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Posted on November 21 2019

Deliver consistent site experiences with Google Optimize

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day.  This makes it challenging for businesses to deliver a coordinated site experience, especially if th... www.blog.google

Posted on November 21 2019

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. The post iPost adds Magento integration to connect customer data for more personalized email marketing appeared first on MarTech Today. martechtoday.com

Posted on November 21 2019

Jack Daniel’s Parent Company Brown-Forman Names Energy BBDO as Global Creative Agency of Record

Brown-Forman, best known for its Jack Daniel's whiskey brand, has selected Energy BBDO as its global creative agency of record. Energy BBDO will serve as global creative lead across the majority of Brown-Forman's portfolio, including El Jimador, Old Forester, Tequila Herradura and Woodford Reserve,... www.adweek.com

Posted on November 21 2019

Good Questions, Real Answers: How Facebook Helps Brands Protect Against Counterfeits

We want to help our advertisers create relevant, impactful ads that place people first. Here’s how we’re helping advertisers protect their intellectual property. www.facebook.com

Posted on November 21 2019

How Sprout Social increased retention with customer-centric marketing

In episode two of our latest series of Scale, Tara Robertson tells John Collins how Sprout Social build an empathetic, data-driven customer journey to ensure customer retention. The post How Sprout Social increased retention with customer-centric marketing appeared first on Inside Intercom. www.intercom.com

Posted on November 21 2019

The Big Story: Dream A Little (Bid) Stream

Programmatic auction dynamics can be arcane, even for the most technical among us. Google has Open Bidding (nee Exchange Bidding), Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both, not to mention a host of other wrappers on the scene. But what do buyers, exchanges and pub... feedproxy.google.com

Posted on November 21 2019

The Glenlivet’s Marketing Mix Is A Cocktail Of Digital, Social And Experiential

The single malt scotch category calls to mind images of cigar-puffing captains of industry sitting on expensive leather chairs in exclusive smoke-filled clubs. The Glenlivet is looking to change that perception with a marketing strategy focused on attracting new customers with a progressive attitud... feedproxy.google.com

Posted on November 21 2019

6 Tips for Creating Highly Effective Instagram Stories Ads

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users daily. One third of the most viewed Stories come from businesses and 60%... Read More The post 6 Tips for Creating Highly Effective Instagram Stories Ads appeared first on Hootsuite Social Media Manageme... blog.hootsuite.com

Posted on November 21 2019

WeWork Lays Off More Than 2,000 Employees

WeWork may have gotten a bailout after its IPO debacle but troubles continue for the coworking giant, which announced today that it has laid off 2,400 employees. Rumors that massive layoffs would hit WeWork surfaced earlier this week, though those predictions had put the number of employees who woul... www.adweek.com

Posted on November 21 2019

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK. The post Google Ads intros ‘restricted data processing’ capability for CCPA compliance appeared first on MarTech Today. martechtoday.com

Posted on November 21 2019

Nielsen Names Jacqueline Woods as CMO of its Global Connect Division

Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the next... www.adweek.com

Posted on November 21 2019

Facebook is addressing ad buyer frustration with new ads-status tool

Facebook is introducing a new page where buyers can check on the status of their ads as well as check if their are any on-going outages for Facebook Ads Manager. The post Facebook is addressing ad buyer frustration with new ads-status tool appeared first on Digiday. digiday.com

Posted on November 21 2019

Facebook brings Stories to Facebook Dating

Image: Facebook Facebook is continuing to spread its Stories product, now bringing the ephemeral format to Facebook Dating users. Daters can re-share their Instagram or Facebook Stories on the dating platform, both to current matches and prospective ones. They won’t be able to capture content in... www.theverge.com

Posted on November 21 2019

Meet the MarTech keynote speakers

Keynotes from Nancy Duarte and Brian Solis will address two of the biggest challenges facing modern marketers. The post Meet the MarTech keynote speakers appeared first on MarTech Today. martechtoday.com

Posted on November 21 2019

Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile

New holiday novelty items from two marketers layer in social media promotions to spread awareness. www.marketingdive.com

Posted on November 21 2019

Oreo emphasizes forging connections in largest holiday campaign to date

Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements. www.marketingdive.com

Posted on November 21 2019

Programmatic advertising must handle more complex media-buying decisions, study says

Programmatic ad growth will require more spending on tech and talent to realize its full potential, per a survey of marketing executives.  www.marketingdive.com

Posted on November 21 2019

Thursday Morning Stir

It's almost Friday. Here's a roundup of some ad news. www.adweek.com

Posted on November 21 2019

PubForum Scottsdale: The Wonderful World Of Workshops

On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "... www.admonsters.com

Posted on November 21 2019

How to edge out your competition with market research

Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened at all, we don’t blame you. Read more... This post How to edge out your competition with market research originally appeared on Sprout Social. sproutsocial.com

Posted on November 21 2019

5 Innovative Ways Influencers Are Making Money Online

Being an influencer is much more than simply posting photos or making videos. It is a full-time job that involves creativity, editing skills, marketing, and outreach. There is a lot of excitement in the influencer...read more The post 5 Innovative Ways Influencers Are Making Money Online appeared f... socialmediaexplorer.com

Posted on November 21 2019

Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST]

Google's John Mueller also talks about technical SEO, content, communicating with SEOs, and more. The post Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST] appeared first on Search Engine Journal. tracking.feedpress.it

Posted on November 21 2019

Beauty Industry Increasingly Turning to Digital Advertising, Spurning Magazines and TV

The beauty industry has long preferred to advertise via traditional channels like magazines and TV, but as the amount of time consumers spend on these channels continue to dwindle in favor of the internet, the industry is increasing its ad spend online. By 2021, the internet is expected to account... www.marketingcharts.com

Posted on November 21 2019

TikTok: The Clock is Ticking for Forward-Thinking Marketers

By now, you’ve probably heard of social media’s newest kid on the block, TikTok. But if you haven’t heard of the booming video-sharing app, you’re not alone. The newcomer to the scene has found its growth through the early adoption of young audiences — 60 percent of US TikTok users are between 16 a... insights.newscred.com

