Director of Marketing

About Us:

Jesse and Sharla are known as the “#1 Source for turning Coaches and Holistic Practitioners into 6-Figure Transformational Leaders.” They believe that when coaches and holistic practitioners work with more clients, the world becomes a better place. People from all over the world have come to their events to learn the practical skills and templates to attract more clients and have their first $10,000-month, and what they find they love most are the deeply transformational experiences that help them create a thriving private practice or step into Transformational Leadership. Thrive Academy is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive community that honors the experiences of Black, Indigenous, Latinx, Asian and other People of Color, and other marginalized identities.

Job Description:

POSITION: Director of Marketing

COMPANY: Thrive Academy

REPORTING TO: DOO, Tim Winner

STATUS: FT employee

LOCATION: Remote, prefer US-based, must be able to work PST hours.

START DATE: March 2021

APPLICATIONS ACCEPTED THROUGH: March 11, 2021

ABOUT THE DIRECTOR OF MARKETING POSITION

Thrive Academy helps coaches and holistic practitioners fulfill their life’s purpose and share their gifts with the world while earning $10,000+ months. We lead with heart, authenticity, and integrity and value the energy of possibility. Thrive is looking to bring on a Director of Marketing who can be a true strategic partner. The Director of Marketing who joins our team will be a strong leader who can drive results from their team (marketing + sales/enrollment), geeks out on all things numbers, and manages, analyzes and improves campaigns + launches. This position requires a strong understanding of the online digital marketing model. The role will report directly to the Director of Operations and also work closely with the CEO on strategy. This is a strategic, leadership, and management level role, therefore, the candidate must be connected to the mission and values of our company. This is a full-time employee position. The selected candidate should be able to work PST hours and occasional evenings/weekends during our events (roughly 10) throughout the year.

YOU’RE PERFECT FOR THRIVE ACADEMY IF...

  • You have strong digital marketing management experience.
  • You geek out on data and metrics; improving our reporting, defining what’s broken, and the ability to make decisions based on numbers.
  • You can turn data into visually appealing charts.
  • You are a natural leader and driver.
  • You are a life-long learner; watching videos and taking notes so you can deeply understand what we are doing and contribute to the strategy.
  • You are detail-oriented and have strong proofreading skills.
  • You understand the psychology of copywriting; copywriting skills are a strong plus.
  • You are able to think high-level and have confident conversations with a CEO by offering counterpoints re strategy and planning.
  • You have a proven history of driving results in marketing and sales teams.
  • You can improve evergreen email campaigns by looking at key metrics.
  • You have brand management experience and can ensure branding consistency across all platforms, media, and products.
  • You can think critically and have the foresight to see how much we can take on knowing our current workload and team bandwidth.
  • You approach each day with a sense of urgency and purpose.
  • You are able to prioritize multiple projects under pressure.
  • You have demonstrated the ability to mentor, coach, and provide direction to a team of employees.
  • You are a lover of people and bring a high vibe.
  • You are a light-hearted person who feels life should be fun and fulfilling.
  • You take pride in your ideas and your work and enjoy giving it your all.
  • You work hard and like challenges.
  • You are content in your life and excited about what the future holds.
  • You can hold people to a high standard.
  • You approach difficult situations with a positive perspective.
  • You are delightful, respectful, and kind.
  • You have passion and love what you do.
  • You are committed and dedicated to the mission, vision, and team you work with.
  • You are resourceful, have a “can-do” attitude, and enjoy solving problems.
  • You have a great work ethic, mastered time management, and close the loop on every project.
  • You are curious and always believe we can figure out a way to do something.
  • You take accountability + ownership and truly excel at your roles.
  • You can easily navigate through CRMs and digital marketing technology (Infusionsoft).

RESPONSIBILITIES

Marketing Data, Tracking + Testing

Improve evergreen email campaigns: open rate, click-through rate, subject line split testing, etc.

Improve key metrics: Enrollment, program, summit and partner summit sign-ups, subscribers, analyze show up campaign (understand where everyone came from and what percentage of these people showed up)

Turn data + reporting into visual graphs

Strategic Guidance + Leadership

  • Lead and manage marketing team members throughout ongoing funnel marketing efforts, programs, evergreen funnels, and launches.
  • Work closely with our enrollment/sales team to ensure they are hitting their KPIs.
  • Oversee our events; bringing strategy and being the “cheerleader” and support to maximize sales during the event.
  • Work with our contracted agencies (content, ads) to approve and tweak to ensure stronger conversions, accuracy, and that we are always on-brand.
  • Review collateral to ensure details are correct, graphics are spot on and it’s free of errors before CEO reviews.
  • Work with the CEO to analyze our opts-in, funnels, launches, and challenges and identify how we can improve based on our data.
  • Contribute to new partnership development.
  • Management of departmental objectives.
  • Track KPI’s + KPA’s and measure them against team performance.
  • Assist in the overall strategy, ideation, and improvements to our campaigns, programs, and events.

Project Management

  • Translate marketing objectives into clear, creative project plans.
  • Create and manage marketing project plans in Teamwork to execute campaigns with careful attention to detail and on time delivery.
  • Create systems and processes and lead the team to utilize these new systems.
  • Track project status and provide detailed but succinct updates to the founders.
  • Improve on current systems.
  • Build out new SOPs and ensure current SOPs are up to date and checked.

ABOUT JESSE + SHARLA

Jesse and Sharla are known as the “#1 Source for turning Coaches and Holistic Practitioners into 6-Figure Transformational Leaders.” They believe that when coaches and holistic practitioners work with more clients, the world becomes a better place.

People from all over the world have come to their events to learn the practical skills and templates to attract more clients and have their first $10,000-month, and what they find they love most are the deeply transformational experiences that help them create a thriving private practice or step into Transformational Leadership.

Thrive Academy is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive community that honors the experiences of Black, Indigenous, Latinx, Asian and other People of Color, and other marginalized identities.

Thrives values: Possibility consciousness Refinement Everyone wins Full engagement

Insights about Sharla: Myers Briggs: ESFP Kolbe: 3-3-10-3 StrengthsFinders: Activator, Futuristic, Communication, Relator, Significance DISC: DI Enneagram: 3w2 Human Design: Manifesting Generator

Insights about Jesse: Enneagram: 6 Human Design: Projector Kolbe: 8 on quickstart

Learn more about Thrive Academy

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