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Posted on March 30 2020

The Next Generation of SERP Analysis

The Google search results are more diverse than ever. In addition to organic results, there are many new types of results that appear. To reflect the reality of the situation in the SERPs we have completely reworked how we process the search results. A lot has changed at Google since […] Der Beitrag... www.sistrix.com

Posted on March 30 2020

On the Adweek Podcast: How We’re Coping During Quarantine

These are challenging times. We asked you to share how you were doing during coronavirus. We're humbled and grateful to share your stories from around the nation on making lemonade out of lemons, experiencing silver linings, tackling tips on juggling WFH and taking care of yourself. We're also happy... www.adweek.com

Posted on March 30 2020

Here’s Some Good News in the Coronavirus Crisis: Agencies are Still Hiring

Though The One Club is known for its awards programs, show and Creative Week, it underscores the core mission of the nonprofit by giving support to the people in advertising. "If there's anything that we can do to help, we will do it," said Kevin Swanepoel, CEO, One Club. As the agency community get... www.adweek.com

Posted on March 30 2020

What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and foremost, consumers wish it didn’t t... www.marketingcharts.com

Posted on March 30 2020

Content Licensing: Ensure Engagement Even in Times of Crisis

COVID-19 is dominating the news (and rightfully so). As such, it has everyone’s undivided attention — as they’re eager to consume, learn, and understand how it might affect them. In these challenging and fast-evolving times, delivering topical content — on brand and in alignment with core values — b... insights.newscred.com

Posted on March 30 2020

How to Create Compelling B2B Blog Posts That Build Audiences and Convert Customers

The idea that B2B blog posts have to be serious and highly technical is a misconception. Yes, B2B audiences want expert advice and lots of it. But, blog posts don't […] The post How to Create Compelling B2B Blog Posts That Build Audiences and Convert Customers appeared first on CoSchedule Blog. coschedule.com

Posted on March 30 2020

How to Use Social Media for Keyword Research via @CarolynLyden

Here are five ways to leverage social media for SEO keyword research.The post How to Use Social Media for Keyword Research via @CarolynLyden appeared first on Search Engine Journal. tracking.feedpress.it

Posted on March 30 2020

IOC Sets New Dates for Postponed 2020 Tokyo Olympics

The Summer Olympics, postponed last week as a result of the novel coronavirus pandemic, have been rescheduled. The Games--which will still be called the Olympic Games Tokyo 2020--will take place from July 23-Aug. 8, 2021. The Paralympic Games will be held from Aug. 24-Sept. 5, 2021. The new dates we... www.adweek.com

Posted on March 30 2020

How Employers Are Taking Care Of Their Workers During COVID-19

Advertising and ad tech companies are rallying around their employees as their entire workforces move to remote setups. They are experimenting with #WFH Slack channels, virtual group exercise classes and photo contests for the best work-from-home selfie. Some sick employees are even getting food del... feedproxy.google.com

Posted on March 30 2020

How will coronavirus pressures shape the agency in-housing debate?

The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach might also be amplified. www.marketingdive.com

Posted on March 30 2020

Monkee gives music’s best known names a quirky illustrative refresh

The Chengdu-based illustrator expresses creative happiness in her unique 60s rock 'n' roll depictions. feedproxy.google.com

Posted on March 30 2020

5 Search Marketing Skills That May Save Your Life via @amyppc

Discover five hard-earned search marketing skills you already have that make you better prepared for real-life disasters.The post 5 Search Marketing Skills That May Save Your Life via @amyppc appeared first on Search Engine Journal. tracking.feedpress.it

Posted on March 30 2020

How I Work: Ibrahim Mahama

The Ghanaian artist gives new life to discarded materials in his often monumental projects which evoke centuries of history. He takes us through the process behind his work, and the value of bringing in ordinary people to create extraordinary installations The post How I Work: Ibrahim Mahama appeare... www.creativereview.co.uk

Posted on March 30 2020

How the outbreak is changing entertainment habits

The coronavirus outbreak has put much of the world on lockdown, with many resorting to exploring new hobbies and activities, or rekindling familiar ones.   Alongside companies in the food delivery and remote working software industries, a handful of entertainment platforms have been among the few ex... blog.globalwebindex.com

Posted on March 30 2020

Why licensing is the key to discovery

By: Analisa Goodin, founder and CEO of Catch&Release The creative industry is no stranger to shifting production timelines and budgets. But the COVID-19 crisis is unprecedented – the stock market recently took its biggest hit...read more The post Why licensing is the key to discovery appeared fi... socialmediaexplorer.com

Posted on March 30 2020

How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. blog.hubspot.com

Posted on March 30 2020

Crisp, fun and emblematic of The Simpsons: Daily Dialogue’s new identity for Converse’s Push

The Munich-based studio are back with a new and joyous identity for Converse’s new cultural skate program, Push. feedproxy.google.com

Posted on March 30 2020

Niko J. Kallianiotis captures Pennsylvania and the faded American dream

As a naturalised citizen, Niko J. Kallianiotis photographs his perception of what being American is, or isn’t, in his series America in a Trance The post Niko J. Kallianiotis captures Pennsylvania and the faded American dream appeared first on Creative Review. www.creativereview.co.uk

Posted on March 30 2020

National Geographic’s creative director explains the Optimism vs Pessimism issue

The magazine uses its first double cover in the April 2020 Earth Day edition to show how the planet might be saved or lost based on our choices today. feedproxy.google.com

Posted on March 30 2020

Britannia: The Feeling of Togetherness

Posters showing the togetherness of two ingredients to make a better and tasty bread through the illustration. 368c8349122261.58abd4d7e7b28_re... www.adsoftheworld.com

