Posted on August 22 2019
What’s Holding Publishers Back From Selling More Inventory Programmatically?The monetization potential of inventory is the most commonly-cited top benefit for publishers selling programmatically, although publishers have concerns over diminishing margins, per a study by Advertiser Perceptions made available to MarketingCharts. Other benefits cited by publishers for selling... www.marketingcharts.com
Posted on August 22 2019
How AMP technology can upgrade your email campaignsAMP technology enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. The post How AMP technology can upgrade your email campaigns appeared first on Search Engine Watch. www.searchenginewatch.com
Posted on August 22 2019
Google Rolls Out Proposal to Bring a Bit More Privacy to Online AdvertisingAfter a deluge of stories about Google's somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of that criticism to heart. Today, the company announced that within the week, it would be rolling out a preliminary "privacy sandbox," or a set of proposals... www.adweek.com
Posted on August 22 2019
Printed Coupon Distribution Drops in H1 As Digital Coupons RiseThe number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that’s down from the 135.2 billion printed coupons issued in H1 2018. At the same ti... www.marketingcharts.com
Posted on August 22 2019
Google proposes tighter standards around data collected for digital adsGoogle has released a set of proposals for how users should be given greater understanding and control over how their data is used for advertising purposes. It has called on publishers, advertisers and vendors to give their feedback on its suggestions. The post Google proposes tighter standards ar... digiday.com
Posted on August 22 2019
Food, Health and Beauty Topped Facebook IQ’s Topics to Watch for July 2019Facebook users looked to add some green to their living spaces in July, as aglaonema was one of Facebook IQ's Topics to Watch for the month. Discussion about aglaonema and associated topics spathiphyllum, philodendron, dieffenbachia, araceae, alocasia, evergreen, monstera deliciosa, pothos, monstera... www.adweek.com
Posted on August 22 2019
Google Chrome Will Protect Programmatic As It Enhances User PrivacyUnlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without bre... feedproxy.google.com
Posted on August 22 2019
8 of the Best Scrappy Social Media Management Hacks for Small BusinessesSocial media management articles for small businesses are usually filled with platitudes and “hacks” like, “social is supposed to be social! Make sure you engage with all your followers!” Sure, […] The post 8 of the Best Scrappy Social Media Management Hacks for Small Businesses appeared first on C... coschedule.com
Posted on August 22 2019
Next steps to ensure transparency, choice and control in digital advertisingAds play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expec... www.blog.google
Posted on August 22 2019
Next steps to ensure transparency, choice and control in digital advertisingAds play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expec... www.blog.google
Posted on August 22 2019
The Complete 19-Point Checklist for Writing Checklists via @stoneydChecklists are essential to tackling a project thoroughly and completely. Learn how to create your own checklists in this guide. The post The Complete 19-Point Checklist for Writing Checklists via @stoneyd appeared first on Search Engine Journal. tracking.feedpress.it
Posted on August 22 2019
Visual Editions on finding new ways to tell storiesVisual Editions is known for its inventive approach to storytelling, creating apps and books for the likes of Penguin Random House, COS and WeTransfer. We talk to its founders about the agency's work The post Visual Editions on finding new ways to tell stories appeared first on Creative Review. www.creativereview.co.uk
Posted on August 22 2019
Rule Back-to-School: Marketing Tips for Reaching EducatorsDiscover how educators shop differently than parents and students and learn pointers to capture this important market. The post Rule Back-to-School: Marketing Tips for Reaching Educators appeared first on Search Engine Journal. tracking.feedpress.it
Posted on August 22 2019
Join It’s Nice That and Adobe XD for an evening of discussion on digital designJoin It’s Nice That and Adobe XD for an event discussing the exciting breadth of digital design. Featuring five speakers, this free event taking place on 3 September will look at publication, app and experimental design within the digital sphere. Read more feedproxy.google.com
Posted on August 22 2019
The Ultimate Timeline of Google Search Algorithm Updates [2019]Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). blog.hubspot.com
Posted on August 22 2019
Assemble, Do Ho Suh and Studio Micat to create installations at V&A for LDFTechnology, VR and climate change feature heavily in the museum’s programme of 12 installations, created for September’s London Design Festival. Read more feedproxy.google.com
Posted on August 22 2019
In her latest series, Lauren Harris captures moments of violence and tenderness in the boxing ringThe London-based photographer talks to us about her newest work The Boxer, an alternative portrayal of boxing and masculinity that captures the fragments of softness and support that exist amongst brutal sparring. Read more feedproxy.google.com
Posted on August 22 2019
Facebook Live vs. YouTube: Which One Increased HubSpot Views by 58%Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. blog.hubspot.com
Posted on August 22 2019
How Dipsea is rethinking eroticaThe self-proclaimed ‘sexual wellness’ app is hoping to wake up the world to the realities of female desire with its racy audio stories. We speak to co-founder Gina Gutierrez about its refreshing approach to getting women off The post How Dipsea is rethinking erotica appeared first on Creative Revie... www.creativereview.co.uk
Posted on August 22 2019
The 11 Most Memorable Jingles and Slogans From 1980s TV AdsWith websites, mobile technology and streaming services offering new avenues for advertising, television commercials are accounting for an increasingly smaller proportion of brands' overall ad spend. And smaller budgets mean TV spots often don't carry the same cachet they once did. Instead of settin... www.adweek.com
Posted on August 22 2019
Researchers propose a new approach for dismantling online hate networksHow do you get rid of hate speech on social platforms? Until now, companies have generally tried two approaches. One is to ban individual users who are caught posting abuse; the other is to ban the large pages and groups where people who practice hate speech organize and promote their noxious views... www.theverge.com