Posted on November 21 2019

Pret’s first chief customer officer Barnaby Dawe quits

Barnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role. The post Pret’s first chief customer officer Barnaby Dawe quits appeared first on Marketing Week. www.marketingweek.com

Posted on November 21 2019

Mcdonald’s Introduces ‘Archie the Reindeer’ in New Festive Reindeer Ready Campaign

This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie... feedproxy.google.com

Posted on November 21 2019

Ram Han, Toiletpaper and Ryan Heffington contribute to SK-II artist campaign

The Power of Pitera campaign for the Japanese skincare brand features a vast range of creative collaborators, from illustrator Ram Han to Sia’s Grammy-nominated Chandelier choreographer Ryan Heffington, and culminates in an exhibition in Shanghai. Read more feedproxy.google.com

Posted on November 21 2019

Burger King’s UK marketing boss on why she ignored the doubters

Story of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business. The post Burger King’s UK marketing boss on why she ignored th... www.marketingweek.com

Posted on November 21 2019

1 in 2 Affluents Reports Buying Private Label Options Instead of Name Brands

While more US adult consumers are increasing their spending than cutting back, that doesn’t necessarily mean they’re being more liberal with their spending on name brands. In fact, a report [pdf] from IRi reveals that not only are consumers buying private label products, but they are also doing so... www.marketingcharts.com

Posted on November 21 2019

Our Expanded Transparency Report: First Half of 2019

Today we’re publishing our bi-annual Transparency Report for the January-June 2019 reporting period. As always, this includes our Government Requests Report, outlining how we respond to government requests about our members or the content they share. For the first time, we’re also publishing a Commu... blog.linkedin.com

Posted on November 21 2019

Optimizing for position zero: The future of voice search

How developed is the voice search opportunity, what specific strategies do brands need to apply? A look at the current state of affairs and the way ahead. The post Optimizing for position zero: The future of voice search appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on November 21 2019

Quick Tips for Surviving the Search Marketing RFP Season via @joshuacmccoy

These tips can help you save time when scoping requests for proposals (RFPs) and make your review commitments more manageable. The post Quick Tips for Surviving the Search Marketing RFP Season via @joshuacmccoy appeared first on Search Engine Journal. tracking.feedpress.it

Posted on November 21 2019

Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations

The company said its 2019 Fall product release includes more than 400 new features. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on November 21 2019

Twitter testing tweet scheduling on the web

Marketers who aren’t using a third-party tool to compose and schedule tweets could find this quite handy. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on November 21 2019

Photographer Craig Gibson shows his strength for putting strangers at ease

While Cherry features intimate portraits of commuters on the “island” of Walthamstow bus station, Shows captures the 90s nostalgia of the city’s travelling fun fairs. Read more feedproxy.google.com

Posted on November 21 2019

Luxury fashion cannot blame the climate crisis on the high street alone

Shortening the fashion industry's global catwalk calendar would be a trendsetting statement of intent that shows the couture houses are ready to take responsibility for their environmental impact. The post Luxury fashion cannot blame the climate crisis on the high street alone appeared first on Mar... www.marketingweek.com

Posted on November 21 2019

Fieeld is a touch-based device for blind people to follow a football match play by play

The creative technology arm of Havas Spain has developed the first touch-based sports transmission device, which allows blind people to follow the movements of the ball and the trajectory of plays in a football match using their fingertips. Read more feedproxy.google.com

Posted on November 21 2019

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on November 21 2019

A New Customer Decision Journey: Embracing & Fueling the Flywheel via @christijolson

Here's why search marketers must trade their outdated funnels for more inclusive flywheels. The post A New Customer Decision Journey: Embracing & Fueling the Flywheel via @christijolson appeared first on Search Engine Journal. tracking.feedpress.it

Posted on November 21 2019

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Here’s how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on November 21 2019

5 Ways Visual Search Will Change the Way You Market

Hubspot's recent List of Marketing Statistics for 2019 identified an unmistakable trend -- the importance of visual content on social media. blog.hubspot.com

Posted on November 21 2019

Pause out of stock products with this Google Ads Script

Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on November 21 2019

Announcing Intercom Academy – a new place to learn and grow

Keen to master Intercom and stay ahead of the curve? Our new learning platform, Intercom Academy, is a series of online courses that will help you excel at your job at every stage of your career. The post Announcing Intercom Academy – a new place to learn and grow appeared first on Inside Intercom... www.intercom.com

Posted on November 21 2019

How to Use Images to Increase Search Visibility and Get More Clicks

Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate. Continue reading → The post How to Use Images to Increase Search Vi... contentmarketinginstitute.com

Posted on November 21 2019

Oh no, Bird is selling a kid’s version of its ubiquitous scooters

In 2018, a series of competing startups literally made it rain electric scooters in San Francisco. Companies like Lime, Scoot, and Bird dropped loads of ride-sharing equipment on sidewalks and let chaos ensue. Bones were broken. Scooters burned and piled up in a postapocalyptic garbage heaps. Then... www.fastcompany.com

Posted on November 21 2019

advertisingpics: Blocked by AdBlock [1240 × 775] Source:...

advertisingpics: Blocked by AdBlock [1240 × 775] Source: https://reddit.com/r/AdPorn/comments/3p85gg/blocked_by_adblock_1240_775/ www.adteachings.com

Posted on November 21 2019

Coldplay’s new music video gets a dose of Aardman magic

The video for Daddy, from the band’s forthcoming album, combines live action puppetry with 2D animation to take viewers on a haunting journey through a girl’s distant memory of her father The post Coldplay’s new music video gets a dose of Aardman magic appeared first on Creative Review. www.creativereview.co.uk

Posted on November 21 2019

All your favourite Surrealists remodelled in Play-Doh

André Breton, Salvador Dalí and more are brought to life as colourful Play-Doh creations for Eleanor Macnair’s new show The post All your favourite Surrealists remodelled in Play-Doh appeared first on Creative Review. www.creativereview.co.uk

Posted on November 21 2019

Stefan Sagmeister reflects on his Insta-based design clinic

For two years, graphic designer Stefan Sagmeister has been giving feedback on the work of his Instagram followers on a daily basis. CR speaks to the designer about why he does it and what he’s learnt about criticism  The post Stefan Sagmeister reflects on his Insta-based design clinic appeared firs... www.creativereview.co.uk