Posted on March 30 2020

MTT 20200330

The post MTT 20200330 appeared first on MarTech Today. martechtoday.com

Posted on March 30 2020

Social Media Challenges for Ecommerce Business in Coronavirus Crisis

Ecommerce brands like Amazon have rushed to deal with the massive impact of the Coronavirus pandemic. From demand peaks to supply chain challenges, social media can play a part in diminishing those pressures www.socialbakers.com

Posted on March 30 2020

How to Choose the Right Facebook Attribution Model

Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives... www.socialmediaexaminer.com

Posted on March 30 2020

Keeping People Safe and Informed About the Coronavirus

We're taking steps to connect people to accurate information and support global health experts, local governments, businesses and communities being affected. The post Keeping People Safe and Informed About the Coronavirus appeared first on About Facebook. about.fb.com

Posted on March 30 2020

6 Brands Share Real Content Marketing Examples That Convert

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert app... contentmarketinginstitute.com

Posted on March 30 2020

Facebook invests $100M in journalism as COVID-19 makes it more vital than ever

Illustration by James Bareham / The Verge Facebook has pledged to invest $100 million in the news industry at a time when the ongoing coronavirus pandemic means that accurate reporting is more important than ever. $25 million will be provided in grant funding for local news through the Facebook J... www.theverge.com

Posted on March 30 2020

National Muslim Collective: Inherit His Name, Inherit His Way

inherit_his_name_inherit_his_way.jpg   www.adsoftheworld.com

Posted on March 30 2020

Insight Publicis: Egungun Speaks

Amidst all the fear brought about by the COVID-19 pandemic, 'Egungun' (popularly known in West Africa as an emissary of the gods) sheds light on how we mortals can navigate during this trying time, using his life as an example.... www.adsoftheworld.com

Posted on March 30 2020

Google Says Blocking Certain External Resources is Okay via @martinibuster

Google's Martin Splitt affirmed it's okay to block external resources. But there was a wrinkle to the question asked.The post Google Says Blocking Certain External Resources is Okay via @martinibuster appeared first on Search Engine Journal. tracking.feedpress.it

Posted on March 30 2020

Brixton Finishing School’s new virtual course combats coronavirus paralysis

The free, ten-week creative advertising masterclass is hoping to attract ethnic minority, working class, neuro-diverse and female talent to its new online offering, which officially opens for business this summer The post Brixton Finishing School’s new virtual course combats coronavirus paralysis ap... www.creativereview.co.uk

Posted on March 30 2020

Google Search Console adds performance report and email preferences

Google added new controls for Search Console. The SEO community will welcome these new preferences. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on March 30 2020

Our living spaces are bigger than ever. But not for the reason you think

Around the world, more people are living with more space at home than at any other time in history. This may be surprising–cramped, dingy rooms are as familiar in Shanghai as they are in London. But on average, the space per person in Chinese homes has increased by about 323 square feet in 40 years,... www.fastcompany.com

Posted on March 30 2020

Covid-19 will accelerate the age of virtual medicine

The telemedicine that the COVID-19 crisis has kicked into high gear is only the first step toward healthcare going almost completely virtual. The rapid spread of the novel coronavirus has forced many patients to be their own doctors, for better or worse, a trend that will likely continue long after... www.fastcompany.com

Posted on March 30 2020

CENSORSHIP AND CREATIVITY

    When I was a nipper, Southend was a popular holiday spot for east Londoners. Pubs, fish & chips, candy floss, funfairs, paddling in the Thames and, if you were lucky, even a bit of sun. And something that … Continue reading → davetrott.co.uk

Posted on March 30 2020

What Is Twitch? How Do Brands Use It?

I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. blog.hubspot.com

Posted on March 30 2020

Microsoft Advertising expands UI redesign to more pages

Includes a new overview dashboard for Manager accounts. Users can apply for preview access. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on March 30 2020

Navigating cash crunches, CFOs become the new agency power players

Agency CFOs rarely take to the Palais stage at Cannes or appear in “Top 100” lists of Madison Avenue’s power players. But as the coronavirus crisis extends into another week, agency CFOs are increasingly stepping into the spotlight as balance sheets take center stage. “Agencies are famous for being... digiday.com

Posted on March 30 2020

Apple, Google, and Microsoft are failing U.S. students during the COVID-19 crisis

In the midst of COVID-19, schools across the country have closed their doors, and a majority of the 50 million K-12 students are now learning from home. For many, that means logging on to laptops to teleconference teachers who take digital attendance, then accessing lessons and homework to do on the... www.fastcompany.com

Posted on March 30 2020

When Your Client Pauses Ad Spend

Working with clients in travel, brick-and-mortar retail, hospitality and live entertainment right now is a bit of a hot mess. These brands are pausing their ad spend as their businesses get completely shut down – which makes it tricky for media agencies to perform their regular duties. “It’s volatil... feedproxy.google.com

Posted on March 30 2020

The Cincinnati Zoo Turns To Livestreaming To Make The Most Of Its COVID-19 Zooscape

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Stephen Faulkner, associate director, data and analytics, at Forsman & Bodenfors NY. During the current COVID-19 shutdown, my family has been in dire need of entertainment... feedproxy.google.com

Posted on March 30 2020

‘You have to be constantly available’: Confessions of a copywriter on managing anxiety and burnout

The coronavirus has changed how creatives do their jobs. In the latest edition of our Confessions series we hear from one copywriter about what's changed. The post ‘You have to be constantly available’: Confessions of a copywriter on managing anxiety and burnout appeared first on Digiday. digiday.com

Posted on March 30 2020

The future of toy stores isn’t in selling you toys

Toy stores haven't fared well over the last century. But a new crop of retailer are trying to rethink the entire category — and make it less of a toy store and more of an experience. Will it work? The post The future of toy stores isn’t in selling you toys appeared first on Digiday. digiday.com

