LFM News

• August 10 2020 4:00

  2020 Best Practice Guidelines for Agency Search Consultants

  Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about... www.ana.net

• August 7 2020 18:00

  Today This week in martech

  News from Terminus, Macy's, Drift, Forrester and IBM. The post This week in martech appeared first on MarTech Today. martechtoday.com

• August 7 2020 17:48

  Today Hulu Rolls Out Discounted Annual Subscription for Ad-Supported Users

  Hulu's ad-supported tier is getting cheaper. The streaming service is rolling out a discounted annual payment plan for its current customers. The plan, which is available starting today for existing ad-supported viewers, costs $59.99 for a year, instead of the $71.88 that ad-supported viewers would... www.adweek.com

• August 7 2020 17:47

  Today AMC Adds Months-Early Access to New Shows on Expanded Ad-Free Streaming Service

  Three years after AMC first offered cable subscribers ad-free access to its shows for an additional monthly fee, the network has now created an upgraded platform. And it's giving users the opportunity to watch two of its upcoming original dramas several months before they will debut on the linear ne... www.adweek.com

• August 7 2020 17:43

  Today Acquire.io: A Unified Customer Engagement Platform

  Customers are the lifeblood of every business. Yet, only a few companies can keep up with their evolving demands, leaving a huge window of opportunity for firms that are ready to invest in customer experience and improve their market share.  Unsurprisingly, CX management has emerged as a top priorit... feed.martech.zone

• August 7 2020 17:40

  Today Internal Memo: McCann CEO Harris Diamond Addresses Diversity and Inclusion Measures

  He said "it is clear from a fact-based analysis of our workforce data, and our climate survey feedback from employees, that we have not made the progress that we all want to see." www.adweek.com

• August 7 2020 17:28

  Today Nathan Young steps down as president of 600 & Rising

  The advocacy group will undergo a structural transformation to focus on leadership from the bottom up. www.campaignlive.com

• August 7 2020 17:13

  Today Here’s How Cornhole Landed Itself in the Big Leagues During the Pandemic

  Last summer, New England Patriots star Rob Gronkowski--who retired that March--turned up at the ESPY awards in Los Angeles. Sweating in his suit and tie under the merciless midday sun, Gronk was still gracious as a sports reporter came at him with the microphone. But while every football fan wanted... www.adweek.com

• August 7 2020 17:00

  Today Friday Stir

  You made it! Now have a beer with an upside-down label. www.adweek.com

• August 7 2020 16:37

  Today 15 seconds of engagement as a simple content metric

  inPowered is helping brands target engaged visitors. The post 15 seconds of engagement as a simple content metric appeared first on MarTech Today. martechtoday.com

• August 7 2020 16:20

  Today Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]

  On the latest episode of Marketing O'Clock, as uncertainty about TikTok's future in the U.S. grows, Instagram launches its new video feature Reels.The post Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal. feedpress.me

• August 7 2020 15:27

  Today How visual commerce is transforming the customer experience

  What is visual commerce and how does it prove ROVI? The post How visual commerce is transforming the customer experience appeared first on MarTech Today. martechtoday.com

• August 7 2020 15:03

  Today Michaels adds new perks to its rewards program

  The arts and crafts retailer aims to strengthen relationships with its customers digitally. www.marketingdive.com

• August 7 2020 15:00

  Today Here's How We're Working to Keep Our Community Safe, Trusted, and Professional

  As the United States enters the final months of this year’s election cycle, we’re mindful of the need to help our members engage on the platform with people and information they can trust. For LinkedIn, this is part of our ongoing work to maintain a safe, trusted, and professional community that all... blog.linkedin.com

• August 7 2020 14:43

  Today TikTok makes first push into streaming with Fire TV app

  The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S. www.marketingdive.com

• August 7 2020 14:30

  Today Apex Trading Partners With PrograMetrix to Bring Digital Advertising Options to the Wholesale Cannabis Market

  The platform, which aims to simplify wholesale cannabis sales, will help their 2,000 clients leverage the agency’s Fortune 500-level digital marketing expertise SEATTLE, Wash. — Seattle-based programmatic advertising agency PrograMetrix and Portland-based cannabis business management platform Apex T... adtechdaily.com

• August 7 2020 14:20

  Today Want media coverage? Make sure your content is emotional

  New Fractl study shows which emotions are most prevalent in highly-linked-to content in each industry. The post Want media coverage? Make sure your content is emotional appeared first on Search Engine Watch. www.searchenginewatch.com

• August 7 2020 14:03

  Today Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report

  The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO... feedproxy.google.com

• August 7 2020 14:00

  Today How to Build & Scale a Program for Global SEO Success via @JakeAdelman12

  Looking to build an enterprise SEO program that can scale globally? This post will help you get your organization's international SEO strategy in place.The post How to Build & Scale a Program for Global SEO Success via @JakeAdelman12 appeared first on Search Engine Journal. feedpress.me

• August 7 2020 14:00

  Today Peloton restructures marketing around 2 new leadership roles

  Karina Kogan will oversee global marketing for products while Dara Treseder will set strategy around brand building, company growth and international expansion. www.marketingdive.com

• August 7 2020 13:48

  Today PubMatic Establishes Global Integration with LiveRamp on Identity Hub

  Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV London – Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp® (NYSE: RAMP). LiveRamp’s neutral, pseudonymous, people-b... adtechdaily.com

• August 7 2020 13:43

  Today Lordstown Motors Releases New Video Showing the All-Electric Endurance at Work

  Last month, Lordstown Motors Corp. CEO Steve Burns unveiled the first pre-production Lordstown Endurance at its Northeast Ohio headquarters to a crowd that included government officials, Lordstown employees and local stakeholders. Vice President Mike Pence and U.S. Secretary of Ene... feedproxy.google.com

• August 7 2020 13:30

  Today COVID-19 Uncertainty Impacts Back-to-School Shopping

  The COVID-19 pandemic has created uncertainty in just about every facet of life. Whether or not kids and college students in the US will head back into the classroom in August and September has not escaped this uncertainty, despite federal mandates that students and teachers return to school when th... www.marketingcharts.com

• August 7 2020 13:19

  Today Outdoor campaign asks New Yorkers to ‘Trust Black Women’

  The New York Women’s Foundation is taking these times of social awareness to remind people to invest in leaders that break the stereotypical mold. www.campaignlive.com

• August 7 2020 13:18

  Today GLP Director Gary Land Hits The Ice For Shot On iPhone’s “Hockey Tape”

