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Posted on September 20 2019

Removing Coordinated Inauthentic Behavior in Spain

Today, we removed 65 Facebook accounts and 35 Instagram accounts involved in coordinated inauthentic behavior as part of a domestic-focused network in Spain. newsroom.fb.com

Posted on September 20 2019

Longtime M&C Saatchi Leader Huw Griffith Dies at Age 55

Huw Griffith, CEO of M&C Saatchi North America, has died at age 55. A statement from M&C Saatchi L.A. read: "It is with a heavy heart that M&C Saatchi LA announces the passing of our CEO and Founder, Huw Griffith. A mentor to many, and a beloved friend and colleague, Huw left our world p... www.adweek.com

Posted on September 20 2019

20190920 MTT

The post 20190920 MTT appeared first on MarTech Today. martechtoday.com

Posted on September 20 2019

How to Run a Focus Group for Your Business

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. blog.hubspot.com

Posted on September 20 2019

I Started a New Job and Had the Best First Day

Editor’s note: This article was originally published on Medium.com. It is authored by one of our talented, new employees. I’m proud of the work I’ve done in advocating and normalizing my gender identity at work. I’ve lived my truth in the most public of ways, including at customer workshops, sales... insights.newscred.com

Posted on September 20 2019

How to Stay on Top of Marketing Tech; Burger King Is Melting Toys: Friday’s First Things First

Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How to Stay on Top of the Latest Mar... www.adweek.com

Posted on September 20 2019

The Weekly Wrap: All About How to Win at Presenting

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage. Continue reading → The post The Weekly Wrap: All About How to Win... contentmarketinginstitute.com

Posted on September 20 2019

Local Business Facebook Ads: What Marketers Need to Know

Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is a Facebook ads expert who specializes in helping local businesses. Sh... www.socialmediaexaminer.com

Posted on September 20 2019

Zuckerberg’s visit to DC shows how high the stakes are getting for Facebook

Facebook CEO Mark Zuckerberg walks to meetings for technology regulations and social media issues | BRENDAN SMIALOWSKI/AFP/Getty Images Say for the moment you are the founder and CEO of a vast social network that has recently come under scrutiny from governments around the world. Your company is... www.theverge.com

Posted on September 20 2019

Go See: Kathe Kollwitz at the British Museum, London

Designer Paul Cardwell recommends visiting the Kathe Kollwitz exhibition currently on show at the British Museum in London, and notes the frightening relevance of her artworks today The post Go See: Kathe Kollwitz at the British Museum, London appeared first on Creative Review. www.creativereview.co.uk

Posted on September 20 2019

Claudia Chanhoi creates saucy illustrations with a serious message

The Hong Kong-based illustrator’s attention grabbing creations are filled with bum-shaped peaches and well-endowed pickles, but she is also passionate about using her work to grapple with difficult subjects like sexual consent and body shaming The post Claudia Chanhoi creates saucy illustrations wi... www.creativereview.co.uk

Posted on September 20 2019

David Pearson on hand-setting type for Oliver Jeffers’ new book

Oliver Jeffers' new book The Fate of Fausto sees the writer and illustrator turn his hand to a new medium – lithographic printing - and features type handset by designer David Pearson The post David Pearson on hand-setting type for Oliver Jeffers’ new book appeared first on Creative Review. www.creativereview.co.uk

Posted on September 20 2019

Food for thought on the day the Global Climate Strike begins

As the seven-day event kicks off, we’ve closed the It’s Nice That studio in order to join the protest. In our absence, here are 12 recent stories about creative projects tackling the crisis. Read more feedproxy.google.com

Posted on September 20 2019

This house design is completely free, and it could help save the world

A few years ago, city officials in Phoenix, Arizona, were looking for a way to address the need for more sustainable architecture in their hot, arid environment. Phoenix is the fifth largest city in the United States—and as a result, has a significant environmental footprint. But in 2016, officials... www.fastcompany.com

Posted on September 20 2019

5 Strategies to Boost An Online Business

Competition is hot in the online marketplace. Modern brands need to use every tool available to maximize impact, awareness, and market share. Having the best product out there is great but worthless unless people know...read more The post 5 Strategies to Boost An Online Business appeared first on S... socialmediaexplorer.com

Posted on September 20 2019

Common Threats for Websites

Successful websites generating revenue are the number one victims to common website threats. It may seem unlikely that all hard work can be lost in a heartbeat. However, it’s not a far-fetched scenario. Cyberthreats are...read more The post Common Threats for Websites appeared first on Social Media... socialmediaexplorer.com

Posted on September 20 2019

FanDuel Bids For First-Party Data And Audiences With New Content Play

FanDuel isn’t waiting for US states to move the ball forward on sports betting regulations. Last year, the company launched a fantasy sports property, The Duel, that reaches search audiences, despite the search platforms’ anti-gaming policies, and has become a powerful data source. FanDuel has been... feedproxy.google.com

Posted on September 20 2019

Rugby World Cup: How brands are engaging a new wave of fans

As the sport welcomes a host of new fans, it creates an opportunity for brands looking to tap into the buzz around the Rugby World Cup in Japan. The post Rugby World Cup: How brands are engaging a new wave of fans appeared first on Marketing Week. www.marketingweek.com

Posted on September 20 2019

Comic: "Oh, Yeah!"