Posted on March 30 2020

Operating During COVID-19: Helpful Tips for Local Businesses

Posted by MiriamEllisLocal businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore... tracking.feedpress.it

Posted on March 29 2020

Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking

There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. blog.hubspot.com

Posted on March 29 2020

Adzooma opens up free access and suspend billings during coronavirus outbreak

Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft. Adzooma says that the free access until June 2020 is a bid to assist businesses wh... ppc.land

Posted on March 29 2020

Publicis Groupe Accelerates Global Marcel Launch, Citing Need for Connectivity During Coronavirus Pandemic

Publicis Groupe CEO Arthur Sadoun announced that the platform would be rolled out globally by the end of April, starting with the U.S. www.adweek.com

Posted on March 29 2020

Google gives $340 million in Google Ads credits to all SMBs

Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year. Sundar Pichai, CEO of Google and Alphabet, wrote that the credit notifications will appear in the Google Ads accounts and can be used at any po... ppc.land

Posted on March 29 2020

Should Marketers Give Up On Personalization?

A recent Gartner article reported: By 2025, 80% of marketers who have invested in personalization will abandon their efforts. Predicts 2020: Marketers, They’re Just Not That Into You. Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this… It’... tracking.feedpress.it

Posted on March 29 2020

News websites with an increase number of unique visitors because of COVID-19

Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related with the growing number of COVID-19 cases in the USA. Coronavirus caused a... ppc.land

Posted on March 29 2020

Want to use your talents in the fight against coronavirus? This is your chance.Download the brief...

Want to use your talents in the fight against coronavirus? This is your chance.Download the brief here. www.adteachings.com

Posted on March 28 2020

Rachel Chew

Rachel is a senior copywriter at BLK J in Singapore, previously at DDB and Arcade. All kinds of cool projects up on her site, including “Wandermust” for Scoot, the world’s fastest band for StarHub Mobile, and Singapore’s first all-women Individual Physical Proficiency Test for the Life Company (abov... www.moderncopywriter.com

Posted on March 28 2020

Celebrity-Driven Media Platform Talkhouse Launches First-Ever Coronavirus-Friendly Film Competition and Movie Festival

Talkhouse, in collaboration with Elevated Films Chicago, has announced The Without Precedent Film Festival–the first-ever completely coronavirus-friendly film competition and festival. This remote film festival will stream entirely online, and the winning films will be announced and premiere Saturda... socialmediaexplorer.com

Posted on March 28 2020

Zoom updates iOS app to remove code that sent device data to Facebook

Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images Video conferencing app Zoom updated its iOS app Friday to remove code that sent user data to Facebook, Motherboard reports. The update follows Motherboard’s analysis of the app, which showed it was sending data to Face... www.theverge.com

Posted on March 28 2020

Ben Berman's 'The Follow Up is a Star-Studded Short Film Made Entirely in Quarantine

In the midst of the pandemic, “The Follow-Up” explores what a filmmaker with a need to tell stories does when they suddenly find themselves on lockdown and all of the production industry on pause indefinitely? In Berman’s case, they start to explore the world of Cameo as a tool for human connection.... feedproxy.google.com

Posted on March 28 2020

vidREACH: A Video Email Platform Reimagining Prospecting

Lead generation is the major responsibility for marketing teams. They are focused on finding, engaging and converting a target audience into prospects that can become customers. It is vital for a business to create a marketing strategy that fuels lead generation. In light of that, marketing profess... tracking.feedpress.it

Posted on March 28 2020

Social Media Use Surges: How Marketers Should Respond

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s ne... www.socialmediaexaminer.com

Posted on March 27 2020

Appy Pie App Builder: User-Friendly, No-Code App Building Platform

Application Development is a continuously evolving industry. With more and more businesses vying for online presence, app development organizations have their work cut out for them. There has been a continuous rise in demand for apps that created a market overwhelming the existing developers. In ad... tracking.feedpress.it

Posted on March 27 2020

Apple Watch Instagram app ‘Lens’ first to gain in-app purchases on your wearable

Lens for Watch debuted last year as a slick way to experience Instagram on Apple Watch without needing your iPhone nearby. Now it looks like Lens is the first to make in-app purchases possible right on your Apple Watch. more… The post Apple Watch Instagram app ‘Lens’ first to gain in-app purchases... 9to5mac.com

Posted on March 27 2020

Friday Stir

As another long week draws to a close, catch up with some ad news you might have missed. www.adweek.com

Posted on March 27 2020

Are businesses ready for remote working?

In the wake of the ongoing coronavirus pandemic, many workers across the globe are being asked to stay home. The current public health crisis will have a lasting impact on working practices across industries, enlightening companies on the benefits of flexible and remote working. Our 2019 Work data s... blog.globalwebindex.com

Posted on March 27 2020

Will Facebook’s massive usage increases (eventually) turn into revenue?

The pandemic is helping the company repair its public image. Please visit Search Engine Land for the full article. feeds.searchengineland.com

Posted on March 27 2020

Facebook launches accessibility and creator tools to make live-streaming available to more people

COVID-19 and its resulting social distancing measures have inspired lots of people to live stream, so Facebook says it’s going to launch various features over the next couple weeks to make Facebook Live more accessible and easy to use, particularly for people who might not have a lot of mobile data.... www.theverge.com

Posted on March 27 2020

MarTech Minute: Agile CDP, AnyClip free and another event goes online

It’s nice to see martech companies giving away their products for a period to help out. The post MarTech Minute: Agile CDP, AnyClip free and another event goes online appeared first on MarTech Today. martechtoday.com

Posted on March 27 2020

Coronavirus crisis gives marketers time to focus on martech adoption

Call your vendors and ask for best practices. Focus on your collaboration with IT, experts say. The post Coronavirus crisis gives marketers time to focus on martech adoption appeared first on MarTech Today. martechtoday.com