Posted on August 22 2019
Google AdSense Announces Crackdown on Invalid Clicks via @martinibusterGoogle announced AdSense will stop ads from showing BEFORE invalid clicks happen. The post Google AdSense Announces Crackdown on Invalid Clicks via @martinibuster appeared first on Search Engine Journal. tracking.feedpress.it
Posted on August 22 2019
This ingenious sleep kit turns any sofa into a bedCrashing on a friend’s sofa is rarely a comfortable experience, but we’ve all done it. This is particularly true in cities where space is scarce, like New York or San Francisco, and few people have the luxury of a guest room. And you know what the experience is like: You curl up with a pillow, feel... www.fastcompany.com
Posted on August 22 2019
Ok Mentor launches with free training for female creativesThe new mentoring and training programme aims to equip women entering the creative landscape with the tools needed to handle the practical side of working life The post Ok Mentor launches with free training for female creatives appeared first on Creative Review. www.creativereview.co.uk
Posted on August 22 2019
Ikea is quietly changing its brand again—for a very good reasonThe global design powerhouse Ikea is known for tweaking the way it markets products in different countries to suit local tastes. But as the furniture giant continues to expand globally, Ikea has updated its standard typeface to one that will function in any market, because it supports more than 800... www.fastcompany.com
Posted on August 22 2019
Inside Microsoft’s plan to fix America’s broken voting systemVoting is broken. From the hanging chad debacle of 2000 to the 2018 midterms when decade-old touchscreen computers cast the wrong votes, to long lines outside polling places, our democratic right to elect our own officials is constantly at odds with unreliable equipment and balloting policies that... www.fastcompany.com
Posted on August 22 2019
Alysa YamadaAlysa is a creative copywriter/UX writer/content strategist at Kitchen in Prague, Czech Republic. (Love seeing international portfolios.) Her work is broken out into seven sections: iGaming Industry, Automated Email Marketing, Chatbots + Tech, AI + Blockchain, Art Trading Platform, Creative Agency,... www.moderncopywriter.com
Posted on August 22 2019
The right questions are more important than the right answersWhen it comes to customer insight, all to often marketers go in knowing what they want the answer to be, but becoming a better questioner is a skill that can be learnt. The post The right questions are more important than the right answers appeared first on Marketing Week. www.marketingweek.com
Posted on August 22 2019
Top 3 Simple Online Steps to Turn Fun Into FundsWe’ve all been there. You pick up a little hobby. To begin with, you’re not very good at it, but it’s fun, so you practice. First, a little. Then some more. Soon you become really...read more The post Top 3 Simple Online Steps to Turn Fun Into Funds appeared first on Social Media Explorer. socialmediaexplorer.com
Posted on August 22 2019
Taking Down More Coordinated Inauthentic Behavior in MyanmarWe’re constantly working to detect and stop this type of activity because we don’t want our services to be used to manipulate people. newsroom.fb.com
Posted on August 22 2019
Attribution Does Not Imply Causation“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions. Advertisers need a refresher course on the difference between attributio... feedproxy.google.com
Posted on August 22 2019
TV’s Need For Speed"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Time-sensitive marketing triggers are nothing new. Ever moved and received a mailbox full of offers? In the last few months,... feedproxy.google.com
Posted on August 22 2019
Insider reorganizes under three divisions, two brands"We’re simplifying and streamlining the organization," said Henry Blodget, CEO and editor, Insider. "This has been the overall vision for the last five years and this is another step in that direction." The post Insider reorganizes under three divisions, two brands appeared first on Digiday. digiday.com
Posted on August 22 2019
Why insurance startup Lemonade built an in-house creative agencyLemonade is adding an in-house creative team to help grow its marketing beyond digital to more traditional marketing channels. The post Why insurance startup Lemonade built an in-house creative agency appeared first on Digiday. digiday.com
Posted on August 21 2019
The conservative audit of bias on Facebook is long on feelings and short on factsPhoto by Amelia Holowaty Krales There are many criticisms of Facebook’s size, power, and business model, but two stand out for the intensity with which they are usually discussed. One is that Facebook is a dystopian panopticon that monitors our every move and uses that information to predict and... www.theverge.com
Posted on August 21 2019
Quitline New Zealand: Quit For Your PetsSmokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them. While this is well understood, quitting for good can still feel like an impossible task. Looking to give smokers fresh inspiration to quit the pa... www.adsoftheworld.com
Posted on August 21 2019
Cyber Crime, Social Media and Cyber Essentials CertificationThe last ten years have seen a massive rise in the everyday use of social media platforms. Most of us have at least one personal account that we check every day and businesses see social...read more The post Cyber Crime, Social Media and Cyber Essentials Certification appeared first on Social Media... socialmediaexplorer.com
Posted on August 21 2019
IAB Europe, IAB Tech Lab release revised GDPR-consent frameworkThe organizations opened Transparency and Consent Framework 2.0 to comments in April. The post IAB Europe, IAB Tech Lab release revised GDPR-consent framework appeared first on MarTech Today. martechtoday.com
Posted on August 21 2019
Zurich: 99%Zurich 99% - So you feel better protected. There’s a trust deficit in the insurance category. Lots of people think insurers will do anything they can to avoid paying a claim. That’s where Zurich is different. In 2017,... www.adsoftheworld.com
Posted on August 21 2019
Chief Innovation Officer, Executive Creative Director Recently Exited Swirl McgarrybowenThe executive departures come around the same time as the arrival of Ryan Lindholm as president and follow last September's hiring of VML veteran Mike Wente as CCO. www.adweek.com
Posted on August 21 2019
6 Tricks To Improve Your Content MarketingContent marketing is one of the best ways to get the word out about your business. However, many companies have gone the content marketing route and struck out. Chances are, those businesses made some content...read more The post 6 Tricks To Improve Your Content Marketing appeared first on Social M... socialmediaexplorer.com
