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Posted on January 20 2020

101 Best Email Subject Lines of 2019

Get DigitalMarketer's newest 101 best email subject lines. Use these swipeable headlines as inspiration in your business’ email marketing. The post 101 Best Email Subject Lines of 2019 appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on January 20 2020

The Beginner’s Guide to Facebook Analytics

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from... Read More The post The Beginner’s Guide to Facebook Analytics appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on January 20 2020

How to Get More Views on YouTube: 12 Tactics that Actually Work

Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s second-largest website. 2 billion people use it on a... Read More The post How to Get More Views on YouTube: 12 Tactics that Actually Work appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on January 20 2020

Cross-Channel Marketing: Everything You Need to Know

If you’re in business, no doubt you’ve heard of cross-channel marketing. From big brands down to freelancers, every business needs to expand its reach to connect to its audience. Now, you might know you need a cross-channel...read more The post Cross-Channel Marketing: Everything You Need to Know ap... socialmediaexplorer.com

Posted on January 20 2020

SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros

Useful insights from Chris Rodgers, Founder and CEO of Colorado SEO Pros about the conundrum of SEO and SMEs, trends, voice search, and lots more. The post SEO and SMEs: Q&A with Chris Rodgers, Founder and CEO of Colorado SEO Pros appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on January 20 2020

The Ultimate Digital Marketing Bundle: 135 Social Media Tools in One Package

A successful marketing campaign requires taking care of multiple tasks. Before starting it, it is crucial to think about: your target audience; your main goals; your offer; your media channel; your way to engage people;...read more The post The Ultimate Digital Marketing Bundle: 135 Social Media Too... socialmediaexplorer.com

Posted on January 20 2020

SEO in 2020: What Basics You Need to Know to Be Successful via @BrianHarnish

Learn more about the SEO basics that will help you succeed this year.The post SEO in 2020: What Basics You Need to Know to Be Successful via @BrianHarnish appeared first on Search Engine Journal. tracking.feedpress.it

Posted on January 20 2020

Is Social Media a top talent attraction tool? Here’s why the answer is “YES”

Can you attract and recruit top talent on Social Media? Absolutely because, today, everybody, including top talent from all around the world is on social networks.  Over the last decade, social media has changed the...read more The post Is Social Media a top talent attraction tool? Here’s why the an... socialmediaexplorer.com

Posted on January 20 2020

How to Use a Marketing Kanban Board to Manage Every Project

As marketers, we have a lot on our plates at all times. Our teams don’t just execute campaigns; they fuel successful launches and grow customer loyalty. And that’s what makes […] The post How to Use a Marketing Kanban Board to Manage Every Project appeared first on CoSchedule Blog. coschedule.com

Posted on January 20 2020

Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33

Here's how you can achieve more organic traffic and improved keyword rankings through exceptional content and true collaboration.The post Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33 appeared first on Search Engine Jo... tracking.feedpress.it

Posted on January 20 2020

Move WordPress to a new domain in 10 easy steps!

Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to do. 10 steps to move WordPress That should be it, you’v... yoast.com

Posted on January 20 2020

2020 Digital Trends & Must-Haves [Webinar] via @brentcsutoras

Join our next webinar to discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.The post 2020 Digital Trends & Must-Haves [Webinar] via @brentcsutoras appeared first on Search Engine Journal. tracking.feedpress.it

Posted on January 20 2020

HubSpot Marketers Give 6 Tips for Fighting Burnout

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. blog.hubspot.com

Posted on January 20 2020

How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist

Undoubtedly, search has changed in recent years. blog.hubspot.com

Posted on January 20 2020

MTT 20200120 Martin Luther King Day Special Edition

The post MTT 20200120 Martin Luther King Day Special Edition appeared first on MarTech Today. martechtoday.com

Posted on January 20 2020

Brand Empathy: The One Critical Quality B2B Content Lacks [Video]

B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading → The post Brand Empathy: The One Critical Quality... contentmarketinginstitute.com

Posted on January 20 2020

How to Recover a Suspended Facebook Ads Account

Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ads Account Suspension: Two Red Flags You’re going along... www.socialmediaexaminer.com

Posted on January 20 2020

How to Create Squeeze Pages That Generate Tons of Leads

"You've got mail." At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old... blog.hubspot.com

Posted on January 20 2020

Design Indaba announces speakers for 2020 anniversary edition

The annual creative conference returns to Cape Town from February 26 – 28, celebrating 25 years with speakers including Pentagram partner Sascha Lobe, design guru Debbie Millman, graphic artist Patrick Thomas, and more The post Design Indaba announces speakers for 2020 anniversary edition appeared f... www.creativereview.co.uk

Posted on January 20 2020

What makes a hit mobile game?

Mobile gaming has come a long way since the days of Snake. But with so many titles now competing for attention, how do you create something that stands out? We explore what makes for a great experience - and what we can learn from successful titles The post What makes a hit mobile game? appeared fir... www.creativereview.co.uk

Posted on January 20 2020

Shake off your January work blues with Laurence King’s self-help career cards

The publisher is releasing a set of career-focused cards featuring tips on how to improve your 9-to-5 grind. Here are five of our favourites The post Shake off your January work blues with Laurence King’s self-help career cards appeared first on Creative Review. www.creativereview.co.uk

Posted on January 20 2020

WHEN TO CHANGE THE CHANNEL

    Recently, someone sent me an email asking for advice. It went into great detail, but I’ll shorten it here, roughly it said: “Dave, I’m a CD and I’ve got a problem with the CEO. They won’t approve the … Continue reading → davetrott.co.uk

Posted on January 20 2020

The latest data on the January 2020 Google core update

We asked several data providers for some more insights into the latest Google update. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on January 20 2020

Hero dad turns his son’s sketch into a real dresser

It’s a bitter irony of life: Children’s imagination is unlimited, but their capacity to realize it won’t be developed until they grow up. And over those decades, as kids become adults who learn how to use computers,  drive a car, and pay rent, they lose something. Maybe creativity doesn’t die as we... www.fastcompany.com