  The new Shot on iPhone commercial, directed by Gary Land of GLP Creative, is a smile-inducing work of camaraderie on the ice featuring the antics of Vegas Golden Knights’ Marc Andre Fleury and Mark Stone. The project, which was filmed just before the shut-down, launches as the NHL Playoffs begin and... feedproxy.google.com

• August 7 2020 13:00

  Today Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum

  Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful.The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal. feedpress.me

• August 7 2020 13:00

  Today Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum

  Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful.The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal. www.searchenginejournal.com

• August 7 2020 13:00

  Today Video Games Provide Entertainment for All Ages

  Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player. And, while 7 in 10 Americans under the age of 18 play video games regularly, a new report [pdf] from the Entertainment Software Association (ESA) shows th... www.marketingcharts.com

• August 7 2020 12:47

  Today Six tools for effective influencer-driven content marketing

  Internet Marketing Ninjas' Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts. The post Six tools for effective influencer-driven content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

• August 7 2020 12:47

  Today Six tools for effective influencer-driven content marketing

  Internet Marketing Ninjas' Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts. The post Six tools for effective influencer-driven content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

• August 7 2020 12:42

  Today Facebook iOS gaming app launches with no games; condemns Apple policy

  A Facebook iOS gaming app has been forced to launch without access to any games, thanks to an App Store policy which bans streaming gaming services. Facebook Gaming on Android allows users to play games, as well as watch the gameplay of popular streamers – but iOS users cannot play games … more… T... 9to5mac.com

• August 7 2020 12:24

  Today How to make a face mask: 4 easy ways to make DIY face coverings at home

  Easy ways to make face masks. www.creativebloq.com

• August 7 2020 12:13

  Today New Apple film reveals full power of the iPhone – and it’s incredible

  Latest 'Shot on an iPhone' film is the best yet. www.creativebloq.com

• August 7 2020 12:10

  Today How to decontaminate an N95 mask in an Instant Pot

  Researchers at the University of Illinois have demonstrated a new, easy way to decontaminate 3M’s disposable N95 masks for reuse: Put the mask in an electric cooker. It can be a rice cooker or a pressure cooker. You can even use your oven. The study comes after months of PPE shortages in the United... www.fastcompany.com

• August 7 2020 12:00

  Today A Guide to Google’s Advanced Image Search via @natalieannhoben

  Learn how to find the images you're after, more quickly and efficiently, using these advanced search capabilities in Google Images.The post A Guide to Google’s Advanced Image Search via @natalieannhoben appeared first on Search Engine Journal. www.searchenginejournal.com

• August 7 2020 12:00

  Today Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

  Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object;Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Chicago – Centro (https://www.centro.net), a global provider of advertising technology, announced transparency requirements... adtechdaily.com

• August 7 2020 12:00

  Today Internal linking for SEO: Why and how?

  Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give... yoast.com

• August 7 2020 11:33

  Today How visual commerce is transforming the customer experience

  What is visual commerce and how does it prove ROVI? Please visit Marketing Land for the full article. feeds.marketingland.com

• August 7 2020 11:17

  Today The Skittles brand book is hilarious. Check it out here.(H/T to...

  The Skittles brand book is hilarious. Check it out here.(H/T to Praveen Vaidyanathan!) www.adteachings.com

• August 7 2020 10:59

  Today The 3 Secrets To Increasing Engagement Rate On TikTok

  Influencer Marketing HubThe 3 Secrets To Increasing Engagement Rate On TikTok Doubling its growth from last year, TikTok was the most downloaded app in the first quarter of 2020... The 3 Secrets To Increasing Engagement Rate On TikTokcompman influencermarketinghub.com

• August 7 2020 10:42

  Today Facebook slams Apple’s App Store policies, launches Facebook Gaming on iOS without games

  Illustration by Alex Castro / The Verge Facebook is joining Microsoft in condemning Apple’s App Store policies today. The social media company is launching its Facebook Gaming app for iOS — primarily an app used to watch streamers play video games — but has had to remove the app’s mini games feat... www.theverge.com

• August 7 2020 10:07

  Today Advanced Data Analysis with Flexible Widget Upgrades, Duplicate Posts, and More

  We’re constantly improving your Socialbakers experience. Check out the new product releases below! www.socialbakers.com

• August 7 2020 10:00

  Today How Are Marketers Embracing the Chaos? [The Weekly Wrap]

  This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content. Continue reading → The post How Are Marketers Embracing the Chaos?... contentmarketinginstitute.com

• August 7 2020 10:00

  Today This artist turned old Allbirds sneakers into a beach chair

  All this time in quarantine has forced many of us to clean out our closets. But what if you could turn the discarded clothing into beautiful objects? A new collaboration from Allbirds and Chinatown Market is designed to spur your imagination. The two brands are joining forces to sell six handcrafted... www.fastcompany.com

• August 7 2020 10:00

  Today Advanced Facebook Audience Targeting for eCommerce Businesses

  Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook? To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast. Miracle is a Facebook ads expert and co-foun... www.socialmediaexaminer.com

• August 7 2020 9:23

  Today Discover new art skills with the latest issue of ImagineFX

  Learn new skills in character design ZBrush, Photoshop and so much more! www.creativebloq.com

• August 7 2020 9:00

  Today SF sex toy designer debuts “build-your-own vibrator” parties on Zoom

  With a tiny screwdriver, some tools, a bit of lubricant, and a few silicone parts, it was pretty clear this wasn’t going to be a typical Zoom call. I was on a video chat with Ti Chang, vice president of design and founder of Crave, a San Francisco-based sex toy company, to literally build their newe... www.fastcompany.com

• August 7 2020 7:15

  Today Say goodbye to useless brand guidelines

  The duo behind enduringly popular publisher Standards Manual are launching a new tool designed to make creating and following brand guidelines less of a headache The post Say goodbye to useless brand guidelines appeared first on Creative Review. www.creativereview.co.uk

• August 7 2020 7:05

  Today Serena Brown’s images celebrate overlooked stories and everyday beauty

  The photographer's subjects are at the heart of each of her images, and she puts an emphasis on the natural, the everyday and people with stories to tell The post Serena Brown’s images celebrate overlooked stories and everyday beauty appeared first on Creative Review. www.creativereview.co.uk

• August 7 2020 6:58

  Today Beavertown Brewery on building a craft beer brand

  Beavertown Brewery creative director Nick Dwyer tells CR about the artful chaos that drives the craft beer brand, and how it’s built its identity on “spacemen, skeletons, skulls and weird shit exploding” The post Beavertown Brewery on building a craft beer brand appeared first on Creative Review. www.creativereview.co.uk

• August 7 2020 4:35

  Today Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19

  Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic en... feedproxy.google.com

• August 7 2020 4:30

  Today UM’s Joshua Lowcock On The Facebook Boycott And The Brand Safety Battle

  Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, t... feedproxy.google.com

• August 7 2020 4:13

  Today Social Media Marketing: More Important Than Ever?