Posted on November 21 2019

We’re on the verge of making buildings as strong as diamonds

In Neal Stephenson’s 1995 novel, The Diamond Age, he imagines a world in which buildings can be constructed of diamond, a material that, thanks to submicroscopic robots and nanoengineering, had become cheaper than glass. As a result, whole cities are made of the world’s hardest material, and skyscr... www.fastcompany.com

Posted on November 21 2019

How to Write an Ecommerce Business Plan [Examples & Template]

You know the feeling of having a great idea, a brilliant view of how it'll work, but no idea of where to begin to execute it? blog.hubspot.com

Posted on November 21 2019

I got pierced at Studs, the startup that wants to be Claire’s for Gen-Z

“Hey, Stud,” beckons type printed on a wall as I stepped into Studs, the new piercing studio in New York’s Nolita district. I was there to check out the new store, jewelry collection, and to get my cartilage pierced, and was cheerfully greeted by co-founders Anna Harman and Lisa Bubbers, who had pi... www.fastcompany.com

Posted on November 21 2019

Nakhla: A Letter From a Palm Tree

www.adsoftheworld.com

Posted on November 21 2019

Georgetown Optician: Eyes Say More Than Words

Video of EYES SAY MORE THAN WORDS www.adsoftheworld.com

Posted on November 21 2019

WWF: Wild

BBDO Moscow together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex.Music have created Birds Records, the first non-profit label that saves birdsong. The tracks from the label use samples of birdsong, and all the money received from listenin... www.adsoftheworld.com

Posted on November 21 2019

‘Amazon For The CMO': Podean Helps Brands And Agencies Navigate The Tech Giant

Most agencies are myopic in their approach to Amazon. They might only focus on retail optimization or just concentrate on search. But Amazon also offers an array of opportunities across OTT, audio, social and branding, said Travis Johnson, global CEO of Amazon consultancy Podean. “What Amazon is do... feedproxy.google.com

Posted on November 21 2019

The Rundown: DTC companies are relying less on digital ads

The idea that direct-to-consumer companies thrive simply based off of social ads is no longer true. Those companies have diversified their advertising -- and done so because they had to. The post The Rundown: DTC companies are relying less on digital ads appeared first on Digiday. digiday.com

Posted on November 21 2019

Six months in, Target’s third-party marketplace has added few new sellers

In February, Target announced that it was launching a third-party marketplace called Target+ to grow its online assortment in areas like home, toys, electronics and sporting goods. At the time, Target's chief marketing and digital officer Rick Gomez said in a blog post that the marketplace was "in... digiday.com

Posted on November 21 2019

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

The move is part of a much larger strategy to host the transaction. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on November 21 2019

Grow Your Business | 4 Ways To Tap Into The Customer Power

Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. It is equally possible [... blog.marketo.com

Posted on November 21 2019

Facebook and Google surveillance is an ‘assault on privacy,’ says Amnesty International

Illustration by James Bareham / The Verge Facebook and Google’s persistent surveillance of billions of people around the world threatens human rights and free expression, says Amnesty International. In a new report, the NGO argues the companies need to change their business model and stop being... www.theverge.com

Posted on November 21 2019

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are askin... tracking.feedpress.it

Posted on November 20 2019

Facebook will now let brands choose exactly where their ads will show

Facebook made a move to calm advertiser fears as the company continues to deal with the fallout from its political ad policies. On Wednesday, Facebook announced an array of new test features specifically aimed at protecting brands on the social network. These tools were created to help companies wi... mashable.com

Posted on November 20 2019

The Key Difference Between Multivariate Testing & A/B Testing

There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to co... blog.hubspot.com

Posted on November 20 2019

What will your mouth go through today?From 2011.Agency: JWT,...

What will your mouth go through today? From 2011. Agency: JWT, London (H/T to Andrew Boulton!) www.adteachings.com

Posted on November 20 2019

Twitter lets some lucky users schedule tweets on desktop

Twitter is testing a new tool for select users. Unfortunately, it's not an edit button. On Wednesday, Twitter took to its own platform to announce a new scheduling feature on desktop. In the GIF below, the new tool looks pretty straight forward. Craft your tweet, tap on the icon with the three dots... mashable.com

Posted on November 20 2019

Twitter rolling out support for scheduling tweets via web app

Twitter is now rolling out the ability to schedule tweets via Twitter on the web. This is a popular feature in the standalone Tweetdeck app, that Twitter is seemingly looking to expand to the wider Twitter user base. more… The post Twitter rolling out support for scheduling tweets via web app app... 9to5mac.com

Posted on November 20 2019

A Google Spreadsheet of Agency Salaries Is Making the Rounds

And it's pretty revealing. www.adweek.com

Posted on November 20 2019

What Is the Definition of Fashion Influencing on Social Media?

When was the last time you logged onto Instagram? It’s an amazing tool that can help you with all aspects of your life, including running a business or promoting a brand. But only if you...read more The post What Is the Definition of Fashion Influencing on Social Media? appeared first on Social Med... socialmediaexplorer.com

Posted on November 20 2019

5 Ways to Increase Mobile App Downloads using Social Media

We live in a world where smartphones are pretty boundless in terms of storage and processing capacities. Due to this reason, there are almost 3 million apps on Playstore, and most of those apps have...read more The post 5 Ways to Increase Mobile App Downloads using Social Media appeared first on So... socialmediaexplorer.com

Posted on November 20 2019

Google Ads Negative Keywords List: Get it Right and Win Big in 2020

Are you already spending big on Google Ads, but still getting small results? I think I know why. Your Google Ads Negative Keywords List is wrong. How did I know it? It wasn’t too hard to guess. I’ve been there and done that too. There are a thousand small things you could be doing wrong Read More adespresso.com

Posted on November 20 2019

Wednesday Morning Stir

A roundup of some of today's ad news. www.adweek.com

Posted on November 20 2019

Introducing New Brand Safety Controls for Advertisers

We’re constantly striving to build a safer, more inclusive environment for people and advertisers. Here are some updates to what we’re doing to achieve this. www.facebook.com