Posted on January 20 2020

Merkle launches digital advertising solution for retailers to monetize their customer data

New Stream Media aims to help retailers develop media programs for brands. The solution taps Google’s ad stack. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on January 20 2020

SameSite requirements for cookies: What SEOs and developers need to know

Get prepared for SameSite cookie handling behavior coming to Chrome, Firefox and Edge browsers. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on January 20 2020

Eastspring Investments: License To Adult

Getting a license to adulthood has never been easier. Eastspring’s License to Adult campaign lets millennials know that they are Adult-Verified when they invest with Eastspring Invesments via its easy and affordable RICh investment plan, which only requires RM100 a month to... www.adsoftheworld.com

Posted on January 20 2020

Metricon Homes: First Choice For First Home Buyers

Shot from the perspective of the TV, the only words we hear are that of the voice-over from the TV itself. We observe the reactions of the people at home watching and witness the stories and insights... www.adsoftheworld.com

Posted on January 20 2020

Faber Castell: No Slips

Faber Castell Grip Textliner - a text marker with a special dotted grip zone for a secure, non-slip grip. One slip of a textliner can change the meaning of absolutely anything. Therefore, use grips and avoid all the slips.... www.adsoftheworld.com

Posted on January 20 2020

The Outsider Art Fair is the offbeat escapism we all need right now

Given the high-stakes drama that’s marked the first three weeks of 2020—an assassination in Iran, a retaliatory strike on U.S. bases in Iraq, an impeachment hearing, and, yes, the royal Megxit—the 28th Outsider Art Fair that rolled into New York last week offered the creative class the kind of winte... www.fastcompany.com

Posted on January 20 2020

Botify starts participating in Bing’s new content submission API pilot

Botify this month announced that is participating in Bing’s new content submission API pilot. According to Botify, FastIndex has a new API integration with Bing that notifies the search engine of the content in real time, and lets webmasters surpass the 10,000 URL limit set through the Bing API. Thi... ppc.land

Posted on January 20 2020

Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns

Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days. The history feature is available in Amazon DSP. To view campaign-level change history, advertisers need to click on the Cam... ppc.land

Posted on January 20 2020

Adjust extends its Ad Revenue reporting to MAX

Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile measurement company announced. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising. Adjust’s Ad Revenue repo... ppc.land

Posted on January 20 2020

Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds

Not everyone’s in the market for a trampoline. And with the rising cost of customer acquisition, it’s vital to get the jump on consumers who are serious about making what’s both a niche and pricey purchase. For that, you need unified data across channels, said Saugar Sainju, VP of growth marketing a... feedproxy.google.com

Posted on January 20 2020

How Bonnier is playing for consumer revenue in 2020

Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. digiday.com

Posted on January 20 2020

Scouting Report: Buy-side pros evaluate TheMaven as it aims to make $160m this year

The owners of this network of sites, ranging from Hubpages to Sports Illustrated, plan to deliver nine figures of revenue this year. Digiday asked three media executives about the publisher's prospects in 2020. The post Scouting Report: Buy-side pros evaluate TheMaven as it aims to make $160m this... digiday.com

Posted on January 20 2020

‘Safety net’: To prop up Peacock, NBC uses the power of its existing TV, ad sales business

Some ad buyers see Peacock as a safe bet. While they hope the streaming service will succeed, if it doesn't their ad dollars can be redirected to NBCUniversal's other properties. The post ‘Safety net’: To prop up Peacock, NBC uses the power of its existing TV, ad sales business appeared first on Dig... digiday.com

Posted on January 20 2020

Ian Miller

Ian is a senior copywriter at Watson Creative in Portland (and an Oregon Duck like MC, go Ducks!). In addition to a bunch of great work, his site shows off his super smart strategic writing—with lots of manifesto and setup writing. So cool to see. Also, don’t miss Ian’s Art page with tons of essays,... www.moderncopywriter.com

Posted on January 20 2020

The True Value of Top Publisher Links

Posted by KristinTynskiI’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjo... tracking.feedpress.it

Posted on January 19 2020

Even Apple TV+’s Biggest Stars Don’t Know How Their Shows Are Doing

Apple TV+ made its first ever appearance at the Television Critics Association's biannual press tour, though unlike most other broadcast, cable and streaming outlets participating in the two-week event, the company declined to put any executives for its new streaming service on stage or make them av... www.adweek.com

Posted on January 19 2020

Amazon is Reportedly Developing a Hand-Scanning Payment Option

Amazon is reportedly developing checkout terminals that will allow shoppers to pay by scanning the palms of their hands. That's according to the Wall Street Journal, which cited people familiar with the matter. Amazon did not respond to a request for comment. The WSJ said Amazon is targeting the ter... www.adweek.com

Posted on January 19 2020

Instagram drops IGTV button as the platform struggles to gain adoption

Instagram has made several different attempts at growing usage of its IGTV platform, including a pinned IGTV icon at the top of your Instagram feed. As it turns out, that IGTV button wasn’t doing much to drive users towards IGTV, and Facebook has now made the decision to remove it. more… The post... 9to5mac.com

Posted on January 18 2020

YouTube Will Double Its Original Programming in 2020, Focusing on Documentaries

Last May, YouTube made a major shift to its original programming strategy, putting all of its original shows free in front of its paywall and streaming them with advertising--a movie that was inspired by an Adweek cover story on Cobra Kai, YouTube chief business officer Robert Kyncl said last May. L... www.adweek.com

Posted on January 18 2020

True Type Monotype Freedom is an Award-Winning Creative Project by Miami Ad School Students

We're proud to introduce our first Featured Creative Student Group. Learn more about a unique, award-winning project that highlights the truly awe-inspiring work coming out of the next generation creative professionals. True Type Freedom Monotype is a student project by three Miami Ad School Euro... feedproxy.google.com

Posted on January 18 2020

Maximize Your Deliverability with Marketing Cloud’s Sender Authentication Package

