shaped peaches and well-endowed pickles, but she is also passionate about using her work to grapple with difficult subjects like sexual consent and body shaming The post Claudia Chanhoi creates saucy illustrations wi... www.creativereview.co.uk
Posted on September 20 2019
David Pearson on hand-setting type for Oliver Jeffers’ new bookOliver Jeffers' new book The Fate of Fausto sees the writer and illustrator turn his hand to a new medium – lithographic printing - and features type handset by designer David Pearson The post David Pearson on hand-setting type for Oliver Jeffers’ new book appeared first on Creative Review. www.creativereview.co.uk
Posted on September 20 2019
Food for thought on the day the Global Climate Strike beginsAs the seven-day event kicks off, we’ve closed the It’s Nice That studio in order to join the protest. In our absence, here are 12 recent stories about creative projects tackling the crisis. Read more feedproxy.google.com
Posted on September 20 2019
This house design is completely free, and it could help save the worldA few years ago, city officials in Phoenix, Arizona, were looking for a way to address the need for more sustainable architecture in their hot, arid environment. Phoenix is the fifth largest city in the United States—and as a result, has a significant environmental footprint. But in 2016, officials... www.fastcompany.com
Posted on September 20 2019
5 Strategies to Boost An Online BusinessCompetition is hot in the online marketplace. Modern brands need to use every tool available to maximize impact, awareness, and market share. Having the best product out there is great but worthless unless people know...read more The post 5 Strategies to Boost An Online Business appeared first on S... socialmediaexplorer.com
Posted on September 20 2019
Common Threats for WebsitesSuccessful websites generating revenue are the number one victims to common website threats. It may seem unlikely that all hard work can be lost in a heartbeat. However, it’s not a far-fetched scenario. Cyberthreats are...read more The post Common Threats for Websites appeared first on Social Media... socialmediaexplorer.com
Posted on September 20 2019
FanDuel Bids For First-Party Data And Audiences With New Content PlayFanDuel isn’t waiting for US states to move the ball forward on sports betting regulations. Last year, the company launched a fantasy sports property, The Duel, that reaches search audiences, despite the search platforms’ anti-gaming policies, and has become a powerful data source. FanDuel has been... feedproxy.google.com
Posted on September 20 2019
Rugby World Cup: How brands are engaging a new wave of fansAs the sport welcomes a host of new fans, it creates an opportunity for brands looking to tap into the buzz around the Rugby World Cup in Japan. The post Rugby World Cup: How brands are engaging a new wave of fans appeared first on Marketing Week. www.marketingweek.com
Posted on September 20 2019
Comic: "Oh, Yeah!"A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: "Oh, Yeah!" appeared first on AdExchanger. feedproxy.google.com
Posted on September 20 2019
Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC MarketersHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street J... feedproxy.google.com
Posted on September 20 2019
UK regulator ICO is suddenly everywhere and anywhere with warnings for ad techThe post UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech appeared first on Digiday. digiday.com
Posted on September 20 2019
With 4 UK shows, including BBC Global News, Quibi steps up global ambitions"There’s a lot of excitement. They’ve apparently got a lot of money and they're talking about spending it. There's been significant investment from the big media businesses, so the ambition is clearly there." The post With 4 UK shows, including BBC Global News, Quibi steps up global ambitions appea... digiday.com
Posted on September 20 2019
Digiday Research: What brands find taking in-house most difficultMarketers find that moving programmatic ad buying in-house can be the most difficult of marketing functions to move inside the company, according to Digiday Research. The logistics associated with it as well as the difficulty acquiring talent is likely to blame. The post Digiday Research: What bra... digiday.com
Posted on September 20 2019
7 Ways Social Media Can Be Used Effectively By IT CompaniesSocial media is slowly taking over the world; it could be one of the most influential things on the face of the earth. What started as a communication base for students has quickly grown to...read more The post 7 Ways Social Media Can Be Used Effectively By IT Companies appeared first on Social Med... socialmediaexplorer.com
Posted on September 20 2019
Facebook Details 3 New Interactive Ad OptionsFacebook introduced three new interactive ad solutions Thursday: video poll ads, augmented reality ads and playable ads. The social network said in a blog post, "People want to be included in your next big idea, and they are using new innovative ways to do it--fewer words, more GIFs, Facebook Live v... www.adweek.com
Posted on September 20 2019
Twitter rolling out new ‘Hide Replies’ moderation feature to users in the US and JapanTwitter today is rolling out its new “Hide Replies” feature in the United States and Japan, following an extended testing and development phase. The goal of this new feature is to give users the ability to hide replies to their tweets that may be offensive or irrelevant. more… The post Twitter ro... 9to5mac.com
Posted on September 20 2019
How to Onboard Clients with Immersion Workshops - Whiteboard FridayPosted by HeatherPhysioc Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your cl... tracking.feedpress.it
Posted on September 19 2019
Google Chrome on Android Will Provide Answers to Queries Right in the Address Bar via @MattGSouthernGoogle Chrome on Android will soon receive an update that provides answers to search results without submitting a query. The post Google Chrome on Android Will Provide Answers to Queries Right in the Address Bar via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it
Posted on September 19 2019
Xpress Money: Simple, Fast and Safe Money Transferxpress-money-franklin-final-3-recovered.jpg xpress-money-ghandi-final-3-recovered.jpg ... www.adsoftheworld.com
Posted on September 19 2019
11 Important Skills for Social Media Managers (Free Resume Template!)Social media managers own the skills that brands need in order to succeed on social. With 3.5 billion people using social media—and a million more joining every day—we... Read More The post 11 Important Skills for Social Media Managers (Free Resume Template!) appeared first on Hootsuite Social Medi... blog.hootsuite.com