Posted on November 20 2019

Going international: How to make your WordPress site globally friendly

When it comes to your WordPress site, you expect it to possess the maximum global reach. Tips and suggested plugins to set your site for international SEO. The post Going international: How to make your WordPress site globally friendly appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on November 20 2019

Smartphones Now Account for 70% of US Digital Media Time

Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70% of total time spent with digital media, per a recent presentation [download page] by Comscore. Combine... www.marketingcharts.com

Posted on November 20 2019

Sainsbury's Goes Back 150 Years for 2019 Christmas Advert

Sainsbury's has today unveiled its new Christmas advert for 2019. The Dickensian advert focuses on the humble beginnings of a young boy called Nicholas 150 years ago. Depicting a Dickensian London, the story opens around the first ever Sainsbury’s store back in 1869. Here John James and Mary Ann sh... feedproxy.google.com

Posted on November 20 2019

New reporting for Products Results in Search Console

We recently announced that in addition to schema.org markup, product data feeds submitted through Google Merchant Center and Google Manufacturer Center will be used to enrich Google Search shopping journeys. Today, we are announcing a new Search Appearance in the Search Console Performance report, w... webmasters.googleblog.com

Posted on November 20 2019

Challenges in OTT Measurement

They say money follows eyeballs. It was certainly true for mobile advertising. Despite OTT’s surging popularity, ad spend on OTT was only projected to reach $2.6 billion in 2019. Compared to linear TV’s $69.2 billion, what advertisers are willing to spend on OTT might seem disproportionate. But to... www.admonsters.com

Posted on November 20 2019

Balance your spend across YouTube and TV with Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and... www.blog.google

Posted on November 20 2019

5 SEO copywriting mistakes you should avoid

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re... yoast.com

Posted on November 20 2019

Your 5-step Pinterest marketing strategy

While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so much more to it Read more... This post Your 5-step Pinterest marketing strategy originally appeared on Sprout Social. sproutsocial.com

Posted on November 20 2019

What SEO Means on Amazon and How Brands Can Make the Most of It

Amazon is many things—including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a product or researching what to buy. Yet, w... insights.newscred.com

Posted on November 20 2019

From 2011.Agency: PKP BBDO, ViennaSource: Ads of the World(H/T...

From 2011. Agency: PKP BBDO, Vienna Source: Ads of the World (H/T to Andrew Boulton!) www.adteachings.com

Posted on November 20 2019

How to Customize Facebook Ads for the Customer Journey

Are you targeting cold, warm, and hot audiences with Facebook ads? Wondering what types of ads work best with each audience? In this article, you’ll discover how to use six types of Facebook ads to move people further along the customer journey. 2 Facebook Ad Types That Work With Cold Audiences Col... www.socialmediaexaminer.com

Posted on November 20 2019

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading → The post Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway) appear... contentmarketinginstitute.com

Posted on November 19 2019

How to Get on the First Page of Google [Interactive Guide]

You’ve probably heard that before. It’s a common joke amongst SEOs because only 0.78% of people click results on the second page of Google. Jokes aside, here’s the reality: If you rank on page two or beyond, you’re practically invisible. In… Read more › The post How to Get on the First Page of Goo... ahrefs.com

Posted on November 19 2019

Partnerships | Powerful Collaboration Techniques for Your Agency

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end. Collaborating with other fi... blog.marketo.com

Posted on November 19 2019

Interrupting Regularly Scheduled Programming: Privacy Regulations and the Emerging T/V Ecosystem

T/V is in a period of rapid expansion for digitally delivered offerings from major new video streaming services. 28 such branded services will be out by this time next year. There are seven touchpoints where data is shared in the digital distribution chain and each of these must be responsible for... www.admonsters.com

Posted on November 19 2019

Social Media: 3 Tips To Better Connect With Your Customers

In essence, social media is a two-way street, where brands can go beyond traditional push marketing, and truly engage with their customers to develop loyalty over time. Here are three tips your company can use to better connect with your customers on social media. Tip #1: Set Up A System To Never... tracking.feedpress.it

Posted on November 19 2019

How To Create High-Converting Facebook Ads

Facebook Ads has enormous potential. A few brands like AdoreMe and Rothys have exploded in popularity partially thanks to their strong and very prevalent ad campaigns, even though they were both in tough and oversaturated industries. The key phrase there though isn’t just “ad campaigns,” it’s “stron... adespresso.com

Posted on November 19 2019

Black Friday: What Will it Take to Clear The Shelves?

It’s that time of the year again. High street chains and online retailers alike are preparing to take part in what might be the biggest shopping event of the year – Black Friday.  Despite the uncertain economic environment around trade and interest rates, this year’s Black Friday sales in the U.S.... blog.globalwebindex.com

Posted on November 19 2019

3 'Jeopardy!' contestants somehow failed to guess Tom Hanks

If you happened to watch Jeopardy! Monday night, you bore witness to a horrifying moment. Three (3) contestants failed to guess the easiest answer of all time: "Who is Tom Hanks?" The question came up under the category "Biopics" and was worth $200. "In A Beautiful Day in the Neighborhood, beloved... mashable.com

Posted on November 19 2019

Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule [AMP 162]

Do you have content that answers your audience’s questions and provides value along every stage of the sales funnel? Some of the most influential pieces of content include proof of […] The post Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule [AMP 162]... coschedule.com

Posted on November 19 2019

Los York Launches Creative Campaign for Motorola Razr Smartphone

It’s not everyday a company is tasked to help relaunch a product that once defined a generation. In partnership with Motorola, hybrid creative shop Los York took that challenge head-on and is helping redefine the iconic Razr phone, which launched Wednesday November 13.Drawing upon the technological... feedproxy.google.com

Posted on November 19 2019

The Definitive Guide To SEO In 2020

This is the ultimate guide to SEO in 2020. And let me be clear about something: This is NOT your average “SEO in 2020” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to … T... backlinko.com

Posted on November 19 2019

2019 Google core algorithm updates: Lessons and tips to future-proof your SEO

Three things I’ve learned from the 2019 Google algorithm updates (announced in March, June, and September) to help you future-proof your SEO. The post 2019 Google core algorithm updates: Lessons and tips to future-proof your SEO appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on November 19 2019