Most companies sending email truly underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can wind up in the junk folder of someone who subscribed and wished to convert with your company. That’s a terrible situation to be in. E... tracking.feedpress.it

Posted on January 18 2020

Mark Zuckerberg Lays Out Future Vision

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with special... www.socialmediaexaminer.com

Posted on January 17 2020

A World Without One-to-One Targeting

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Was it just three days ago that Google Chrome told the world that come 2022, it would block third-party cookies by default? Already a tsunami of coverage and analyses has resulted... feedproxy.google.com

Posted on January 17 2020

Phenomenon CCO Departs for Observatory

Linda Knight will lead the agency’s creative efforts. www.adweek.com

Posted on January 17 2020

Don’t Fret, Meghan and Harry Can Enjoy Another Windsor in Canada

Toronto agency No Fixed Address invited the couple courtesy of whiskey brand J.P. Wiser. www.adweek.com

Posted on January 17 2020

The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO

The martech week in review: News and announcements in marketing technology this week that you might have missed. The post The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO appeared first on MarTech Today. martechtoday.com

Posted on January 17 2020

Pinterest taps market research firm IRI to measure offline sales lift

The deal has taken two years to implement but should be significant for CPG advertisers on the platform. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on January 17 2020

Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on January 17 2020

Mark Read: The Future Of WPP Is Interoperable

WPP CEO Mark Read has worked to make the holding company faster, simpler and more collaborative. Since taking on the top role a little over a year ago, Read reshaped the world’s largest holding company, notably folding creative agencies J. Walter Thompson into Wunderman and Young & Rubicam into... feedproxy.google.com

Posted on January 17 2020

How to Triage Incoming Marketing Requests with CoSchedule

Marketing managers are flooded with requests for assets. Your inbox is overflowing, there’s no good way to manage the process, and there is a constant fear that things are getting […] The post How to Triage Incoming Marketing Requests with CoSchedule appeared first on CoSchedule Blog. coschedule.com

Posted on January 17 2020

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

The privacy-focused search engine serves contextual ads and doesn’t use cookies for tracking. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on January 17 2020

Friday Morning Stir

End of the week ad news roundup. www.adweek.com

Posted on January 17 2020

Cheetos kicks off 2020 master brand campaign with Super Bowl spot

MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name. www.marketingdive.com

Posted on January 17 2020

Saucony buys digital Super Bowl spot focused on sustainability

During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website. www.marketingdive.com

Posted on January 17 2020

Comic Dive: CMO Circus

As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources. www.marketingdive.com

Posted on January 17 2020

US 2020 Consumer Technology Forecast

With another CES well in the rear-view mirror, it’s worth taking a look at what’s ahead – and it seems to be a rosy outlook for consumer tech. To wit, the Consumer Technology Association (CTA) recently forecast a record-breaking year for the industry, with close to 4% year-over-year growth and $422... www.marketingcharts.com

Posted on January 17 2020

Why focusing on martech is too myopic

While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer experience. The post Why focusing on martech is too myopic appeared first on MarTech Today. martechtoday.com

Posted on January 17 2020

Americans Continue to Rank Advertising Professionals Low in Ethics and Honesty

Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent Gallup report on honesty and ethics in professions puts advertising practitioners, along with insurance salespeople and Senators, tied for 3rd from the bottom of the rankings in trus... www.marketingcharts.com

Posted on January 17 2020

Google Core Update January 2020 – First Data and Analysis

This week saw Google roll-out the first big Core Update of the year into the SERP-wilderness. Early reactions can be seen in the rankings. In this article you’ll learn everything about the Google January 2020 Core Update, the winners and the losers. Google has been officially confirming updates to t... www.sistrix.com

Posted on January 17 2020

Ceramics get a futuristic makeover

My last trip to Crate & Barrel was exhausting. I just wanted some bowls. But of course, they had to be the right bowls. They had to have just the right volume, but not be too deep or too shallow. I’d bought the wrong bowls before. That wouldn’t happen again. It couldn’t happen again. But in the... www.fastcompany.com

Posted on January 17 2020

Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]

Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee. Continue reading → The post Is Your Work a Passion, a Love, Or Som... contentmarketinginstitute.com

Posted on January 17 2020

Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expe... www.socialmediaexaminer.com

Posted on January 17 2020

SEO competition research: The complete guide

Along with keyword and backlink research, link building and website audits, competition research is a fundamental part of a successful SEO campaign. The post SEO competition research: The complete guide appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on January 17 2020

Facebook gives Oculus Go permanent $50 price cut

Photo by Amelia Holowaty Krales / The Verge Facebook has permanently cut the price of its Oculus Go VR headset. “Oculus Go is now priced at $149, which is equal to a $50 price drop,” the company tells UploadVR. “We are applying comparable discounts across all countries where Go is sold. Updated p... www.theverge.com

Posted on January 17 2020

eCommerce Store Strategy | To Buy or Not to Buy, That Is the Question

There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months.  They will do so mostly at a... blog.marketo.com

Posted on January 17 2020

Mining Reddit for Content Ideas in 5 Steps - Whiteboard Friday

Posted by DanielRussellFor marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard... tracking.feedpress.it

Posted on January 17 2020

Facebook reportedly drops controversial plan to sell ads in WhatsApp, with one exception

Facebook is moving away from its controversial plans to sell ads in WhatsApp, according to a new report from The Wall Street Journal. The report says that Facebook has “disbanded” the team that was leading efforts to find the best way to integrates ads into the service. more… The post Facebook rep... 9to5mac.com

Posted on January 16 2020

Affiliate Marketing for Beginners: 7 Steps to Success

According to Statista, business spending on affiliate marketing will hit $8.2 billion in the U.S by 2022. Start today, and you’ll be in a prime position to take advantage of that. In this guide, you’ll learn how to get started… Read more › The post Affiliate Marketing for Beginners: 7 Steps to Succ... ahrefs.com