Posted on March 27 2020

PubForum Video: Keynote Jessica B. Lee, Loeb & Loeb, on Braving CCPA

The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as confusing as ever. That's why we brought privacy expert—Jessica B. Lee, Partner and Co-Chair of Privacy,... www.admonsters.com

Posted on March 27 2020

MarTech Minute: Agile CDP, AnyClip free and another event goes online

It’s nice to see martech companies giving away their products for a period to help out. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on March 27 2020

Build Your Own Ideal Marketing Calendar With CoSchedule

In this post, you're going to learn step-by-step, how to build your own marketing calendar and put an end to the overwhelming feeling that is your current marketing situation. Step […] The post Build Your Own Ideal Marketing Calendar With CoSchedule appeared first on CoSchedule Blog. coschedule.com

Posted on March 27 2020

Search specialist shares five ways to adapt your search strategy in uncertain times

An expert's view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during this tricky time. The post Search specialist shares five ways to adapt your search strategy in uncertain times appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on March 27 2020

Instagram Hashtag Generator: +89% Higher Reach In A Month

When you get started with Instagram marketing, the primary thing you need is genuine followers interested in your products and services. You can buy Instagram ads to win the target audience, but I know one...read more The post Instagram Hashtag Generator: +89% Higher Reach In A Month appeared first... socialmediaexplorer.com

Posted on March 27 2020

Comic Dive: Virtual Realities

As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely. www.marketingdive.com

Posted on March 27 2020

Magna: Digital ad sales will dip 2% in H1 and rebound in H2

Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year. www.marketingdive.com

Posted on March 27 2020

Update your cancelled or postponed events with Schema

The outbreak of COVID-19 led to a wave of canceled or postponed events. Some events made the switch from an offline event to an online one. As everyone is scrambling to look up the latest information on events online, it is important to have all the latest details on your website. Search engines can... yoast.com

Posted on March 27 2020

Lack of Confidence in Data Governance Leads to Distrust in Data Insights

A full 85% of organizations consider data to be one of their most valuable assets, according to a survey of respondents with visibility into their organizations’ customer or prospect data management practices. However, a struggle to thoroughly leverage data is leaving this asset somewhat untapped fo... www.marketingcharts.com

Posted on March 27 2020

Photo

www.adteachings.com

Posted on March 27 2020

How to Use Social Media for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of a major crisis, the pressure skyrockets. What should... Read More The post How to Use Social Media for Crisis Communications and Emergency Management appeared first on Hootsuite... blog.hootsuite.com

Posted on March 27 2020

An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate

About half of US adults would not consider paying a lower monthly fee for streaming video services in exchange for seeing more advertisements. The question of whether ads could become a more common feature in streaming service models raises a conflict among consumers: Is their priority cost, or a lo... www.marketingcharts.com

Posted on March 27 2020

Photo

www.adteachings.com

Posted on March 27 2020

Tell us: How are you pivoting during the COVID-19 crisis?

We want to hear from our community about the creative tactics you’re using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on March 27 2020

Did you know that users’ gazes follow a pinball pattern?

Eye tracking studies uncovered a “pinball pattern” in users’ gazes. Please visit Marketing Land for the full article. feeds.marketingland.com

Posted on March 27 2020

Creating Social Videos That Grow Strong Connections

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist tur... www.socialmediaexaminer.com

Posted on March 27 2020

Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]

This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.” Continue reading → The post Which Content Marketers Will Do Well in the Post-Shutdown World... contentmarketinginstitute.com

Posted on March 27 2020

Resources to Help You Navigate the Challenges of Today's Job Market

The global economy has been shaken by the COVID-19 outbreak, leading to an increase in people applying for unemployment. As companies from a wide-range of industries experience a decline in hiring, people looking for a job are coping with uncertainty, assessing options, and fine-tuning their career... blog.linkedin.com

Posted on March 27 2020

PubForum Spotlight: Evolving Ad Operations Through Self-Service

Self-service ad operations and media sales is really trending right now—Spotify, Hulu and Hearst are all doing it. At the recent PubForum in Santa Monica, Peo Persson, Co-Founder and CPO, DanAds, talked about the latest self-service ad operations and showcased how it could make publisher’s lives a l... www.admonsters.com

Posted on March 27 2020

Generating Local Content at Scale - Whiteboard Friday

Posted by rjonesx.Building local pages in any amount can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week'... tracking.feedpress.it

Posted on March 26 2020

Social Media in Government: Benefits, Challenges, and How it’s Used

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social,... Read More The post Social Media in Government: Benefits, Challenges, and How it’s Used appeared first on Hootsuite Social Media Ma... blog.hootsuite.com

Posted on March 26 2020

Social Spotlight: Four brands that shine through dark times

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy Read more... This post Social Spotlight: Four brands that shine through dark times originally appeared on Sprout Social. sproutsocial.com

Posted on March 26 2020

Battling burnout as a social media manager

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media Read more... This post Battling burnout as a social media manager originally appeared on Sprout Social. sproutsocial.com

Posted on March 26 2020

Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. But it’s still important to understand what makes them tick. Where do they hang out? Maybe most important: what do they value? Su... blog.marketo.com

Posted on March 26 2020

Ensuring Intercom’s business continuity during uncertain times

As the COVID-19 situation continues to impact people, businesses, and communities everywhere, we know it is more important than ever to stay in touch with your customers, and Intercom is committed to helping you stay connected. The post Ensuring Intercom’s business continuity during uncertain times... www.intercom.com

Posted on March 26 2020

Facebook Appoints Robert M. Kimmitt as Lead Independent Director

Robert M. Kimmitt has been appointed to the company’s Board of Directors as lead independent director and Jeffrey D. Zients will depart Facebook's board. The post Facebook Appoints Robert M. Kimmitt as Lead Independent Director appeared first on About Facebook. about.fb.com