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: "Oh, Yeah!" appeared first on AdExchanger. feedproxy.google.com

Posted on September 20 2019

Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street J... feedproxy.google.com

Posted on September 20 2019

UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech

The post UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech appeared first on Digiday. digiday.com

Posted on September 20 2019

With 4 UK shows, including BBC Global News, Quibi steps up global ambitions

"There’s a lot of excitement. They’ve apparently got a lot of money and they're talking about spending it. There's been significant investment from the big media businesses, so the ambition is clearly there." The post With 4 UK shows, including BBC Global News, Quibi steps up global ambitions appea... digiday.com

Posted on September 20 2019

Digiday Research: What brands find taking in-house most difficult

Marketers find that moving programmatic ad buying in-house can be the most difficult of marketing functions to move inside the company, according to Digiday Research. The logistics associated with it as well as the difficulty acquiring talent is likely to blame. The post Digiday Research: What bra... digiday.com

Posted on September 20 2019

7 Ways Social Media Can Be Used Effectively By IT Companies

Social media is slowly taking over the world; it could be one of the most influential things on the face of the earth. What started as a communication base for students has quickly grown to...read more The post 7 Ways Social Media Can Be Used Effectively By IT Companies appeared first on Social Med... socialmediaexplorer.com

Posted on September 20 2019

Facebook Details 3 New Interactive Ad Options

Facebook introduced three new interactive ad solutions Thursday: video poll ads, augmented reality ads and playable ads. The social network said in a blog post, "People want to be included in your next big idea, and they are using new innovative ways to do it--fewer words, more GIFs, Facebook Live v... www.adweek.com

Posted on September 20 2019

Twitter rolling out new ‘Hide Replies’ moderation feature to users in the US and Japan

Twitter today is rolling out its new “Hide Replies” feature in the United States and Japan, following an extended testing and development phase. The goal of this new feature is to give users the ability to hide replies to their tweets that may be offensive or irrelevant. more… The post Twitter ro... 9to5mac.com

Posted on September 20 2019

How to Onboard Clients with Immersion Workshops - Whiteboard Friday

Posted by HeatherPhysioc Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your cl... tracking.feedpress.it

Posted on September 19 2019

Google Chrome on Android Will Provide Answers to Queries Right in the Address Bar via @MattGSouthern

Google Chrome on Android will soon receive an update that provides answers to search results without submitting a query. The post Google Chrome on Android Will Provide Answers to Queries Right in the Address Bar via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it

Posted on September 19 2019

Xpress Money: Simple, Fast and Safe Money Transfer

xpress-money-franklin-final-3-recovered.jpg   xpress-money-ghandi-final-3-recovered.jpg  ... www.adsoftheworld.com

Posted on September 19 2019

11 Important Skills for Social Media Managers (Free Resume Template!)

Social media managers own the skills that brands need in order to succeed on social. With 3.5 billion people using social media—and a million more joining every day—we... Read More The post 11 Important Skills for Social Media Managers (Free Resume Template!) appeared first on Hootsuite Social Medi... blog.hootsuite.com

Posted on September 19 2019

Mitsubishi: Adventure Redefined

Video of Adventure Redefined (:30) | 2020 Mitsubishi Outlander Sport CUV | Mitsubishi Motors... www.adsoftheworld.com

Posted on September 19 2019

Lufthansa: Share Your Weight

Enjoy the delicious breakfast treats from Amazon. lufthansa_board_final_1.jpg   www.adsoftheworld.com

Posted on September 19 2019

Report: We Are Unlimited Will Be Folded Into DDB Chicago After McDonald’s Taps W+K

Anonymous sources tell Business Insider the shop's standalone days are numbered. www.adweek.com

Posted on September 19 2019

Meetup Debrief: It’s Time to Get Creative

On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth,... www.admonsters.com

Posted on September 19 2019

Descript: Edit Audio Using The Transcript

It’s not often that I get excited about a technology… but Descript has launched a podcast studio service that has some really intriguing features. The best, in my opinion, is the ability to edit audio without an actual audio editor. Descript transcribes your podcast, with the capability of editing... tracking.feedpress.it

Posted on September 19 2019

Close.com’s Steli Efti on balancing competition and collaboration in sales

Like a sports franchise, a sales team should be both collaborative and competitive. But how do you build this dream team? That's the focus of Close.com CEO Steli Efti’s new book, The Startup Sales Playbook. He rejoins the podcast this week to share advice on hiring in sales and building a collabora... www.intercom.com

Posted on September 19 2019

Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports

The company said an outage this week prevented a small percentage of Pixel events from being logged correctly. The post Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports appeared first on MarTech Today. martechtoday.com

Posted on September 19 2019

Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

Nielsen has also acquired a minor stake in OpenSlate. The post Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers appeared first on MarTech Today. martechtoday.com

Posted on September 19 2019

Social Spotlight: How Netflix uses social to create a brand experience

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. Read more... This post Social Spotlight: How Netflix uses social to create a brand experience originally appeared on Sprout Social. sproutsocial.com

Posted on September 19 2019

UTM tracking & URL shortening for social media marketers

Every social media marketer is different. They have their own methods, practices and sets of skills. But there’s one thing that every social media Read more... This post UTM tracking & URL shortening for social media marketers originally appeared on Sprout Social. sproutsocial.com

Posted on September 19 2019

How changing domains challenge SEO

How to minimize the damage of changing domains and negate the effects of moving to a new domain? Long term effects of it on SEO and a mini-guide shared. The post How changing domains challenge SEO appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on September 19 2019

Search Ads 360 rolls out auction-time bidding for Google Search campaigns

It enables access to Google Ads’ Smart Bidding capabilities. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on September 19 2019

Nature’s Bounty Names Doner Its Latest AOR

The move ends the brand’s short-lived relationship with VMLY&R. www.adweek.com

Posted on September 19 2019

How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches

Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products. www.marketingdive.com

Posted on September 19 2019

E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollution

The energy provider is launching a campaign to tackle air pollution as it looks to challenge sector norms and how customers view E.ON. The post E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollution appeared first on Marketing Week. www.marketingweek.com

Posted on September 19 2019

Facebook Invites People and Businesses to Play

Because we believe in playfulness, our video poll ads will soon be globally available and advertisers will get to experiment with augmented reality ads. www.facebook.com

Posted on September 19 2019

Thursday Morning Stir

A roundup of industry news from around the web. www.adweek.com

Posted on September 19 2019

Catching SEO errors during development using automated tests

Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on September 19 2019

Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers

The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads. www.marketingdive.com

