Director of Performance Marketing

Posted: Oct 27 2020

SWIDIA

On-Site in Chicago preferably, open to remote - Digital Marketing - Full-time


About Us:

SWIDIA is a performance marketing agency specializing in user acquisition strategy and execution for growth-stage startups. Growth stage startups need to acquire users through two means, quickly and efficiently and eventually maintain that efficiency as you scale. SWIDIA is able to help accelerate those user acquisition efforts sustainably and capital efficiently while bringing in power users that generate long-term value for the company. Through numerous Series A-B startup case studies (Cameo, Radish Fiction, and many others) we've developed best practices to drive healthy CAC:LTV ratio to help startups hit their double to triple-digit goals. Our team of in-house marketing veterans across core and emerging marketing channels, vast network of VC/CVC/ founders/leaders, and selected range of specialized capabilities (growth strategy, paid media, creative, analytics) are designed to solve growth bottlenecks in 2020. SWIDIA is the ideal marketing partner to help startups reach financing milestones and go to market with the best-represented product.
Visit https://www.swidia.com/ to learn more.


Job Description:

See here for PDF job description - https://drive.google.com/file/d/14VagBfPkxQJS95blUFlHLWue4RNkDyFd/view

Position Summary

SWIDIA is looking for a Director of Performance Marketing to drive client media performance and development of our internal media department. You will have an opportunity to work directly with the founders at a fast-growing company and create significant impact across both media and business development initiatives. SWIDIA prides itself in serving cutting-edge high growth companies and has an exciting opportunity to continue its growth with both venture funds and overseas capital groups focused on the tech startup sector. This is a significant and core role at SWIDIA that has the potential to grow into a long-term leadership role.

Responsibilities

Media Account Mgmt. • Ensure strong-performing and healthy media accounts that continue to grow in spend / channel diversity • Drive media accounts’ media planning, forecasting, performance benchmark/goals, and roadmap • Client-facing account mgmt. responsible for paid media projects, covering day-to-day communications, reporting, meetings, planning sessions, and potential upsell/scope expansion/change order • Manage media team across channels who help deliver on projects - routine/frequent check-ins, training, support/troubleshoot, PM/QA, etc. • Coordinate with creative team (internal/SWIDIA or Client side) and guide ad creative development / creative testing structure / creative performance analysis

Business Development • Drive media team efficiency through processes, best practices, and training/guidance • Drive media collateral development - case studies, content, potential pitch material • Develop new offering/productization of services to respond to evolving client needs / market trend • Conduct routine market / competitor review/studies to inform latest best practices and emerging sectors/opportunities • Introduce industry network and promote collaboration across teams / brands / agencies • Interview / introduce new operators to the team who could help with project delivery / business development

Client Growth & Partnerships • Identify/source and initiate new project conversations • Help with / lead project closes • Identify/source and initiate new partnership conversations (agencies, funds, etc.)

Support for the Role: • A team of part-time / full-time media buyers with experience across primary performance channels • An in-house creative team focused on developing ad and marketing creatives • An advisory network of industry veterans / investors / agency owners / brand-side leadership

Requirements

• Bachelor's degree • 5+ years of Facebook Ads Manager, and relevant performance marketing experience (Google Ads, Bing Ads, other social channels, and certifications are a plus) • Previous experience managing 5-7 figure monthly media budgets across multiple ad accounts • Proficient in Facebook Ads and Google/Bing Ads Manager • Familiar with standard practices, and procedures within an agency • Proficient in Microsoft Office Suite (PowerPoint, Excel, Word) • Working knowledge of analytics & attribution tools (Mixpanel, AppsFlyer, Looker, Supermetrics) • Excellent written and verbal communication skills and can collaborate in team settings • Strong attention to detail and organization • Proactive problem-solving abilities • Experience in client-facing roles