Posted on August 21 2019
Five star advice: Insider tips for dealing with software review sitesAbout 90% of people read online reviews before making a purchase – here's how to make sure you're getting the online reviews your product deserves. The post Five star advice: Insider tips for dealing with software review sites appeared first on Inside Intercom. www.intercom.com
Posted on August 21 2019
Re-thinking customer acquisition: What you cannot measure sometimes matters mostMarketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. The post Re-thinking customer acquisition: What you cannot measure sometimes matters most appeared first on MarTech Today. martechtoday.com
Posted on August 21 2019
We need your helpTake the MarTech Today reader survey. The post We need your help appeared first on MarTech Today. martechtoday.com
Posted on August 21 2019
‘We must think collectively, not competitively’: Ovo hopes to trigger change with sustainable marketing strategyOvo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done. The post ‘We must think collectively, not competitively’: Ovo hopes to trigger change with sustainable marketing... www.marketingweek.com
Posted on August 21 2019
Team One Went Through a Round of Layoffs This MonthThe agency cut around 3% of staff. www.adweek.com
Posted on August 21 2019
Google rolls out maximize conversion value smart bidding strategyIt is now available in all Search campaigns. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on August 21 2019
Instagram to start paying researchers to find apps abusing its data"Our goal is to help protect the information people share on Instagram and encourage security researchers to report potential abuse to us so we can quickly take action."Read more here. Read more...More about Tech, Instagram, Mashable Video, Cybersecurity, and Social Media mashable.com
Posted on August 21 2019
Facebook's new off-site activity tool likely to impact marketersUsers can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts. www.marketingdive.com
Posted on August 21 2019
Planters celebrates '90s snack's return with cheesy Twitter giveawayPeople can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff. www.marketingdive.com
Posted on August 21 2019
Kia Introduces GT Family of Performance Inspired Models in 'Racers' CampaignKia Motors America released an all new campaign detailing their GT line of performance vehicles. It all started with Stinger, the highest-performing model in the history of Kia Motors America. To build on Stinger’s momentum and industry-changing success, Kia upped the adrenaline ante and developed... feedproxy.google.com
Posted on August 21 2019
Subaru, Frito-Lay top ranking of 6-second ads on YouTubeDove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media. www.marketingdive.com
Posted on August 21 2019
Top Instagram Updates You Need to Know in 2019 – August EditionNormally in these Instagram update posts, we’re looking at a bunch of new features that advertisers can start using to better reach their audience (and their clients’ audiences!) right away. This month, though, is a little different! We’ve only got one big update (though it’s a good one), and multip... adespresso.com
Posted on August 21 2019
You can’t opt into or out of mobile-first indexingGoogle’s John Mueller reminds us that one day, there will only be mobile-first indexing. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on August 21 2019
Over half of searches on Google yield zero clicksZero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained. The post Over half of searches on Google yield zero clicks appeared first on Search Engine Watch. www.searchenginewatch.com
Posted on August 21 2019
Wednesday Morning StirA roundup of industry news from around the web. www.adweek.com
Posted on August 21 2019
Wildbytes Helps Create Epic Augmented Reality Half-Time Show for Real Madrid vs Celta de VigoOn Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football pl... feedproxy.google.com
Posted on August 21 2019
How to Use LinkedIn Live: The Complete Guide for MarketersCurious about LinkedIn Live? You’re not alone. Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type... Read More The post How to Use LinkedIn Live: The Complete Guide for Marketers appeared first on Hootsu... blog.hootsuite.com
Posted on August 21 2019
Three Things to Remember For a Perfect Lads HolidayA lads holiday is a rite of passage. Regardless of how old you are, spending time abroad with your friends will always be a memorable occasion, and everyone should experience it at least once in the lives. If you want to have an unforgettable trip that runs as smoothly as possible, remember these... feedproxy.google.com
Posted on August 21 2019
Are we right for fawning over core algorithm updates?Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact. Please visit Search Engine Land for the full article. feeds.searchengineland.com
Posted on August 21 2019
IAB Europe, IAB Tech Lab release revised GDPR-consent frameworkThe organizations opened Transparency and Consent Framework 2.0 to comments in April. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on August 21 2019
We need your helpTake the Marketing Land reader survey. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on August 21 2019
Mobile’s Share of US Digital Commerce Keeps Growing. Here’s What It Looks Like by Category.Retail digital commerce continues to thrive, reaching $137.9 billion in Q1 2019, an increase of 15% year-on-year (y-o-y). In fact, retail e-commerce has grown to account for almost 1 in every 4 (24.1%) discretionary dollars spent by consumers, per data [download page] from Comscore. Desktop is sti... www.marketingcharts.com
Posted on August 21 2019
Re-thinking customer acquisition: What you cannot measure sometimes matters mostMarketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Please visit Marketing Land for the full article. feeds.marketingland.com
Posted on August 21 2019
16 Free Facebook Ad Templates to Create the Perfect Ad in MinutesWith so many many different Facebook ad types to choose from, it can be hard to plan and execute an effective ad strategy. There are a ton of... Read More The post 16 Free Facebook Ad Templates to Create the Perfect Ad in Minutes appeared first on Hootsuite Social Media Management. blog.hootsuite.com
Posted on August 21 2019