Persona Spotlight: The Online Shopper

Retail spend around the world is peaking. Last year, according to Mastercard Advisors, consumers spent a record $853 billion dollars, with ecommerce sales achieving the most significant growth rate in over a decade – 18% year-on-year.  Three-quarters of internet users aged 16-64 are now purchasing... blog.globalwebindex.com

Posted on November 19 2019

2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any other time of the year. Ad costs typically spike by 25% or more. The competition for quality inventory is fierce.  Ecommerce advertisers are managing their boom time, while... tracking.feedpress.it

Posted on November 19 2019

Why and how to export your focus keyphrases with Yoast SEO Premium

If you have a large website that contains a lot of content, it can be hard to keep an overview of the current (SEO) status of your website. You might want to get insight into which of your posts haven’t been optimized correctly so that you can fix them! Luckily, Yoast SEO Premium offers a […] The p... yoast.com

Posted on November 19 2019

How to Go Live in HD Quality From Your Computer

Do you want to use high-quality live video in your marketing? Wondering if you have the right tech setup? In this article, you’ll find a checklist of tips and tools to create HD-quality live video broadcasts from your laptop or desktop. Why Broadcast Live Video in High Definition? If you want to or... www.socialmediaexaminer.com

Posted on November 19 2019

Select Your Search Marketing Tech For Now and the Future

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading → The post Select Your Search Marketing Tech For Now and... contentmarketinginstitute.com

Posted on November 19 2019

Facebook gets into the meme-making biz with experimental Whale app

Image: Facebook Last week, Facebook quietly released a new meme-making app called Whale, The Information reports. The app is currently only available on the Canadian App Store, where its listing says it can be used to edit your own photos or images from a library of stock photos. You can then sh... www.theverge.com

Posted on November 19 2019

12 steps to creating landing pages that convert

So you have an amazing product and now it’s time to craft a killer landing page to sell it. Here's how we create landing pages that convert. The post 12 steps to creating landing pages that convert appeared first on Inside Intercom. www.intercom.com

Posted on November 18 2019

How to Write White Papers People Actually Want to Read (Template)

Writing a white paper is no easy task. If you've been asked to write one before, you know this is the case. And if this is your first attempt, you […] The post How to Write White Papers People Actually Want to Read (Template) appeared first on CoSchedule Blog. coschedule.com

Posted on November 18 2019

Microsoft redesigns the Advertising Editor

Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to search), and Responsive Search Ads, but also the possibility to Undo/Redo, or to ta... ppc.land

Posted on November 18 2019

IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework

IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for the digital advertising ecosystem. According to IAB Tech Lab, the IAB CCPA Compliance Framework pro... ppc.land

Posted on November 18 2019

JustPremium adops Sellers.json and SupplyChain

JustPremium this month announced it has implemented Sellers.json and the OpenRTB SupplyChain Object in all outgoing bid requests. JustPremium says advertisers will not need to worry anymore about fraudulent traffic, nor about vendors reselling impressions to duplicate them and drive up costs. JustPr... ppc.land

Posted on November 18 2019

[Webinar] Agile Marketing: How it Affects Content and Planning

A common misconception about the agile marketing methodology is that it means you don’t need a documented strategy. But in fact, the opposite is true. In order to have a properly agile marketing organization, you need to have a strong strategy in place, with the ability to take in ad-hoc requests a... insights.newscred.com

Posted on November 18 2019

How to Use LinkedIn Ads to Grow Your Business

LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average... Read More The post How to Use LinkedIn Ads to Grow Your Business appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on November 18 2019

Effective Ways to Publish an Android App on Google Play Store

The simplest method to distribute an Android application is by means of the Google Play store. It is the least complex approach to arrive at a great many potential clients. Transferring the first application in the Play Store isn’t troublesome that much, simply pursue the couple of tips and your a... tracking.feedpress.it

Posted on November 18 2019

How to Build Better Facebook Ads Reports and Step Up Your Game in 2020

Do you wish you knew exactly what to do to step up your Facebook Ads game? How to become the “hit machine” of advertising and make your boss swoon with the ROI of your campaigns? Don’t wait for a miracle, learn how to use Facebook Ads Reports instead. Understanding which metrics to include in each R... adespresso.com

Posted on November 18 2019

It's Content and It's Links – Are We Making SEO Too Complicated?

Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great... tracking.feedpress.it

Posted on November 18 2019

Brand Secrets for Standing Out in a Crowded World

These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, an... feedproxy.google.com

Posted on November 18 2019

Duplicate content: Causes and solutions

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content. The post Duplicate content: Causes and solutions appeared first on Yoast. yoast.com

Posted on November 18 2019

Socialbakers CEO: Successful Influencer Strategy Starts With Your Audience

Socialbakers CEO: Successful Influencer Strategy Starts With Your Audience www.socialbakers.com

Posted on November 18 2019

A Nation of Nurses Comes Together After a Crisis

A Facebook Group for nurses, Show Me Your Stethoscope, shows support for first responders after the Las Vegas shooting in 2017. The post A Nation of Nurses Comes Together After a Crisis appeared first on About Facebook. about.fb.com

Posted on November 18 2019

How To Find Your Target Audience on Social Media

Influencer Marketing HubHow To Find Your Target Audience on Social Media Too many businesses run social accounts without any real idea about how they should work. Often, they do... How To Find Your Target Audience on Social MediaAlessandro Bogliari influencermarketinghub.com

Posted on November 18 2019

How to Use Instagram Hashtags for Business: A Guide for Marketers

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using Instagram Hashtags for Business A lot... www.socialmediaexaminer.com

Posted on November 18 2019

Alternative Data: How it’s Transforming the Financial Sector

Pressure to innovate has never been higher in the financial sector.  The advent of the digital era and the influx of innovative and appealing digitally-native challenger brands that came with it means traditional financial institutions – including high street banks, institutional investment and hed... blog.globalwebindex.com

Posted on November 18 2019

TINNED MEAT

    The First World War, unlike the Second, was fought in a very small area. Just 400 miles of trenches and both sides shelling each other with everything they had. So, after a few years the land was a … Continue reading → davetrott.co.uk

Posted on November 18 2019

9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

Posted by rachelgooodmanmoore Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and... tracking.feedpress.it

Posted on November 16 2019

Lights, Camera, Holograms! Oculus and the Historic Los Angeles Theatre Surprise Audience With Live Immersive Experience

Oculus and Cinespia created a four-minute presentation that showcased popular VR experiences, including Vader Immortal: A Star Wars VR Series. The post Lights, Camera, Holograms! Oculus and the Historic Los Angeles Theatre Surprise Audience With Live Immersive Experience appeared first on About Fa... about.fb.com

Posted on November 15 2019

What Is a Data Center?