  Social media was built for moments like this. It has a way of connecting people in spite of limiting circumstances. And for businesses, there’s never been a better time to engage in social media marketing....read more The post Social Media Marketing: More Important Than Ever? appeared first on Socia... socialmediaexplorer.com

• August 7 2020 4:01

  Today Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)

  On direct-to-consumer startup Twitter, everything is a branding lesson. The post Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23) appeared first on Digiday. digiday.com

• August 7 2020 4:01

  Today WTF…are standard contractual clauses

  With the Privacy Shield dead, companies are moving to standard contractual clauses so data transfer between the EU and U.S. is GDPR compliant. The post WTF…are standard contractual clauses appeared first on Digiday. digiday.com

• August 7 2020 4:01

  Today ‘You have to innovate on the value’: The disparate state of virtual event ticketing

  A virtual event happens every minute as saturation nears and publishers keep giving it away for free. The post ‘You have to innovate on the value’: The disparate state of virtual event ticketing appeared first on Digiday. digiday.com

• August 7 2020 4:00

  Today Media Spending in an Uncertain Environment

  The pandemic will require marketers to master a new set of media buying skills, adopt KPIs that transcend return-on-advertising spending, and move e-commerce toward the center of their marketing strategy. www.ana.net

• August 7 2020 0:13

  Today Twitter Shares New Data on Latest Conversation Trends Around COVID-19 [Infographic]

  Twitter has published a new listing of trending topics in the US amid the varying approaches to the COVID-19 pandemic. www.socialmediatoday.com

• August 7 2020 0:08

  Today Shot on iPhone - Vertical Cinema / directed by Damien Chazelle (2020) 9:16

  adland.tv

• August 7 2020 0:00

  Today Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

  Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctua... feedpress.me

• August 6 2020 22:56

  Barilla - The Rooftop Match with Roger Federer (2020) 3:51 (Italy)

  Add new comment adland.tv

• August 6 2020 22:39

  Best Tips for Posting Videos on Instagram

  Instagram is an incredible venue for posting videos, promoting your brand, and gaining traction among followers. More than just pictures, it has become one of the hottest sites for posting videos that wow and draw...read more The post Best Tips for Posting Videos on Instagram appeared first on Socia... socialmediaexplorer.com

• August 6 2020 22:00

  Audi apologises for "insensitive" image of young girl eating a banana.

  adland.tv

• August 6 2020 21:48

  Facebook reportedly removed strikes from conservative pages after executive intervened

  Illustration by Alex Castro / The Verge Facebook reportedly cleared misinformation “strikes” against several posts by conservatives in an apparent attempt to prevent them from being banned, BuzzFeed News reported. A Facebook employee reported that Joel Kaplan, the company’s vice president of glo... www.theverge.com

• August 6 2020 21:37

  Snapchat Adds New Voter Registration Tools Ahead of the 2020 US Election

  Snapchat is rolling out some new voter registration tools as part of its efforts to encourage civic participation among its user base. www.socialmediatoday.com

• August 6 2020 21:21

  Peloton names Dara Treseder head of global marketing, communications

  The fitness brand is reorganizing its marketing structure. www.campaignlive.com

• August 6 2020 21:15

  Facebook Promotes the Use of Hashtags on Posts - But Will it Improve Post Reach?

  Facebook is once again pushing the use of hashtags on posts - but do Facebook searchers actually care? www.socialmediatoday.com

• August 6 2020 21:09

  Facebook extends remote work for employees through July 2021

  Illustration by Alex Castro / The Verge Facebook will let its employees continue to work from home through July 2021, the company announced today. It joins other companies like Google, will also allow employees to work remotely until next summer due to the ongoing COVID-19 pandemic. Facebook has... www.theverge.com

• August 6 2020 20:40

  Finding the Right SEO Agency for Work

  In this technologically advanced era, where almost everything is digitally documented, the internet sure has become a handy tool. From looking up for directions on Google maps, searching for new recipes, information on a particular...read more The post Finding the Right SEO Agency for Work appeared... socialmediaexplorer.com

• August 6 2020 19:28

  The Parent Company of Yankee Candle and Sharpie Taps EP+Co

  Scope of engagement for Newell Brands is unclear, but a win is a win. www.adweek.com

• August 6 2020 19:00

  How to Create Content for Every Stage of the Buyer's Journey

  No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. blog.hubspot.com

• August 6 2020 18:11

  Business Continuity | Reinvention & Digital Transformation

  When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences,... blog.marketo.com

• August 6 2020 18:10

  How to Optimize WooCommerce Google Shopping Ads

  With a majority of consumers moving online for their shopping (66% prefer it to brick-and-mortar), it’s a better time than ever to have a WooCommerce store. But it’s a challenge to reach purchase-ready consumers with consistency. Google Shopping Ads let you advertise to consumers who are actively se... adespresso.com

• August 6 2020 18:00

  July 2020 Coordinated Inauthentic Behavior Report

  This month, we removed nine networks of accounts, Pages and Groups for engaging in coordinated inauthentic behavior. The post July 2020 Coordinated Inauthentic Behavior Report appeared first on About Facebook. about.fb.com

• August 6 2020 16:07

  Google adds ‘last updated’ hours notification to GMB profiles

  The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate. Please visit Search Engine Land for the full article. feeds.searchengineland.com

• August 6 2020 16:01

  Gojek: The Flow

  www.adsoftheworld.com

• August 6 2020 16:00

  How to Get to the Top of Google’s Search Results [Interactive Guide]

  For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic, leads,… Read more › The post How to Get to the Top of Google’s Search Results [... ahrefs.com

• August 6 2020 15:42

  Chasing Hope

  A new mini-doc that launches today following six Texas families using medical marijuana to treat their children’s epilepsy, aiming to bring increased awareness to the legal and financial barriers around this potentially life-saving medicine. The film was born out of the pers... www.adsoftheworld.com

• August 6 2020 15:36

  Spotify: Music That Drives You

  Music sets the mood in every situation, especially when you're driving. With Spotify, you'll always have the right music for your driving experience... whatever it may be.... www.adsoftheworld.com

• August 6 2020 14:00

  How To Use Twitter Analytics: The Complete Guide

  www.socialbakers.com

• August 6 2020 13:50

  Guide: How to structure a local SEO strategy for your business

  You can increase your business' revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO. The post Guide: How to structure a local SEO strategy for your business appeared... www.searchenginewatch.com