Posted on September 19 2019

How to Create an XML Sitemap (and Submit It to Google)

Luckily, it’s quick and easy to create and submit an XML sitemap to Google. Below, we walk through how to do this step by step. But first, let’s cover a few basics. (Already know the basics? Click to jump straight… Read more › The post How to Create an XML Sitemap (and Submit It to Google) appeare... ahrefs.com

Posted on September 19 2019

53% of consumers say brands are more political, down from 64%, survey finds

About one-third of Gen Z and 27% of millennials think brands should try to impact political and cultural issues, but only 16% of Gen X and 13% of Boomers agree. www.marketingdive.com

Posted on September 19 2019

Next opts for targeting over mass reach to boost sales

Next is cutting its investment in 'non-digital' advertising in favour of digital as it looks to reach online customers who are more likely to convert. The post Next opts for targeting over mass reach to boost sales appeared first on Marketing Week. www.marketingweek.com

Posted on September 19 2019

10 Call to action phrase examples that increase clicks and conversions

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to Read more... This post 10 Call to action phrase examples that increase clicks and conversions originally appeared on Sprout Social. sproutsocial.com

Posted on September 19 2019

Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports

The company said an outage this week prevented a small percentage of Pixel events from being logged correctly. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on September 19 2019

5 critical elements for local marketing success

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on September 19 2019

10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce

Here are 10 reasons why you shouldn't be afraid to experiment and fail with your content. The post 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce appeared first on Search Engine Journal. tracking.feedpress.it

Posted on September 19 2019

Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

Nielsen has also acquired a minor stake in OpenSlate. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on September 19 2019

Customer Success Execs Outline Their Priorities. How Are They Aligned With Marketing?

Although marketers think they own the customer, is this really the case? In a recent study [download page] of customer success professionals from Totango, respondents said they collaborated with marketing less often than other departments such as sales, product management and service/support. While... www.marketingcharts.com

Posted on September 19 2019

Compare 25 top customer data platforms

Learn about benefits of using a customer data platform and find out which one is right for your company. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on September 19 2019

Orange & Publicis Conseil Launch 'Being Human' Public Service Campaign

Orange is the first operator to speak-out across 27 countries about the risks associated with digital uses. This new campaign sets-out the Group’s commitment to ensuring that digital services remain a genuine opportunity for everyone. Digital services give people an unprecedented ability to com... feedproxy.google.com

Posted on September 19 2019

Adidas FW19 "Manifesto" Features the World's Biggest Football Stars

Adidas has recruited some of the biggest names in football for its latest campaign, which includes Paul Pogba, Leo Messi and Mesut Ozil outline the “terms and conditions” that come with wearing their own pair of boots. The challenge? Owning the fearlessness that goes hand in hand with owning the... feedproxy.google.com

Posted on September 19 2019

TV Universe Adds 700K Homes for the Upcoming 2019-2020 Season

After only increasing by 300,000 in 2018, the number of TV homes in the US has grown by 700,000 this year, reaching 120.6 million for the upcoming 2019-2020 season, according to Nielsen’s latest TV Universe estimates. An estimated 307.3 million Americans aged 2 and older live in those homes, up 0.8... www.marketingcharts.com

Posted on September 19 2019

5 Google Shopping Tips to Prepare for the Holiday Season via @dangilbertppc

Here’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season. The post 5 Google Shopping Tips to Prepare for the Holiday Season via @dangilbertppc appeared first on Search Engine Journal. tracking.feedpress.it

Posted on September 19 2019

Get ready for our free WordPress for beginners course!

Yoast Academy is branching out! You’re probably familiar with our collection of SEO courses. But without a functional website, good luck trying to get it ranked! The better you set up your site, the easier it is to make sure it gets found and enjoyed by your audience. That’s why we’ve decided to he... yoast.com

Posted on September 19 2019

Jobs of the week from Anyways, Appear Here and Ace & Tate!

Our weekly round-up of jobs posted on our sister site, If You Could Jobs. Read more feedproxy.google.com

Posted on September 19 2019

The NHS is now the UK’s most relevant brand, knocking Apple off top spot

The NHS is now the UK’s most relevant brand, according to research from brand and marketing consultancy Prophet. Its annual Brand Relevance Index found that the national health provider was more relevant to the UK public than Spotify, Netflix and Sony PlayStation, and knocked Apple, which has topp... feedproxy.google.com

Posted on September 19 2019

This photographer turned his lens on the many, many cameras watching you

Today’s digital climate has changed the relationship between privacy and exposure, forcing users to negotiate the cost-benefit between sharing content online but being monitored as a result. Facebook was once heralded as a brilliant platform for connectivity; now, the multibillion-dollar company’s... www.fastcompany.com

Posted on September 19 2019

Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

You know what sounds like a really bad idea? blog.hubspot.com

Posted on September 19 2019

How Should Brands Measure Success On Instagram If ‘Likes’ Are No Longer Relevant?

You have probably heard the news. In July, Instagram announced their test of hiding “likes” on posts just expanded to more markets around the globe, including Australia. Instagram says the reason for the new feature is to have users concentrate on their posts and interacting with the app, rather th... insights.newscred.com

Posted on September 19 2019

Why You Should Do This Helpful SEO Audit Once a Year

SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year? Continue reading → The post Why You Should Do This Helpful SEO Audit Once a Ye... contentmarketinginstitute.com

Posted on September 19 2019

This typeface hides a secret in plain sight. And that’s the point

Tens of millions of people around the world are blind. But more than a hundred million may have serious vision impairment. And that second figure is only bound to grow, according to the World Health Organization, as a larger population lives longer, giving their eyes more years to degrade. Growing... www.fastcompany.com

Posted on September 19 2019

Facebook is learning that hardware is hard

Photo by Nick Statt / The Verge Meet me at our first-ever Interface Live on Tuesday, October 22nd! I’ll be chatting with misinformation researcher Renee DiResta. Get tickets. One of the first adages I heard as a tech reporter is a three-word refrain uttered by anyone who’s ever sought to make so... www.theverge.com

Posted on September 19 2019

If you’ve seen any of the sassy Twitter posts for Canada’s No...