This video explains the world of data centers in just a minute and 15 seconds. The post What Is a Data Center? appeared first on About Facebook. about.fb.com

Posted on November 15 2019

Steal This ReQueue Strategy to Save Hours on Managing Your Social Media (+ Drive More Traffic to Your Blog)

Real talk: writing and scheduling social media messages is a pain. You either devote a ton of time to managing your social media channels and are left feeling like you’re […] The post Steal This ReQueue Strategy to Save Hours on Managing Your Social Media (+ Drive More Traffic to Your Blog) appeare... coschedule.com

Posted on November 15 2019

Agile Marketing | Overview and 8 Reasons to Adopt It in 2020

Marketing responsibilities and methodologies have changed drastically in the past decade.   It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under... blog.marketo.com

Posted on November 15 2019

Good Questions, Real Answers: Data-Handling and Privacy

We know that the best ads are informed by data and place people first. That's why we've created a space to share more on how we're protecting your data and privacy. www.facebook.com

Posted on November 15 2019

17 Best Podcasts Of All Time For Content Marketers

There are some amazing podcasts out there helping marketers create better content, reach a wider audience, and turn more readers into customers. So here are the 17 best podcasts for content marketers. The post 17 Best Podcasts Of All Time For Content Marketers appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on November 15 2019

How to Use Facebook Audience Insights for Precise Ad Targeting

Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact with your audience. But how do you know... Read More The post How to Use Facebook Audience Insights for Precise Ad Targeting appeared first on Hootsuite Social Media... blog.hootsuite.com

Posted on November 15 2019

Organic Instagram growth strategies

In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every tweak to the algorithm Read more... This post Organic Instagram growth strategies originally appeared on Sprout Social. sproutsocial.com

Posted on November 15 2019

Facebook could get more like Instagram as company tests photos-only view

Facebook is testing a popular photos feature that would make the feed look more like Instagram. Instead of seeing a feed of status reports, with and without photos, the option would show only photos and brief captions. The feature would be activated automatically when you tap on a photo to view it... 9to5mac.com

Posted on November 15 2019

Facebook could get more like Instagram as company tests photos-only view

Facebook is testing a popular photos feature that would make the feed look more like Instagram. Instead of seeing a feed of status reports, with and without photos, the option would show only photos and brief captions. The feature would be activated automatically when you tap on a photo to view it... 9to5mac.com

Posted on November 15 2019

Instagram Shadowbans: Everything You Need to Know (Including How to Prevent One)

Influencer Marketing HubInstagram Shadowbans: Everything You Need to Know (Including How to Prevent One) Experiencing a sudden drop in engagement or losing followers overnight is every Instagram marketer’s worst nightmare. Or imagine... Instagram Shadowbans: Everything You Need to Know (Including... influencermarketinghub.com

Posted on November 15 2019

27 Social Media Marketing Tools That Will Give You an Unfair Advantage in 2020

Influencer Marketing Hub27 Social Media Marketing Tools That Will Give You an Unfair Advantage in 2020 There are over 3.48 billion social media users worldwide, and this marked growth of 9% year-on-year. With such... 27 Social Media Marketing Tools That Will Give You an Unfair Advantage in 2020com... influencermarketinghub.com

Posted on November 15 2019

Aste Gutiérrez

Aste is a copywriter/CD at TBWA\Chiat\Day in NYC. Every once in awhile, a portfolio comes MC’s way that isn’t just good—it’s on another level. From the second you hit the homepage it’s like, oh no, this is what a portfolio is supposed to look like. (What have I been doing with my life??? Arrrg.) Ast... www.moderncopywriter.com

Posted on November 14 2019

[Update: Rolling out now] Instagram to start hiding like counts in the US as test expands

Instagram CEO, Adam Mosseri, shared at the Wired25 conference this evening that the social media service will expand its test that hides like counts to the US next week for some users. This comes after testing started this summer in a handful of countries including Canada, Italy, Australia, and Br... 9to5mac.com

Posted on November 14 2019

Holiday Marketing Trends from Santa’s Followers

Unwrap the most exciting holiday trend reports on social media last year — more exclusively, from @OfficialSanta’s followers from the UK. www.socialbakers.com

Posted on November 14 2019

What are YouTube Tags and Which Ones Should You Add?

There are two ways to add YouTube tags to your videos. Add tags that you think make sense and hope for the best; Use a logical process to add tags that make sense. In this guide, we’ll explain the process… Read more › The post What are YouTube Tags and Which Ones Should You Add? appeared first on... ahrefs.com

Posted on November 14 2019

New tools for managing difficult emotions

newsroom.pinterest.com

Posted on November 14 2019

Facebook fixes bug that caused iOS app to use the camera in the background

Over the last several days, reports emerged showing that the Facebook app for iOS would activate the iPhone camera in the background. Now, Facebook says that it has rolled out a fix for this problem to the App Store. more… The post Facebook fixes bug that caused iOS app to use the camera in the b... 9to5mac.com

Posted on November 13 2019

Instagram ramps up TikTok competition as it tests new ‘Reels’ in-app editing features

Instagram is upping its efforts to compete with TikTok. A new report from TechCrunch today details that the company has debuted Instagram Reels, which makes it easy to create 15-second video clips set to music. more… The post Instagram ramps up TikTok competition as it tests new ‘Reels’ in-app ed... 9to5mac.com

Posted on November 12 2019

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Find out the best ways to reach your customers on Black Friday and Cyber Monday with this list of eight strategies and ideas to try on social media. feedproxy.google.com