How To Document the Entire Marketing Process In 6 Simple StepsDocumenting your marketing processes gives you the steps you need to complete every project you take on. It's a vital part of executing any strategy. Perhaps you’re looking to revamp an […] The post How To Document the Entire Marketing Process In 6 Simple Steps appeared first on CoSchedule Blog. coschedule.com
Posted on August 21 2019
The evolution of direct-to-consumer brands and their marketingAs the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look to build sustainable businesses. The post The evolution of direct-to-consumer brands and their marketing appeared first on Marketing Week. www.marketingweek.com
Posted on August 21 2019
How Does YouTube Count Views? We Break It DownIt’s a Thursday at 4:00 PM, and the most popular video on YouTube is a 20-minute interview with Idris Elba answering tough questions while eating spicy wings. If you’re familiar with Hot Ones, “The show with hot questions and even hotter wings,” it might not be shocking to know that this... blog.hubspot.com
Posted on August 21 2019
How to Analyze Your Facebook Ad Funnel Using Facebook and Google AnalyticsDo you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your f... www.socialmediaexaminer.com
Posted on August 21 2019
To quote Dave Dye, “Good brief, I wonder what the ad will be...To quote Dave Dye, “Good brief, I wonder what the ad will be like.” I try always on this blog to celebrate what’s being done well in our industry. When I criticize a campaign, it’s because I think people will learn something useful from it. I’m embarrassed to say that today’s object lesson is provi... www.adteachings.com
Posted on August 21 2019
6 Content and Domain Migrations Happening in the UK Right NowExecuting a domain or content move can be difficult, but sometimes it’s necessary. Internationalisation, brand changes, cost-reduction, domain purchases, whatever the reason, the one thing you want to be able to do once you’ve started the process, is to track the results. If you’re planning a migra... www.sistrix.com
Posted on August 21 2019
EU antitrust regulators have Facebook’s Libra currency in their sightsIllustration by Alex Castro / The Verge European Union antitrust regulators have begun conducting a preliminary investigation into Facebook’s plans to launch a digital currency, according to a new report from Bloomberg. Regulators are reportedly concerned that the Libra currency could shut out r... www.theverge.com
Posted on August 21 2019
8 Insights You Can Gain from Competitors’ Top Landing PagesWhich of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top landing pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from this new and valuable feature. www.semrush.com
Posted on August 21 2019
How to Deal With a Negative Review AttackGoogle My Business Product Expert provides step by step instructions on how to deal with and properly document and report fake negative reviews. Learn how to go past flagging and properly report and remove fake reviews. www.semrush.com
Posted on August 21 2019
FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich ResultsPosted by LilyRayNYC Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’... tracking.feedpress.it
Posted on August 20 2019
How to create a social media calendar that worksWith the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media Read more... This post How to create a social media calendar that works originally appeared on Sprout Social. sproutsocial.com
Posted on August 20 2019
Even a Republican study can't confirm anti-conservative bias on FacebookIs Facebook biased against conservatives? An independent review led by former Sen. Jon Kyl set out to answer that question last year. Now, the results are in. The answer? Inconclusive. But the methodology behind the "audit" is highly dubious. On Tuesday, the long-awaited report was released, al... mashable.com
Posted on August 20 2019
A playbook for the impatient SDR: 4 key tips to grow your sales careerThere’s been a lot of discussion around the role of SDRs in modern sales, and what’s changed about the role... The post A playbook for the impatient SDR: 4 key tips to grow your sales career appeared first on Inside Intercom. www.intercom.com
Posted on August 20 2019
How We’re Protecting Members From Fake ProfilesLinkedIn continues to grow as an active professional community of more than 645 million members where real people find jobs, advice and a chance at economic opportunity. Our teams are working to keep LinkedIn a safe place for professionals by proactively finding fake profiles then removing them and... blog.linkedin.com
Posted on August 20 2019
Watch and Learn: The Meteoric Rise of TwitchWith gaming activities migrating online, a whole host of behaviors can now be considered gaming, even if it doesn’t involve picking up a controller and playing. The very idea of “gaming entertainment” has evolved and expanded – from entering gaming tournaments and competitions yourself, to sitting... blog.globalwebindex.com
Posted on August 20 2019
Can We Please Kill The Attention Span Myth?Marketers and media continue to spread the myth that human attention spans have been reduced over the last 20 years. It's an unfounded opinion that's spread like wild fire... and here's the proof... Myth BUSTED! The post Can We Please Kill The Attention Span Myth? appeared first on Martech Zone. tracking.feedpress.it
Posted on August 20 2019
Now You Can See and Control the Data That Apps and Websites Share With FacebookTo shed light on practices that are common yet not always well understood, we're introducing a way to view and control your off-Facebook activity. newsroom.fb.com
Posted on August 20 2019
Google Ads Keyword Match Type: Which One Should You Use? A $1,000 ExperimentWhen it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match type to use. Broad match, broad match modifier, phrase match, exact match… Google ads offer so many ch... adespresso.com
Posted on August 20 2019
An Update on Senator Kyl’s Review of Potential Anti-Conservative BiasFacebook gives everyone a voice, no matter what your political views may be, which candidates or parties you support, or which causes you advocate. newsroom.fb.com
Posted on August 20 2019
Six beloved content marketing tools recommended by the prosNew content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included. The post Six beloved content marketing tools recommended by the pros appeared first on Search Engine Watch. www.searchenginewatch.com
Posted on August 20 2019
“Assess Then Plan” Framework To Solve Makeshift Marketing With Brianne Hoffman From Wanzek Construction [AMP 149]It’s good enough. Usually, “good enough” isn’t enough to solve problems for employees and customers. Today’s guest is Brianne Hoffman, senior marketing and communications manager at Wanzek Construction. She offers […] The post “Assess Then Plan” Framework To Solve Makeshift Marketing With Brianne... coschedule.com