Posted on September 19 2019
Mitsubishi: Adventure RedefinedVideo of Adventure Redefined (:30) | 2020 Mitsubishi Outlander Sport CUV | Mitsubishi Motors... www.adsoftheworld.com
Posted on September 19 2019
Lufthansa: Share Your WeightEnjoy the delicious breakfast treats from Amazon. lufthansa_board_final_1.jpg www.adsoftheworld.com
Posted on September 19 2019
Report: We Are Unlimited Will Be Folded Into DDB Chicago After McDonald’s Taps W+KAnonymous sources tell Business Insider the shop's standalone days are numbered. www.adweek.com
Posted on September 19 2019
Meetup Debrief: It’s Time to Get CreativeOn September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth,... www.admonsters.com
Posted on September 19 2019
Descript: Edit Audio Using The TranscriptIt’s not often that I get excited about a technology… but Descript has launched a podcast studio service that has some really intriguing features. The best, in my opinion, is the ability to edit audio without an actual audio editor. Descript transcribes your podcast, with the capability of editing... tracking.feedpress.it
Posted on September 19 2019
Close.com’s Steli Efti on balancing competition and collaboration in salesLike a sports franchise, a sales team should be both collaborative and competitive. But how do you build this dream team? That's the focus of Close.com CEO Steli Efti’s new book, The Startup Sales Playbook. He rejoins the podcast this week to share advice on hiring in sales and building a collabora... www.intercom.com
Posted on September 19 2019
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reportsThe company said an outage this week prevented a small percentage of Pixel events from being logged correctly. The post Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports appeared first on MarTech Today. martechtoday.com
Posted on September 19 2019
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisersNielsen has also acquired a minor stake in OpenSlate. The post Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers appeared first on MarTech Today. martechtoday.com
Posted on September 19 2019
Social Spotlight: How Netflix uses social to create a brand experienceWelcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. Read more... This post Social Spotlight: How Netflix uses social to create a brand experience originally appeared on Sprout Social. sproutsocial.com
Posted on September 19 2019
UTM tracking & URL shortening for social media marketersEvery social media marketer is different. They have their own methods, practices and sets of skills. But there’s one thing that every social media Read more... This post UTM tracking & URL shortening for social media marketers originally appeared on Sprout Social. sproutsocial.com
Posted on September 19 2019
How changing domains challenge SEOHow to minimize the damage of changing domains and negate the effects of moving to a new domain? Long term effects of it on SEO and a mini-guide shared. The post How changing domains challenge SEO appeared first on Search Engine Watch. www.searchenginewatch.com
Posted on September 19 2019
Search Ads 360 rolls out auction-time bidding for Google Search campaignsIt enables access to Google Ads’ Smart Bidding capabilities. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on September 19 2019
Nature’s Bounty Names Doner Its Latest AORThe move ends the brand’s short-lived relationship with VMLY&R. www.adweek.com
Posted on September 19 2019
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launchesOracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products. www.marketingdive.com
Posted on September 19 2019
E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollutionThe energy provider is launching a campaign to tackle air pollution as it looks to challenge sector norms and how customers view E.ON. The post E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollution appeared first on Marketing Week. www.marketingweek.com
Posted on September 19 2019
Facebook Invites People and Businesses to PlayBecause we believe in playfulness, our video poll ads will soon be globally available and advertisers will get to experiment with augmented reality ads. www.facebook.com
Posted on September 19 2019
Thursday Morning StirA roundup of industry news from around the web. www.adweek.com
Posted on September 19 2019
Catching SEO errors during development using automated testsAvoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on September 19 2019
Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumersThe PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads. www.marketingdive.com
Posted on September 19 2019
How to Create an XML Sitemap (and Submit It to Google)Luckily, it’s quick and easy to create and submit an XML sitemap to Google. Below, we walk through how to do this step by step. But first, let’s cover a few basics. (Already know the basics? Click to jump straight… Read more › The post How to Create an XML Sitemap (and Submit It to Google) appeare... ahrefs.com
Posted on September 19 2019
53% of consumers say brands are more political, down from 64%, survey findsAbout one-third of Gen Z and 27% of millennials think brands should try to impact political and cultural issues, but only 16% of Gen X and 13% of Boomers agree. www.marketingdive.com
Posted on September 19 2019
Next opts for targeting over mass reach to boost salesNext is cutting its investment in 'non-digital' advertising in favour of digital as it looks to reach online customers who are more likely to convert. The post Next opts for targeting over mass reach to boost sales appeared first on Marketing Week. www.marketingweek.com
Posted on September 19 2019
10 Call to action phrase examples that increase clicks and conversionsCreating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to Read more... This post 10 Call to action phrase examples that increase clicks and conversions originally appeared on Sprout Social. sproutsocial.com
Posted on September 19 2019
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reportsThe company said an outage this week prevented a small percentage of Pixel events from being logged correctly. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on September 19 2019
5 critical elements for local marketing successWhat goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on September 19 2019
10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyceHere are 10 reasons why you shouldn't be afraid to experiment and fail with your content. The post 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce appeared first on Search Engine Journal. tracking.feedpress.it
Posted on September 19 2019
