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Posted on February 23 2020

Google Chrome Update Introduces a New Type of Privacy Concern via @MattGSouthern

Google Chrome’s latest update is under scrutiny for what has the potential to be major privacy concern.The post Google Chrome Update Introduces a New Type of Privacy Concern via @MattGSouthern appeared first on Search Engine Journal. tracking.feedpress.it

Posted on February 23 2020

Webinar: Transforming content marketing through values-driven storytelling

Effective content marketing is key to customer engagement. Join this webinar on Feb. 27 at 12:00 p.m. EST to learn how Salesforce is rethinking its content strategy. The post Webinar: Transforming content marketing through values-driven storytelling appeared first on Digiday. zoom.us

Posted on February 23 2020

“What keeps you up at night?”: Marketers discuss communication, scaling and more

From platform changes to ROI concerns and beyond, these are the things keeping marketers up at night. The post “What keeps you up at night?”: Marketers discuss communication, scaling and more appeared first on Digiday. digiday.com

Posted on February 23 2020

How to Become an Influencer on LinkedIn via @JuliaEMcCoy

Learn five ways to gain trust as a LinkedIn influencer and grow your brand.The post How to Become an Influencer on LinkedIn via @JuliaEMcCoy appeared first on Search Engine Journal. tracking.feedpress.it

Posted on February 23 2020

Kapten: Buttocks

16_sheets_across_track_203.2x304.8mm_electric-01_resized.jpg  ... www.adsoftheworld.com

Posted on February 23 2020

Light & Free: Synesthesia

Tasting colours, seeing sound and hearing smells. These are just 3 of up to 60 known forms of ‘synaesthesia’: a neurological phenomenon approximately 5 percent of the population is born with. And although synaesthesia is sometimes branded a ‘medical condition’ or an ‘aberrat... www.adsoftheworld.com

Posted on February 23 2020

Telegram: Josh & Jacob

This is a story about how our friendships change when we grow up. Does growing up mean growing apart? A simple race between children becomes a metaphor for a whole life.... www.adsoftheworld.com

Posted on February 23 2020

Google updates Publisher Policies to forbid political misrepresentative content

Google this month announced it is updating Google Publisher Policy for Misrepresentative content, a clarification “to not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.” Google doesn’t allow... ppc.land

Posted on February 22 2020

Google introduces frequency across Programmatic Guaranteed Deals and RTB in DV360

Google this month announced that DV360 is now limiting the frequency across Programmatic Guaranteed Deals and RTB (Open Auction and PMPs). Google also introduced a dashboard showing budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal. Frequency cap... ppc.land

Posted on February 22 2020

SONY Launches New Music Video That You Can Not See

To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of an... feedproxy.google.com

Posted on February 22 2020

The Top 15 Tools for Managing Social Media Accounts via @ashleymadhatter

Here are the top 15 must-try tools that can help you manage your social media accounts efficiently.The post The Top 15 Tools for Managing Social Media Accounts via @ashleymadhatter appeared first on Search Engine Journal. tracking.feedpress.it

Posted on February 22 2020

New Facebook Group Tools: What Group Admins Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage... www.socialmediaexaminer.com

Posted on February 22 2020

Gave up on your New Year’s resolutions? Recharge your creativity with this no-nonsense advice

So you gave up on your New Year’s resolutions. I’m sorry to hear that. It sounds like you might need some tough love to get back on track. And while I’m not going to give that to you, Jason Bacher, Brian Buirge, and Jason Richburg will. They’re the authors of a new book called Do the F*cking Work: L... www.fastcompany.com

Posted on February 21 2020

How to Maximize the Value of Your CoSchedule Calendar with Integrations

Adding integrations to your CoSchedule account helps maximize the value you receive from your entire marketing tool stack. Integrations make CoSchedule the single source of truth for all marketing activities. […] The post How to Maximize the Value of Your CoSchedule Calendar with Integrations appear... coschedule.com

Posted on February 21 2020

The MarTech Minute: OneTrust raises $210 million, Tapad partners with Gimbal and more

The marketing technology week in review: A round up of news and announcements you may have missed. The post The MarTech Minute: OneTrust raises $210 million, Tapad partners with Gimbal and more appeared first on MarTech Today. martechtoday.com

Posted on February 21 2020

MDC Partners CEO Mark Penn Defends Roger Stone

Penn called the case against Penn "nothing but a political prosecution." www.adweek.com

Posted on February 21 2020

From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated

But numerous operational challenges stand in the way of full utilization. The post From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated appeared first on MarTech Today. martechtoday.com

Posted on February 21 2020

Friday Stir

Your ad news roundup for the end of the week. www.adweek.com

Posted on February 21 2020

Wipro Digital buys customer experience firm Rational Interactive

There are no plans to reduce Rational's staff as it integrates with Wipro, the companies said. The post Wipro Digital buys customer experience firm Rational Interactive appeared first on MarTech Today. martechtoday.com

Posted on February 21 2020

Microsoft Edge adds Safari’s ITP rules so the video, comment embeds on your site can function more easily

Support means embedded third-party widgets like YouTube and Facebook will work in the Chromium-based browser regardless of TLS. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on February 21 2020

Google is indexing WhatsApp group chat links, making even private groups discoverable

Photo by Amelia Holowaty Krales / The Verge Invitations to WhatsApp group chats are being indexed by Google, making the invite links —including links to private group chats — discoverable and available to anyone who wants to join, Motherboard reports. Journalist Jordan Wildon said on Twitter tha... www.theverge.com

Posted on February 21 2020

Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on February 21 2020

Always On: 4 ways I secure resources for social every day, with Moment’s Brian Cason