Posted on August 20 2019
Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz ProPosted by rachelgooodmanmoore If you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go? As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve bee... tracking.feedpress.it
Posted on August 20 2019
4 Ways to Keep Instagram Stories Viewers EngagedWondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help? In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching. #1: Give Viewers More to See in Less Time With 1-Second Vide... www.socialmediaexaminer.com
Posted on August 20 2019
10 Proven Ways to Drive Traffic to Your Ecommerce Website“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in... tracking.feedpress.it
Posted on August 20 2019
Weekly Wisdom with Amy Bishop: Search Query MappingThis video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which se... www.semrush.com
Posted on August 20 2019
Yoast SEO 11.9: More fixes and enhancementsAre you ready for another exciting release to round up the Yoast SEO 11 cycle? Because we are! In Yoast SEO 11.9, we have improvements for Schema and security, we have bug fixes and updates for Local and News SEO! Improving Schema once again With the closing of the Yoast SEO 11 releases we’ve yet [... yoast.com
Posted on August 19 2019
Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce AdsHigh cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters – the amount of revenue that comes from your Facebook Ad spend. As we noted in our Facebook Ad Costs article, the cost of advertising continues to rise e... adespresso.com
Posted on August 19 2019
14 Beginner Tips for Growing Your Brand on YouTubeYouTube is the second most-visited site on the web. It has almost 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes mastering... Read More The post 14 Beginner Tips for Growing Your Brand on YouTube appeared first on Hootsuite Social Media Management. blog.hootsuite.com
Posted on August 19 2019
Uscreen: Video On Demand and Native TV App PlatformAs brands and experts look to promote and monetize the expertise they have internally, a couple of opportunities are to launch channels on over-the-top (OTT) television platforms or to actually monetize and build curriculums, lesson plans, and subscription-based videos. The logistics and infrastru... tracking.feedpress.it
Posted on August 19 2019
The 20 Minute Twitter AuditJust like any digital marketing strategy, you need to check in on your Twitter profile and tactics every now and then to ensure what Read more... This post The 20 Minute Twitter Audit originally appeared on Sprout Social. sproutsocial.com
Posted on August 19 2019
WooCommerce 3.7 and Gutenberg 6.3 updatesThe past week was all about two big plugins releasing important updates. Both WooCommerce and Gutenberg got significant improvements. Gutenberg saw another accessibility improvement and WooCommerce now has even more integration with, well, Gutenberg 😄. Let’s dive in and see what’s what! WooCommerce... yoast.com
Posted on August 19 2019
helloyoucreatives:A mini adventure. Here’s a bit of mystery...helloyoucreatives: A mini adventure. Here’s a bit of mystery produced by Droga5 in London. It’s a trailer for a 12-minute film directed by Yorgos Lanthimos and starring Matt Dillon. The project is sponsored by Mini, but I don’t see any product placement here. I’m looking forward to seeing how it g... www.adteachings.com
Posted on August 19 2019
How to Turn More Facebook Leads Into Customers: A 5-Step ProcessDo you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers. The Importance of Lead-to-Customer Conversion All too often, I hear people who’ve tr... www.socialmediaexaminer.com
Posted on August 19 2019
From 2016, another great spot for Voiz from Ogilvy in...From 2016, another great spot for Voiz from Ogilvy in Bangkok. (H/T to Karthik!) www.adteachings.com
Posted on August 19 2019
How to Be Successful on Instagram in 5 StepsLet’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results. Read more... This post How to Be Successful on Instagram in 5 Steps originally appeared on Sprout Social. sproutsocial.com
Posted on August 19 2019
CRITICS ARE NOT THE AUDIENCEIn 2003 Stephenie Meyer had a dream about vampires. What if a young girl fell madly in love with a vampire but he thirsted for her blood? She wasn’t a writer, but she wrote up the story anyway, … Continue reading → davetrott.co.uk
Posted on August 19 2019
A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media CaptionsCopywriting tips and techniques for social media managers to write really good microcopy in social media captions, tweets, Stories, and more. feedproxy.google.com
Posted on August 16 2019
Instagram users can now report ‘false information’Following criticism from parent company Facebook for hosting misinformation, the social network has decided to allow users to be able to report to fact-checkers.Read more here. Read more...More about Tech, Instagram, Mashable Video, Social Media, and Fake News mashable.com
Posted on August 16 2019
Episode 25: The Role of Editing in Content MarketingIn this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content.... The post Episode 25: The Role of Editing in Content Marketing appeared first on Animalz. www.animalz.co
Posted on August 16 2019
5 Things to Know about Working Professionals in 2019Understanding the modern working professional is a challenge for every business, and for good reason. Digital tools have transformed today’s workplace, making it more global and flexible than ever before. According to Saadia Zahidi, managing director and head of the Centre for the New Economy and... blog.globalwebindex.com
Posted on August 16 2019
Google’s Knowledge Panel: What is it and how to get one?Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you […... yoast.com
Posted on August 16 2019
Facebook warned staff of 2018 hack risk, but not users, says court filingA court filing says that Facebook warned staff of the risk that led to a huge security breach that last year allowed hackers to access almost 29 million accounts — but failed to warn its users… more… The post Facebook warned staff of 2018 hack risk, but not users, says court filing appeared first... 9to5mac.com
Posted on August 16 2019
Twitter testing compromise way to hide abusive direct messagesTwitter is testing a new way to hide abusive direct messages that should be particularly useful for those whose account is set to accept messages from anyone, not just those you follow. The social network already offers one way to do this, but it’s a bit of a blunt instrument. There’s a “Quality f... 9to5mac.com