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisersNielsen has also acquired a minor stake in OpenSlate. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on September 19 2019
Customer Success Execs Outline Their Priorities. How Are They Aligned With Marketing?Although marketers think they own the customer, is this really the case? In a recent study [download page] of customer success professionals from Totango, respondents said they collaborated with marketing less often than other departments such as sales, product management and service/support. While... www.marketingcharts.com
Posted on September 19 2019
Compare 25 top customer data platformsLearn about benefits of using a customer data platform and find out which one is right for your company. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on September 19 2019
Orange & Publicis Conseil Launch 'Being Human' Public Service CampaignOrange is the first operator to speak-out across 27 countries about the risks associated with digital uses. This new campaign sets-out the Group’s commitment to ensuring that digital services remain a genuine opportunity for everyone. Digital services give people an unprecedented ability to com... feedproxy.google.com
Posted on September 19 2019
Adidas FW19 "Manifesto" Features the World's Biggest Football StarsAdidas has recruited some of the biggest names in football for its latest campaign, which includes Paul Pogba, Leo Messi and Mesut Ozil outline the “terms and conditions” that come with wearing their own pair of boots. The challenge? Owning the fearlessness that goes hand in hand with owning the... feedproxy.google.com
Posted on September 19 2019
TV Universe Adds 700K Homes for the Upcoming 2019-2020 SeasonAfter only increasing by 300,000 in 2018, the number of TV homes in the US has grown by 700,000 this year, reaching 120.6 million for the upcoming 2019-2020 season, according to Nielsen’s latest TV Universe estimates. An estimated 307.3 million Americans aged 2 and older live in those homes, up 0.8... www.marketingcharts.com
Posted on September 19 2019
5 Google Shopping Tips to Prepare for the Holiday Season via @dangilbertppcHere’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season. The post 5 Google Shopping Tips to Prepare for the Holiday Season via @dangilbertppc appeared first on Search Engine Journal. tracking.feedpress.it
Posted on September 19 2019
Get ready for our free WordPress for beginners course!Yoast Academy is branching out! You’re probably familiar with our collection of SEO courses. But without a functional website, good luck trying to get it ranked! The better you set up your site, the easier it is to make sure it gets found and enjoyed by your audience. That’s why we’ve decided to he... yoast.com
Posted on September 19 2019
Jobs of the week from Anyways, Appear Here and Ace & Tate!Our weekly round-up of jobs posted on our sister site, If You Could Jobs. Read more feedproxy.google.com
Posted on September 19 2019
The NHS is now the UK’s most relevant brand, knocking Apple off top spotThe NHS is now the UK’s most relevant brand, according to research from brand and marketing consultancy Prophet. Its annual Brand Relevance Index found that the national health provider was more relevant to the UK public than Spotify, Netflix and Sony PlayStation, and knocked Apple, which has topp... feedproxy.google.com
Posted on September 19 2019
This photographer turned his lens on the many, many cameras watching youToday’s digital climate has changed the relationship between privacy and exposure, forcing users to negotiate the cost-benefit between sharing content online but being monitored as a result. Facebook was once heralded as a brilliant platform for connectivity; now, the multibillion-dollar company’s... www.fastcompany.com
Posted on September 19 2019
Why We Removed 3,000 Pieces of Outdated Content From the HubSpot BlogYou know what sounds like a really bad idea? blog.hubspot.com
Posted on September 19 2019
How Should Brands Measure Success On Instagram If ‘Likes’ Are No Longer Relevant?You have probably heard the news. In July, Instagram announced their test of hiding “likes” on posts just expanded to more markets around the globe, including Australia. Instagram says the reason for the new feature is to have users concentrate on their posts and interacting with the app, rather th... insights.newscred.com
Posted on September 19 2019
Why You Should Do This Helpful SEO Audit Once a YearSEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year? Continue reading → The post Why You Should Do This Helpful SEO Audit Once a Ye... contentmarketinginstitute.com
Posted on September 19 2019
This typeface hides a secret in plain sight. And that’s the pointTens of millions of people around the world are blind. But more than a hundred million may have serious vision impairment. And that second figure is only bound to grow, according to the World Health Organization, as a larger population lives longer, giving their eyes more years to degrade. Growing... www.fastcompany.com
Posted on September 19 2019
Facebook is learning that hardware is hardPhoto by Nick Statt / The Verge Meet me at our first-ever Interface Live on Tuesday, October 22nd! I’ll be chatting with misinformation researcher Renee DiResta. Get tickets. One of the first adages I heard as a tech reporter is a three-word refrain uttered by anyone who’s ever sought to make so... www.theverge.com
Posted on September 19 2019
If you’ve seen any of the sassy Twitter posts for Canada’s No...If you’ve seen any of the sassy Twitter posts for Canada’s No Name grocery brand, you’ve probably already started following their account. And now, as you’ll see, they’ve extended that wonderful idea into outdoor and even back-to-school swag for university students. Really funny and smart. Agency:... www.adteachings.com
Posted on September 19 2019
The 12 Types of Content Marketing in a Marketer's ArsenalWhen it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retwe... blog.hubspot.com
Posted on September 19 2019
People Raise Over $2 Billion for Causes on FacebookPeople have raised over $2 billion to support the people and causes they care about on Facebook, with $1 billion of that coming from birthday fundraisers alone. newsroom.fb.com
Posted on September 18 2019
Does Google Really Not See Their Digital Advertising Dominance Is a Legit Thing?In the past week, Google became embroiled in a serious face-off against a firing squad of 50 state attorney generals related to the tech giant’s dominance over the digital advertising ecosystem. The funny thing is Google is the only one in the industry—including ad tech companies, advertisers and p... www.admonsters.com
Posted on September 18 2019