Posted on January 16 2020

Google parent Alphabet is now a $1 trillion company

Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images Google’s parent company Alphabet ($GOOG) is now the fourth US company to hit a market cap of $1 trillion. It hit the number just before markets closed on Thursday, ending the day’s trading at $1,451.70 per share, up 0.87... www.theverge.com

Posted on January 16 2020

Facebook backs off plan to plaster ads all over WhatsApp

Photo by Amelia Holowaty Krales / The Verge Facebook is “backing away” from earlier plans to sell ads for placement inside its enormously popular WhatsApp messaging service. According to The Wall Street Journal, the team that had been working on building ads into WhatsApp was disbanded in recent... www.theverge.com

Posted on January 16 2020

5 ways to build a better reputation online with reviews

Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation Read more... This post 5 ways to build a better reputation online with reviews originally appeared on Sprout Social. sproutsocial.com

Posted on January 16 2020

Finding the Right Job for You, Safely and Securely

When you’re ready for a career change, we have the tools and the tips to help you land your next job. We also have the technologies and teams in place to keep you safe as you job search. All of this work helps keep LinkedIn a safe, trusted and professional place for you and everyone looking for thei... blog.linkedin.com

Posted on January 16 2020

Miro’s Andrey Khusid on the art of distributed teamwork

Inside Intercom hears from Miro co-founder and CEO Andrey Khusid about the future of distributed teamwork and the challenge of scaling a business across continents and timezones. The post Miro’s Andrey Khusid on the art of distributed teamwork appeared first on Inside Intercom. www.intercom.com

Posted on January 16 2020

Maybe Tomorrow: Ad Quality Really Bad in 2019, but Gushing Hope For a Brighter 2020

It’s a well-known fact that publishers lose over $1 billion per year from just malvertising alone. That number doesn’t even account for the total sum of dollars lost to other ad quality issues like redirects, non-compliant ads, data leaks and the like. In 2019, ad quality issues were awfully problem... www.admonsters.com

Posted on January 16 2020

How to Choose the Best Marketing Campaign Management Software

Successful marketing campaigns involve TONS of moving parts. To visualize and manage all those parts, you need the right tool. One that can organize your: Project timelines Team workloads Content […] The post How to Choose the Best Marketing Campaign Management Software appeared first on CoSchedule... coschedule.com

Posted on January 16 2020

Advertising effectiveness: how to measure ad success

Advertising effectiveness helps brands determine if their ads are hitting the mark with their audience, and whether they’re getting the best returns. This enables them to measure the strengths, weaknesses and ROI of specific campaigns, so they can adjust accordingly. With more consumers taking contr... blog.globalwebindex.com

Posted on January 16 2020

Get Ready for New SameSite=None; Secure Cookie Settings

This is a cross-post from the Chromium developer blog and is specific to how changes to Chrome may affect how your website works for your users in the future. In May, Chrome announced a secure-by-default model for cookies, enabled by a new cookie classification system (spec). This initiative is par... webmasters.googleblog.com

Posted on January 16 2020

The Least Visible Ism Campaign Aims to Shed Light on an 'Old' Problem for the San Francisco Workers

This fall and winter, The San Francisco Department for Disability and Aging Services is running the nation’s first and largest—anti-ageism campaigns. The creative is built around five old/young faces, each in multiple digital and outdoor formats. The old eyes we see are those of actual San Francisc... feedproxy.google.com

Posted on January 16 2020

2 Points on Video Ad Length

Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report [download page] from Extreme Reach. A Growing Share of Digital Video Ads Are 30 Seconds in... www.marketingcharts.com

Posted on January 16 2020

Does social media influence your SEO?

Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. Yo... yoast.com

Posted on January 16 2020

What is viral marketing (and does it actually work in 2020)?

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content Read more... This post What is viral marketing (and does it actually work in 2020)? originally appeared on Sprout Social. sproutsocial.com

Posted on January 16 2020

Boost SEO teamwork through unexpected collaborations

SEO team collaborations can amplify the audience reach and surpass your goals when you start from the top and work SEO strategies into every facet. The post Boost SEO teamwork through unexpected collaborations appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on January 16 2020

How to Create 5 Custom Metrics in Google Analytics [Infographic]

Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading → The post How to Create 5 Custom Metrics in Google A... contentmarketinginstitute.com

Posted on January 16 2020

What we’re learning as we build a more inclusive company

Our mission at Pinterest is to bring everyone the inspiration to create a life they love. It's hard to feel inspired when you don't feel represented -- online or in your workplace -- and research shows that diverse teams make us more creative, diligent and hard working. In our 6th annual diversity r... newsroom.pinterest.com

Posted on January 15 2020

Facebook Disaster Maps Help Those Affected by Australia’s Bushfires

Disaster Maps are being used in Australia to illustrate how populations are evacuating and whether they have access to cellular networks to help optimize response efforts. The post Facebook Disaster Maps Help Those Affected by Australia’s Bushfires appeared first on About Facebook. about.fb.com

Posted on January 15 2020

100+ Social Media Demographics that Matter to Marketers in 2020

Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: Reach the right audience Craft a compelling message Fine-tune your marketing strategy... Read More The post 100+ Social Media Demographics that Matter to Marketers in 2020 app... blog.hootsuite.com

Posted on January 15 2020

Neuromarketing Data | Level Up Your Marketing Analytics Strategy

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. It’s important that your metrics... blog.marketo.com

Posted on January 15 2020

T/V Ad Loads and Clutter: Emerging Ad Models Address Consumer Ad Avoidance

Digital TV Research said global revenue from AVOD distribution will nearly triple from $21.9 billion in 2018 to around $56 billion by 2024. The big question: as sea-levels of ads rise and flood the media ecosystem, will anyone actually view or give their attention to ads? “The Advertising Industry H... www.admonsters.com

Posted on January 15 2020

Twitter MarketingIn 2020: All You Need to Know To Achieve Success

Even though their numbers still remain below Facebook, YouTube, and Instagram in popularity and usage, Twitter is still one of the biggest social platforms and is capable of holding its own. And since they’re hard at work to revamp the platform, you don’t want to write Twitter marketing off your 202... adespresso.com

Posted on January 15 2020

Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive, 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest... blog.marketo.com

Posted on January 15 2020

Social media demographics to inform your brand’s strategy in 2020

User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to Read more... This post Social media demographics to inform your brand’s strategy in 2020 originally appeared on Sprout Social. sproutsocial.com

Posted on January 15 2020

Twitter edit button not happening this year, says Jack Dorsey, explaining why

A Twitter edit button would easily top any poll for the most-requested new feature on the social network. But CEO Jack Dorsey says it’s not happening this year, and he’s explained why in a new video Q&A… more… The post Twitter edit button not happening this year, says Jack Dorsey, explaining w... 9to5mac.com

Posted on January 15 2020

What is a permalink?