If you’ve seen any of the sassy Twitter posts for Canada’s No Name grocery brand, you’ve probably already started following their account. And now, as you’ll see, they’ve extended that wonderful idea into outdoor and even back-to-school swag for university students. Really funny and smart. Agency:... www.adteachings.com

Posted on September 19 2019

Agency: BBDO, NYC

Agency: BBDO, NYC www.adteachings.com

Posted on September 19 2019

The 12 Types of Content Marketing in a Marketer's Arsenal

When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retwe... blog.hubspot.com

Posted on September 19 2019

People Raise Over $2 Billion for Causes on Facebook

People have raised over $2 billion to support the people and causes they care about on Facebook, with $1 billion of that coming from birthday fundraisers alone. newsroom.fb.com

Posted on September 19 2019

New Group Board features for more collaborating

newsroom.pinterest.com

Posted on September 18 2019

Does Google Really Not See Their Digital Advertising Dominance Is a Legit Thing?

In the past week, Google became embroiled in a serious face-off against a firing squad of 50 state attorney generals related to the tech giant’s dominance over the digital advertising ecosystem. The funny thing is Google is the only one in the industry—including ad tech companies, advertisers and p... www.admonsters.com

Posted on September 18 2019

Bindery Creates New Campaign for Bombas Starring Dan Marino

NYC-based indie film & content studio Bindery is behind a new, pun-filled campaign for sock company Bombas starring Hall of Fame quarterback Dan Marino.The broadcast and digital/social effort touts the DTC brand's super comfortable Merino Wool socks - just in time for football season and c... feedproxy.google.com

Posted on September 18 2019

Does live chat really work for marketing?

Learn how live chat can enhance your marketing and drive more sales. Need more proof? See how five leading B2B companies are using live chat for marketing. The post Does live chat really work for marketing? appeared first on Inside Intercom. www.intercom.com

Posted on September 18 2019

Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry

How can B2B businesses adapt to digital transformation and data-driven culture. Insights on SEO, KPIs, and lead generation in B2B for niche websites. The post Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on September 18 2019

Facebook to use bodycam footage from law enforcement to train its video takedown algorithms

Illustration by Alex Castro / Th Facebook has partnered with law enforcement in the UK to obtain footage to train its automated content moderation tools. Starting in October, the UK’s Metropolitan Police Service will provide bodycam footage taken during its firearms training exercises, which Fac... www.theverge.com

Posted on September 18 2019

Google Ads auction-time bidding comes to Search Ads 360

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance... www.blog.google

Posted on September 18 2019

Google Ads auction-time bidding comes to Search Ads 360

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance... www.blog.google

Posted on September 18 2019

Top Instagram Updates You Need to Know in 2019 – September Edition

Every month, we come here and discuss all of the new features that have hit the Instagram app or that are potentially coming very soon, and there’s always new tools, features, and strategies to test. This month, however, is a little different. It’s finally happened, marketers: We’ve had 30 days with... adespresso.com

Posted on September 18 2019

Four Points About Direct Mail’s Usage and Effectiveness

Although many marketers are either decreasing their investment in direct mail or have never budgeted for it at all, others are still finding value in the channel. So, while email and social media are the most frequently used channels for marketing campaigns, more than half (56%) of marketers contin... www.marketingcharts.com

Posted on September 18 2019

Google welcomes Rugby World Cup with a QDF, again.

Over the last month, www.rugbyworldcup.com has gained rankings for over 200 core keywords, with “world cup”, a generic search term, now a number-one ranking position for the rugby domain. As the rugby world cup drew nearer, many SERPs have changed. The search term “nz rugby” for example , now inclu... www.sistrix.com

Posted on September 18 2019

What is a slug and how to optimize it?

In SEO, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’, then? And why should you optimize it? In this post, we’ll explain all you need to know about it. What is a slug? A […] The post What... yoast.com

Posted on September 18 2019

Brand Asset Management: How to Get Started the Right Way

Does your marketing team struggle to find brand assets it needs for projects? Do you often have co-workers from outside your department asking where they can find images, logos, and […] The post Brand Asset Management: How to Get Started the Right Way appeared first on CoSchedule Blog. coschedule.com

Posted on September 18 2019

Meet the New Portal Family: Smart Video Calling on Your TV and Anywhere in Your Home

We’re expanding the Portal family of home video-calling devices with three new models: Portal, Portal Mini and Portal TV. newsroom.fb.com

Posted on September 18 2019

The YouTube Masthead is coming to the TV screen

When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachellawith their family and friends—while others want hands-free learning through tutorial... www.blog.google

Posted on September 18 2019

Great outdoor for Spotify by London agency Who Wot Why.

Great outdoor for Spotify by London agency Who Wot Why. www.adteachings.com

Posted on September 18 2019

Facebook Campaign Budget Optimization: What Marketers Need to Know

Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you’ll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO w... www.socialmediaexaminer.com

Posted on September 18 2019

Failure Is Always an Option (and an Opportunity)

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading → The post Failure Is Always an Option (and an Opportunity) appeared first on Content M... contentmarketinginstitute.com

Posted on September 17 2019

What is a Tracking Pixel—Explained in 800 Words or Less

Odds are you've heard the word “pixel” thrown around a lot, usually without any context as to what it is. So we have put together a short explanation as to what exactly a pixel is. The post What is a Tracking Pixel—Explained in 800 Words or Less appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on September 17 2019

Prebid Video Gets a Boost From SpotX Upping Publishers’ Header Bidding Game

It’s still early days, but video header bidding is steadily making headway—powered by the growth of Prebid and an assortment of vendors offering prebid.js bidder adapters to publishers, making the implementation of header bidding much easier. One company entering the race to advance Prebid in the v... www.admonsters.com

