Director of Growth Marketing
Waldo Photos is an ad-free, non-toxic photo-sharing app The service is available on Apple, Android, and the web and allows for authentically sharing photos across devices and platforms with those who matter most. Free from popularity contests and committed to data privacy, Waldo makes it easier to share photos from life's moments. Waldo was founded by the co-founder / CEO of HomeAdvisor, Rodney Rice, and is backed by Upfront Ventures and Lewis & Clark.
Waldo Photos is a photo-sharing app built for you, by people like you. At Waldo, we set out to build a photo-sharing app that would serve the needs of our families and friends, remove all the headaches of sharing, and protect their privacy. 100% Ad-free. No selling of your data. Just meaningful memories shared. Plus automated, AI-powered face finding that delivers every photo you’re in.
What We’re Looking For: Waldo is looking for an expert with a proven track record marketing B2B SaaS and consumer subscriptions. We are looking for a growth marketer who is creative, curious, and resourceful, and experienced in growing a company’s awareness and adoption through social, search, and organic. This is a highly autonomous position and Waldo is looking for a self-starter, a creative problem solver, and someone who wants to take ownership of Waldo’s marketing strategy and execute it.
You will be an integral part of our overall growth plans and lead our efforts to discover new and innovative ways to drive customer acquisition. Our ideal person for this position is someone who can see the big picture, set strategy, and then roll up their sleeves and execute with a high velocity. We’re a highly collaborative team and we’re seeking an individual who is a great communicator and comfortable working cross-functionally in a remote team.
Responsibilities: Develop Waldo’s brand messaging and positioning Create and execute Waldo’s marketing strategy Paid campaign development & oversight Content strategy and editorial calendar development and management Social strategy development and execution Ideation and execution of growth hacking initiatives Development of hooks, triggers and incentives which fuel a viral loop
Qualities + Traits + Experience: Ability to operate in white space Highly organized with the ability to multitask and context switch quickly Creative, out of the box thinker and problem solver Thrives in a fast-paced, dynamic environment Entrepreneurial, high level of ownership Solid team player and great communicator Strong project management skills Ability to develop and deliver campaigns and programs with high velocity in a constantly evolving environment Tenacity and resilience in the face of challenges 5+ years marketing experience; startup experience greatly preferred Thorough knowledge and understanding of social media, viral loop development and growth hacking Success in driving quantifiable business results in a highly dynamic and complex environment Driven to win Highly motivated by early stage start-up equity
Benefits Remote / work from home Flexible vacation Unlimited high fives Significant early-stage start-up equity grant
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