Posted on November 12 2019

Why Google Loves Strong Brands and How You Can Use It in Your Favor

Since Google is notorious for preferring strong brands, we've come up with a few tips to help you take advantage of this preference with your own business. The post Why Google Loves Strong Brands and How You Can Use It in Your Favor appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on November 12 2019

‘Facebook Pay’ takes on Apple Pay with in-app purchases, Messenger transfers, more

Facebook is further expanding its commerce efforts today, for better or for worse. The company has announced its new Facebook Pay platform, which will eventually work across Facebook, Messenger, WhatsApp, and Instagram and competes with Apple Pay. more… The post ‘Facebook Pay’ takes on Apple Pay... 9to5mac.com

Posted on November 12 2019

How to Get More Customer Reviews Through Social Media

Businesses of the internet age know how important it is to have customer reviews prominently displayed in search engine results, on their websites, and on forums like Yelp. www.socialbakers.com

Posted on November 12 2019

2019 holiday checklist: help shoppers find local stores

The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. Online research to find local stores continues to surge—search interest in local shops hit a record high last year, and we’re seeing 350 times more search interest in "local" +... www.blog.google

Posted on November 12 2019

How to Use Google Search Console to Improve SEO (Beginner’s Guide)

While there’s nothing wrong with looking at those things once in a while, they provide little value as standalone metrics. Translation: staring at them isn’t going to improve SEO anytime soon. In this guide, you’ll learn: What Google Search Console is… Read more › The post How to Use Google Search... ahrefs.com

Posted on November 12 2019

How trans people are using Pinterest for inspiration

Pinterest has always been a positive place where people can explore the dreams and ideas that will fuel their future selves. So it’s no surprise that since last year, searches for “transgender transition” have increased 3919%. Pinners are also finding inspiring quotes, artwork, style tips, wellness... newsroom.pinterest.com

Posted on November 12 2019

Gender transitions at Pinterest

At Pinterest, we think building a diverse team is critical to creating something the entire world can use. We want the people we hire to reflect the world we serve and understand those who are different from them. Building an inclusive work environment is important to us, which is why we signed the... newsroom.pinterest.com

Posted on November 11 2019

Three Tools to Better Understand Your Site Users and Increase Conversions

Technology is disrupting the way consumers are interacting with online businesses. These days, the buyer journeys are complex. Consumers discover products through social media ads or artificial-intelligence-driven product recommendations. They know the tools to use to compare and track prices. They... www.convinceandconvert.com

Posted on November 11 2019

Be What You Must: Finding the Job Meant for You

For some, the search for a job is a search for a sense of purpose or passion. For others, it’s fueled by the drive to get to that next level or the desire to provide. Whatever the motivation, the job search is a common thread millions of professionals share. But how do we navigate the sometimes daun... blog.linkedin.com

Posted on November 11 2019

Our 10 Most Popular Social Media Podcast Episodes of 2019

With holiday travel just around the corner, it is the perfect time to catch up on the most popular episodes of our Social Pros podcast that you may have missed. Based on data from Libsyn, our podcast hosting solution, here are the top 10 most popular episodes for 2019 of Social Pros, our social med... www.convinceandconvert.com

Posted on November 11 2019

Conner Schrock

Conner is a new copywriter in Los Angeles, a recent graduate of Chicago Portfolio School, and currently interning at BBH in LA. Love to see a new copywriter’s book filled with real-deal headlines—and Conner’s site has a ton of them for clients like Harley-Davidson, Dunkin’ (funny idea with misspelle... www.moderncopywriter.com

Posted on November 7 2019

Statistics That Matter About The State of Work

We spend so much time working, but much of that time is not terribly productive. This became shockingly clear when I read the new State of Work 2020 research from my friends at Workfront. It’s a remarkable report, by far the best of its kind. They surveyed nearly four thousand knowledge workers fro... www.convinceandconvert.com

Posted on November 6 2019

Twitter’s ‘Topics’ feature to follow sports, entertainment, and gaming rolling out soon

Twitter teased its Topics feature back in August and now it’s set to roll out for all users soon. Topics make it easy to keep up with all the latest news you’re interested in across 300 different subjects including sports, entertainment, and gaming. more… The post Twitter’s ‘Topics’ feature to fo... 9to5mac.com

Posted on November 6 2019

Twitter rolling out fix for buggy auto-refresh timeline behavior on iOS

Over the weekend, Twitter for iPhone users started experiencing buggy auto-refresh behavior following an app update. Essentially, the timeline would refresh randomly, causing people to lose track of what they were reading. Now, Twitter says that it is rolling out a fix for the problem. more… The... 9to5mac.com

Posted on November 5 2019

What is a Net Promoter Score?

If you want to know what your customers think of your business, you should calculate your net promoter score. We’ve got a whole blog post to help you figure it out. The post What is a Net Promoter Score? appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on November 5 2019

Updates to our Terms of Service

Our Terms of Service are getting an update, effective January 6, 2020. This means our Privacy Policy, User Agreement and Cookie Policy will all have some changes to reflect new features, simplify language and make your data choices even more clear. A few highlights to note: You’ll see our newly expa... blog.linkedin.com

Posted on November 5 2019

Building A Content Team From Scratch | Episode 32

What do you do when you’re tasked with building a content team from the ground up? What are the first roles you should hire? What metrics should you be accountable to? What should your initial strategy look like? To tackle this challenge, I’ve called in Sonja Jacob, currently the head of content ma... www.animalz.co

Posted on November 5 2019

Local SEO: The Definitive Guide

This is the ultimate guide to local SEO in 2019. In this new guide I’ll show you: How to rank in the 3-pack How to build NAP citations How to optimize your GMB profile Lots more Let’s get started. The post Local SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

Posted on November 5 2019

2019 holiday checklist: Inspire shoppers with gift-giving ideas

Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday season. And increasingly, they’re leaning into videos and inspirational imagery to help them decide. Below, we’ll dive into how Google solutions can... www.blog.google

Posted on November 4 2019

How to Write Prolifically Without Spewing Junk

In just five years, rapper Tupac Shakur produced more than 700 songs. By 35, inventor Thomas Edison had more than 100 patents to his name. In his lifetime, author Isaac Asimov wrote nearly 500 books. Each of these creators was prolific. And each produced some incredibly high-quality work. In creati... www.animalz.co