Bindery Creates New Campaign for Bombas Starring Dan MarinoNYC-based indie film & content studio Bindery is behind a new, pun-filled campaign for sock company Bombas starring Hall of Fame quarterback Dan Marino.The broadcast and digital/social effort touts the DTC brand's super comfortable Merino Wool socks - just in time for football season and c... feedproxy.google.com
Posted on September 18 2019
Does live chat really work for marketing?Learn how live chat can enhance your marketing and drive more sales. Need more proof? See how five leading B2B companies are using live chat for marketing. The post Does live chat really work for marketing? appeared first on Inside Intercom. www.intercom.com
Posted on September 18 2019
Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing IndustryHow can B2B businesses adapt to digital transformation and data-driven culture. Insights on SEO, KPIs, and lead generation in B2B for niche websites. The post Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry appeared first on Search Engine Watch. www.searchenginewatch.com
Posted on September 18 2019
Facebook to use bodycam footage from law enforcement to train its video takedown algorithmsIllustration by Alex Castro / Th Facebook has partnered with law enforcement in the UK to obtain footage to train its automated content moderation tools. Starting in October, the UK’s Metropolitan Police Service will provide bodycam footage taken during its firearms training exercises, which Fac... www.theverge.com
Posted on September 18 2019
Google Ads auction-time bidding comes to Search Ads 360Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance... www.blog.google
Posted on September 18 2019
Google Ads auction-time bidding comes to Search Ads 360Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance... www.blog.google
Posted on September 18 2019
Top Instagram Updates You Need to Know in 2019 – September EditionEvery month, we come here and discuss all of the new features that have hit the Instagram app or that are potentially coming very soon, and there’s always new tools, features, and strategies to test. This month, however, is a little different. It’s finally happened, marketers: We’ve had 30 days with... adespresso.com
Posted on September 18 2019
Four Points About Direct Mail’s Usage and EffectivenessAlthough many marketers are either decreasing their investment in direct mail or have never budgeted for it at all, others are still finding value in the channel. So, while email and social media are the most frequently used channels for marketing campaigns, more than half (56%) of marketers contin... www.marketingcharts.com
Posted on September 18 2019
Google welcomes Rugby World Cup with a QDF, again.Over the last month, www.rugbyworldcup.com has gained rankings for over 200 core keywords, with “world cup”, a generic search term, now a number-one ranking position for the rugby domain. As the rugby world cup drew nearer, many SERPs have changed. The search term “nz rugby” for example , now inclu... www.sistrix.com
Posted on September 18 2019
What is a slug and how to optimize it?In SEO, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’, then? And why should you optimize it? In this post, we’ll explain all you need to know about it. What is a slug? A […] The post What... yoast.com
Posted on September 18 2019
Brand Asset Management: How to Get Started the Right WayDoes your marketing team struggle to find brand assets it needs for projects? Do you often have co-workers from outside your department asking where they can find images, logos, and […] The post Brand Asset Management: How to Get Started the Right Way appeared first on CoSchedule Blog. coschedule.com
Posted on September 18 2019
Meet the New Portal Family: Smart Video Calling on Your TV and Anywhere in Your HomeWe’re expanding the Portal family of home video-calling devices with three new models: Portal, Portal Mini and Portal TV. newsroom.fb.com
Posted on September 18 2019
The YouTube Masthead is coming to the TV screenWhen people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachellawith their family and friends—while others want hands-free learning through tutorial... www.blog.google
Posted on September 18 2019
Great outdoor for Spotify by London agency Who Wot Why.Great outdoor for Spotify by London agency Who Wot Why. www.adteachings.com
Posted on September 18 2019
Facebook Campaign Budget Optimization: What Marketers Need to KnowAre you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you’ll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO w... www.socialmediaexaminer.com
Posted on September 18 2019
Failure Is Always an Option (and an Opportunity)Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading → The post Failure Is Always an Option (and an Opportunity) appeared first on Content M... contentmarketinginstitute.com
Posted on September 17 2019
What is a Tracking Pixel—Explained in 800 Words or LessOdds are you've heard the word “pixel” thrown around a lot, usually without any context as to what it is. So we have put together a short explanation as to what exactly a pixel is. The post What is a Tracking Pixel—Explained in 800 Words or Less appeared first on DigitalMarketer. www.digitalmarketer.com
Posted on September 17 2019
Prebid Video Gets a Boost From SpotX Upping Publishers’ Header Bidding GameIt’s still early days, but video header bidding is steadily making headway—powered by the growth of Prebid and an assortment of vendors offering prebid.js bidder adapters to publishers, making the implementation of header bidding much easier. One company entering the race to advance Prebid in the v... www.admonsters.com
Posted on September 17 2019
Piecing it together: how to design cohesive onboardingOnboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and... The post Piecing it together: how to design cohesive onboarding appeared first on Inside Intercom. www.intercom.com
Posted on September 17 2019
Facebook Carousel Ads and Facebook Collection Ads: the Powerhouse ComboFacebook is an incredibly powerful advertising platform. And with 24.2% of all Facebook pages (including personal profile pages) actively using paid media as a part of their ad strategies, it’s also one of the most competitive advertising spaces. Every campaign must stand out from the crowd to reach... adespresso.com
Posted on September 17 2019
How to Get Verified on Instagram in 3 Simple StepsIf you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram... Read More The post How to Get Verified on Instagram in 3 Simple Steps appeared first on Hootsuite Social Media Management. blog.hootsuite.com
Posted on September 17 2019