Moment positions itself as “the outfitter of photographers and filmmakers.” The company hit the scene in 2014, offering camera lenses to attach to mobile Read more... This post Always On: 4 ways I secure resources for social every day, with Moment’s Brian Cason originally appeared on Sprout Social. sproutsocial.com

Posted on February 21 2020

Ridley Scott announces new film production fund for emerging creatives with Outernet Global

The scheme, called Tomorrow Now, will assist filmmakers to develop and produce new work for soon-to-open London entertainment complex Outernet. feedproxy.google.com

Posted on February 21 2020

Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview

To position itself as culturally relevant, the brand is launching an extensive campaign and dropping its boxing sponsorships to focus on soccer and music. www.marketingdive.com

Posted on February 21 2020

McDonald's beefs up branded merch with Quarter Pounder products, including scented candles

Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available. www.marketingdive.com

Posted on February 21 2020

Consumers Ascribe Greater Purchase Influence to Peers Than Ads

Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such evidence of the power of peers. Almost half (48%)... www.marketingcharts.com

Posted on February 21 2020

Join Me at Adobe Summit 2020 | Mar 29 – Apr 2, 2020 | Las Vegas, NV

I’m excited to announce that the team at Adobe is having me out to cover this year’s Adobe Summit. This is exciting because Adobe has been making some real moves in the Sales and Marketing Tech Stack space. While most SaaS companies started in communications and data, Adobe had deep roots in conten... tracking.feedpress.it

Posted on February 21 2020

Wayfair taps Kelly Clarkson as brand ambassador for fresh campaign

In a series of ads, the former "American Idol" star and "The Voice" coach will unpack boxes and demonstrate the ease of online furniture shopping. www.marketingdive.com

Posted on February 21 2020

VPN and SEO: Why professionals should care

One of the most significant advantages of a VPN for SEO is, it helps see search results country-wise. More on why there's nothing is like a VPN. The post VPN and SEO: Why professionals should care appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on February 21 2020

How Your Favorite Super Bowl Ads Use Background Music

If I asked you to tell me about your favorite Super Bowl ad, you probably would only need a few seconds to think of one. In fact, you might need time to choose which of your favorites to talk about.Video marketing has become an art form. And the most memorable ads tend to be things we saw during Sup... feedproxy.google.com

Posted on February 21 2020

New local SERP live in Europe

Branded directory buttons are being displayed above the map. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on February 21 2020

Here’s How High-Growth Professional Services Firm Are Outpacing Their Peers

High-growth professional services firms grew more than 3 times faster than average in the past three years, and are twice as likely to be highly profitable than firms that haven’t experienced growth in that time frame. So, what are these firms doing differently from the rest? Here’s what research [e... www.marketingcharts.com

Posted on February 21 2020

Animade brings Anna Charity’s rebrand of online will-writing service Farewill to life for TV ad

The 30-second hand-drawn spot features Farewill’s cute mascot Blob, aiming to make will writing seem less bleak. feedproxy.google.com

Posted on February 21 2020

Wipro Digital buys customer experience firm Rational Interactive

There are no plans to reduce Rational’s staff as it integrates with Wipro, the companies said. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on February 21 2020

The One Club Partners with Spotify for 2020 Portfolio Night All-Stars

The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has announced a partnership with Spotify to serve as exclusive sponsor of the club’s 2020 Portfolio Night All-Stars program.Long recognized as the world’s largest adve... feedproxy.google.com

Posted on February 21 2020

Know your decision-maker: how to get buy-in on your budget

It’s that time of year again, and there’s lots of talk about budgets. Maybe you’ve got ambitious plans you need approval for. Maybe you’ve got an idea you’re pitching for a best-in-class solution. Whatever the case, getting buy-in from your decision-maker¹ isn’t always easy Here, we share key insigh... blog.globalwebindex.com

Posted on February 21 2020

Rhys Frampton’s commissions for Wrangler captures two unique communities in America

Rhys' aesthetic is the culmination of a stripped back approach combined with warm tones. feedproxy.google.com

Posted on February 21 2020

3 Tips for Hiring Digital Marketing Professionals

From placing ads to creating content, you want your digital marketing team to be the best that it can be. But how do you find the talent, vet them, and bring them on board? Navigating...read more The post 3 Tips for Hiring Digital Marketing Professionals appeared first on Social Media Explorer. socialmediaexplorer.com

Posted on February 21 2020

How to tackle rising Facebook CPAs

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on February 21 2020

A tribute to Larry Tesler, the father of user-friendly design

One of the key figureheads behind the modern computer is gone. Larry Tesler, best known as the creator of the ubiquitous commands “cut,” “copy,” and “paste,” passed away earlier this week at age 74. He was part of the golden age of research at Xerox PARC, which bit by bit, transformed the computer f... www.fastcompany.com

Posted on February 21 2020

Daniel Savage’s animated short is an examination of unexpected grief

Los Angeles-based graphic artist and animation director Daniel Savage has just released his new animated short Igneous, described as “an attempt to capture the emotional weight of dealing with the unexpected death of a parent” The post Daniel Savage’s animated short is an examination of unexpected g... www.creativereview.co.uk

Posted on February 21 2020

Messaging Matters: How to Attract Your Ideal Customers

Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast. Jeffrey is a brand message consu... www.socialmediaexaminer.com

Posted on February 21 2020

The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is an... contentmarketinginstitute.com