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the […] The... yoast.com

Posted on January 15 2020

Lousy graphic design. Brilliant communication.(H/T to Lee...

Lousy graphic design. Brilliant communication.(H/T to Lee Trott!) www.adteachings.com

Posted on January 15 2020

The Search Console Training video series is rolling out

A new video series about Google Search Console is rolling out on Youtube now! The series focuses on how to use Search Console to optimize your website for Google Search. In the videos we explain each of the reports available to you, giving examples on where to find data, how to analyze it, and how t... webmasters.googleblog.com

Posted on January 15 2020

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Posted by Alan_ColemanHello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz... tracking.feedpress.it

Posted on January 15 2020

Not just support on steroids: How to build a Customer Success team

Customer Success teams arise out of the need to provide high-touch guidance to your most valuable customers. And delivering on that promise requires making critical choices – from what their mission is to how they work. The post Not just support on steroids: How to build a Customer Success team appe... www.intercom.com

Posted on January 14 2020

Open Graph Meta Tags: Everything You Need to Know

Open Graph meta tags are the solution. Here’s how one of our posts looks when shared on Facebook with Open Graph meta tags: And here’s how it looks without: In this guide, you’ll learn: What Open Graph meta tags are Why Open Graph… Read more › The post Open Graph Meta Tags: Everything You Need to K... ahrefs.com

Posted on January 14 2020

DigitalMarketer 2019 Year in Review [Infographic]

Check out all the milestones we achieved in 2018 thanks to the help of our amazing community—that means YOU! And get some of our best resources while you do! The post DigitalMarketer 2019 Year in Review [Infographic] appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on January 14 2020

The Top Instagram Strategies & Tools You Need to Be Using in 2020

Whenever we move into a new year, it’s good to take stock of all your current marketing efforts. What do you see if you look back at your 2019 Instagram Strategies, for example? Do you have a clear idea of what worked last year, and an even more clear vision of what are you planning Read More adespresso.com

Posted on January 14 2020

Clever.

Clever. www.adteachings.com

Posted on January 14 2020

Keeping cool when things heat up: how to support angry customers

One of the unavoidable realities of working in customer support is having to deal with people who are upset. Learning how to handle these situations will help you not only defuse angry customers but also keep your cool. The post Keeping cool when things heat up: how to support angry customers appear... www.intercom.com

Posted on January 14 2020

Instagram begins rolling out DMs on the web, says a priority over iPad app

Instagram has kickstarted the launch of direct messaging on the web today. For now, it’s only a test with a “small percentage” of users but the feature is rolling out globally. more… The post Instagram begins rolling out DMs on the web, says a priority over iPad app appeared first on 9to5Mac. 9to5mac.com

Posted on January 14 2020

4 Things to Know about China’s Emerging Consumer Market in 2020

There are nearly 300 cities in China with 1 million or more people in them. Despite this, international brands tend to prioritize Tier 1 cities when looking to tap into the Chinese market.  Due to China’s enormous size and phenomenal economic growth, an unofficial tier system has been widely adopted... blog.globalwebindex.com

Posted on January 14 2020

Expanding compassionate search to nine additional countries

newsroom.pinterest.com

Posted on January 14 2020

Retail Trends 2020: What to Look Out for

Technology is revolutionizing the retail sector. Whether that’s reimagining physical stores, changing consumer demands, rethinking brand marketing, or bolstering back-of-shop efficiency. Retailers who want to succeed need to reevaluate their current operations and adapt if they want to thrive. We br... blog.globalwebindex.com

Posted on January 14 2020

15 of the Best Social Media Post Ideas for 2020

Influencer Marketing Hub15 of the Best Social Media Post Ideas for 2020 Social media is the new mall where people go for a lot of reasons including shopping, getting inspiration,... 15 of the Best Social Media Post Ideas for 2020compman influencermarketinghub.com

Posted on January 13 2020

Opening a New Programmatic Gateway: Adhese’s Post-Cookie Connectors

It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online ad revenue. It’s curious how legacy demand- an... www.admonsters.com

Posted on January 13 2020

How to Create Graphics with DesignCap that Can Be Easily Used on Social Media or Website in Different Sizes

There is no doubt that you can engage more followers and subscribers for your social media with a beautiful social media banner or you can attract more visitors to your website with an appealing graphic design. DesignCap is an amazing tool that gives you the opportunity to transform a very simple i... tracking.feedpress.it

Posted on January 13 2020

Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide

When you create a Facebook ad, one of the settings asks about your Facebook ad placements. The default option is to have Facebook automatically place your ad for you. This is certainly the easiest option, but is it really the best choice for your advertising needs? The automatic placement feature ca... adespresso.com

Posted on January 13 2020

You could own Hockney’s The Splash (if you have a spare £30 million)

“Few artworks have attained as mythic a status as this painting”: the British artist’s best known work, and arguably one of the most widely recognised paintings in history, goes up for auction at Sotheby’s for the first time in over a decade. Read more feedproxy.google.com

Posted on January 13 2020

Through playful illustration, Seed Magazeen brings kids closer to nature

Illustrators Jack Snelling and Lizzie Lomax’s illustrated magazine aims to inspire the next generation to care about the environment. Read more feedproxy.google.com