The Online Dating Landscape in 2019There was a time when flirting on Facebook usually meant “poking”. But as of this year, Facebook is now a fully-fledged contender in online dating, following the rollout of its namesake dating service. After its recent launch in the U.S., Bumble CEO Whitney Wolfe described Facebook’s foray into the... blog.globalwebindex.com
Posted on September 17 2019
CollabaryInfluencer Marketing HubCollabary At first glance, Collabary’s unlikely history is a strange one. Without doing any research at all, I feel... CollabaryAlessandro Bogliari influencermarketinghub.com
Posted on September 17 2019
10 of the Best Email Newsletter Examples to Inspire YouInfluencer Marketing Hub10 of the Best Email Newsletter Examples to Inspire You Producing a sought-after email newsletter is no simple feat. It requires planning, great copy, amazing design, and an... 10 of the Best Email Newsletter Examples to Inspire Youcompman influencermarketinghub.com
Posted on September 17 2019
120+ of the Best TikTok Bio Quotes (+tips for writing your own)Influencer Marketing Hub120+ of the Best TikTok Bio Quotes (+tips for writing your own) Here’s the thing about TikTok: it’s all about your personal brand. And that includes everything from the content... 120+ of the Best TikTok Bio Quotes (+tips for writing your own)compman influencermarketinghub.com
Posted on September 17 2019
Why Process To Inspire (Not Control) Is Key To Success With Agnes Józwiak From ClickMeeting [AMP 153]Marketers who document their strategy are 313% more likely to report success. Yet, most marketer’s plans don’t change based on what works or not. Marketing is about generating results, not […] The post Why Process To Inspire (Not Control) Is Key To Success With Agnes Józwiak From ClickMeeting [AMP... coschedule.com
Posted on September 17 2019
Luxury marketing search strategy, Part 3: Integrated marketing communicationAfter discussing consumer mindset and strategies comes the importance of integrated marketing communication campaigns in the luxury goods search landscape. The post Luxury marketing search strategy, Part 3: Integrated marketing communication appeared first on Search Engine Watch. www.searchenginewatch.com
Posted on September 17 2019
Persona Spotlight: The Modern VacationerVacationers, holidaymakers, tourists, travellers. Multiple names to describe an audience with a shared set of attributes. Using regional insights on a global scale, our full modern vacationers report takes a close look at the behavioral and psychographic attributes that bind this group together an... blog.globalwebindex.com
Posted on September 17 2019
Announcing Skill Assessments to Help You Showcase Your SkillsWe know it’s important to have a way to effectively show the skills you spend time cultivating. In fact, according to new LinkedIn research, 69% of professionals think their skills are more important than college education when job-seeking, and more than 76% wish there was a way for hiring managers... blog.linkedin.com
Posted on September 17 2019
Customer Spotlight: The Evolution of Canon’s Content StrategyAt NewsCred, we are obsessed with achieving customer success by building strategic relationships and driving product adoption. Here’s how we drive success for Canon. Our partnership with Canon is ever-evolving Seasonal and evergreen articles on Canon’s content hub. Canon USA is a long-standing News... insights.newscred.com
Posted on September 17 2019
4 LinkedIn Advertising Mistakes and How to Avoid ThemDo you use LinkedIn ads? Wondering if you’re making costly mistakes? In this article, you’ll discover four LinkedIn advertising mistakes and learn how to avoid them. Why Use LinkedIn Ads? In the past, reaching people with your messaging on LinkedIn was almost easy. Compared to quickly growing platf... www.socialmediaexaminer.com
Posted on September 17 2019
Yoast SEO 12.1: Snippet preview updatedYoast SEO 12.1 is out today! It features a couple of changes in order to match the design of Google’s search results pages, this includes those shiny new favicons. In addition to this, we added a number of new filters for our Schema implementation. See what else is new in the latest release of your... yoast.com
Posted on September 17 2019
Celebrating Hispanic Heritage MonthCelebrating Hispanic Heritage Month on Pinterest newsroom.pinterest.com
Posted on September 17 2019
Upgrading Lens for more online to offline inspirationnewsroom.pinterest.com
Posted on September 17 2019
How to Automate Pagespeed Insights For Multiple URLs using Google SheetsPosted by James_McNulty Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank... tracking.feedpress.it
Posted on September 16 2019
Inside the Facebook Ads of Your Competitors: How to Research, What to LearnWe're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. feedproxy.google.com
Posted on September 16 2019
10 Facebook Ads Strategies To Maximize Your Holiday AdvertisingThere are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”. Or, if you fancy hashtags, #CrazyCompetition Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and hol... adespresso.com
Posted on September 16 2019
Facebook announces new video tools and scheduled posts on InstagramFacebook announced today at the International Broadcasting Convention (IBC) in Amsterdam some new features regarding its video capabilities. Publishers now have more tools to use with Facebook’s Watch Party and Creator Studio, such as detailed analytics, scheduled posts, and more. more… The post... 9to5mac.com
Posted on September 16 2019
Making Review Rich Results more helpfulSearch results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). To make them more helpful and meaningful, we are now introducing algorithmic updates to reviews in rich re... webmasters.googleblog.com
Posted on September 16 2019
How to Effectively Organize Your Social Media Editorial Calendar (Template)The best social media marketers keep organized with editorial calendars. They are essential organizational tools for strategically planning all the content you’ll create and share. When you work ahead of […] The post How to Effectively Organize Your Social Media Editorial Calendar (Template) appear... coschedule.com
Posted on September 16 2019
Interview: How Small Agencies Can Attract Big ClientsMarkets are becoming overly saturated, which means competition is rising. It also means the rapport between small agencies and their clients is changing. From a client perspective, having complete trust in your agency’s ability to deliver is now even more important. Brands need further proof that... blog.globalwebindex.com
Posted on September 16 2019
NONSENSE WRAPPED IN POSH LANGUAGESabina and Ursula Eriksson were identical twin sisters from Sweden. In 2008, they were on a coach from Liverpool to London. The driver was suspicious of their behaviour and put them off at Keele services. They were seen … Continue reading → davetrott.co.uk