Posted on September 17 2019

Piecing it together: how to design cohesive onboarding

Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and... The post Piecing it together: how to design cohesive onboarding appeared first on Inside Intercom. www.intercom.com

Posted on September 17 2019

Facebook Carousel Ads and Facebook Collection Ads: the Powerhouse Combo

Facebook is an incredibly powerful advertising platform. And with 24.2% of all Facebook pages (including personal profile pages) actively using paid media as a part of their ad strategies, it’s also one of the most competitive advertising spaces. Every campaign must stand out from the crowd to reach... adespresso.com

Posted on September 17 2019

How to Get Verified on Instagram in 3 Simple Steps

If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram... Read More The post How to Get Verified on Instagram in 3 Simple Steps appeared first on Hootsuite Social Media Management. blog.hootsuite.com

Posted on September 17 2019

The Online Dating Landscape in 2019

There was a time when flirting on Facebook usually meant “poking”. But as of this year, Facebook is now a fully-fledged contender in online dating, following the rollout of its namesake dating service. After its recent launch in the U.S., Bumble CEO Whitney Wolfe described Facebook’s foray into the... blog.globalwebindex.com

Posted on September 17 2019

Collabary

Influencer Marketing HubCollabary At first glance, Collabary’s unlikely history is a strange one. Without doing any research at all, I feel... CollabaryAlessandro Bogliari influencermarketinghub.com

Posted on September 17 2019

10 of the Best Email Newsletter Examples to Inspire You

Influencer Marketing Hub10 of the Best Email Newsletter Examples to Inspire You Producing a sought-after email newsletter is no simple feat. It requires planning, great copy, amazing design, and an... 10 of the Best Email Newsletter Examples to Inspire Youcompman influencermarketinghub.com

Posted on September 17 2019

120+ of the Best TikTok Bio Quotes (+tips for writing your own)

Influencer Marketing Hub120+ of the Best TikTok Bio Quotes (+tips for writing your own) Here’s the thing about TikTok: it’s all about your personal brand. And that includes everything from the content... 120+ of the Best TikTok Bio Quotes (+tips for writing your own)compman influencermarketinghub.com

Posted on September 17 2019

Why Process To Inspire (Not Control) Is Key To Success With Agnes Józwiak From ClickMeeting [AMP 153]

Marketers who document their strategy are 313% more likely to report success. Yet, most marketer’s plans don’t change based on what works or not. Marketing is about generating results, not […] The post Why Process To Inspire (Not Control) Is Key To Success With Agnes Józwiak From ClickMeeting [AMP... coschedule.com

Posted on September 17 2019

Luxury marketing search strategy, Part 3: Integrated marketing communication

After discussing consumer mindset and strategies comes the importance of integrated marketing communication campaigns in the luxury goods search landscape. The post Luxury marketing search strategy, Part 3: Integrated marketing communication appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on September 17 2019

Persona Spotlight: The Modern Vacationer

Vacationers, holidaymakers, tourists, travellers.  Multiple names to describe an audience with a shared set of attributes. Using regional insights on a global scale, our full modern vacationers report takes a close look at the behavioral and psychographic attributes that bind this group together an... blog.globalwebindex.com

Posted on September 17 2019

Announcing Skill Assessments to Help You Showcase Your Skills

We know it’s important to have a way to effectively show the skills you spend time cultivating. In fact, according to new LinkedIn research, 69% of professionals think their skills are more important than college education when job-seeking, and more than 76% wish there was a way for hiring managers... blog.linkedin.com

Posted on September 17 2019

Customer Spotlight: The Evolution of Canon’s Content Strategy

At NewsCred, we are obsessed with achieving customer success by building strategic relationships and driving product adoption. Here’s how we drive success for Canon. Our partnership with Canon is ever-evolving Seasonal and evergreen articles on Canon’s content hub. Canon USA is a long-standing News... insights.newscred.com

Posted on September 17 2019

4 LinkedIn Advertising Mistakes and How to Avoid Them

Do you use LinkedIn ads? Wondering if you’re making costly mistakes? In this article, you’ll discover four LinkedIn advertising mistakes and learn how to avoid them. Why Use LinkedIn Ads? In the past, reaching people with your messaging on LinkedIn was almost easy. Compared to quickly growing platf... www.socialmediaexaminer.com

Posted on September 17 2019

Yoast SEO 12.1: Snippet preview updated

Yoast SEO 12.1 is out today! It features a couple of changes in order to match the design of Google’s search results pages, this includes those shiny new favicons. In addition to this, we added a number of new filters for our Schema implementation. See what else is new in the latest release of your... yoast.com

Posted on September 17 2019

Celebrating Hispanic Heritage Month

Celebrating Hispanic Heritage Month on Pinterest newsroom.pinterest.com

Posted on September 17 2019

Upgrading Lens for more online to offline inspiration

newsroom.pinterest.com

Posted on September 17 2019

How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Posted by James_McNulty Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank... tracking.feedpress.it

Posted on September 16 2019

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. feedproxy.google.com

Posted on September 16 2019

10 Facebook Ads Strategies To Maximize Your Holiday Advertising

There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”. Or, if you fancy hashtags, #CrazyCompetition Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and hol... adespresso.com

Posted on September 16 2019

Facebook announces new video tools and scheduled posts on Instagram

Facebook announced today at the International Broadcasting Convention (IBC) in Amsterdam some new features regarding its video capabilities. Publishers now have more tools to use with Facebook’s Watch Party and Creator Studio, such as detailed analytics, scheduled posts, and more. more… The post... 9to5mac.com

Posted on September 16 2019

Making Review Rich Results more helpful

Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). To make them more helpful and meaningful, we are now introducing algorithmic updates to reviews in rich re... webmasters.googleblog.com

Posted on September 16 2019

How to Effectively Organize Your Social Media Editorial Calendar (Template)