Posted on January 13 2020

The Oscars 2020 shortlist shows 2D animation is making a comeback

As the Academy Awards 2020 shortlist is revealed and the Hollywood stars steal the headlines, in the categories for animation and short film exist a group of creatives leading their field, and slowly shifting a genre away from CGI. Read more feedproxy.google.com

Posted on January 13 2020

The One Club Announces Jury For 2020 Young Ones Student Awards

The One Club for Creativity has announced the jury for the three competitions within its global 2020 Young Ones Student Awards, which identifies the best young creative talent at colleges around the world in a variety of creative disciplines. The gender-balanced list of 100+ creatives who will judge... feedproxy.google.com

Posted on January 13 2020

6 Ways to Define and Reach Your Target Market on Social Media

By 2022, the number of social media users will be more than 3 billion, up from 2.62 billion in 2018. That sounds overwhelming because, as a business, all you want is to get hold of a small number of these users and convert them into your leads and customers. www.socialbakers.com

Posted on January 11 2020

Brandon Scavone

Brandon is a new copywriter and a recent graduate of Chicago Portfolio School. While he has no strong opinions on the Oxford comma, he does about using a parenthetical (learn more by reading his resume via his About Me page). Brandon’s portfolio features spec projects for big brands like Monster, Tu... www.moderncopywriter.com

Posted on January 10 2020

More Than $50 Million Raised for Australia Wildfire Relief Efforts

Over the past week we’ve seen people come together on Facebook in inspiring ways to support the people and wildlife affected by the Australia wildfires. The post More Than $50 Million Raised for Australia Wildfire Relief Efforts appeared first on About Facebook. about.fb.com

Posted on January 10 2020

The Definitive Guide to Integrated Campaigns [ebook]

According to Gartner, campaigns integrating 4 or more digital channels outperform single- or dual-channel campaigns by 300%. But in order to properly run an integrated campaign, your marketing organization needs processes in place that enable cross-functional collaboration from the planning phase th... insights.newscred.com

Posted on January 10 2020

7 Alternative Search Engines (Tried & Tested)

But criticism against Google has mounted over recent years. They’ve been fined for antitrust issues, creating a filter bubble and violating user privacy (amongst other things). Consequently, many users are turning away from the search behemoth in favor of alternatives. Even our own… Read more › The... ahrefs.com

Posted on January 10 2020

Why the black box of pricing in Influencer Marketing will be changing

Influencer Marketing HubWhy the black box of pricing in Influencer Marketing will be changing How could alternative pricing models look like in influencer marketing instead of the established pay per post? Dr.... Why the black box of pricing in Influencer Marketing will be changingcompman influencermarketinghub.com

Posted on January 10 2020

How to Post to Instagram from Your PC [+ 5 Tools]

Influencer Marketing HubHow to Post to Instagram from Your PC [+ 5 Tools] You can easily open up your Instagram account on a PC, by merely going to Instagram.com. You can... How to Post to Instagram from Your PC [+ 5 Tools]pernille influencermarketinghub.com

Posted on January 10 2020

Facebook’s redesigned web interface with dark mode support rolling out before spring

Almost a year ago, Facebook teased a redesigned version of its web interface with a lighter design, navigation changes, and more. At the time, Facebook didn’t offer details on when “The New Facebook” would be available to everyone, but now the company says to expect the rollout by the start of spri... 9to5mac.com

Posted on January 9 2020

The 4 Types of Email Newsletters

Email newsletters have made a sly comeback over the last year. So we’ve broken down 4 types of email newsletters have the same foundation: giving value. The post The 4 Types of Email Newsletters appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on January 9 2020

I Bought A New Drone for Clients… and It’s Amazing

A few years ago, I was advising a large roofing contractor on their online presence. We rebuilt and optimized their site, initiated an ongoing drip campaign to capture reviews, and began publishing their projects online. One thing that was missing, though, were before and after photos of the proper... tracking.feedpress.it

Posted on January 9 2020

New Job January: How to Crush Your First 90 Days

You found the job, you nailed the interview, and you negotiated the offer -- now it’s time to make a good impression. This January, professionals are not only celebrating a new decade, but are also ringing in New Job January -- the month when more professionals start new jobs than any other time of... blog.linkedin.com

Posted on January 9 2020

After banning deepfakes, Facebook confirms politicians can still lie in ads

Just a couple of days after banning deepfake videos, Facebook has confirmed that politicians can still lie in ads bought on the platform… more… The post After banning deepfakes, Facebook confirms politicians can still lie in ads appeared first on 9to5Mac. 9to5mac.com

Posted on January 9 2020

IndexWatch: The UK SEO Winners of 2019

The Top 100 winning domains for 2019 show a wide range of established brands gaining search visibility through SEO actions. The majority of winning domains are based around general information rather than products but there are some stand-out examples to take note of. To create this list we’ve taken... www.sistrix.com

Posted on January 9 2020

Expanded Transparency and More Controls for Political Ads

New features will allow people to see fewer political and social issue ads on Facebook and Instagram. The post Expanded Transparency and More Controls for Political Ads appeared first on About Facebook. about.fb.com

Posted on January 9 2020

From deep in the archives, here’s a classic 1960s Volkswagen...