Posted on August 16 2019
5 Common Objections to SEO (& How to Respond) - Whiteboard FridayPosted by KameronJenkins How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our... tracking.feedpress.it
Posted on August 15 2019
8 Best YouTube Keyword Tools (Free and Paid)YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily. But the question is, what are people searching for? And what should you create videos about? Keyword research is the only way to… Read more › The post 8 Best YouTube Keyword Tools (Free and Paid)... ahrefs.com
Posted on August 15 2019
Instagram testing new features for Boomerangs and Stories, moreInstagram is testing a handful of changes to its mobile app, new evidence reveals. Instagram is developing new features for its popular Boomerang functionality, Layout for Stories, and more. more… The post Instagram testing new features for Boomerangs and Stories, more appeared first on 9to5Mac. 9to5mac.com
Posted on August 15 2019
Four Ways to Prepare for the Holiday Shopping SeasonGet tips to start planning and preparing your Facebook and Instagram Holiday marketing strategy to be successful this season both online, and in-store. www.facebook.com
Posted on August 15 2019
15 Quiz Funnel Examples to Inspire YouIt seems like every Facebook and Instagram ad is based in some sort of quiz funnel now. So to help you brainstorm for your own lead generation, here are 15 great quiz funnel examples you can swipe. The post 15 Quiz Funnel Examples to Inspire You appeared first on DigitalMarketer. www.digitalmarketer.com
Posted on August 15 2019
Lean UX author Jeff Gothelf on why design must have a seat at the tableJeff Gothelf explains strategies that leaders at growing companies – especially designers – can use to maintain the pace and agility of a startup. The post Lean UX author Jeff Gothelf on why design must have a seat at the table appeared first on Inside Intercom. www.intercom.com
Posted on August 15 2019
How To Measure Account-Based Marketing SuccessWhat is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiven... blog.marketo.com
Posted on August 15 2019
You #AskGoogleWebmasters, we answerWe love to help folks make awesome websites. For a while now, we've been answering questions from developers, site-owners, webmasters, and of course SEOs in our office hours hangouts, in the help forums, and at events. Recently, we've (re-)started answering your questions in a video series called #... webmasters.googleblog.com
Posted on August 15 2019
Growing in-app viewability coverage with Open MeasurementPeople are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory mor... www.blog.google
Posted on August 15 2019
Growing in-app viewability coverage with Open MeasurementPeople are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory mor... www.blog.google
Posted on August 15 2019
Andrew HajjarAndrew is an ACD/copywriter at McCann in NYC. The work in his portfolio is killer—but it’s the format of his book that puts it over the top. Andrew has created #BAÑOBOOK: “the first Instagram-based copywriting portfolio designed to fight dwindling site visits by focusing on ‘toilet-top’ rather than... www.moderncopywriter.com
Posted on August 15 2019
Customer Experience Key to Streaming Advertising SuccessIn the war of streaming video, the gap between winners and losers depends on how well a publisher delivers on SVOD's promise—a data-driven business in which content is more personalized and the ad targeting capabilities are better than digital, or even TV. Viewer behavior can tell you what people w... www.admonsters.com
Posted on August 14 2019
The Fall of Examine.com – Is Google Allowed an Opinion?Health-related domains were widely affected by the recent Core Updates. Now, with examine.com, it’s hit a domain which appears to do everything right. Is Google failing because of its own high demands? Kamal Patel, nutrition researcher and one of the founders of Examine.com, has launched an interes... www.sistrix.com
Posted on August 14 2019
Drive Moviegoers to See Your Film on FacebookWe’re introducing two new ad solutions—movie reminder ads and movie showtime ads—to help film studios increase ticket sales and to help people find showtimes for the movies they want to see. www.facebook.com
Posted on August 13 2019
Twitter teases new features for iOS including Live Photos support, following topics, moreTwitter held an event with the press this afternoon detailing some of the features it’s currently testing. The Verge reports that those features include things like Live Photos support on iOS, following specific topics, and more. more… The post Twitter teases new features for iOS including Live P... 9to5mac.com
Posted on August 13 2019
Facebook admits to reviewing Messenger app audio with ‘hundreds of contractors’After Apple and Google have come under fire for using humans to review recordings of users captured by their voice assistants, a report today from Bloomberg highlights that Facebook was doing the same until roughly a week ago. more… The post Facebook admits to reviewing Messenger app audio with ‘... 9to5mac.com
Posted on August 13 2019
Subscribing to New Revenue Streams With Scroll’s Tony HailePublishers know that diversified revenue streams are the key to thriving in the current market—there’s more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can’t see themselves building and managing New York Times-style paywalls, let alone drivi... www.admonsters.com
Posted on August 13 2019
Cracking the Voice InterfaceVoice technology and smart assistants, whether on our smartphones or in our smart home speakers, are on the verge of becoming fully embedded into our lives. But improvement in existing voice recognition technology is key for enabling growth in voice-based shopping, as well as mass adoption from bra... blog.globalwebindex.com
Posted on August 13 2019
How to Become an SEO Expert: The Definitive GuideThis guide will show you exactly how to become an SEO expert. Including: Learning frameworks Emerging trends Must-read resources Lots more So if you want to go from SEO rookie to SEO pro, this guide is for you. Let’s get started. The post How to Become an SEO Expert: The Definitive Guide appeared f... backlinko.com
Posted on August 13 2019
Insights on Future of Sports and Entertainment MarketingThere's no offseason for social media campaigns, which is something that sports teams have to overcome even when there aren't any games being played. www.socialbakers.com
Posted on August 13 2019
Facebook dark mode in testing, after it was promised earlier this yearFacebook dark mode has been one of the most frequent requests from app users, with the company promising it earlier this year, and it seems it is now in testing. As with many unannounced tests in social media apps, it was discovered by computer science student Jane Manchun Wong digging into the co... 9to5mac.com