• August 6 2020 13:48

  Gillette Venus Takes It’s Message of Diversity/Inclusion to Animal Crossing

   Gillette Venus, which broke new ground with its “My Skin. My Way” campaign from Grey New York celebrating all types of women’s skin, has launched a new gaming activation from the agency. Capitalizing on Animal Crossing’s popularity, Gillette Venus’ custom designed “skinclusive summer line” lets pla... feedproxy.google.com

• August 6 2020 13:43

  Twitter opens up anti-troll feature to all iOS app users [U]

  Twitter tested an anti-troll feature earlier in the year, allowing select users to choose who is able to reply to their tweets. The experiment was clearly a success, as the latest version of the iOS app makes the feature available to all … more… The post Twitter opens up anti-troll feature to all... 9to5mac.com

• August 6 2020 13:30

  CTV Viewers Are Watching Ad-Supported Content. But How Do They Respond to Ads?

  Connected TV (CTV) usage is on the rise, with streaming hours via these devices growing considerably since 2019. And, with 60% of streamers choosing to watch free content, according to a new report [download page] from SpotX, ad-supported SVOD is likely to form a big part of viewers’ engagement with... www.marketingcharts.com

• August 6 2020 13:04

  It’s time to think differently: Oracle CX Cloud

  An update on Oracle’s offering for marketers on the occasion of Cloud CX virtual summit. Please visit Marketing Land for the full article. feeds.marketingland.com

• August 6 2020 13:01

  Facebook’s Catalyst Fund Creates Hundreds of Affordable Homes Near Menlo Park Headquarters

  An update on how we're making progress addressing the Bay Area's housing crisis. The post Facebook’s Catalyst Fund Creates Hundreds of Affordable Homes Near Menlo Park Headquarters appeared first on About Facebook. about.fb.com

• August 6 2020 13:00

  The Optimal Instagram Story Dimensions [+ Tips for Best Quality]

  New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices. blog.hubspot.com

• August 6 2020 13:00

  Run audio ads easily with new tools in Display & Video 360

  In 2020, U.S. adults are projected to listen to digital audio more than radio for the first time ever. As the audio landscape continues to shift more heavily to digital, marketers have more opportunities to reach their audiences and get their attention using a long-proven format. Google continues to... blog.google

• August 6 2020 12:23

  Why is Google ranking the wrong page?

  Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking […] The post Why... yoast.com

• August 6 2020 11:00

  How Broadcast Journalism Helped Me Pivot to Social Media Management

  Pivoting from a career in broadcast journalism was a big decision for me. blog.hubspot.com

• August 6 2020 10:31

  Search Console API announcements

  Over the past year, we have been working to upgrade the infrastructure of the Search Console API, and we are happy to let you know that we’re almost there. You might have already noticed some minor changes, but in general, our goal was to make the migration as invisible as possible. This change will... webmasters.googleblog.com

• August 6 2020 10:00

  10+ Buzzwords to Banish From Your Content Marketing Vocabulary

  Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content M... contentmarketinginstitute.com

• August 6 2020 7:12

  Google updates Search Console API infrastructure

  The API is backward compatible and there are currently no changes in scope or functionality. Please visit Search Engine Land for the full article. feeds.searchengineland.com

• August 6 2020 4:00

  THE RISE OF DRTV AND DIGITAL STREAMING ADS

  Join us as we walk through the rise, evolution and interplay of TV and digital and what may (or may not) have changed in recent years and months and how one organization in particular is leveraging these activities to drive growth. www.ana.net

• August 5 2020 21:28

  PandaDoc: Create, Send, Track, and eSign Sales Documents

  Being a partner in the Salesforce ecosystem has been an incredible experience, but the negotiation process for creating, sending, and updating our statements of work has been quite an undertaking. I sometimes think I’m spending more time writing statements of work than I am actually doing the work i... feed.martech.zone

• August 5 2020 20:59

  What Is Traffic Shaping?

  Using machine learning for better traffic shaping can mean huge strides forward for healthier ad operations, the future of the programmatic ecosystem and two-sided bid optimization. We sat down with Benjamin Hansz, Vice President Strategy for Simplaex’s Rivr, to discuss traffic shaping. The post Wha... www.admonsters.com

• August 5 2020 20:30

  IGTV Ads: 6 Things Brands and Creators Need to Know

  While Instagram has yet to formally unveil a comprehensive IGTV ads plan for creators and businesses, we’ve scoured every resource we could to find the answers to your most pressing questions. The post IGTV Ads: 6 Things Brands and Creators Need to Know appeared first on Social Media Marketing &... blog.hootsuite.com

• August 5 2020 18:41

  Social Media Strategy: the S.M.A.R.T Way to Build It

  A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray. In today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it. One method for building a success... adespresso.com

• August 5 2020 17:12

  How Site Speed Impacts Mobile Ecommerce Conversion Rates

  We integrated a rewards program and developed several personalized and sophisticated marketing automation flows for an e-commerce client that dramatically increased their revenue. As we continued to watch users flow from the emails through conversions, we identified several issues with their hosting... feed.martech.zone

• August 5 2020 16:04

  Better together: Five tips for remote content teams

  The remote work realities of 2020 have hit us hard. For those unaccustomed to working or managing a remote team, the shift has been mind-boggling. In marketing, and especially content, we are often working within a team or group located in the same physical space and being involved with ‘in real lif... insights.newscred.com

• August 5 2020 15:10

  Google extends lead forms to YouTube, Discovery campaigns

  There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Please visit Marketing Land for the full article. feeds.marketingland.com

• August 5 2020 14:39

  Strengthen your competitive analysis strategy with social listening

  There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat Read more... This post Strengthen your competitive analysis strategy with social listening originally appeared on Sprout Social. sproutsocial.com

• August 5 2020 14:32

  10 Simple steps for a smoother work vacation (with template)

  If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However, the rate at which Read more... This post 10 Simple steps for a smoother work vacation (with template) originally appeared on Sprout Social. sproutsocial.com

• August 5 2020 14:00

  How Social Media Automation Saves Business Resources

  www.socialbakers.com

• August 5 2020 13:47

  Instagram clones TikTok with new short-form ‘Reels’ video feature launching today

  Instagram is out today with a major new release that should crank up the competition between social media apps to another level. “Reels” is rolling out for Instagram users in 50 countries and is focused on entertaining short-form video just like TikTok. more… The post Instagram clones TikTok with... 9to5mac.com

• August 5 2020 13:35

  SEO myth-busting: What is not a Google search ranking factor

  Google has said it doesn’t use these signals to inform where your site ranks in organic search results. Please visit Search Engine Land for the full article. feeds.searchengineland.com

• August 5 2020 13:01

  Introducing Instagram Reels

  A new way to create and discover short, entertaining videos on Instagram. The post Introducing Instagram Reels appeared first on About Facebook. about.fb.com

• August 5 2020 10:00

  How to Use LinkedIn Lead Gen Form Ads

  Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads? In this article, you’ll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimize your lead gen form... www.socialmediaexaminer.com

• August 5 2020 10:00

  How to Use Google Search Console to Drive More Search Traffic

  Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appe... contentmarketinginstitute.com

• August 5 2020 9:03

  A much-improved internal linking tool in Yoast SEO Premium: What’s new?

  Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christi... yoast.com

• August 5 2020 5:15

  Working It Out, Together.

  2020 has arguably been one of the most challenging years in our lifetimes, and certainly the most unusual that many of us have experienced in our careers. Companies around the world switched – almost overnight – to remote working, and people have been relying on technology to stay connected to their... blog.linkedin.com

• August 5 2020 0:00

  How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

  Posted by R0bin_L0rdMany of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in... feedpress.me

• August 4 2020 23:00

  How to Create Highly Watchable Silent Videos for Social Media

  It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is… The post How to Create Highly Watchable Silent Videos for Social Media appeared first on Social Media Marketing & Management Dashboard. blog.hootsuite.com

• August 4 2020 22:02

  California in Chaos: 3 Things You Need to Know to Stay on Top of CCPA

  It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or two. Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovat... www.admonsters.com

• August 4 2020 22:00

  Organic Reach is in Decline—Here’s What You Can Do About It

  When it comes to organic reach, not a lot has changed over the past few years. The average number of… The post Organic Reach is in Decline—Here’s What You Can Do About It appeared first on Social Media Marketing & Management Dashboard. blog.hootsuite.com

• August 4 2020 15:00

  Celebrating National Black Business Month

  Join us as we celebrate National Black Business Month with a mix of online trainings, small business panels, Q&As and more. www.facebook.com

• August 4 2020 14:59

  The 57+ Instagram Statistics You Need to Know in 2020

  Are you struggling with your Instagram marketing strategy and you don’t know why? Or are you a newbie that wants to get off to a good start? Wherever you are in your path, Instagram statistics can help you get the results you deserve. Especially with so many other platforms that are already taking u... adespresso.com

• August 4 2020 14:52

  Brand voice: What it is & why it matters

  In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is sometimes overlooked is Read more... This post Brand voice: What it is & why it matters originally appeared on Sprout Social. sproutsocial.com

• August 4 2020 10:00

  How to Repurpose Audio and Video Content for Social Media: 5 Ways

  Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Hav... www.socialmediaexaminer.com

• August 4 2020 9:17

  This is good.Agency: Iris Worldwide, London(H/T to Vikki Ross!)

  This is good.Agency: Iris Worldwide, London(H/T to Vikki Ross!) www.adteachings.com

• August 4 2020 9:00

  Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

  Posted by Ola.KingAs members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your bus... feedpress.me

• August 4 2020 7:01

  How Landing Pages Impact Quality Score on Every Ad Platform

  Landing pages are a best practice for any PPC campaign—but depending on the ad platform, they can also boost your Quality Score and lower your cost per click. unbounce.com

• August 4 2020 5:05

  How to Do Keyword Research for SEO

  There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:… Read more › The post How to... ahrefs.com

• August 3 2020 15:39

  Search Off The Record podcast - behind the scenes with Search Relations

  As the Search Relations team at Google, we're here to help webmasters be successful with their websites in Google Search. We write on this blog, create and maintain the Google Search documentation, produce videos on our YouTube channel - and now we're making a Search Off The Record podcast, too!In t... webmasters.googleblog.com

• August 3 2020 13:37

  16 TikTok Hidden Features and TikTok Hacks to Explode Your TikTok Game

  Influencer Marketing Hub16 TikTok Hidden Features and TikTok Hacks to Explode Your TikTok Game Since coming onto the scene in 2018, TikTok has enjoyed tremendous growth. Not only has it filled the... 16 TikTok Hidden Features and TikTok Hacks to Explode Your TikTok Gamepernille influencermarketinghub.com

• August 3 2020 13:34

  Auditing Your TikTok Account for Follower Quality [+ Free TikTok Audit Tool]

  Influencer Marketing HubAuditing Your TikTok Account for Follower Quality [+ Free TikTok Audit Tool] If you run a business TikTok account, you should carry out regular audits to ensure that you are... Auditing Your TikTok Account for Follower Quality [+ Free TikTok Audit Tool]pernille influencermarketinghub.com

• August 3 2020 10:30

  Five quick and easy ways to make surveys more effective for content marketing

  Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data. The post Five quick and easy ways to make surveys more effective for content marketing appeared first on Search Engine Watch. www.searchenginewatch.com

• August 3 2020 10:15

  Foolproof guide to optimizing Shopify for SEO

  Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide. The post Foolproof guide to optimizing Shopify for SEO appeared first on Search Engine Watch. www.searchenginewatch.com

• August 3 2020 10:00

  4 Noteworthy Lead Conversion Trends: Research and Charts

  With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we think in terms of leads (impersonal,... www.convinceandconvert.com

• August 3 2020 7:39

  Best Dropshipping Companies

  With ecommerce trends on the rise, dropshipping has quickly grown in popularity over the years. It’s a great alternative to traditional sales. Instead of buying inventory upfront, storing it, and shipping it to customers on your own, dropshipping makes it possible for you to sell online without ever... www.crazyegg.com

• August 2 2020 18:13

  Henry White

  Henry is an aspiring art director/designer in Los Angeles, currently a project manager at Team One. All kinds fun work in his book—but be sure to check out his “Chips for Change” project for Lays (One Show Young Ones – Merit). So cool to see a new designer using their powers for good. Dig it! […] www.moderncopywriter.com

• August 2 2020 14:00

  100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin

  Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples.The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal. www.searchenginejournal.com

• August 1 2020 7:28

  Google introduces recommendations on Google Ads’ manager account level

  Google yesterday introduced recommendations in Google Ads, on manager accounts level. Recommendations are based on the optimization score. According to Google, recommendations and optimization score are available in manager accounts for up to 1000 accounts. Google says the optimization score provide... ppc.land

• August 1 2020 7:09

  Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users

  Google yesterday announced that developers are now testing a new API, part of that Privacy Box. The Trust Token API allows developers to combat ad fraud, by distinguish the visitors that are bots and real users. The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to repla... ppc.land

• July 31 2020 19:46

  What Is CPRA (CCPA 2.0) And Its Implications for Ad Tech?