The best social media marketers keep organized with editorial calendars. They are essential organizational tools for strategically planning all the content you’ll create and share. When you work ahead of […] The post How to Effectively Organize Your Social Media Editorial Calendar (Template) appear... coschedule.com

Posted on September 16 2019

Interview: How Small Agencies Can Attract Big Clients

Markets are becoming overly saturated, which means competition is rising. It also means the rapport between small agencies and their clients is changing.  From a client perspective, having complete trust in your agency’s ability to deliver is now even more important.  Brands need further proof that... blog.globalwebindex.com

Posted on September 16 2019

NONSENSE WRAPPED IN POSH LANGUAGE

    Sabina and Ursula Eriksson were identical twin sisters from Sweden. In 2008, they were on a coach from Liverpool to London. The driver was suspicious of their behaviour and put them off at Keele services. They were seen … Continue reading → davetrott.co.uk

Posted on September 16 2019

10 Link Building Lies You Must Ignore

Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content v... tracking.feedpress.it

Posted on September 14 2019

Jasmin Sun

Jasmin is a copywriter/ACD at Mekanism in San Francisco and a recovering food writer. (From her About page: “Email me for unsolicited opinions about pho, barbeque, or how to make a proper Negroni.” Negronis are so good, MC may have to do that.) All kinds of cool projects in her portfolio for brands... www.moderncopywriter.com

Posted on September 13 2019

Iterable: A Cross-Channel Growth Marketing Platform

Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power customer engagement throughout the entire lifecycle with content recommendations and unparalleled data flexi... tracking.feedpress.it

Posted on September 13 2019

5 Steps to Ensure a High Quality of Followers

Quality can be more important than quality when it comes to your social media audience, so make sure you're attracting the right kind of followers. www.socialbakers.com

Posted on September 12 2019

Tap Your LinkedIn Network to Fill Your Project Needs

Whether it’s a marketing guru to help you with your website, a copywriter extraordinaire to manage your blog, a career coach to help you nail your next interview, or a tax genius to help you navigate your return, the LinkedIn network can help you find someone who can help.  We’ve rolled out some new... blog.linkedin.com

Posted on September 12 2019

The YouTube Ads Grid: A 3-Step System to Build YouTube Ads Campaigns that Generate More Leads & Sales

Want to hit a home run on your next YouTube ads campaign? Use the YouTube Ads Grid to build YouTube ads campaigns that generate more leads and sales. The post The YouTube Ads Grid: A 3-Step System to Build YouTube Ads Campaigns that Generate More Leads & Sales appeared first on DigitalMarketer.... www.digitalmarketer.com

Posted on September 12 2019

How to Make the Best YouTube Channel Art (+5 Free Templates)

Your YouTube channel art is one of the most important parts of your YouTube channel—aside from your actual video content, of course. It’s basically a giant billboard for... Read More The post How to Make the Best YouTube Channel Art (+5 Free Templates) appeared first on Hootsuite Social Media Manag... blog.hootsuite.com

Posted on September 11 2019

How to Use Live Video for Marketing

One of our content marketing consulting clients recently asked us, “Is live video worth it for marketing?” and, if so, “how should we use live video for marketing?” To answer their questions, I interviewed my C&C colleague and strategist, Lauren Teague, who was an early pioneer in social media... www.convinceandconvert.com

Posted on September 11 2019

A Big Deal out of Nothing? What Google’s Data tells us about Voucher Code Sites

Google has announced that its systems are being improved such that they are able to understand when white-label content is used on directories or sub-domains. This isn’t a new topic, but the white-label community have become quite vocal as a result of the announcement. In this article we look at […... www.sistrix.com

Posted on September 11 2019

Google introduces new link attributes: Sponsored and UGC

About 14 years after the introduction of the nofollow attribute, Google is introducing two new link attributes: Sponsored and UGC. In addition, Google is changing how these attributes are handled in the crawler as well as for rankings. More in this blog post. Links form the basis of Google’s rankin... www.sistrix.com

Posted on September 10 2019

Evolving “nofollow” – new ways to identify the nature of links

Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google’s recommended methods for flagging advertising-related or sponsored links. The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to ev... webmasters.googleblog.com

Posted on September 10 2019

Improve campaign performance with new automated bidding solutions

Automated bidding in Display & Video 360 helps you make sure you’re present when consumers are most likely to respond to your ads. Using Google’s advanced machine learning, it evaluates and tailors your bids for every auction to help predict the likelihood of a conversion and deliver the best... www.blog.google

Posted on September 10 2019

Video Marketing: The Definitive Guide

This is a complete guide to video marketing in 2019. In this in-depth guide you’ll learn: How to create awesome video content How to promote your videos How to use videos to increase conversions Lots more So if you’re ready to go “all in” with video, this guide is for you. Let’s dive right in. The... backlinko.com

Posted on September 10 2019

Private Instagram stories not always deleted after 24 hours, show tests

Private Instagram Stories, which are supposed to be automatically deleted after 24 hours, can remain live for an extra day – with some photos remaining on the service even longer… more… The post Private Instagram stories not always deleted after 24 hours, show tests appeared first on 9to5Mac. 9to5mac.com

Posted on September 10 2019

6 Essential Elements of a Successful Content Marketing Campaign

A successful campaign starts with a great plan, and these tools and tips are must-haves for your toolbox. www.socialbakers.com

Posted on September 10 2019

Malia Bence

Malia is a new copywriter and a recent Miami Ad School graduate, now looking for her first full-time gig in NYC. How exciting is that? Exciting. Don’t miss her heart-wrenching video for Tupperware—about fake Tupperware catfishing real Tupperware. Because leftovers. Portfolio: maliabence.com www.moderncopywriter.com

Posted on September 10 2019

Ahead of iOS 13, Facebook publishes blog post defending its use of location data in iOS

iOS 13 is set to be released to the public later this month, and Facebook is looking to get out ahead of some of the changes to location settings in the update. Facebook has published a new blog post detailing how iOS 13 affects its access to your location data, while reaffirming that users are “i... 9to5mac.com