Posted on September 16 2019
10 Link Building Lies You Must IgnorePosted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content v... tracking.feedpress.it
Posted on September 14 2019
Jasmin SunJasmin is a copywriter/ACD at Mekanism in San Francisco and a recovering food writer. (From her About page: “Email me for unsolicited opinions about pho, barbeque, or how to make a proper Negroni.” Negronis are so good, MC may have to do that.) All kinds of cool projects in her portfolio for brands... www.moderncopywriter.com
Posted on September 13 2019
Iterable: A Cross-Channel Growth Marketing PlatformIterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power customer engagement throughout the entire lifecycle with content recommendations and unparalleled data flexi... tracking.feedpress.it
Posted on September 13 2019
5 Steps to Ensure a High Quality of FollowersQuality can be more important than quality when it comes to your social media audience, so make sure you're attracting the right kind of followers. www.socialbakers.com
Posted on September 12 2019
Tap Your LinkedIn Network to Fill Your Project NeedsWhether it’s a marketing guru to help you with your website, a copywriter extraordinaire to manage your blog, a career coach to help you nail your next interview, or a tax genius to help you navigate your return, the LinkedIn network can help you find someone who can help. We’ve rolled out some new... blog.linkedin.com
Posted on September 12 2019
The YouTube Ads Grid: A 3-Step System to Build YouTube Ads Campaigns that Generate More Leads & SalesWant to hit a home run on your next YouTube ads campaign? Use the YouTube Ads Grid to build YouTube ads campaigns that generate more leads and sales. The post The YouTube Ads Grid: A 3-Step System to Build YouTube Ads Campaigns that Generate More Leads & Sales appeared first on DigitalMarketer.... www.digitalmarketer.com
Posted on September 12 2019
How to Make the Best YouTube Channel Art (+5 Free Templates)Your YouTube channel art is one of the most important parts of your YouTube channel—aside from your actual video content, of course. It’s basically a giant billboard for... Read More The post How to Make the Best YouTube Channel Art (+5 Free Templates) appeared first on Hootsuite Social Media Manag... blog.hootsuite.com
Posted on September 11 2019
How to Use Live Video for MarketingOne of our content marketing consulting clients recently asked us, “Is live video worth it for marketing?” and, if so, “how should we use live video for marketing?” To answer their questions, I interviewed my C&C colleague and strategist, Lauren Teague, who was an early pioneer in social media... www.convinceandconvert.com
Posted on September 11 2019
A Big Deal out of Nothing? What Google’s Data tells us about Voucher Code SitesGoogle has announced that its systems are being improved such that they are able to understand when white-label content is used on directories or sub-domains. This isn’t a new topic, but the white-label community have become quite vocal as a result of the announcement. In this article we look at […... www.sistrix.com
Posted on September 11 2019
Google introduces new link attributes: Sponsored and UGCAbout 14 years after the introduction of the nofollow attribute, Google is introducing two new link attributes: Sponsored and UGC. In addition, Google is changing how these attributes are handled in the crawler as well as for rankings. More in this blog post. Links form the basis of Google’s rankin... www.sistrix.com
Posted on September 10 2019
Evolving “nofollow” – new ways to identify the nature of linksNearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google’s recommended methods for flagging advertising-related or sponsored links. The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to ev... webmasters.googleblog.com
Posted on September 10 2019
Improve campaign performance with new automated bidding solutionsAutomated bidding in Display & Video 360 helps you make sure you’re present when consumers are most likely to respond to your ads. Using Google’s advanced machine learning, it evaluates and tailors your bids for every auction to help predict the likelihood of a conversion and deliver the best... www.blog.google
Posted on September 10 2019
Video Marketing: The Definitive GuideThis is a complete guide to video marketing in 2019. In this in-depth guide you’ll learn: How to create awesome video content How to promote your videos How to use videos to increase conversions Lots more So if you’re ready to go “all in” with video, this guide is for you. Let’s dive right in. The... backlinko.com
Posted on September 10 2019
Private Instagram stories not always deleted after 24 hours, show testsPrivate Instagram Stories, which are supposed to be automatically deleted after 24 hours, can remain live for an extra day – with some photos remaining on the service even longer… more… The post Private Instagram stories not always deleted after 24 hours, show tests appeared first on 9to5Mac. 9to5mac.com
Posted on September 10 2019
6 Essential Elements of a Successful Content Marketing CampaignA successful campaign starts with a great plan, and these tools and tips are must-haves for your toolbox. www.socialbakers.com
Posted on September 10 2019
Malia BenceMalia is a new copywriter and a recent Miami Ad School graduate, now looking for her first full-time gig in NYC. How exciting is that? Exciting. Don’t miss her heart-wrenching video for Tupperware—about fake Tupperware catfishing real Tupperware. Because leftovers. Portfolio: maliabence.com www.moderncopywriter.com
Posted on September 10 2019
Ahead of iOS 13, Facebook publishes blog post defending its use of location data in iOSiOS 13 is set to be released to the public later this month, and Facebook is looking to get out ahead of some of the changes to location settings in the update. Facebook has published a new blog post detailing how iOS 13 affects its access to your location data, while reaffirming that users are “i... 9to5mac.com
Posted on September 9 2019
Staying Safe on LinkedIn During Your Job SearchEvery day we’re making our professional community a place where everyone can find economic opportunity and pathways to grow their careers. And when it comes to finding that new opportunity, learning a skill or getting and giving career advice, you expect that process to be exciting and maybe a littl... blog.linkedin.com
Posted on September 9 2019
14 of the Best Marketing Newsletters You Should be Subscribed ToGood newsletters offer a breath of fresh air amongst the mundane daily scroll. So we decided to round up all of the best marketing newsletters on the web just for you. The post 14 of the Best Marketing Newsletters You Should be Subscribed To appeared first on DigitalMarketer. www.digitalmarketer.com