From deep in the archives, here’s a classic 1960s Volkswagen print ad from Doyle Dane Bernbach in NYC.It really is a masterclass in great copywriting. Though it starts out being self-deprecating, it ends up telling us all about the real-world benefits of owning a VW…right down to impressing your bos... www.adteachings.com

Posted on January 8 2020

Twitter will soon let you limit who can reply to your tweets and disable replies entirely

Twitter has announced that it will test a new feature that allows users to limit who can reply to a tweet. This comes as Twitter continues to look for ways to reduce the toxicity of its platform and give users more control over the conversations that stem from their tweets. more… The post Twitter... 9to5mac.com

Posted on January 8 2020

Twitter for Mac now has (very basic) Touch Bar support on MacBook Pro and Sidecar

It’s tough to complain about Twitter for Mac these days. After a disappointing history on the Mac that ended with no official client for a while, Twitter used Apple’s Mac Catalyst technology to bring the iPad codebase to the Mac last fall. The latest version of Twitter for Mac brings the app one st... 9to5mac.com

Posted on January 8 2020

How to Get More Followers on Pinterest: 4 (or More) Proven Tactics

Ah, Pinterest…the social media platform everyone loves, and loves to hate, at the same time. The platform that can create enough traffic to last you a lifetime. www.socialbakers.com

Posted on January 8 2020

Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO

Our content distribution strategy has always been the same: know who your customers are, find out where they hang out online and get the content in front of them. However the tactics that we use to accomplish this have changed a ton since we’ve started our site and our agency. When we started our si... growandconvert.com

Posted on January 7 2020

Facebook bans deepfakes, but not deceptively edited videos like Pelosi one

In a move designed to counter misinformation during the 2020 presidential election campaign, Facebook bans deepfakes: extremely convincing fake videos created using AI techniques. Deepfakes use machine learning to analyze the way someone’s face moves as they voice different sounds. AI can then crea... 9to5mac.com

Posted on January 7 2020

How to Develop Financial Services Content Marketing That’s “On the Money”

Putting together a successful financial services content marketing strategy needs to revolve around and education, relationship-building, and trust – and it has to be done in a compelling way to keep audiences engaged. That’s easier said than done for financial services brands that deal with complex... insights.newscred.com

Posted on January 6 2020

How to Make Content SEO Friendly

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people think, it has nothing to do with “tricking” Google into thinking your c... www.convinceandconvert.com

Posted on January 2 2020

3 Ways Influencer Marketing Will Further Mature in 2020

Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated place in the ever-changing marketing mix, but how much of marketing budgets to invest an... insights.newscred.com

Posted on January 2 2020

'Which is the best seat' meme lets you go to bat for your favorite seat

Here's the latest from bored holiday Twitter: A tweet about the "best seat" on the New York City subway (if such a seat exists) now has people debating the best place to sit in all sorts of settings. On Tuesday, @gplatinum tweeted a photo of a D train, which has configurations of three aisle-facing... mashable.com

Posted on January 2 2020

Content Marketing in 2020: The Definitive Guide

This is my complete guide to content marketing in 2020. In this all-new guide you’ll learn: How to promote your content Content formats that are working right now The top content marketing trends in 2020 New content creation strategies Lots of advanced tips, strategies and techniques So if you want... backlinko.com

Posted on January 2 2020

SEO 2020: Google becomes your competitor

Usually new-years SEO trends follow a rather simple pattern: pump out ten predictions in a scattergun approach and, if at least five of them are somewhat correct, the article will be considered a success in the next year-end-retrospect. Today, at the beginning of the new year, I would like to […] De... www.sistrix.com

Posted on January 1 2020

Netflix's 'The Circle' confirms we are living in the dumbest timeline

The following is a spoiler-free review of The Circle, episodes 1-4.  Netflix's The Circle should make you feel something.  Disgust, anger, fear for the state of humanity, something. It's a reality competition show about some of the planet's must clueless inhabitants vying for approval on social me... mashable.com

Posted on December 31 2019

Erik Sena

Erik is a copywriter at BASIC® in San Diego, but as he writes on his info page “on any given day, my role fluctuates between idea broker, dot connector, brand obsessive, and occasional armchair anthropologist.” Word. His site features projects for BASIC®, Crafted (creative community initiative in Sa... www.moderncopywriter.com

Posted on December 30 2019

How to create and share your Instagram top 9 year in review

As 2019 comes to a close, your Instagram feed is likely full of year-in-review posts from people showcasing their most popular images of the year. If you’re looking to create and share your own Instagram top 9 before the end of the year, here’s how to do it. more… The post How to create and share... 9to5mac.com

Posted on December 30 2019

WhatsApp dropping support for older iOS versions in February

Facebook-owned WhatsApp has announced that it is dropping support for older versions of iOS starting in the coming months. According to a new support document, WhatsApp will drop support for iOS 8 and older on February 1, 2020. more… The post WhatsApp dropping support for older iOS versions in Feb... 9to5mac.com

Posted on December 30 2019

Our Top 10 Favorite Posts of the Decade

Jay Baer started the Convince & Convert blog back in 2008, and every year we post a top 10 list of our most popular posts of the year. But for 2020, we’re bringing you our favorite posts of the decade. Some are visitor favorites. Others are team member favorites. Dive in now as we celebrate […]... www.convinceandconvert.com

Posted on December 27 2019

An update on 2019

With 2020 hanging above our heads much the same way that bricks don't, people start reflecting on what they achieved this year, what went wrong, and how they could improve. We're no different, but instead of choosing what went well or wrong ourselves, we picked the announcements on our @GoogleWMC Tw... webmasters.googleblog.com

Posted on December 27 2019

2020 Vision: Marketing Professionals List Year's Top Priorities

What does the future of marketing look like, and are marketers equipped to excel as the landscape continues to evolve with the technology and various social media platforms rise (TikTok) or fall (Snapchat)? www.socialbakers.com

Posted on December 26 2019

Here's why you should finally #DeleteFacebook in 2020

#DeleteFacebook.  It’s the one guaranteed response I receive from readers whenever I’ve published a story critical of the social media giant over the past few years. I, however, have resisted the calls to #DeleteFacebook. As a reporter, it would be hard not to follow what’s happening on there. It is... mashable.com

Posted on December 23 2019

How Does Video Help SEO?