Posted on September 9 2019

Staying Safe on LinkedIn During Your Job Search

Every day we’re making our professional community a place where everyone can find economic opportunity and pathways to grow their careers. And when it comes to finding that new opportunity, learning a skill or getting and giving career advice, you expect that process to be exciting and maybe a littl... blog.linkedin.com

Posted on September 9 2019

14 of the Best Marketing Newsletters You Should be Subscribed To

Good newsletters offer a breath of fresh air amongst the mundane daily scroll. So we decided to round up all of the best marketing newsletters on the web just for you. The post 14 of the Best Marketing Newsletters You Should be Subscribed To appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on September 9 2019

The Social Media Metrics That Really Matter

Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more? Dive into our list of key social medi... www.socialbakers.com

Posted on September 9 2019

Saying goodbye to the old Search Console

Today we are reaching another important milestone in our graduation journey, we are saying goodbye to many old Search Console reports, including the home and dashboard pages 👋. Those pages are part of the history of the web, they were viewed over a billion times by webmasters from millions of websit... webmasters.googleblog.com

Posted on September 9 2019

Can you make a great six-second ad? Here’s what we learned from the best

We’ve taken YouTube’s best practices plus the list of the best six-second ads to find all the secret ingredients behind short and snappy video marketing. feedproxy.google.com

Posted on September 8 2019

Copywriter Wanted: Johnson & Sekin, Dallas

Alan McCoy, friend to MC and one of the good guys, checks in with a opening at his Dallas agency Johnson & Sekin. About the position: “Looking for a copywriter with 2-4 years of experience in advertising or marketing. Must be either comfortable with or excited about learning to write for all med... www.moderncopywriter.com

Posted on September 6 2019

How to Increase Website Page Speed and Maximize Conversions

Increasing website page speed is one of the biggest challenges marketers face. It’s too technical for marketers to appreciate the work scope, yet it’s crucial for almost all aspects of marketing performance. Over the years, it has become abundantly clear that there is a direct correlation between p... www.convinceandconvert.com

Posted on September 6 2019

Facebook Dating available now, with Secret Crush feature, but concerns raised

Facebook Dating has now officially launched in the US – which could be particularly good news for shy singles with a secret crush on one of their Facebook friends. There’s a specific feature designed to let you know whether the feeling is mutual without the risk of embarrassment. You can also choo... 9to5mac.com

Posted on September 5 2019

Twitter defends Greta Thunberg after activist is bullied for autism

After a video of Thunberg speaking to a NY crowd was mocked online, Thunberg and her supporters spoke out. Read more...More about Twitter, Mashable Video, Environment, Culture, and Social Media mashable.com

Posted on September 5 2019

What is SEO? How to Optimize for Search Engines Like Google

The benefits are obvious: free, passive traffic to your website, month after month. But how do you optimize your content for SEO, and what “ranking factors” actually matter? To answer that, we first need to understand how search engines work.… Read more › The post What is SEO? How to Optimize for... ahrefs.com

Posted on September 5 2019

Real-Time Communications: What is WebRTC?

Real-time communication is changing how companies are utilizing their web presence to proactively interact with prospects and customers. What is WebRTC? Web Real-Time Communication (WebRTC) is a collection of communications protocols and APIs originally developed by Google that enable real-time vo... tracking.feedpress.it

Posted on September 5 2019

SEMrush Q&A: Your Webinar SEO Questions

In this Q&A, we are focusing on SEO questions from our webinar team. They get a ton of questions before, during, and after webinars, and unfortunately, our guests can‘t answer them all. So, we reviewed questions, chose some questions that were similar to others, and asked experts to provide us... www.semrush.com

Posted on September 4 2019

Twitter disables ability to tweet via SMS after Jack Dorsey’s account was hacked

Twitter is temporarily disabling the ability for users to tweet via SMS, the company announced today. This means that you won’t be able to post a tweet by texting it to your ShortCode, which was once the most popular way of using Twitter. more… The post Twitter disables ability to tweet via SMS a... 9to5mac.com

Posted on September 4 2019

100,000 videos removed from YouTube after violating hate speech policy

After consistent backlash for maintaining abusive and offensive content on its platform, YouTube cleaned a record amount of comments and channels this quarter. Read more...More about Youtube, Mashable Video, Culture, Social Media, and Culture mashable.com

Posted on September 4 2019

Facebook curbs its controversial facial recognition features

The social media platform is seeking to keep users in the loop regarding the feature's use of their data, as well as how the feature works. Read more...More about Tech, Facebook, Mashable Video, Social Media, and Tech mashable.com

Posted on September 4 2019

Feature and policy updates to the Messenger platform

Facebook Messenger announced some feature and platform updates last week to improve business interaction quality. Here are the highlights. www.facebook.com

Posted on September 4 2019

Google helps a nonprofit train young storytellers

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconnected (or opportunity) youth is defined as peop... www.blog.google

Posted on September 4 2019

The Pillars of Monetization: a Data-Powered Guide for Ad Publishers and Bloggers

A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising poten... www.semrush.com

Posted on September 3 2019

Pandora now integrates with Instagram for sharing music and podcasts to Stories

Pandora has announced new integration with Instagram today that makes it easy to share music and podcasts to your Instagram Stories. In a blog post, Pandora detailed the new feature and said it’s rolling out now to a “limited” selection of users, and will come to everyone within the next several w... 9to5mac.com

Posted on September 3 2019

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Looking for a little inspiration? We've updated our list of the smartest, slickest, and snappiest landing pages out there with a few more great examples by Unbounce customers. unbounce.com

Posted on September 3 2019

Social Media Attribution: How to Get Started

We’re going to show you how to track everything so you can show the impact you’re having and see what channel is working best! feedproxy.google.com

Posted on September 3 2019

Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches

Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Go... www.semrush.com

Posted on September 1 2019

How to Increase Engagement on Instagram

“How can I increase engagement on Instagram?” is a question we receive frequently from our clients. There was a time (long, long ago) when all you had to do on Instagram was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to generate engagement... www.convinceandconvert.com

Posted on August 30 2019

How Long Does It Take for Content Marketing to Work? A Case Study.