  The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on... www.admonsters.com

• July 31 2020 19:29

  Christmas in July: A Marketer’s Guide to Escapism Campaigns

  Escapism marketing campaigns are showing their Christmas colors this year. So here's what you need to know if you want to create your own. The post Christmas in July: A Marketer’s Guide to Escapism Campaigns appeared first on DigitalMarketer. www.digitalmarketer.com

• July 31 2020 19:11

  ‘Mastermind’ Florida teen behind Twitter hack arrested and facing 30 felony charges

  It looks like the person behind the massive Twitter hack that happened two weeks ago may have been caught as a Florida teenager has been arrested for the exploit on 30 counts of felony. 17-year-old Graham Clark has been taken into custody in Tampa, Florida. more… The post ‘Mastermind’ Florida teen... 9to5mac.com

• July 31 2020 13:30

  Deceptive Advertising | Penalties for Deceptive Advertising

  Deceptive Advertising is said to be used when an advertiser uses any false, bogus, or misleading advertising statement. As per the United States Federal Trade...Read more » The post Deceptive Advertising | Penalties for Deceptive Advertising appeared first on Marketing91 www.marketing91.com

• July 31 2020 10:00

  Updates on our work to improve user privacy in digital advertising

  Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected. But in order to get there, we must increase transparency into how digital advertising... blog.google

• July 31 2020 9:30

  Sales Motivation – 9 Ways to Motivate Your Sales Team

  Keeping the sales team motivated is one of the main tasks of a sales manager. He will take any measures to keep his team motivated....Read more » The post Sales Motivation – 9 Ways to Motivate Your Sales Team appeared first on Marketing91 www.marketing91.com

• July 31 2020 9:00

  Take control of how data is used in Google Analytics

  Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to c... blog.google

• July 31 2020 5:30

  How To Turn Down A Job Offer?

  You have applied for a job and are waiting impatiently to know whether you have secured it or not. As time passes the anxiety increases...Read more » The post How To Turn Down A Job Offer? appeared first on Marketing91 www.marketing91.com

• July 31 2020 1:00

  Pinterest tops 400 million monthly active users—with Gen Z, men and Millennials driving growth

  newsroom.pinterest.com

• July 31 2020 0:20

  Facebook raises concerns that iOS 14 could harm its ad business

  iOS 14 introduces a range of features to let users control which data each app can access, including clipboard notifications and also an option to disable tracking between apps. These features are already causing problems for some developers, and Facebook in particular is concerned about its ad bus... 9to5mac.com

• July 30 2020 21:32

  Pricing Your Agency Services

  Pricing is one of the most plaguing questions out there when it comes to building any agency. To help, we’ve collected some base-level information to help you with pricing agency services. The post Pricing Your Agency Services appeared first on DigitalMarketer. www.digitalmarketer.com

• July 30 2020 21:20

  Amazing editing.Agency: Wieden + Kennedy, Portland

  Amazing editing.Agency: Wieden + Kennedy, Portland www.adteachings.com

• July 30 2020 19:45

  PSA: Missing haptic feedback in the Twitter app on iPhone? The latest update brings it back

  Last week, an update to the Twitter app for iOS removed the haptic feedback that is triggered when you like a tweet. As it turns out, this was simply a bug and a new update to the Twitter for iOS app today brings the functionality back. more… The post PSA: Missing haptic feedback in the Twitter ap... 9to5mac.com

• July 30 2020 17:12

  Twitter shares content moderation plans, highlights contrast with Facebook

  On the heels of the US House Judiciary Committee antitrust hearing looking into big tech and also the European Commission working on the Digital Services Act and Democracy Action Plan, Twitter has spoken out today about its two most important goals in supporting an Open Internet. The message also h... 9to5mac.com

• July 30 2020 17:03

  Podcasts and internet marketing: Are you missing the boat?

  Marketers trying to run a highly successful internet marketing campaign know that sailing the podcasting ship can bring about the desired results. Are you still wondering whether or not to hop on board? This article can help you clear your doubts. The post Podcasts and internet marketing: Are you m... www.searchenginewatch.com

• July 30 2020 13:00

  Best Contact Management Software

  Want to jump straight to the answer? The best contact management software are Salesforce Essentials and Insightly.  In sales, your customers are your lifeblood. After all, a business without customers is just a hobby. That’s why you need to invest into a good contact management software. It helps yo... www.crazyegg.com

• July 30 2020 12:33

  When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up

  Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge.When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, buffer.com

• July 29 2020 16:49

  40 Memes that Marketers Will Love

  Everybody loves a good meme collection, so we wanted to show you our favorites. Here are 40 marketing memes that will surely brighten your day. The post 40 Memes that Marketers Will Love appeared first on DigitalMarketer. www.digitalmarketer.com

• July 29 2020 11:17

  7 Marketing tips during Covid-19

  Here are 7 different marketing ideas that can be adopted during these difficult economic times brought on by the pandemic called Corona virus. Given below each of them is a link where you can click and read more about each of those topics to get a good handle of how it works. In some cases, […] The... blog.smei.org

• July 29 2020 7:01

  (Guide) How to Choose & Customize a Landing Page Template

  Can't find the right landing page template for your offer? See how to pick a template based on your conversion goal and customize it to match any campaign. unbounce.com

• July 28 2020 21:45

  What is B2B Content Marketing? 7 Successful Examples

  The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now, here’s the thing: there is no one right way of doing content marketing. Depending on their goals, resources, target audience, and… Read more › The post What is B2B Content Mark... ahrefs.com

• July 28 2020 17:42

  Founder’s Perspective: What this Milestone Means for NewsCred

  Editor‘s note: In July 2020, Industry Dive acquired NewsCred’s content marketing services (content studio, licensed content marketplace, and content hub services). NewsCred retained its software products. This is our CEO’s perspective on the sale and what it means for the business. To learn more abo... insights.newscred.com

• July 28 2020 16:00

  Four Ways to Grow Your Skills and Stand Out on LinkedIn

  Investing in skills is key for both professional and personal growth -- whether that’s focusing on growing the necessary skills to stand out in the candidate pool for an open job, or learning something entirely new to prepare for a different role, industry or personal hobby. According to a recent su... blog.linkedin.com