Posted on February 21 2020

Bloomberg’s debate performance shows that Facebook ads will only get you so far

Democratic presidential candidate former New York City Mayor Mike Bloomberg is shown on a screen during a debate watch party at the candidate’s field office on Wednesday in the Brooklyn borough of New York City | Photo by Jeenah Moon/Getty Images As of Tuesday, Michael Bloomberg had spent $233 mi... www.theverge.com

Posted on February 21 2020

A love letter from illustrator Marion Deuchars

In a new series for CR, we’re asking artists and creatives to talk about the people or pieces of work that have most inspired them. Here, author and illustrator Marion Deuchars cites the influence of a Saul Steinberg cover for the New Yorker The post A love letter from illustrator Marion Deuchars ap... www.creativereview.co.uk

Posted on February 21 2020

How cities are making the obesity epidemic worse

New disease outbreaks, like the novel coronavirus that recently emerged in China’s Hubei province, generate headlines and attention. Meanwhile, however, Americans face a slower but much more pervasive health crisis: obesity. Nearly 40% of Americans are considered obese. Rates of obesity for children... www.fastcompany.com

Posted on February 21 2020

Toss a coin to The Witcher VFX artists

As rumours swirl around season two of The Witcher, CR delves into how the fantasy world of this much-loved guilty pleasure was created The post Toss a coin to The Witcher VFX artists appeared first on Creative Review. www.creativereview.co.uk

Posted on February 21 2020

Improved frequency management for Programmatic Guaranteed

Frequency management helps marketers and agency partners deliver a better user experience and reduce budget waste by controlling the number of times people see their ads. That’s why, when we introduced Programmatic Guaranteed in Display & Video 360 a few years ago, we gave you a way to manage ad... www.blog.google

Posted on February 21 2020

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on February 21 2020

Gil Templeton

Gil is a copywriter at The Variable in Winston-Salem, NC. Sometimes you click through a writer’s portfolio and you can just tell how much fun they had making it—and you can see how they made the most of the opportunities that came to them. That’s definitely case with Gil’s site, from Beer Hunting Se... www.moderncopywriter.com

Posted on February 21 2020

Moving A $20 Billion Market: How Local TV Is Fighting To Evolve

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Lo... feedproxy.google.com

Posted on February 21 2020

The CDP Service Layer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. With the rapid proliferation of customer data platforms (CDP Institute counts more than 100 vendors) comes a need for support. On AdExchanger Talks this week, Actable CEO Matt Gre... feedproxy.google.com

Posted on February 21 2020

A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that... feedproxy.google.com

Posted on February 21 2020

P&G, Unilever join forces with platforms to lead latest cross-media measurement push

A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks. The post P&G, Unilever join forces with platforms to lead latest cross-media measurement push appeared first on Digid... digiday.com

Posted on February 21 2020

45 Tech Terms Translated Into Plain English

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying "he's wired in" or "they're wired in" over and over again in reference to people coding intensely with their headphones on. blog.hubspot.com

Posted on February 21 2020

Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, ident... tracking.feedpress.it

Posted on February 21 2020

140+ Social Media Statistics that Matter to Marketers in 2020

Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use... Read More The post 140+ Social Media Statistics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Managemen... blog.hootsuite.com

Posted on February 20 2020

Shopify SEO: 10 Easy Tips For More Organic Traffic

You’ve heard that a great way to get more customers to your store is by using SEO. But how do you actually rank in the search engines and get more organic traffic? In this guide, you’ll learn a few essential tips for… Read more › The post Shopify SEO: 10 Easy Tips For More Organic Traffic appeared... ahrefs.com

Posted on February 20 2020

Coronavirus Fears Prompt Facebook Gaming, Oculus to Pull Out of GDC 2020

Facebook will not be participating in this year's Game Developers Conference, March 16 through 20 in San Francisco, due to concerns over Covid-19, more commonly known as coronavirus. The company said it is removing the Facebook Gaming and Oculus booth footprints from the Moscone Center floor and adv... www.adweek.com

Posted on February 20 2020

Bloomberg debate video would violate Twitter’s deepfake policy, but not Facebook’s

Photo by Mario Tama/Getty Images As platforms prepare for the upcoming 2020 election season, Twitter and Facebook are divided on whether a video posted by the Mike Bloomberg presidential campaign would violate their policies on manipulated media. On Thursday, Bloomberg’s 2020 presidential campai... www.theverge.com

Posted on February 20 2020

ThirdLove to Open Stores in Select Markets and Add Creative Agencies

For ThirdLove, now may be the best time to grow in light of difficulties at rival Victoria's Secret. With that in mind, the intimates brand is pursuing every strategy, from opening stores in select markets to bringing on board creative agencies, to bolster its marketing and branding efforts. Just la... www.adweek.com

Posted on February 20 2020

Facebook launches Creator Studio app which allows creators to manage page content on mobile devices

Facebook today announced the Creator Studio app for mobile devices, including iPhone and iPad. Publishers and creators will now be able to manage the content of their Facebook pages using the new app, which was previously only available through its official website. more… The post Facebook launche... 9to5mac.com

Posted on February 20 2020

Anomaly Parts Ways With Eric Segal, Eliminates New York CCO Role

Anomaly is parting ways with Eric Segal and eliminating the New York CCO role. An agency spokesperson confirmed the move and explained the decision came about as a result of founding partner and global CCO Mike Byrne's desire to take a more active role in driving the agency's creative. Byrne will no... www.adweek.com

Posted on February 20 2020

What Is Marketing Resource Management (and How Can It Help You Defeat Daily Stress)?