Posted on March 26 2020

Gift Cards Could Be a Saving Grace of Seattle Restaurants Hammered by COVID-19

PB& partners with local restaurants to streamline sales. www.adweek.com

Posted on March 26 2020

How to pause your business online in Google Search

As the effects of the coronavirus grow, we've seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here's an overview of our recommendations of how to pause your business online and minimize impacts... webmasters.googleblog.com

Posted on March 26 2020

Top Facebook Updates You Can’t Miss (March 2020 Edition)

We’re nearing the end of March, which means it’s time for another set of Facebook updates and a look at what they mean for businesses, marketers, and advertisers. This month is a little unique, of course. A lot has changed in the past 30 days, and our world looks a little different than it did Read... adespresso.com

Posted on March 26 2020

Supporting the fight against COVID-19

To support the fight against COVID-19, we are offering Intercom free of charge to groups and organizations leading projects related to the outbreak. The post Supporting the fight against COVID-19 appeared first on Inside Intercom. www.intercom.com

Posted on March 26 2020

Coronavirus: how brands should respond to the crisis

A brand’s purpose is its reason for being – or so it’s been seen for some time now. For some, it’s merely a buzzword, for others it’s formed the most crucial aspect of their business.   Whatever the belief up to now, the coronavirus outbreak is giving brand purpose a whole new meaning. Presenting un... blog.globalwebindex.com

Posted on March 26 2020

Comprehensive guide to exact match domains in 2020

Exact match domains are domain names with exact keywords that you're trying to rank for in Google SERPs. A comprehensive guide to gain a quick advantage. The post Comprehensive guide to exact match domains in 2020 appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on March 26 2020

Jobs in Demand During COVID-19

As concerns about coronavirus deepen in the U.S., people and businesses are responding to rapid changes in day-to-day life. As a result of this, we’re seeing an increased demand for jobs within healthcare providers and other organizations that are supporting the country through this pandemic.  If yo... blog.linkedin.com

Posted on March 26 2020

The Ultimate List of Email Marketing Statistics

Influencer Marketing HubThe Ultimate List of Email Marketing Statistics Email marketing is one of the oldest marketing techniques that has managed to stay relevant even as the... The Ultimate List of Email Marketing Statisticspernille influencermarketinghub.com

Posted on March 26 2020

Why and how to set up your Instagram business profile

Remember back in the day when everyone, regardless of person or brand, had a personal Instagram profile? There were no bells and whistles, just Read more... This post Why and how to set up your Instagram business profile originally appeared on Sprout Social. sproutsocial.com

Posted on March 26 2020

Working together while apart – a remote roundtable

We’ve brought together three of our most experienced remote folks for a roundtable discussion (hosted remotely of course) to talk through what they’ve learned and how to operate at your best while on your own. The post Working together while apart – a remote roundtable appeared first on Inside Inter... www.intercom.com

Posted on March 26 2020

The creation of our first digital story using the block editor

We write a lot of blog posts. And, not only about SEO topics, but also about our mission, company culture, and our broader vision. We hope that by writing those kinds of posts we can give you a glimpse into who we are as a company, and who we are as people. But, blog posts […] The post The creation... yoast.com

Posted on March 26 2020

How to Host a Successful Virtual Event: Tips and Best Practices

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in... Read More The post How to Host a Successful Virtual Event: Tips and Best Practices appeared first on Hootsuite Social... blog.hootsuite.com

Posted on March 26 2020

How to Rock Blog Management In 5 Easy Steps (Includes Checklist)

So – you’ve got a blog! Congratulations. You’re one of 547,200 new sites on the internet today. And that “Hello World” introduction post? Yeah, it’s one of the daily 4.4 million […] The post How to Rock Blog Management In 5 Easy Steps (Includes Checklist) appeared first on CoSchedule Blog. coschedule.com

Posted on March 26 2020

16 Apps and Tools to Keep You Productive and Sane

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute. contentmarketinginstitute.com

Posted on March 26 2020

How the Top Names in Beauty Connect With Audiences in Uncertain Times

www.socialbakers.com

Posted on March 26 2020

The State of Marketing in Asia – Social Cast Ep. 16

www.socialbakers.com

Posted on March 26 2020

How retailers can find success on Pinterest

We’re currently seeing an unprecedented change in modern retail, and e-commerce is becoming more important than ever. As we continue to invest in shopping and the success of retailers, we’re introducing new features to help retailers of all sizes get discovered, and distribute their products in the... newsroom.pinterest.com

Posted on March 26 2020

Coronavirus’ Media Fallout Spreads

Coronavirus is hurdling toward a distressing crossroads. Even though people are more active online than probably ever before, many publishers can’t monetize the traffic because they can’t draw advertiser spend. All the data suggests publishers are going to have a hard time waiting this out till the... www.admonsters.com

Posted on March 26 2020

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Posted by morgan.mcmurrayFor the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus inst... tracking.feedpress.it

Posted on March 25 2020

How to Maximize Webinar Attendance and Engagement | 5 Strategies

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Nothing is more disheartening than spending time and advertising money promoting... blog.marketo.com

Posted on March 25 2020

Shorter Workday Concept for Employee Retention | Marketing Automation

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver.  What once took days now takes hours,... blog.marketo.com

Posted on March 25 2020

Tips to Share Your Insights and Experiences on LinkedIn

In this new world of social distancing, it's easy to feel alone. That’s why it’s more important than ever to keep connected with one another and identify ways you can help by offering your experiences. We’ve seen sharing on LinkedIn increase, with members discussing topics like remote working, onlin... blog.linkedin.com

Posted on March 25 2020

Remote Working Strategy Challenges During Coronavirus

Creating a remote working strategy during Coronavirus: If you are like many of our enterprise clients, your individual (and team) working conditions have been impacted by the recent coronavirus (COVID-19) outbreak. Fortunately, the power of modern technology allows us to remain connected, and in man... insights.newscred.com

Posted on March 25 2020

Combating COVID-19 Misinformation Across Our Apps

How we're connecting people to accurate information and limiting the spread of hoaxes. The post Combating COVID-19 Misinformation Across Our Apps appeared first on About Facebook. about.fb.com

Posted on March 25 2020

Top Instagram Updates in 2020 – March Edition

It’s time for another month’s worth of Instagram updates! But it’s also a crazy time out there right now, and we hope that everyone is staying safe and healthy! While you’re hanging out inside and practicing social distancing, there’s no better time to check in to learn about the latest and greatest... adespresso.com

Posted on March 25 2020

What is speakable schema markup and how does it impact the future of SEO?