• July 28 2020 14:01

  Introducing: The SEO Marketing Hub 2.0, A Free Library of SEO Resources For 2020

  I’m PUMPED to announce the release of the new SEO Marketing Hub 2.0. We launched SEO Marketing Hub 1.0 last year. Since then, we’ve made hundreds of edits, additions, improvements and updates. This updated free resource library now covers over 41 key topics — including Schema, sitemaps, SEO software... backlinko.com

• July 27 2020 18:00

  Boost With Facebook Summer of Support: Making Your Business a Vibrant Force Within Your Community

  Boost With Facebook Summer of Support is a virtual program that offers free training for businesses. This week we're talking about making your business an important force in your community. www.facebook.com

• July 27 2020 12:07

  How to Write Perfect Page Titles and Headlines (7 Tools to Help Make it Happen)

  What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominently visible anywhere your page is shared or linked: More... www.convinceandconvert.com

• July 27 2020 10:00

  Sara Rochman

  Sara is a copywriter at H&L Partners in San Francisco. Whole bunch of projects on her site for Toyota (including one featuring SF Giants catcher Buster Posey), plus McDonald’s, Oakland Museum of California (The Art of Burning Man), and a cute/not cute video for the UN to help spread the truth ab... www.moderncopywriter.com

• July 25 2020 18:48

  Importance of Basing Your Marketing Decisions on Data

  Data plays a significant role in strategizing your way forward as a marketer or a business. No matter how small or big your business is or what industry you are in, data is influencing your decisions, impacting your marketing strategy, and how you operate your business. In the present day scenar... feedproxy.google.com

• July 25 2020 18:25

  How Can You Design A Brand Identity For People to Like You Instantly?

  There is more to a business than the product or services it sells. Instead, people pay, sometimes even a premium, for the brand experience. Ask any iPhone user, and they will tell you that owning an iPhone isn't just about benefiting from its functional features. In fact, it is about being part o... feedproxy.google.com

• July 25 2020 15:50

  Instagram promises to fix bug after being exposed by always accessing the camera on iOS 14

  We have already covered here some apps that were caught accessing users’ clipboard thanks to a new feature of iOS 14, but that’s not all. The next major update to Apple’s mobile operating system also indicates when an app is using the camera or microphone, and that has just exposed Instagram’s app.... 9to5mac.com

• July 25 2020 14:00

  How to Collect the Right Data to Boost Your Marketing

  This is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how this will cause you to rethink your CTAs and webforms... www.convinceandconvert.com

• July 25 2020 6:09

  3 Ways to Move Faster and Be More Strategic with Marketo Engage

  “The times they are a-changin’.” With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s al... blog.marketo.com

• July 24 2020 8:22

  Core Web Vitals – Google’s Benchmark for Page Experience

  The Page Experience ranking factor comprises three important measurements known as the Core Web Vitals. In this article you can find out more, and how to improve. Der Beitrag Core Web Vitals – Google’s Benchmark for Page Experience erschien zuerst auf SISTRIX. www.sistrix.com

• July 23 2020 7:01

  Marketers and Landing Pages: Behind the Scenes for 2020

  Unbounce ran a survey as part of our Conversion Benchmark Report. Today, we share the results, your plans for running a high-converting campaign—and the role played by landing pages. unbounce.com

• July 22 2020 16:45

  The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

  We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an buffer.com

• July 22 2020 5:52

  Prepare for mobile-first indexing (with a little extra time)

  Mobile-first indexing has been an ongoing effort of Google for several years. We've enabled mobile-first indexing for most currently crawled sites, and enabled it by default for all the new sites. Our initial plan was to enable mobile-first indexing for all sites in Searc... webmasters.googleblog.com

• July 22 2020 1:00

  Pinterest invites you to “Make a Statement Mask”

  newsroom.pinterest.com

• July 21 2020 15:22

  A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

  Learn the Unsplash strategies working today and how you can make the most of this "blue ocean" channel. buffer.com

• July 21 2020 1:00

  New Priorities: How Pinners are restructuring their lives with wellbeing practices and an optimistic outlook  

  newsroom.pinterest.com

• July 20 2020 20:00

  Boost With Facebook Summer of Support: Building Customer-Focused Processes and Smarter Commerce

  Boost With Facebook Summer of Support is a virtual program that offers free training, tools and insight. This week’s highlights include how to give purchasing power to your customers. www.facebook.com

• July 20 2020 12:00

  Rosalyn Ransaw

  Rosalyn is a copywriter/digital marketer in Columbus, specializing in content strategy and social media marketing. Don’t miss her super ultra adorable #RedRoofLuvsMoms campaign promoting Red Roof Inns as the top pet-friendly hotel brand where “Pets Stay Free.” OMG so cute. Love it. Portfolio: rosaly... www.moderncopywriter.com

• July 17 2020 13:00

  Best Agile Project Management Tools

  Leading agile project management teams can be challenging if you’re not using the right software to stay organized. Agile project management tools help you jump from daily scrums to your next sprint while providing your team with collaboration features to accomplish the common goal.  In addition to... www.crazyegg.com

• July 16 2020 16:33

  9 deadliest epidemics in the history of the 20th century

  Given below are 9 of the worst epidemics and pandemics that changed the 20th century bringing some nations to the brink of disaster and in some cases even total economic collapse. They filled people’s hearts and minds with despair and left them to their fate. Let’s have a sneak preview of them. 1)  ... blog.smei.org

• July 14 2020 16:53

  Guide: How to effectively incorporate customer journey mapping into your marketing strategy

  A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success. The post Guide: How to effectively incorporate customer journey mapping into your marketing strategy appeared first on Search Engine Watch. www.searchenginewatch.com

• July 14 2020 15:03

  What’s behind India’s TikTok ban?

  It’s the season to ban, boycott and abandon – in just a matter of a couple of weeks we have witnessed 1,032 brands join the #StopHateForProfit Facebook boycott campaign globally, India deciding to ban 59 Chinese apps including TikTok and WeChat, while tech giants Google, Facebook and TikTok decided... insights.newscred.com

• July 14 2020 11:57

  Why (almost) everything you knew about Google CTR is no longer valid

  Data study on CTRs in Google search results for different intents and SERPs formats. Based on over 80 million keywords and billions of results. Der Beitrag Why (almost) everything you knew about Google CTR is no longer valid erschien zuerst auf SISTRIX. www.sistrix.com

• July 13 2020 16:06

  Marketing strategies during COVID-19 times

  We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more. The post Marketing strategies during COVID-19 times appeared first on Search Engine Watch. www.searchenginewatch.com

• July 9 2020 18:43

  Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization

  Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhum... blog.marketo.com

• July 9 2020 14:02

  You’ll soon be able to scan a QR code to contact a business on WhatsApp

  If you need support for a product you’ve bought, getting in touch with the company on WhatsApp could soon be as simple as using your iPhone camera to scan a QR code on the receipt … more… The post You’ll soon be able to scan a QR code to contact a business on WhatsApp appeared first on 9to5Mac. 9to5mac.com

• July 8 2020 17:34

  How audience insights can improve your campaign’s bottom line

  Blueclaw's Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good. The post How audience insights can improve your campaign’s bottom line appeared first on Search Engine Watch. www.searchenginewatch.com

• July 7 2020 13:37

  How to get more leads on Instagram: 10 Highly effective tactics

  Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time. The post How to get more leads on Instagram: 10 Highly effective tactics appeared first on Search Engine Watch. www.searchenginewatch.com

• July 7 2020 13:15

  The 2020 SEO Jobs Report

  We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right i... backlinko.com

• July 7 2020 11:15

  UK Supermarket Visibility – Ocado Slides as Tesco Rises.