Posted on August 12 2019
Here Are Three Ways to Improve Your Keyword ResearchOrganic search is one of the best distribution channels at your disposal. It’s predictable. Traffic compounds over time. You can use it to reach your... The post Here Are Three Ways to Improve Your Keyword Research appeared first on Animalz. www.animalz.co
Posted on August 12 2019
When indexing goes wrong: how Google Search recovered from indexing issues & lessons learned since.Most of the time, our search engine runs properly. Our teams work hard to prevent technical issues that could affect our users who are searching the web, or webmasters whose sites we index and serve to users. Similarly, the underlying systems that we use to power the search engine also run as inten... webmasters.googleblog.com
Posted on August 12 2019
12 Women in Marketing to Watch Out ForThese 12 women are taking the lead in key areas of digital marketing. Here's who you should watch out for, because you need to be listening to and learning from all of them. The post 12 Women in Marketing to Watch Out For appeared first on DigitalMarketer. www.digitalmarketer.com
Posted on August 12 2019
Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit MarketingReddit marketing strategies for every marketer. Find out how to use Reddit for customer research, audience engagement, traffic, and more. feedproxy.google.com
Posted on August 12 2019
How to delete your Twitter account on iPhoneAre you ready to part ways with Twitter? Read along for how to delete your Twitter account from iPhone, iPad, and the web. more… The post How to delete your Twitter account on iPhone appeared first on 9to5Mac. 9to5mac.com
Posted on August 9 2019
How to Rescue Your B2B Content Marketing StrategyMarketing to other businesses can be hard, so here are 3 actionable tips you’ll need to rescue your B2B content marketing strategy and get your business more leads. The post How to Rescue Your B2B Content Marketing Strategy appeared first on DigitalMarketer. www.digitalmarketer.com
Posted on August 9 2019
Greg AltmanGreg is a new copywriter/experienced producer. He’s also a drummer (like MC), so you know his portfolio is going to be good (ahem). All kinds of fun projects on his site, from other uses for Lipton Onion Soup (above), to Russian Tourism, to Chemical Guys Butter Wet Wax. Dig it. Portfolio: gregraltma... www.moderncopywriter.com
Posted on August 8 2019
How a Test and Learn Strategy Can Help Drive Business ResultsIntegrating testing into your marketing strategy helps you make data-driven decisions, and discover more opportunities to reach your business goals. www.facebook.com
Posted on August 8 2019
If Likes No Longer Matter on Social Media, Then What Does?Attention is the new like. Here's a look at how behaviors how evolved and what it means for marketers feedproxy.google.com
Posted on August 8 2019
How to Do YouTube Keyword Research in 3 Easy StepsThis is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a year. We also gained over 50,000 new subscribers in that same period. In this post, I’ll run you through… Read more › The post How to Do YouTube Keyword Research in 3 Easy Steps appe... ahrefs.com
Posted on August 8 2019
WhatsApp security flaws can fake messages from you, and there’s no fixWhatsApp security flaws revealed by security researchers at this year’s Black Hat conference would allow someone to fake messages from you. Check Point Research says that it found three different ways to exploit the vulnerability, including the ability to put words in your mouth… more… The post W... 9to5mac.com
Posted on August 8 2019
Meet The Revenue Team: The Key To Successful Account-Based MarketingAccount-based marketing (ABM) is a big undertaking—as many marketers who have kicked off pilot programs will tell you. Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority. But to en... blog.marketo.com
Posted on August 8 2019
Instagram bans ad partner for secretly tracking user locations, saving Stories, moreAn extensive new report from Business Insider today details how the marketing startup Hyp3r was able to use Instagram loopholes to garner an incredible amount of information about users. Hyp3r took advantage of “a combination of configuration errors and lax oversight by Instagram” to build “detail... 9to5mac.com
Posted on August 7 2019
Report: Instagram Direct to be rebuilt with Facebook’s Messenger techWe first heard about Facebook merging the chat features between Instagram, WhatsApp, and Messenger back in January and we’ve seen the start of that work with the latest Facebook app refresh. Now a report from Bloomberg says that Instagram’s chat feature will be rebuilt with Facebook Messenger’s te... 9to5mac.com
Posted on August 7 2019
Report: Instagram Direct to be rebuilt with Facebook’s Messenger techWe first heard about Facebook merging the chat features between Instagram, WhatsApp, and Messenger back in January and we’ve seen the start of that work with the latest Facebook app refresh. Now a report from Bloomberg says that Instagram’s chat feature will be rebuilt with Facebook Messenger’s te... 9to5mac.com
Posted on August 7 2019
Episode 24: The Past, Present and Future of SEOIn this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a... The post Episode 24: The Past, Present and Future of SEO appeared first on Animalz. www.animalz.co
Posted on August 7 2019
Googlebot evergreen rendering in our testing toolsToday we updated most of our testing tools so they are using the evergreen Chromium renderer. This affects our testing tools like the mobile-friendly test or the URL inspection tool in Search Console. In this post we look into what this means and what went into making this update happen. The everg... webmasters.googleblog.com
Posted on August 6 2019
7 Digital Marketing Strategies That Actually WorkIf you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones. In this post, we’ll cover seven of those strategies and how to make them work… Read more › The post 7 Digital Marketing Strategies That A... ahrefs.com
Posted on August 6 2019
Call It a Comeback: The Return of Semantic Contextual TargetingWith vague regulations popping up that seem impossibly to comply with as browsers commit to a crackdown on third-party cookies, you’re probably wondering what’s in store for audience-based ad targeting. Then you notice your old friend Peer39 was just spun out of Sizmek and a voice in the back of yo... www.admonsters.com
Posted on August 6 2019