Google's speakable schema will be useful when people ask about specific topics and news. The returned results would read back with speakable texts. The post What is speakable schema markup and how does it impact the future of SEO? appeared first on Search Engine Watch. www.searchenginewatch.com

Posted on March 25 2020

An Update On DigitalMarketer’s COVID-19 Response (and how we’re pivoting back to “business as usual”)

UPDATE: At midnight on March 31st, we will be closing the free account option, but extending free access to free account holders until April 15. The post An Update On DigitalMarketer’s COVID-19 Response (and how we’re pivoting back to “business as usual”) appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on March 25 2020

7 keyword research mistakes you should avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword... yoast.com

Posted on March 25 2020

How New York Life Uses Emotional Intelligence to Win Financial Services Marketing

The financial services content marketing landscape can be a crowded one, so our team jumped at the opportunity to get a look behind the curtain and see what it takes to produce content for one of the world’s biggest marketing stages, the Super Bowl. As NewsCred expands our relationship with the Fina... insights.newscred.com

Posted on March 24 2020

4 Evergreen Marketing Strategies for High Converting Facebook Ads

Marketing is tough. Not only do you have to create engaging ads that draw your customers in, but you also have to do it time and time again. Don’t you wish that you could create content that requires little to no maintenance, content that could stand the test of time? Well then, you’re in luck, beca... adespresso.com

Posted on March 24 2020

8 Companies Doing Good in the World Right Now

We all need a little good news in our feeds right now, so we’ve put together a list of some companies doing good and helping out their communities. The post 8 Companies Doing Good in the World Right Now appeared first on DigitalMarketer. www.digitalmarketer.com

Posted on March 24 2020

Lesly Pyle

Lesly is a copywriter/director of creative operations at Baker Street in San Francisco. She’s got a crazy variety of projects in her portfolio for brands like Baker Street (site), Hotel Nikko, NorCal Honda, Sun-Maid Raisins, and the San Francisco Giants. Don’t miss her Fan Contract for the Golden St... www.moderncopywriter.com

Posted on March 24 2020

Instagram launches ‘Co-Watching’ feature to browse with friends, new COVID-19 donation section in stickers, more

Instagram is out with a range of updates today to help with the current global health crisis. One change helps users contribute to relief efforts for the coronavirus pandemic and another offers people a way to stay connected as social distancing becomes the norm around the world. more… The post In... 9to5mac.com

Posted on March 24 2020

Popular Pays

Influencer Marketing HubPopular Pays Popular Pays is not so much shifting away from influencer marketing, as it is redefining what an influencer marketplace can be. In the early days of marketplaces, the criticism was that there was too much emphasis on reach and engagement, not enough on relations... influencermarketinghub.com

Posted on March 24 2020

Introducing the Today tab for daily inspiration

Pinterest launches the Today tab for daily inspiration newsroom.pinterest.com

Posted on March 23 2020

Using Comedy in Advertising: Who Should Use It, When to Use It, and Where to Use It

Looking to spice up your digital marketing strategy by adding comedy to your advertising? Here are examples of companies who have succeeded by using humor and how you can too. The post Using Comedy in Advertising: Who Should Use It, When to Use It, and Where to Use It appeared first on DigitalMarket... www.digitalmarketer.com

Posted on March 23 2020

Grow your games business with a player-first approach

As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community. Although we won... www.blog.google

Posted on March 23 2020

Hiram Walker & Sons Distillery Proud to Produce Hand Sanitizer to Help Canadian Fight Spread of COVID-19 Virus

As part of the national effort to fight the spread of the COVID-19 virus, Corby Spirit and Wine Limited and its Walkerville Hiram Walker & Sons Distillery in Windsor, Ont. are proud to announce that they will be producing hand sanitizer.The historic distillery, proud producer of J.P.Wiser's Cana... feedproxy.google.com

Posted on March 23 2020

10 Work-From-Home Marketing Jobs To Consider During Corona Times

Influencer Marketing Hub10 Work-From-Home Marketing Jobs To Consider During Corona Times At the time of writing this post, the big topic of world discussion is the wide-ranging impact of... 10 Work-From-Home Marketing Jobs To Consider During Corona Timespernille influencermarketinghub.com

Posted on March 22 2020

Casey Fielder

Casey is a junior art director on the hunt for his first gig after graduating from Creative Circus. His site was sent in by his friend Ricky Depugh who is a junior copywriter in Atlanta. How nice is that? So nice, MC is including links to both of their sites below. Some crazzeee spec campaigns […] www.moderncopywriter.com

Posted on March 21 2020

Outdoor Advertising Company Steps Up to Encourage People to Stay Home for Nevada

The coronavirus (COVID-19) outbreak has led to companies across the globe to close, but now a local Las Vegas outdoor company is reopening its doors to donate services to remind people in Southern Nevada about the importance of social distancing. Kre8 Media Outdoor Advertising has partnered with the... feedproxy.google.com