One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” Most people have probably read answers online, or heard from agencies or in-house marketers something like: “it takes 3 months, 6 months or even a year before content marketing will work.” Th... growandconvert.com

Posted on August 29 2019

SEO vs. PPC: Which Should You Use?

Three years ago, I was working at a new startup. With just a teeny marketing budget, I had to choose: SEO or PPC? With no real marketing experience and an interest in content creation, I decided on SEO. I implemented… Read more › The post SEO vs. PPC: Which Should You Use? appeared first on SEO Bl... ahrefs.com

Posted on August 29 2019

Making it easier for businesses to chat with customers in Messenger

Facebook is rolling out lead generation in Messenger globally to enable businesses to set up automated question experiences. www.facebook.com

Posted on August 29 2019

Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding

Recently, hundreds of SaaS websites have started using similar-looking illustrations in their branding. How did this trend catch fire? And is it bad for marketers to follow these types of design trends? unbounce.com

Posted on August 28 2019

IGTV gains creator focused improvements for cropping, video length, and tagging

After opening up IGTV to landscape video back in May, Instagram is rolling out a handful of updates to IGTV today in response to feedback from creators producing longer-form content on the platform. Changes include new minimum and maximum video length requirements, autofill suggestions for tagging... 9to5mac.com

Posted on August 27 2019

We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic Click Through Rate

We analyzed 5 million Google search results to better understand organic click through rate. First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. Thanks to data provid... backlinko.com

Posted on August 26 2019

How to BLUF Your Way into Better Writing | Episode 26

BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it... The post How to BLUF Your Way into Better Writing | Episode 26 appeared first on Animalz. www.animalz.co

Posted on August 26 2019

Do You Speak B2B Marketing?

The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the... edit-blog.marketo.com

Posted on August 22 2019

Next steps to ensure transparency, choice and control in digital advertising

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expec... www.blog.google

Posted on August 20 2019

11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

Even the experts experience marketing fails. Read about the important lessons that 11 pro marketers learned from their past mistakes. unbounce.com

Posted on August 16 2019

The Role of Editing in Content Marketing | Episode 25

In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content.... The post The Role of Editing in Content Marketing | Episode 25 appeared first on Animalz. www.animalz.co

Posted on August 16 2019

Twitter testing compromise way to hide abusive direct messages

Twitter is testing a new way to hide abusive direct messages that should be particularly useful for those whose account is set to accept messages from anyone, not just those you follow. The social network already offers one way to do this, but it’s a bit of a blunt instrument. There’s a “Quality f... 9to5mac.com

Posted on August 15 2019

How To Measure Account-Based Marketing Success

What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiven... edit-blog.marketo.com

Posted on August 13 2019

How to Become an SEO Expert: The Definitive Guide

This guide will show you exactly how to become an SEO expert. Including: Learning frameworks Emerging trends Must-read resources Lots more So if you want to go from SEO rookie to SEO pro, this guide is for you. Let’s get started. The post How to Become an SEO Expert: The Definitive Guide appeared f... backlinko.com

Posted on August 12 2019

Here Are Three Ways to Improve Your Keyword Research

Organic search is one of the best distribution channels at your disposal. It’s predictable. Traffic compounds over time. You can use it to reach your... The post Here Are Three Ways to Improve Your Keyword Research appeared first on Animalz. www.animalz.co

Posted on August 8 2019

WhatsApp security flaws can fake messages from you, and there’s no fix

WhatsApp security flaws revealed by security researchers at this year’s Black Hat conference would allow someone to fake messages from you. Check Point Research says that it found three different ways to exploit the vulnerability, including the ability to put words in your mouth… more… The post W... 9to5mac.com

Posted on August 8 2019

Meet The Revenue Team: The Key To Successful Account-Based Marketing

Account-based marketing (ABM) is a big undertaking—as many marketers who have kicked off pilot programs will tell you.  Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority.  But to en... edit-blog.marketo.com

Posted on August 7 2019

Report: Instagram Direct to be rebuilt with Facebook’s Messenger tech

We first heard about Facebook merging the chat features between Instagram, WhatsApp, and Messenger back in January and we’ve seen the start of that work with the latest Facebook app refresh. Now a report from Bloomberg says that Instagram’s chat feature will be rebuilt with Facebook Messenger’s te... 9to5mac.com

Posted on August 6 2019

Report: iOS 13 to limit VoIP API for apps like Facebook and WhatsApp, eliminate background activity

A new report today from The Information details a change coming with iOS 13 that will force WhatsApp and others to redesign their messaging apps. The small but notable change has to do with how third-party apps use iOS to make internet voice calls with the PushKit VoIP API and also run in the back... 9to5mac.com

Posted on June 21 2019

Positioning Case Study: How We Created a Premium Content Marketing Service

Several months ago, we published an article titled “Positioning Is the Part of Product Market Fit You’re Likely Ignoring”. It was motivated by our feeling that our work was heavily dependent on clients getting their positioning right. We define positioning as the “market fit” part of “product-marke... growandconvert.com

Posted on June 10 2019

How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general...Read More www.curata.com

Posted on April 30 2019

Why Your Content Needs “Originality Nuggets” to Be Effective

We think marketers have become too focused on length being the key factor to “great content”, which has produced too many long posts that have nothing original to say. How many “epic” 3000+ word blog posts have you read that haven’t really taught you anything new? For me, too many. So, in our opini... growandconvert.com

Posted on November 20 2017

How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know...Read More www.curata.com

Posted on November 17 2017

Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great...Read More www.curata.com