Posted on November 4 2019

A Crash Course in Custom Audiences for Your Social Media Ads

Learn how to create custom audiences on Facebook, Instagram, Twitter, Pinterest, and LinkedIn. See the best ways to fit custom audiences into your strategy. feedproxy.google.com

Posted on November 4 2019

Get faster with the new Speed report in Search Console

A fast web experience has long been an important user experience factor that we have promoted and advocated for. To help site owners on this quest we showed a preview of the Speed report in Search Console at Google I/O 2019. Since then, we've been iterating on all the great feedback from the beta te... webmasters.googleblog.com

Posted on October 31 2019

Site Kit is now available for all WordPress sites

Today, we're announcing that Site Kit is available for everyone to install from the WordPress plugin directory. Site Kit is Google's official WordPress plugin — it gives you insights on how people find and use your site, how to improve and monetize your content, with data from multiple Google tools.... webmasters.googleblog.com

Posted on October 31 2019

5 Thank You Pages That Take Post-Conversion to the Next Level

Thank you pages are an important part of your post-conversion strategy. We've gathered effective examples and tips from Unbounce customers to help you get started. unbounce.com

Posted on October 31 2019

The Cre8tive Majority: Multicultural Freelance Opportunities

Troy Jones, copywriter/CD (and good friend to MC), checks in with a new multicultural crowdsourcing agency, The Cre8tive Majority—and they’re on the hunt for creative talent (remote, can work from any location). From Troy: “There’s nothing more modern than letting modern copywriters and creatives ea... www.moderncopywriter.com

Posted on October 30 2019

WhatsApp hack sees Facebook sue; company pays Cambridge Analytica fine

Facebook is suing an Israeli company for a WhatsApp hack which allowed various governments to spy on more than 1,000 users, reports Reuters. The attack was made possible by a security vulnerability in the app, later fixed. WhatsApp sued Israeli surveillance firm NSO Group on Tuesday, accusing it... 9to5mac.com

Posted on October 29 2019

SISTRIX Toolbox Training – 5 UK Cities in November

A SISTRIX Toolbox training workshop is the quickest way to learn about the unique digital market data we have, and how you can use it to improve your digital marketing workflow. Learn about the Visibility Index, competitor analysis, ranking architecture and intent analysis. For November 2019 we’ve... www.sistrix.com

Posted on October 29 2019

WhatsApp fixes one of its most annoying bugs in new update to iOS app

WhatsApp has finally fixed one its annoying bugs in the latest update to its iOS update: you will no longer see unread notifications badges for muted chats … more… The post WhatsApp fixes one of its most annoying bugs in new update to iOS app appeared first on 9to5Mac. 9to5mac.com

Posted on October 28 2019

Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” li... www.animalz.co

Posted on October 24 2019

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

Online store not selling as much as you'd like? Learn how you can turn more clicks into customers by sending your traffic to ecommerce landing pages. unbounce.com

Posted on October 18 2019

After Schema.org Change: Search Results with Ratings Drop by 13%

Using suitable schema.org data on your website is often the quickest way to get more attention through rich-snippets in the Google search results. Due to a rule change the star ratings are now shown noticeably less, as our analysis shows. Google announced changes to how they will show rich snippets... www.sistrix.com

Posted on October 17 2019

The Detail Principle for Writing Good Blog Posts

Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read... growandconvert.com

Posted on October 16 2019

21 Ways to Promote Your Blog (In 2019)

In today’s post I’m going to show you exactly how to promote your blog in 2019. In fact: These are the same strategies that I used to grow my blog to 449,759 monthly visits. Let’s dive right in. 1. Guest Post Bonuses 2. Publish Data-Driven Content 3. Update and Upgrade Old Content 4. LinkedIn Syndi... backlinko.com

Posted on October 15 2019

Visibility Index on Instagram: From Hashtags to Instagram Ranking Factors

Every large platform has its own rules and characteristics. From an SEO perspective Instagram is an exceptional case: the image platform has no direct text search, which makes discovering content and accounts somewhat different. You will find out just how it works and which success factors play a r... www.sistrix.com

Posted on October 8 2019

A privacy-safe approach to managing ad frequency

At Google, we believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web standards community to start a discussion on h... www.blog.google

Posted on October 8 2019

12 Simple Rules to Boost Your Ecommerce Conversion Rates

Directive Consulting's Olivia Ross-Taylor tells you everything you need to implement an optimized checkout process and boost your ecomm conversions. More conversions, more sales! unbounce.com

Posted on October 2 2019

Manage tags easily and safely with the new Community Template Gallery

Businesses often work with trusted partners to conduct a variety of important functions on their websites. These partners can help businesses accurately measure their online conversions or determine which product reviews to display. For all this to work  businesses need to implement tags, or code... www.blog.google

Posted on September 30 2019

US-UK treaty means Facebook will share encrypted messages with UK police

A new US-UK treaty due to be signed next month will compel Facebook to share encrypted messages with UK police… more… The post US-UK treaty means Facebook will share encrypted messages with UK police appeared first on 9to5Mac. 9to5mac.com

Posted on September 5 2019

SEMrush Q&A: Your Webinar SEO Questions

In this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all. So, we reviewed questions, chose some questions that were similar to others, and asked experts to provide us... www.semrush.com

Posted on September 4 2019

The Pillars of Monetization: a Data-Powered Guide for Ad Publishers and Bloggers

A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising poten... www.semrush.com

Posted on September 3 2019

Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches

Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Go... www.semrush.com

Posted on August 30 2019

How Long Does It Take for Content Marketing to Work? A Case Study.

One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” Most people have probably read answers online, or heard from agencies or in-house marketers something like: “it takes 3 months, 6 months or even a year before content marketing will work.” Th... growandconvert.com

Posted on June 21 2019

Positioning Case Study: How We Created a Premium Content Marketing Service

Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-marke... growandconvert.com

Posted on June 10 2019

How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general...Read More www.curata.com

Posted on November 20 2017

How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know...Read More www.curata.com

Posted on November 17 2017

Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great...Read More www.curata.com