Posted on March 19 2020

Facebook rolling out new web design with dark mode, here’s how to opt-in

Sliding in just a day later than its announced deadline, Facebook is starting to roll out its new design for its web experience to all users. The new UI matches what the company launched on mobile last year and comes with a dark mode option when using Facebook in a browser. Follow along for how to... 9to5mac.com

Posted on March 19 2020

Social Media Management in Times of Crisis

These are times of fast-changing news around COVID-19. So what does social media management look like over the coming weeks and months? We’re still figuring it out, but wanted to start the conversation. feedproxy.google.com

Posted on March 18 2020

Our Training Program Continues, Online

Our on-location workshops have had to be cancelled due to the current Corona Virus situation. It’s right that we help to minimise risk to the community and our trainers and we are sure you understand. As a substitute, we are now offering our Toolbox workshops online. More information below. Starting... www.sistrix.com

Posted on March 17 2020

New properties for virtual, postponed, and canceled events

In the current environment and status of COVID-19 around the world, many events are being canceled, postponed, or moved to an online-only format. Google wants to show users the latest, most accurate information about your events in this fast-changing environment, and so we've added some new, optiona... webmasters.googleblog.com

Posted on March 17 2020

SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

In September of 2017, a few months after announcing we were starting our agency, Leadfeeder signed with us as our fourth client. At the time, our content marketing strategy was heavily based on stories. These were growth stories, marketing stories, business stories and narratives where people had do... growandconvert.com

Posted on March 13 2020

Instagram app will provide relevant information about coronavirus, related AR filters will be removed

Instagram announced today that it will implement measures to prevent the spread of fake news about the COVID-19 coronavirus outbreak, in addition to highlighting useful information for prevention against the virus. The company said users in countries most affected by the coronavirus will see a disc... 9to5mac.com

Posted on March 13 2020

Firefox Browser releases ‘Facebook Container’ for those who like it but don’t trust it

Firefox Browser is out with a new version and one of the headline features is a tool to keep Facebook from tracking you around the web. more… The post Firefox Browser releases ‘Facebook Container’ for those who like it but don’t trust it appeared first on 9to5Mac. 9to5mac.com

Posted on March 12 2020

Coronavirus (COVID-19) and Webmaster Conference

Last year we organized Webmaster Conference events in over 15 countries. The spirit of WMConf is reflected in that number: we want to reach regions that otherwise don't get much search conference love. Recently we have been monitoring the coronavirus (COVID-19) situation and its impact on planning t... webmasters.googleblog.com

Posted on March 12 2020

March Insights: The new ‘fly’ spring organization method and the latest vegetarian power food

Pinners love looking ahead, and with spring around the corner searches to get the home in order have been on the rise (a 802% percent increase in declutter your home!). And in the kitchen, an increasing number of Pinners are tapping into the ancient benefits of shiitake. newsroom.pinterest.com

Posted on March 11 2020

Content Syndication: What It Is and How to Get Started

This is known as content syndication. In this article, you’ll learn: What content syndication is The benefits of content syndication The differences between syndication, repurposing, and guest blogging How content syndication affects SEO How to get started with content syndication… Read more › The... ahrefs.com

Posted on March 11 2020

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media. But that is... feedproxy.google.com

Posted on March 10 2020

Join us for the digital Google for Games Developer Summit

Last month, Game Developers Conference (GDC) organizers made the difficult decision to postpone the conference. We understand this decision, as we have to prioritize the health and safety of our community. GDC is one of our most anticipated times of the year to connect with the gaming industry. Thou... www.blog.google

Posted on March 9 2020

Facebook testing support for cross posting Stories to Instagram

Facebook is testing the ability to cross post Facebook Stories to Instagram, a new report from TechCrunch explains. You’ve long been able to cross post Instagram Stories to Facebook, but now the company is taking things the opposite direction. more… The post Facebook testing support for cross post... 9to5mac.com

Posted on March 9 2020

Google Switching Fully to Mobile-First Indexing

After a long changeover period, Google has announced that crawling of websites will be switched completely to mobile-first indexing from September 2020. Find out what it means, and what to take into account, in this article. It’s already the case that in all relevant countries, more search requests... www.sistrix.com

Posted on March 6 2020

Twitter rolling out new sorting option for Lists, Election Labels for US candidates

Twitter is rolling out a pair of changes for users this afternoon. First off, users can now sort Lists by Twitter’s algorithm rather than chronologically. Additionally, Twitter is also now rolling out Election Labels in the United States. more… The post Twitter rolling out new sorting option for L... 9to5mac.com

Posted on March 5 2020

10 Google Ranking Factors You Shouldn’t Ignore

Even worse, because nobody knows them all, most contain a lot of myths. So today, we’re going to take a different approach. Rather than listing 200+ ranking factors, we’ll talk about the ten that we think most deserve your attention.… Read more › The post 10 Google Ranking Factors You Shouldn’t Ign... ahrefs.com

Posted on March 5 2020

Requiring Authorization for Ads About Elections and Politics in 32 Countries

To help protect elections globally, advertisers in 32 more countries will be required to go through an authorization process before they can run ads about elections or politics. www.facebook.com

Posted on March 4 2020

Twitter testing Instagram Stories-like ‘Fleet’ feature for deleting tweets after 24 hours

Twitter is now testing a new feature called “Fleets”, which automatically deletes tweets after 24 hours. The announcement was made today by Kayvon Beykpour, Product Lead of Twitter. more… The post Twitter testing Instagram Stories-like ‘Fleet’ feature for deleting tweets after 24 hours appeared fi... 9to5mac.com

Posted on March 4 2020

13 Google Analytics Tracking Mistakes (and How to Fix Them)

…then you’d probably want to prioritize improving SEO for that page. But what if this data is flawed? There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in Google Analytics. You… Read more › The post 13 Google Analytics Tracking Mistakes (and How to Fix T... ahrefs.com