Report: iOS 13 to limit VoIP API for apps like Facebook and WhatsApp, eliminate background activityA new report today from The Information details a change coming with iOS 13 that will force WhatsApp and others to redesign their messaging apps. The small but notable change has to do with how third-party apps use iOS to make internet voice calls with the PushKit VoIP API and also run in the back... 9to5mac.com
Posted on August 6 2019
Marketing And Sales Need to Rally Around A Single StoryIt seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing t... blog.marketo.com
Posted on August 5 2019
Top 11 Fashion Influencers on Instagram You Need to KnowFashion influencers are in every corner of the world, and finding the perfect fashion and beauty influencers can be quite a task. www.socialbakers.com
Posted on August 5 2019
Top 100 Most Checked-in Airports Around the WorldHow many of the Top 100 Most Checked-in Airports on Facebook have you been to? www.socialbakers.com
Posted on August 5 2019
August Pinterest insights: summer-to-fall style, top-shopped sustainable products, and mesmerizing videos to watchThe end of summer might feel bittersweet, but there's a lot to look forward to as temperatures cool down. This month, we uncovered the transitional closet staples Pinners are shopping for, sustainable products the whole family will love, and captivating videos to watch when you want to wind down, tr... newsroom.pinterest.com
Posted on August 3 2019
Byrdie and Mydomaine return to form after DotDash acquisitionMydomaine and Byrdie were acquired by DotDash in January 2019. During the last 7 months, the two .com domains have achieved 675% growth in visibility in the UK. We look into how DotDash has achieved that, and the opportunities for the future. Bought from Clique Brands, the two websites add […] Der... www.sistrix.com
Posted on August 1 2019
Building a positive place for 300 million peopleBuilding a positive place for 300 million people newsroom.pinterest.com
Posted on July 31 2019
A new way to unify app and website measurement in Google AnalyticsPeople expect to interact with businesses when and how they like, such as browsing a brand's website to research a product and then purchasing it later using the brand's app. Getting insight into these cross-platform journeys is critical for businesses to predict customer needs and provide great e... www.blog.google
Posted on July 31 2019
New innovations to grow your app business with adsApp developers around the world are pushing the limits of innovation to meet consumers' high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses. Today at Think Games at ChinaJoy, we are... www.blog.google
Posted on July 30 2019
17 Ways to Improve Your SEO in 2019Today you’re going to learn EXACTLY how to improve your site’s SEO. In fact, these 17 techniques helped grow my site’s organic traffic by 21.30% in 3 months: The best part? Everything here is working GREAT right now. 1. Get More Organic Traffic With “Snippet Bait” 2. Improve Dwell Time With This Si... backlinko.com
Posted on July 16 2019
Email Marketing: The Definitive GuideThis is the ultimate guide to email marketing in 2019. So if you want to: Build your email list Improve your open rates Write awesome newsletters Turn more subscribers into customers Then you’ll love this new guide. Let’s get started. The post Email Marketing: The Definitive Guide appeared first on... backlinko.com
Posted on July 10 2019
Out of Office: How to Actually Disconnect During Your Summer VacationWith summer in full swing, vacation is on the minds – and calendars – of most of us. So much so, it’s one of the three most important benefits professionals want when considering a new job. Nearly 75% of professionals would turn down a job offer if the vacation policy didn’t meet their expectations,... blog.linkedin.com
Posted on July 3 2019
7 Of the Best Social Media Marketing Examples in 2019Influencer Marketing Hub7 Of the Best Social Media Marketing Examples in 2019 Social media marketing is not as easy as just posting content regularly. It takes a lot more than... 7 Of the Best Social Media Marketing Examples in 2019compman influencermarketinghub.com
Posted on July 3 2019
How to Create a YouTube Business Account: A Step-by-Step GuideInfluencer Marketing HubHow to Create a YouTube Business Account: A Step-by-Step Guide YouTube has over 30 million people watching 5 billion videos on a daily basis. With this kind of... How to Create a YouTube Business Account: A Step-by-Step Guidecompman influencermarketinghub.com
Posted on July 3 2019
Instagram Overlay Stickers: What Are They And How To Use ThemInfluencer Marketing HubInstagram Overlay Stickers: What Are They And How To Use Them Instagram is renowned as one of the more visual social networks. Every post revolves around a picture or... Instagram Overlay Stickers: What Are They And How To Use ThemAlessandro Bogliari influencermarketinghub.com
Posted on July 2 2019
Four SaaS Marketing Techniques (That You Might Have Overlooked)Jeremy Ellens of LeadQuizzes talks about four marketing techniques that SaaS businesses sometimes overlook...and how you can take advantage of them. unbounce.com
Posted on June 27 2019
Raise Your Marketing IQ at CTAConf 2019Work smarter, not harder. Call to Action Conference 2019 explores six core elements of "Marketing IQ" with 20 expert speakers and leading marketing minds. unbounce.com
Posted on June 21 2019
Positioning Case Study: How We Created a Premium Content Marketing ServiceSeveral months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-marke... growandconvert.com
Posted on June 20 2019
Ace the Interview: Tackle Tough Questions and Prep Like a ProInterviewing for a new job can be nerve wracking. With so much riding on making a great impression, it’s easy to feel overwhelmed. So, it’s no surprise that two-thirds (67%) of millennials feel uneasy about job interviews. Almost 40% would rather spend an entire weekend cleaning out their garage tha... blog.linkedin.com
Posted on June 18 2019
[Brand Reveal] Celebrating You with a New LookUnbounce wants to help you make extra your new normal. See how we're bringing incredible marketers like you to the forefront of our new brand identity. unbounce.com
Posted on April 30 2019
Why Your Content Needs “Originality Nuggets” to Be EffectiveWe think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opini... growandconvert.com
Posted on March 23 2019
How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 monthsA couple months ago, Benji and I were having a conversation about SEO, content marketing, and turning it into ecommerce sales. I’d expressed some frustration that the organic traffic to one of our blogs, Cup & Leaf, wasn’t converting as well as I’d like it to. We’d done a good job building up o... growandconvert.com