Videos always have played an important role in organic visibility. Video-rich snippets were one of the first elements in Google search results pages. For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand vi... www.convinceandconvert.com

Posted on December 17 2019

How Brands Can Leverage Pinterest To Make Sales

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making pur... feedproxy.google.com

Posted on December 17 2019

Introducing: The Content Marketing Hub, A Free Library of Content Resources

I’m PUMPED to announce the all-new Content Marketing Hub. What is The Content Marketing Hub? It’s a free library of 30+ resources that cover everything you need to know about content marketing… including content promotion, copywriting, blog design, content repurposing, and more. You can check out th... backlinko.com

Posted on December 17 2019

PSA: Update WhatsApp as a single message can wipe out your group chats

All users are advised to update WhatsApp, as older versions have a vulnerability that could see a single message wipe out your group chats… more… The post PSA: Update WhatsApp as a single message can wipe out your group chats appeared first on 9to5Mac. 9to5mac.com

Posted on December 12 2019

Good Questions, Real Answers: Protecting Your Brand on Facebook

As part of our brand safety efforts, we’ll be testing out White Lists with some of our advertisers. Here’s how we’re working to maintain Facebook as a safe space. www.facebook.com

Posted on December 12 2019

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

To wrap up the year, we're revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we'll talk about how you can best apply these lessons in 2020 and beyond. unbounce.com

Posted on December 10 2019

What’s new in App + Web properties

This July we announceda new property type in Google Analytics that helps you measure across both your app and website in one place. The new App + Web property helps you better understand your customers’ journeys across platforms so you can deliver more unified experiences.Recently, we’ve introduced... www.blog.google

Posted on December 10 2019

The Jobs of Tomorrow: LinkedIn’s 2020 Emerging Jobs Report

Today I’m excited to introduce LinkedIn’s third-annual LinkedIn Emerging Jobs Report, highlighting the fastest-growing jobs around the world, skills associated with them, and the cities and industries where these jobs are located.  Over the coming weeks, we’ll be sharing insights by country to dig d... blog.linkedin.com

Posted on December 10 2019

The Best Instagram Stories of 2019

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at Buf... feedproxy.google.com

Posted on December 10 2019

Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

Developing always-on campaigns creates consistent growth in an efficient, scalable way. We’ve rounded up five examples that we think every SaaS marketer should have in their arsenal. unbounce.com

Posted on December 6 2019

Reporting Tools to Better Measure your Holiday Campaigns

With holiday campaigns in full speed, advertisers need to know if their choices are driving sales. Here are some new tools to help you measure campaign performance. www.facebook.com

Posted on December 4 2019

Why social commerce will rule social media in 2020

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is one of the hottest trends in social media today, and it loo... feedproxy.google.com

Posted on December 3 2019

Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities.

We are actively working to fight discrimination and our efforts include sharing updates on our Civil Rights Audit. Read more about how we are expanding our enforcement. www.facebook.com

Posted on December 3 2019

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

The opportunity to drive traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Amy Hebdon from Paid Search Magic talks about how. unbounce.com

Posted on December 3 2019

The best marketing campaigns of 2019: Part I

From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge's 'back at the BBC' memo, here's part one of Marketing Week's campaigns of 2019. The post The best marketing campaigns of 2019: Part I appeared first on Marketing Week. www.marketingweek.com

Posted on December 3 2019

Sainsbury’s, NatWest and Nationwide gift Channel 4 ad airtime to disabled causes

The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. The post Sainsbury’s, NatWest and Nationwide gift Channel 4 ad airtime to disabled causes appeared first on Marketing Week. www.marketingweek.com

Posted on December 2 2019

Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. The post Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week appeared first on Marketing Week. www.marketingweek.com

Posted on November 21 2019

Deliver consistent site experiences with Google Optimize

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day. This makes it challenging for businesses to deliver a coordinated site experience, especially if they... www.blog.google

Posted on November 20 2019

Balance your spend across YouTube and TV with Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and Yo... www.blog.google

Posted on November 19 2019

The Definitive Guide To SEO In 2020

This is the ultimate guide to SEO in 2020. And let me be clear about something: This is NOT your average “SEO in 2020” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to … Th... backlinko.com

Posted on November 12 2019

2019 holiday checklist: help shoppers find local stores

The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. Online research to find local stores continues to surge—search interest in local shops hit a record high last year, and we’re seeing 350 times more search interest in "local" + "... www.blog.google

Posted on November 5 2019

Building A Content Team From Scratch | Episode 32

What do you do when you’re tasked with building a content team from the ground up? What are the first roles you should hire? What metrics should you be accountable to? What should your initial strategy look like? To tackle this challenge, I’ve called in Sonja Jacob, currently the head of content mar... www.animalz.co

Posted on November 5 2019

2019 holiday checklist: Inspire shoppers with gift-giving ideas

Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday season. And increasingly, they’re leaning into videos and inspirational imagery to help them decide. Below, we’ll dive into how Google solutions can... www.blog.google

Posted on November 4 2019

How to Write Prolifically Without Spewing Junk

In just five years, rapper Tupac Shakur produced more than 700 songs. By 35, inventor Thomas Edison had more than 100 patents to his name. In his lifetime, author Isaac Asimov wrote nearly 500 books. Each of these creators was prolific. And each produced some incredibly high-quality work. In creativ... www.animalz.co

Posted on October 28 2019

Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” lis... www.animalz.co

Posted on October 17 2019

The Detail Principle for Writing Good Blog Posts

Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read c... growandconvert.com

Posted on October 8 2019

A privacy-safe approach to managing ad frequency

At Google, we believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web standards community to start a discussion on how... www.blog.google

Posted on September 5 2019

SEMrush Q&A: Your Webinar SEO Questions

In this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all. So, we reviewed questions, chose some questions that were similar to others, and asked experts to provide usef... www.semrush.com

Posted on September 4 2019

The Pillars of Monetization: a Data-Powered Guide for Ad Publishers and Bloggers

A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising potenti... www.semrush.com

Posted on September 3 2019

Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches

Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Goog... www.semrush.com

Posted on August 30 2019

How Long Does It Take for Content Marketing to Work? A Case Study.

One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” Most people have probably read answers online, or heard from agencies or in-house marketers something like: “it takes 3 months, 6 months or even a year before content marketing will work.” The... growandconvert.com

Posted on June 10 2019

How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general...Read More www.curata.com

Posted on November 20 2017

How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know...Read More www.curata.com

Posted on November 17 2017

Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great...Read More www.curata.com