If you’re a marketing manager, you know how challenging the job can be. Take a second to think about your day-to-day routine. How many of these tasks are part of […] The post What Is Marketing Resource Management (and How Can It Help You Defeat Daily Stress)? appeared first on CoSchedule Blog. coschedule.com

Posted on February 20 2020

Twitter testing labelling fake news and lies with bright orange warnings, could arrive in March

Twitter is testing a new feature that labels misleading news, fake news, and lies from public figures and politicians with bright orange or red warnings. If Twitter decides to move ahead with the change, it could arrive as soon as March 5th. more… The post Twitter testing labelling fake news and l... 9to5mac.com

Posted on February 20 2020

Everything You Ever Needed to Know About Digital Advertising

Digital advertising is one of the most powerful ways to launch, grow, or scale any business online. We’ve documented everything you ever needed to know about it right here. The post Everything You Ever Needed to Know About Digital Advertising appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on February 20 2020

Buster Benson on the art of productive disagreement

Author and product leader Buster Benson joins Intercom's Director of Product Management to discuss his recent book "Why Are We Yelling: The Art of Productive Disagreement". He shares his insights for teams looking to practically apply this in the workplace. The post Buster Benson on the art of produ... www.intercom.com

Posted on February 20 2020

3 Ways Marketers Can Keep Kids Safe in the Smartphone Era

Children are a tough audience to reach. In the age of smartphones and social media, it’s not just about appeal; it’s also about safety. Even if kids are a program’s intended users, it’s the purchaser...read more The post 3 Ways Marketers Can Keep Kids Safe in the Smartphone Era appeared first on Soc... socialmediaexplorer.com

Posted on February 20 2020

Top Instagram Updates in 2020 – February Edition

It’s time for another month’s worth of Instagram updates! This month, we’ve got announcements of a few new features that are in development and in testing, shifts in regulation on influencer marketing, and even a big Instagram password leak that affected thousands of accounts. Want to know how all t... adespresso.com

Posted on February 20 2020

Thursday Morning Stir

Thursday morning ad news roundup. www.adweek.com

Posted on February 20 2020

How to make the most of Google’s “People also ask” results

We may have no power over Google's SERP elements but here's how digital marketers can boost their clients' organic visibility through "People also ask". The post How to make the most of Google’s “People also ask” results appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on February 20 2020

6 steps to create an org-wide social listening strategy

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it Read more... This post 6 steps to create an org-wide social listening strategy originally appeared on Sprout Social. sproutsocial.com

Posted on February 20 2020

Is MarTech Helping Retailers Achieve Their Marketing Goals?

This year, customer acquisition continues to be a top priority for retail marketers, with 45% ranking winning new customers as one of their top-3 objectives for 2020. But customer acquisition is not the only focus for marketers: improving customer experience (39%) and customer retention (32%) are ot... www.marketingcharts.com

Posted on February 20 2020

How to make a WordPress website

Have you always wanted to create your own website? WordPress is the way to go! Whether you want to create your own personal blog, an online store, or a business website – with WordPress, creating your own website is easy as pie. If you know what you’re doing, of course. In this video, we’ll guide […... yoast.com

Posted on February 20 2020

Freelance Marketing: Your Guide to Getting Started and Finding Success

So, you’re freelancing, and you want to figure out how to market more effectively? You’ve spent some time learning your industry and figuring out what you’re good at. You know […] The post Freelance Marketing: Your Guide to Getting Started and Finding Success appeared first on CoSchedule Blog. coschedule.com

Posted on February 20 2020

Agency: VCCP, London

Agency: VCCP, London www.adteachings.com

Posted on February 20 2020

How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark. blog.hubspot.com

Posted on February 20 2020

Food for thought: A deep-dive into consumer diet preferences

Consumers are focusing on leading health-conscious lifestyles now more than ever. Monthly usage of health and fitness apps has grown from just 11% in 2012 to 27% in 2019. The appetite for natural and organic products is also on the rise, with Gen Z and millennials leading the way. This is having an... blog.globalwebindex.com

Posted on February 20 2020

Offer a Content Upgrade and See Conversion Rates Rise

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Convers... contentmarketinginstitute.com

Posted on February 20 2020

Social Media Reviews are Important for Content Writing

No matter what industry in which someone works, content writing is going to be important. This is because content writing is a critical part of marketing. Whether someone works in the legal, healthcare, business, sports,...read more The post Social Media Reviews are Important for Content Writing app... socialmediaexplorer.com

Posted on February 20 2020

Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It

Back in the late '90s (way back when), SEO was in its infancy. It was almost like the Wild West -- anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop. While white hat tactics are an ethical way of improving your organic traffic and sear... blog.hubspot.com

Posted on February 20 2020

iPhone: How to mute someone on Instagram

Are you in a situation where you’d like to stop seeing posts or stories from an account on Instagram but don’t want to (or feel like you can’t) unfollow them? Read on for how to mute someone on Instagram. more… The post iPhone: How to mute someone on Instagram appeared first on 9to5Mac. 9to5mac.com

Posted on February 20 2020

Twitter rolling out new ‘Continue thread’ option for connecting multiple tweets together

Twitter is rolling out a new feature that makes it easier to thread multiple tweets together. With this change, you can now link tweets together while you compose them. more… The post Twitter rolling out new ‘Continue thread’ option for connecting multiple tweets together appeared first on 9to5Mac... 9to5mac.com

Posted on February 19 2020

Digging Deeper Into Google’s Privacy Sandbox With Michael Zacharski, CEO of EMX

To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate... www.admonsters.com

Posted on February 19 2020

The Ultimate Guide to Facebook Job Postings

Finding the most qualified job candidate is almost never easy. It takes time to find the right applicant—someone who isn’t just skilled but is also aligned with the values and work culture at your company. Fortunately, there’s an increasingly popular way to get your job in front of more strong-fit c... adespresso.com