  In this article we look at the visibility of some of the top UK supermarkets and reveal some issues lurking behind the fresh, online-only competitor, Ocado. Der Beitrag UK Supermarket Visibility – Ocado Slides as Tesco Rises. erschien zuerst auf SISTRIX. www.sistrix.com

• July 6 2020 21:03

  B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months

  When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C […] The... growandconvert.com

• July 6 2020 12:26

  WhatsApp and Telegram will not hand over user data to Hong Kong authorities

  Both WhatsApp and Telegram have announced that they will not – for now, at least – hand over user data to Hong Kong authorities even when sent official demands to do so. The move follows China introducing a new ‘national security’ law which bans criticism of the Chinese government. Hong Kong reside... 9to5mac.com

• July 2 2020 17:54

  Facebook and Instagram adding in-app banners reminding you to wear a face mask

  Facebook has announced that it is adding messaging to both Facebook and Instagram that encourages people to wear face masks to slow the spread of COVID-19. The messaging will appear at the top of the News Feed on Facebook and the top of the main feed on Instagram. more… The post Facebook and Insta... 9to5mac.com

• July 1 2020 17:26

  WhatsApp rolling out dark mode for Mac, animated stickers, QR codes, more

  WhatsApp has officially announced the latest features coming to the platform today including animated stickers, dark mode for Mac and the web, QR codes to quickly share contact info, video improvements, and more. more… The post WhatsApp rolling out dark mode for Mac, animated stickers, QR codes, m... 9to5mac.com

• June 30 2020 14:01

  Ahrefs: The Definitive Guide

  The post Ahrefs: The Definitive Guide appeared first on Backlinko. backlinko.com

• June 30 2020 9:41

  Rubicon Project changes name to Magnite

  Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both com... ppc.land

• June 28 2020 13:00

  B2B SEO: Three Essential Strategies to Generate High-Quality Leads

  Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness... www.convinceandconvert.com

• June 24 2020 13:00

  New ways to put your customers first and achieve your marketing objectives

  Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done.How can brands lend a hand? We believe ther... blog.google

• June 22 2020 14:17

  How to Choose a Marketing Automation Platform

  One of the initiatives I work on with our clients here at Convince & Convert is marketing automation vendor selection. Based on our experience in this space, here is the process we use to choose the best marketing automation platform for your business. This is the first in a three-part series de... www.convinceandconvert.com

• June 21 2020 22:27

  2020 B2B Content Marketing Statistics: Charts and Data

  Your B2B marketing 2020 efforts must align with what the audience wants and needs. Keeping that in mind makes it easier to make content marketing creation plans that have a high likelihood of paying off. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 S... www.convinceandconvert.com

• June 19 2020 18:31

  Internal Small Business Communications in the Time of COVID-19

  Specific challenges vary from one company to the next, but one that is fairly universal is communication. With interrupted hours, restrictions on social activity, and sometimes an inability to work on site, SMB managers are having to find new ways to keep up communication The post Internal Small Bus... blog.smei.org

• June 18 2020 14:00

  Drive results with new direct response solutions on YouTube

  Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. With YouTube, marketers have the flexibility to shift budgets an... blog.google

• June 18 2020 4:16

  Coronavirus, Winners and Losers

  Clearly, the new normal won’t look like the old-normal. I think the gorilla in the room is unemployment. The numbers vary but about 25 million people, 16% of the population, are unemployed. The implication is reversion to the traditional recession hierarchy of needs: shelter and food at the top with... www.emarketingassociation.com

• June 17 2020 13:00

  Smart campaigns helps small businesses reach more customers

  Small businesses are looking for tools to get their business online and reach the right audience. Smart campaigns, built specifically for small businesses, is an automated tool that helps you promote your business on Google. We recently rolled out Google Ads Smart campaigns to all 150 countries wher... blog.google

• June 10 2020 23:40

  What Is Content Curation in Social Media?

  One question we often hear from our social media consulting clients is, “what is content curation in social media?” and “how can I do it the right way?” Let’s dive right in with Convince & Convert strategist, Lauren Teague. What Is Content Curation in Social Media? Content curation in social med... www.convinceandconvert.com

• June 10 2020 12:00

  9 Key Discoveries in 2020 Social Media Research 

  2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite Dial report—the annual report on s... www.convinceandconvert.com

• June 9 2020 12:00

  Social Media Listening for Non-Profits: A How-To Guide

  For non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust it enough to donate their time or hard-earne... www.convinceandconvert.com

• May 5 2020 15:19

  How to improve your digital marketing with competitor analysis

  Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out fo... www.searchenginewatch.com

• May 2 2020 3:32

  Beyond the press release – the permanence of PR for SEO

  Traditional public relations best practices evolved from a period in time where the press hit was a flash-in-the-pan. You’d get your press hit and that was the end of it. If it was a hit in the press, you’d get a “tear sheet” and buy a few copies of the newspaper or magazine, and that […] The post B... www.emarketingassociation.com

• April 27 2020 23:02

  Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn

  For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with […] The post... growandconvert.com

• April 24 2020 14:50

  What is knewz.com? & What is NewsCorp Thinking?

  I came across a banner ad for Knews while reading a typically titillating story on the NY Post. Because my nonprofit Giving Forward is launching Herald Times, I’ve been paying attention to new news sites. This 300 x 240 banner fit the bill. The banner was mildly engaging. Clicked and got to a user e... www.emarketingassociation.com

• March 17 2020 1:09

  SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

  We share how shifting strategies from top of funnel stories to pain-point SEO helped Leadfeeder scale to over 220 trial signups/month. The post SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month appeared first on Grow and Convert. growandconvert.com