Posted on March 3 2020

WhatsApp releases long-awaited update for iOS 13 with Dark Mode support

WhatsApp for iPhone is finally being updated with Dark Mode compatibility after a long testing period with a beta version. Since WhatsApp is one of the most popular apps for iPhone, users have complained about the lack of this feature. more… The post WhatsApp releases long-awaited update for iOS 1... 9to5mac.com

Posted on March 3 2020

Mailbrew launches to create auto email newsletters from Reddit, Twitter, YouTube, RSS feeds

A new service called Mailbrew is live that lets you created automated email newsletters. You can set them up from multiple sources including Twitter, Reddit, YouTube, RSS feeds, and more. more… The post Mailbrew launches to create auto email newsletters from Reddit, Twitter, YouTube, RSS feeds app... 9to5mac.com

Posted on March 2 2020

The State of SaaS Landing Pages in 2020

SaaS landing pages have changed a lot in the last 10 years. Check out new research on how they’re performing today and examples of how you should optimize your campaigns in 2020. unbounce.com

Posted on February 27 2020

How to Create Landing Page Variants & Optimize with AI

Wanna optimize your landing pages with AI? Learn how to create variants for Unbounce’s Smart Traffic and start converting more of your visitors. unbounce.com

Posted on February 25 2020

[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Wanna get your SaaS startup noticed? See how Procurify used account-based marketing and personalized landing pages to engage prospects and drive growth. unbounce.com

Posted on February 21 2020

Improved frequency management for Programmatic Guaranteed

Frequency management helps marketers and agency partners deliver a better user experience and reduce budget waste by controlling the number of times people see their ads. That’s why, when we introduced Programmatic Guaranteed in Display & Video 360 a few years ago, we gave you a way to manage ad... www.blog.google

Posted on February 18 2020

17 Actionable Content Marketing Tips For More Traffic

This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs.... backlinko.com

Posted on February 14 2020

Does Content Marketing Make Sense for Early Stage Companies? Our Thoughts.

We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is... growandconvert.com

Posted on February 13 2020

Get the reach of TV and the relevance of digital with Display & Video 360

Connected TV combines the reach and familiarity of traditional TV with the relevance and measurability of digital. For marketers to get the best of both worlds, we’re investing in connected TV advertising solutions designed to reach households at scale with messages that are relevant to users and re... www.blog.google

Posted on February 12 2020

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metric... feedproxy.google.com

Posted on February 8 2020

WhatsApp for iOS starts beta testing Dark Mode support ahead of public release

In addition to the Facebook app, WhatsApp for iOS remains one of the biggest applications for iPhone that does not support Dark Mode. That looks like it will soon change, however, at least according to the latest beta version of the application. more… The post WhatsApp for iOS starts beta testing... 9to5mac.com

Posted on February 5 2020

PSA: Update WhatsApp on Mac as old versions allow attackers access to files

If you use WhatsApp on Mac, you’ll want to make sure the desktop app has been updated to the current version, 0.4.316. This closes a very nasty security hole. The vulnerability was discovered by security researcher Gal Weizman. It built on an earlier issue in which replies could fake the original t... 9to5mac.com

Posted on February 4 2020

Large Scale Study: How Data From Popular Keyword Research Tools Compare

We recently analyzed 10 of the most popular keyword research tools in the SEO industry. Our goal? To compare the accuracy and breadth of the data found within each tool. Specifically, we analyzed monthly search volume, keyword difficulty, CPC estimates and search suggestions across popular SEO tools... backlinko.com

Posted on January 31 2020

Personalization: Opportunities, Pitfalls and How To Get it Right

Here’s how you can incorporate personalization into your advertising strategy, aided by Facebook’s precision-based tools for maximum efficiency. www.facebook.com

Posted on January 28 2020

Data Privacy Day: seven ways we protect your privacy

Keeping you safe online is a top priority at Google, especially for the thousands of Googlers who work on privacy and security around the world. Today on Data Privacy Day, we’re sharing some of the many ways we keep you safe online and across our products—from built-in protections to easy tools that... www.blog.google

Posted on January 21 2020

On-Page SEO: The Definitive Guide

The post On-Page SEO: The Definitive Guide appeared first on Backlinko. backlinko.com

Posted on January 8 2020

Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO

We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). The post Content Distribution Strategy: Why We’re Doubling Down on Paid Promotion and SEO appeared first on Grow and Convert. growandconvert.com

Posted on January 6 2020

How to Make Content SEO Friendly

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people think, it has nothing to do with “tricking” Google into thinking your c... www.convinceandconvert.com

Posted on December 30 2019

Our Top 10 Favorite Posts of the Decade

Jay Baer started the Convince & Convert blog back in 2008, and every year we post a top 10 list of our most popular posts of the year. But for 2020, we’re bringing you our favorite posts of the decade. Some are visitor favorites. Others are team member favorites. Dive in now as we celebrate […]... www.convinceandconvert.com

Posted on December 23 2019

How Does Video Help SEO?

Videos always have played an important role in organic visibility. Video-rich snippets were one of the first elements in Google search results pages. For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand vi... www.convinceandconvert.com

Posted on December 12 2019

Good Questions, Real Answers: Protecting Your Brand on Facebook

As part of our brand safety efforts, we’ll be testing out White Lists with some of our advertisers. Here’s how we’re working to maintain Facebook as a safe space. www.facebook.com

Posted on December 10 2019

What’s new in App + Web properties

This July we announceda new property type in Google Analytics that helps you measure across both your app and website in one place. The new App + Web property helps you better understand your customers’ journeys across platforms so you can deliver more unified experiences.Recently, we’ve introduced... www.blog.google

Posted on June 10 2019

How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general...Read More www.curata.com

Posted on November 20 2017

How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know...Read More www.curata.com

Posted on November 17 2017

Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great...Read More www.curata.com