Posted on February 19 2020

Twitter fixes notifications bug in latest Mac app update

Twitter continues to make improvements to its new Mac app, which it brought to macOS using Apple’s Catalyst platform last October. Today’s update makes specific improvements related to notifications. more… The post Twitter fixes notifications bug in latest Mac app update appeared first on 9to5Mac. 9to5mac.com

Posted on February 19 2020

How to Avoid Bad Branding Mistakes That Can Ruin Reputation

www.socialbakers.com

Posted on February 19 2020

How to build a social media marketing funnel that converts

There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage creating content, building a Read more... This post How to build a social media marketing funnel that converts originally appeared on Sprout Social. sproutsocial.com

Posted on February 19 2020

Easy Advocacy: A Free Advocacy Tool for Social Media

A story that’s never left me is one that friend Mark Schaefer shared years ago when speaking at a conference. He discussed an international brand that had hundreds of thousands of employees. Their social media team was producing an endless stream of social media content… that virtually no one was r... tracking.feedpress.it

Posted on February 19 2020

Prototype shows how it could be easier to get a Facebook sequential feed

Getting a true Facebook sequential feed has been variously easy or difficult ever since the company first introduced algorithmic sequencing. But an internal prototype shows the company is at least thinking about how to make it much easier… more… The post Prototype shows how it could be easier to g... 9to5mac.com

Posted on February 19 2020

How encryption can enhance your SEO ranking

Cyber criminals earn $3.25 billion per year. Isn't this a good reason why you should consider encryption to save your business online? Key details shared. The post How encryption can enhance your SEO ranking appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on February 19 2020

Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself wit... yoast.com

Posted on February 19 2020

How to Increase Your LinkedIn Engagement: 4 Tips

Want a highly engaged LinkedIn following? Looking for tips to spur engagement? In this article, you’ll discover how to cultivate a following on LinkedIn. #1: Prepare Key LinkedIn Profile Components to Make a Good First Impression People see your LinkedIn headline when you share a post, comment on so... www.socialmediaexaminer.com

Posted on February 19 2020

Stop Wasting Time: Review Your Website Analytics

Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading → The post Stop Wasting Time: Review Your Website Anal... contentmarketinginstitute.com

Posted on February 19 2020

There’s real insight here. Pay attention, class.Agency:...

There’s real insight here. Pay attention, class.Agency: McKinney, Durham, North Carolina www.adteachings.com

Posted on February 19 2020

Getting Emotional│Building Customer Trust Is Key to Your Brand’s Future

Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model has been challenged by a more intuitive consumer model. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making ha... blog.marketo.com

Posted on February 19 2020

Brew and Review: Building a knowledge sharing loop for Customer Success

For rapidly scaling teams, the value of knowledge sharing can’t be understated. The challenge is doing it in a meaningful way while still leaving time for people's day-to-day work. Here's how we built a lightweight tool for our Customer Success team. The post Brew and Review: Building a knowledge s... www.intercom.com

Posted on February 18 2020

How to Get More Leads on Social Media: 7 Effective Tactics

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead... Read More The post How to Get More Leads on Social Media: 7 Effective Tactics appeared first on Hootsuite Social Medi... blog.hootsuite.com

Posted on February 18 2020

Agile Workflow | How It Helps Marketers Deliver Personalized Experiences

Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same... blog.marketo.com

Posted on February 18 2020

Growing a Farming Community Across Africa

Noah Nasiali-Kadima started Africa Farmers Club on Facebook so that farmers across the continent could have a gathering place to share successes, learn from each other, find markets for their crops and as he puts it, "make Africa free from hunger." The post Growing a Farming Community Across Africa... about.fb.com

Posted on February 18 2020

DigitalMarketer’s Best Facebook Ads of 2019 (And the Lessons We Learned from Them)

See our best Facebook ads and discover the many lessons we've learned from running Facebook ad campaigns in 5 years that will help you run better ad campaigns in 2020! We break down the offer, ad targeting, ad creative, and sales copy in our top performing ads. The post DigitalMarketer’s Best Faceb... www.digitalmarketer.com

Posted on February 18 2020

Intercom on Product: Why making every day count is key to progress

Des Traynor and Paul Adams discuss the importance of efficiency to good product principles and why it's important to build a team who are willing make every day count The post Intercom on Product: Why making every day count is key to progress appeared first on Inside Intercom. www.intercom.com

Posted on February 18 2020

The State of Influencer Marketing 2020: Benchmark Report

Influencer Marketing HubThe State of Influencer Marketing 2020: Benchmark Report We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of... The State of Influencer Marketing 2020: Benchmark ReportWerner Geyser influencermarketinghub.com

Posted on February 18 2020

What is ROAS? How to Maximize your Return on Ad Spend

ROAS (return on ad spend) is a marketing metric that measures how much your business earns in revenue for every dollar spent on marketing or advertising. While ROAS is similar to ROI (return on investment), ROAS looks specifically at the cost of an ad campaign, versus the overall investment that mig... adespresso.com

Posted on February 18 2020

Conductor: An Organic Marketing Platform for Your Enterprise MarTech Stack

We are in the age of information overload. With today’s constant stream of data, even the savviest digital marketer can feel overwhelmed. You don’t need the answer to every question — you just need the key to unlocking value in your campaigns and programs. You need service that’s personalized, acce... tracking.feedpress.it

Posted on February 18 2020

Static Placements Are Passé: Browsi Explains ‘Ad-Inventory-as-a-Service’