Posted on September 9 2019
The Social Media Metrics That Really MatterMarketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more? Dive into our list of key social medi... www.socialbakers.com
Posted on September 9 2019
Saying goodbye to the old Search ConsoleToday we are reaching another important milestone in our graduation journey, we are saying goodbye to many old Search Console reports, including the home and dashboard pages 👋. Those pages are part of the history of the web, they were viewed over a billion times by webmasters from millions of websit... webmasters.googleblog.com
Posted on September 9 2019
Can you make a great six-second ad? Here’s what we learned from the bestWe’ve taken YouTube’s best practices plus the list of the best six-second ads to find all the secret ingredients behind short and snappy video marketing. feedproxy.google.com
Posted on September 8 2019
Copywriter Wanted: Johnson & Sekin, DallasAlan McCoy, friend to MC and one of the good guys, checks in with a opening at his Dallas agency Johnson & Sekin. About the position: “Looking for a copywriter with 2-4 years of experience in advertising or marketing. Must be either comfortable with or excited about learning to write for all med... www.moderncopywriter.com
Posted on September 6 2019
How to Increase Website Page Speed and Maximize ConversionsIncreasing website page speed is one of the biggest challenges marketers face. It’s too technical for marketers to appreciate the work scope, yet it’s crucial for almost all aspects of marketing performance. Over the years, it has become abundantly clear that there is a direct correlation between p... www.convinceandconvert.com
Posted on September 6 2019
Facebook Dating available now, with Secret Crush feature, but concerns raisedFacebook Dating has now officially launched in the US – which could be particularly good news for shy singles with a secret crush on one of their Facebook friends. There’s a specific feature designed to let you know whether the feeling is mutual without the risk of embarrassment. You can also choo... 9to5mac.com
Posted on September 5 2019
Twitter defends Greta Thunberg after activist is bullied for autismAfter a video of Thunberg speaking to a NY crowd was mocked online, Thunberg and her supporters spoke out. Read more...More about Twitter, Mashable Video, Environment, Culture, and Social Media mashable.com
Posted on September 5 2019
What is SEO? How to Optimize for Search Engines Like GoogleThe benefits are obvious: free, passive traffic to your website, month after month. But how do you optimize your content for SEO, and what “ranking factors” actually matter? To answer that, we first need to understand how search engines work.… Read more › The post What is SEO? How to Optimize for... ahrefs.com
Posted on September 5 2019
Real-Time Communications: What is WebRTC?Real-time communication is changing how companies are utilizing their web presence to proactively interact with prospects and customers. What is WebRTC? Web Real-Time Communication (WebRTC) is a collection of communications protocols and APIs originally developed by Google that enable real-time vo... tracking.feedpress.it
Posted on September 5 2019
SEMrush Q&A: Your Webinar SEO QuestionsIn this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all. So, we reviewed questions, chose some questions that were similar to others, and asked experts to provide us... www.semrush.com
Posted on September 4 2019
Twitter disables ability to tweet via SMS after Jack Dorsey’s account was hackedTwitter is temporarily disabling the ability for users to tweet via SMS, the company announced today. This means that you won’t be able to post a tweet by texting it to your ShortCode, which was once the most popular way of using Twitter. more… The post Twitter disables ability to tweet via SMS a... 9to5mac.com
Posted on September 4 2019
100,000 videos removed from YouTube after violating hate speech policyAfter consistent backlash for maintaining abusive and offensive content on its platform, YouTube cleaned a record amount of comments and channels this quarter. Read more...More about Youtube, Mashable Video, Culture, Social Media, and Culture mashable.com
Posted on September 4 2019
Facebook curbs its controversial facial recognition featuresThe social media platform is seeking to keep users in the loop regarding the feature's use of their data, as well as how the feature works. Read more...More about Tech, Facebook, Mashable Video, Social Media, and Tech mashable.com
Posted on September 4 2019
Feature and policy updates to the Messenger platformFacebook Messenger announced some feature and platform updates last week to improve business interaction quality. Here are the highlights. www.facebook.com
Posted on September 4 2019
Google helps a nonprofit train young storytellersGeorgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconnected (or opportunity) youth is defined as peop... www.blog.google
Posted on September 4 2019
The Pillars of Monetization: a Data-Powered Guide for Ad Publishers and BloggersA data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising poten... www.semrush.com
Posted on September 3 2019
Pandora now integrates with Instagram for sharing music and podcasts to StoriesPandora has announced new integration with Instagram today that makes it easy to share music and podcasts to your Instagram Stories. In a blog post, Pandora detailed the new feature and said it’s rolling out now to a “limited” selection of users, and will come to everyone within the next several w... 9to5mac.com
Posted on September 3 2019
13 Great Landing Page Examples You Gotta Save for Your Swipe FileLooking for a little inspiration? We've updated our list of the smartest, slickest, and snappiest landing pages out there with a few more great examples by Unbounce customers. unbounce.com
Posted on September 3 2019
Social Media Attribution: How to Get StartedWe’re going to show you how to track everything so you can show the impact you’re having and see what channel is working best! feedproxy.google.com
Posted on September 3 2019
Weekly Wisdom with Jason Barnard: Google Ads for Brand SearchesWho is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Go... www.semrush.com
Posted on September 1 2019
How to Increase Engagement on Instagram“How can I increase engagement on Instagram?” is a question we receive frequently from our clients. There was a time (long, long ago) when all you had to do on Instagram was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to generate engagement... www.convinceandconvert.com
Posted on August 30 2019