Instead of a bunch of static spots on a page or within an app where advertisers can shove their wares, what if you had a tabla rasa and could paint the placements and formats that would drive the most revenue per page/session—while similarly improving user experience? Browsi's Alon Even explains the... www.admonsters.com

Posted on February 18 2020

Big Tech Needs More Regulation

I believe clearer rules in elections, harmful content, privacy and data portability would be better for everyone. The post Big Tech Needs More Regulation appeared first on About Facebook. about.fb.com

Posted on February 18 2020

What is SEO Content? How to Write Content that Ranks

One post even ranks for 10,000 keywords and gets over 57,000 monthly organic visits: How did we do this? By taking an SEO-driven approach to our content. In this guide, we’ll run through the 8‑step process we use to write content… Read more › The post What is SEO Content? How to Write Content that... ahrefs.com

Posted on February 18 2020

Social media and the changing healthcare industry

Search any health-related hashtag on social media and you’ll find a free-flowing stream of content and conversation from people across the world. The shift to everything digital has impacted most industries, and healthcare hasn’t been left behind.  More generally, our global research reveals that a... blog.globalwebindex.com

Posted on February 18 2020

From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams

During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how his early involvement with AdMonsters set him on his ad ops path and how he’s been building high-per... www.admonsters.com

Posted on February 18 2020

17 Actionable Content Marketing Tips For More Traffic

This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs.... backlinko.com

Posted on February 18 2020

15 Simple Ways to Increase Instagram Engagement

Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million... Read More The post 15 Simple Ways to Increase Instagram Engagement appeared first on Hootsuite Social Media Manageme... blog.hootsuite.com

Posted on February 18 2020

The Ultimate Twitter Image Size Guide for 2020

Influencer Marketing HubThe Ultimate Twitter Image Size Guide for 2020 Twitter has updated its recommended image sizes AGAIN. If you’re woefully behind on the latest Twitter updates, it’s... The Ultimate Twitter Image Size Guide for 2020compman influencermarketinghub.com

Posted on February 18 2020

It messes with the mind a bit and makes me imagine grasping the...

It messes with the mind a bit and makes me imagine grasping the bottle. I would call that a win.Agency: Publicis ItalyUPDATE: Oh, dear. Here’s an earlier ad, done by Ogilvy in Germany way back in 2015. (H/T to David Simons!) www.adteachings.com

Posted on February 18 2020

Yoast SEO 13.1: Schema.org structured data enhancements

Yoast SEO 13.1 and WooCommerce SEO 12.6 are out today! In these two updated SEO plugins, you’ll find several fixes and enhancements, mostly focused at improving our Schema.org structured data implementation. In this post, you can learn more about the latest versions of Yoast SEO and WooCommerce SEO.... yoast.com

Posted on February 17 2020

Charting a Way Forward on Online Content Regulation

We’re publishing a white paper to help stimulate further conversation around the regulation of content online. The post Charting a Way Forward on Online Content Regulation appeared first on About Facebook. about.fb.com

Posted on February 17 2020

NAILED IT

    In 1769, Captain Cook sailed into Matavai Bay, Tahiti. Before he anchored he took all the money away from his crew. They’d been at sea many months and he didn’t want them using their money to buy sex … Continue reading → davetrott.co.uk

Posted on February 17 2020

Google My Business: FAQ for Multiple Businesses at the Same Address

Posted by MiriamEllisHow should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mis... tracking.feedpress.it

Posted on February 16 2020

Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360

Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). Google says mDAR measurement will be av... ppc.land

Posted on February 16 2020

Instagram CEO explains why the company hasn’t developed an iPad app yet

It’s 2020 and Instagram still doesn’t have an iPad app — despite its barrage of other feature additions and expansions. Now, in a response to a user question this weekend, Instagram CEO Adam Mosseri has explained why the company has yet to roll out an app for the iPad. more… The post Instagram CEO... 9to5mac.com

Posted on February 14 2020

Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.

We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... growandconvert.com

Posted on February 14 2020

5 Marketing Challenges for 2020 According to Survey Research

With the start of a new year comes new marketing strategies and initiatives. And as is the nature of the beast, with these new plans come a whole host of marketing challenges. In a recently conducted survey by Sirkin Research and commissioned by NewsCred, we set out to find the biggest challenges pl... insights.newscred.com

Posted on February 14 2020

Top Marketing Initiatives for 2020 According to Marketers

In January of 2020, Sirkin Research was commissioned by NewsCred to examine the top marketing initiatives and challenges faced by marketing executives and leaders related to marketing work management, such as campaign planning and budgeting, resource management, and performance measurement, to name... insights.newscred.com

Posted on February 14 2020

Show Some (HR Approved) Love to Your Co-Workers for Valentine’s Day

Looking for a way to say Happy Valentine’s Day to your awesome co-workers? Download one (or all!) of these eCards and spread some warm fuzzies to the people who send you 6,534 Slack messages every day. The post Show Some (HR Approved) Love to Your Co-Workers for Valentine’s Day appeared first on Dig... www.digitalmarketer.com

Posted on February 14 2020

5 Ways Your Marketing Funnel Is Exactly Like Your Dating Life

www.socialbakers.com

Posted on February 14 2020

Our 2019 transparency report

newsroom.pinterest.com

Posted on February 14 2020

How to Write a Social Media Policy for Your Employees

Influencer Marketing HubHow to Write a Social Media Policy for Your Employees Nearly 72% of people in the U.S. use social media. Additionally, around the world, there are over 3.5... How to Write a Social Media Policy for Your Employeescompman influencermarketinghub.com

Posted on February 14 2020

Facebook targets Pinterest users with its new ‘Hobbi’ experimental app

Facebook’s experimental projects group, referred to as the NPE Team, has released its latest application today. Dubbed Hobbi, the app is designed as a way to let you document your personal projects and hobbies. more… The post Facebook targets Pinterest users with its new ‘Hobbi’ experimental app a... 9to5mac.com

Posted on February 14 2020

How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

Posted by BritneyMullerYou've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them ther... tracking.feedpress.it

Posted on February 13 2020

How to Use Google Analytics to Improve SEO Performance

This isn’t surprising. Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners. But it doesn’t have to feel this way. You just need to know what data to look… Read more › The post How to Use Google Analytics to Impr... ahrefs.com

Posted on February 13 2020

Marketing Technology | Human Skills Become Even More Valuable in 2020

Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh. The Wall Street Tech article, “Women And Children First: Technology And Moral Panic” shares that when trains were first introduced to the public there was a fear... blog.marketo.com

Posted on February 13 2020

Get the reach of TV and the relevance of digital with Display & Video 360

Connected TV combines the reach and familiarity of traditional TV with the relevance and measurability of digital. For marketers to get the best of both worlds, we’re investing in connected TV advertising solutions designed to reach households at scale with messages that are relevant to users and re... www.blog.google

Posted on February 13 2020

Nicolas Perez-Molina

Nicolas is a new copywriter in Miami, formerly at VMLY&R, now on the hunt for the next big thing. Don’t miss his “Just In Case Whopper” idea for Burger King (which may come in handy this year). Good times. Can’t wait to see where Nicolas lands! Portfolio: nicolaspm.com www.moderncopywriter.com

Posted on February 13 2020

Your Dating Life Is Exactly Like Your Marketing Funnel – Social Cast Ep. 10

Dating can be tricky, but it can teach us a lot about marketing. www.socialbakers.com

Posted on February 12 2020

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metric... feedproxy.google.com

Posted on February 12 2020

John Wrend

John is a copywriter/ACD who recently moved to Portland, formerly at mcgarrybowen in Chicago. His site features projects that you have to see to believe. “All I Really Want For Christmas” by Kool-Aid Man and Lil Jon (above). An 11-hour Sausage Yule Log video for Jimmy Dean. Putting a new cord on an... www.moderncopywriter.com

Posted on February 11 2020

Unlocking Opportunity Starts With Understanding It

LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Central to this is a belief that two people with equal talent should have equal access to opportunity.  To better understand how people define opportunity and the barriers they face in accessing it, we’re e... blog.linkedin.com

Posted on February 11 2020

Breaking Up Is Hard to Do: How to Leave a Job You Don’t Love & Find One Meant For You

Love and relationships are in the air this month -- whether you’re celebrating Valentine’s Day with your significant other or Galentine’s Day with friends. But one of the major relationships you might not be thinking about is the one you have with your job. With professionals spending almost 90,000... blog.linkedin.com

Posted on February 10 2020

New reports for review snippets in Search Console

A review snippet is a short excerpt of a review or a rating from a website, usually an average of the combined rating scores from many reviewers. This is one of the most used structured data types on the web, used by millions of web sites for many content types such as Book, Movie, Event, Product an... webmasters.googleblog.com

Posted on February 8 2020

WhatsApp for iOS starts beta testing Dark Mode support ahead of public release

In addition to the Facebook app, WhatsApp for iOS remains one of the biggest applications for iPhone that does not support Dark Mode. That looks like it will soon change, however, at least according to the latest beta version of the application. more… The post WhatsApp for iOS starts beta testing... 9to5mac.com

Posted on February 6 2020

Instagram now shows who you interact with the least and who’s in your feed the most

Instagram is rolling out a server-side update that brings new ways to filter the accounts you follow. You can now see who you’ve interacted with the least as well as who is showing up in your feed the most. There’s also a new filter to see accounts based on when you started following them. more… T... 9to5mac.com

Posted on February 5 2020

PSA: Update WhatsApp on Mac as old versions allow attackers access to files

If you use WhatsApp on Mac, you’ll want to make sure the desktop app has been updated to the current version, 0.4.316. This closes a very nasty security hole. The vulnerability was discovered by security researcher Gal Weizman. It built on an earlier issue in which replies could fake the original t... 9to5mac.com

Posted on February 5 2020

[Webinar] Redefining CMPs: The Role of Content Marketing Platforms in a Next-Gen Tech Stack

As the landscape has changed for marketers (e.g. expectations to be growth-drivers, budget scrutiny, CMO turnover, etc.), so too have the challenges of orchestrating successful campaigns. And although we’ve tried to adopt various tools to mask operational inefficiencies, this has only created more c... insights.newscred.com

Posted on February 4 2020

Large Scale Study: How Data From Popular Keyword Research Tools Compare

We recently analyzed 10 of the most popular keyword research tools in the SEO industry. Our goal? To compare the accuracy and breadth of the data found within each tool. Specifically, we analyzed monthly search volume, keyword difficulty, CPC estimates and search suggestions across popular SEO tools... backlinko.com

Posted on February 4 2020

How Thinkific’s Using 700+ Landing Pages to Double Their SaaS Growth This Year

Find out how the SaaS company Thinkific used landing pages to grow from startup to industry leader. See real examples and results of their most successful marketing campaigns. unbounce.com

Posted on January 31 2020

Tracking a Brexit SEO Bubble

Brexit is an important example of why keyword visibility tracking is important. New names, new expressions, new buzzwords and new legal terms mean it’s difficult to find out what’s working in Google Search. In October 2018 I started tracking 35 Brexit keywords and the visibility of 7 news media site... www.sistrix.com