How Long Does It Take for Content Marketing to Work? A Case Study.One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” Most people have probably read answers online, or heard from agencies or in-house marketers something like: “it takes 3 months, 6 months or even a year before content marketing will work.” Th... growandconvert.com
Posted on August 29 2019
SEO vs. PPC: Which Should You Use?Three years ago, I was working at a new startup. With just a teeny marketing budget, I had to choose: SEO or PPC? With no real marketing experience and an interest in content creation, I decided on SEO. I implemented… Read more › The post SEO vs. PPC: Which Should You Use? appeared first on SEO Bl... ahrefs.com
Posted on August 29 2019
Making it easier for businesses to chat with customers in MessengerFacebook is rolling out lead generation in Messenger globally to enable businesses to set up automated question experiences. www.facebook.com
Posted on August 29 2019
Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is RebrandingRecently, hundreds of SaaS websites have started using similar-looking illustrations in their branding. How did this trend catch fire? And is it bad for marketers to follow these types of design trends? unbounce.com
Posted on August 28 2019
IGTV gains creator focused improvements for cropping, video length, and taggingAfter opening up IGTV to landscape video back in May, Instagram is rolling out a handful of updates to IGTV today in response to feedback from creators producing longer-form content on the platform. Changes include new minimum and maximum video length requirements, autofill suggestions for tagging... 9to5mac.com
Posted on August 27 2019
We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic Click Through RateWe analyzed 5 million Google search results to better understand organic click through rate. First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. Thanks to data provid... backlinko.com
Posted on August 26 2019
How to BLUF Your Way into Better Writing | Episode 26BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it... The post How to BLUF Your Way into Better Writing | Episode 26 appeared first on Animalz. www.animalz.co
Posted on August 26 2019
Do You Speak B2B Marketing?The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the... edit-blog.marketo.com
Posted on August 22 2019
Next steps to ensure transparency, choice and control in digital advertisingAds play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expec... www.blog.google
Posted on August 20 2019
11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)Even the experts experience marketing fails. Read about the important lessons that 11 pro marketers learned from their past mistakes. unbounce.com
Posted on August 16 2019
The Role of Editing in Content Marketing | Episode 25In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content.... The post The Role of Editing in Content Marketing | Episode 25 appeared first on Animalz. www.animalz.co
Posted on August 16 2019
Twitter testing compromise way to hide abusive direct messagesTwitter is testing a new way to hide abusive direct messages that should be particularly useful for those whose account is set to accept messages from anyone, not just those you follow. The social network already offers one way to do this, but it’s a bit of a blunt instrument. There’s a “Quality f... 9to5mac.com
Posted on August 15 2019
How To Measure Account-Based Marketing SuccessWhat is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiven... edit-blog.marketo.com
Posted on August 13 2019
How to Become an SEO Expert: The Definitive GuideThis guide will show you exactly how to become an SEO expert. Including: Learning frameworks Emerging trends Must-read resources Lots more So if you want to go from SEO rookie to SEO pro, this guide is for you. Let’s get started. The post How to Become an SEO Expert: The Definitive Guide appeared f... backlinko.com
Posted on August 12 2019
Here Are Three Ways to Improve Your Keyword ResearchOrganic search is one of the best distribution channels at your disposal. It’s predictable. Traffic compounds over time. You can use it to reach your... The post Here Are Three Ways to Improve Your Keyword Research appeared first on Animalz. www.animalz.co
Posted on August 8 2019
WhatsApp security flaws can fake messages from you, and there’s no fixWhatsApp security flaws revealed by security researchers at this year’s Black Hat conference would allow someone to fake messages from you. Check Point Research says that it found three different ways to exploit the vulnerability, including the ability to put words in your mouth… more… The post W... 9to5mac.com
Posted on August 8 2019
Meet The Revenue Team: The Key To Successful Account-Based MarketingAccount-based marketing (ABM) is a big undertaking—as many marketers who have kicked off pilot programs will tell you. Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority. But to en... edit-blog.marketo.com
Posted on August 7 2019
Report: Instagram Direct to be rebuilt with Facebook’s Messenger techWe first heard about Facebook merging the chat features between Instagram, WhatsApp, and Messenger back in January and we’ve seen the start of that work with the latest Facebook app refresh. Now a report from Bloomberg says that Instagram’s chat feature will be rebuilt with Facebook Messenger’s te... 9to5mac.com
Posted on August 6 2019
Report: iOS 13 to limit VoIP API for apps like Facebook and WhatsApp, eliminate background activityA new report today from The Information details a change coming with iOS 13 that will force WhatsApp and others to redesign their messaging apps. The small but notable change has to do with how third-party apps use iOS to make internet voice calls with the PushKit VoIP API and also run in the back... 9to5mac.com
Posted on June 21 2019
Positioning Case Study: How We Created a Premium Content Marketing ServiceSeveral months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-marke... growandconvert.com
Posted on June 10 2019
How To Unlock More Profitable Content With AIToday’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general...Read More www.curata.com
Posted on April 30 2019
Why Your Content Needs “Originality Nuggets” to Be EffectiveWe think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opini... growandconvert.com
Posted on November 20 2017
How Content Marketing Drives Sales Throughout the Buyers’ JourneyI work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know...Read More www.curata.com
Posted on November 17 2017
Content Crush Nov. 17: SEO Strategies and the Revenge of the CreativesA roundup of this week’s best content marketing content for content marketers. 1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great...Read More www.curata.com