Posted on January 31 2020

Personalization: Opportunities, Pitfalls and How To Get it Right

Here’s how you can incorporate personalization into your advertising strategy, aided by Facebook’s precision-based tools for maximum efficiency. www.facebook.com

Posted on January 31 2020

Google Search News for January 2020

We hope the year 2020 has started off well for you, and wanted to bring a brief update of some of the changes around Google Search since our last episode. We aim to do this in our YouTube Series called Google Search News. In the January 2020 episode, we cover: Updates in Search Console, a free tool... webmasters.googleblog.com

Posted on January 30 2020

How to Land Your Next Job in 2020

“New year, new me.” Chances are you’ve said this at some point in the month of January, as the start of a new year infuses motivation and energy into all of us after the holidays. As the end of January nears though, it’s important to stay focused and keep the momentum going, especially when it comes... blog.linkedin.com

Posted on January 28 2020

New Removals report in Search Console

We’re happy to announce that we’re launching a new version of the Removals report in Search Console, which enables site owners to temporarily hide a page from appearing in Google Search results. The new report also provides info on pages on your site that have been reported via other Google public t... webmasters.googleblog.com

Posted on January 28 2020

Data Privacy Day: seven ways we protect your privacy

Keeping you safe online is a top priority at Google, especially for the thousands of Googlers who work on privacy and security around the world. Today on Data Privacy Day, we’re sharing some of the many ways we keep you safe online and across our products—from built-in protections to easy tools that... www.blog.google

Posted on January 28 2020

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Ecommerce companies need quick launches and precise targeting—all while staying on brand. Here's how Packlane gets it done with customized landing pages. unbounce.com

Posted on January 27 2020

Google for Games Developer Summit is coming to GDC 2020

We’re excited to see you at the upcoming Game Developers Conference (GDC) from March 16-20 in San Francisco. If you can’t make it in person, sign up to keep up to date with our announcements and view the livestream. You’ll learn about new products and solutions from Google that will help developers... www.blog.google

Posted on January 22 2020

IndexWatch: The UK’s Top 100 SEO Losers of 2019

In a previous article, we shared the top 100 winning domains of 2019, but where there are winners, there have to be losers. Once again there are massive changes in the UK search rankings. Which domains lost search visibility during 2019 and, is there anything we can learn for 2020? […] Der Beitrag I... www.sistrix.com

Posted on January 21 2020

On-Page SEO: The Definitive Guide

The post On-Page SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

Posted on January 17 2020

Google Core Update January 2020 – First Data and Analysis

This week saw Google roll-out the first big Core Update of the year into the SERP-wilderness. Early reactions can be seen in the rankings. In this article you’ll learn everything about the Google January 2020 Core Update, the winners and the losers. Google has been officially confirming updates to t... www.sistrix.com

Posted on January 17 2020

Facebook reportedly drops controversial plan to sell ads in WhatsApp, with one exception

Facebook is moving away from its controversial plans to sell ads in WhatsApp, according to a new report from The Wall Street Journal. The report says that Facebook has “disbanded” the team that was leading efforts to find the best way to integrates ads into the service. more… The post Facebook rep... 9to5mac.com

Posted on January 14 2020

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Ecommerce emails not selling? Bump your conversion rate by sending email recipients to landing pages custom-built for each promotional offer. unbounce.com

Posted on January 8 2020

Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO

We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. growandconvert.com

Posted on January 6 2020

How to Make Content SEO Friendly

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people think, it has nothing to do with “tricking” Google into thinking your c... www.convinceandconvert.com

Posted on December 30 2019

Our Top 10 Favorite Posts of the Decade

Jay Baer started the Convince & Convert blog back in 2008, and every year we post a top 10 list of our most popular posts of the year. But for 2020, we’re bringing you our favorite posts of the decade. Some are visitor favorites. Others are team member favorites. Dive in now as we celebrate […]... www.convinceandconvert.com

Posted on December 23 2019

How Does Video Help SEO?

Videos always have played an important role in organic visibility. Video-rich snippets were one of the first elements in Google search results pages. For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand vi... www.convinceandconvert.com

Posted on December 20 2019

How Brands Can Leverage Pinterest To Make Sales

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making pur... feedproxy.google.com

Posted on December 19 2019

13 Newsletters You’ll Want in Your Inbox in 2020

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that! Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to rea... feedproxy.google.com

Posted on December 12 2019

Good Questions, Real Answers: Protecting Your Brand on Facebook

As part of our brand safety efforts, we’ll be testing out White Lists with some of our advertisers. Here’s how we’re working to maintain Facebook as a safe space. www.facebook.com

Posted on December 10 2019

What’s new in App + Web properties

This July we announceda new property type in Google Analytics that helps you measure across both your app and website in one place. The new App + Web property helps you better understand your customers’ journeys across platforms so you can deliver more unified experiences.Recently, we’ve introduced... www.blog.google

Posted on December 6 2019

Reporting Tools to Better Measure your Holiday Campaigns

With holiday campaigns in full speed, advertisers need to know if their choices are driving sales. Here are some new tools to help you measure campaign performance. www.facebook.com

Posted on November 20 2019

Balance your spend across YouTube and TV with Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and Yo... www.blog.google

Posted on October 17 2019

The Detail Principle for Writing Good Blog Posts

Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read c... growandconvert.com

Posted on June 10 2019

How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general...Read More www.curata.com

Posted on November 20 2017

How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know...Read More www.curata.com

Posted on November 17 2017

Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great...Read More www.curata.com