Head of Marketing and Communications

About Us:

Global Zebra inc is a fast growing wellness platform in Canada. With thousands of satisfied customers aquired in a very short span of time, we are excited for our next phase of growth. We bring scientifically proven products and services to our growing community of health conscious customers.

Job Description:

Global Zebra inc is a fast growing wellness platform in Canada. With thousands of satisfied customers aquired in a very short span of time, we are excited for our next phase of growth. We bring scientifically proven products and services to our growing community of health conscious customers.

We’re looking for a highly skilled marketing director to position the brand as a leader in the healthcare space specializing in hormones, anti-aging, longevity and sexual wellness. Our ideal candidate will have extensive marketing experience in B2B / B2C and a comprehensive knowledge of branding. He/she will have the ability to lead a team of designers, seo specialists and paid ad management and content writers. If you have an understanding of what makes people tick in the direct to consumer space, we would love to meet you.

Objectives of this Role

Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Daily and Monthly Responsibilities

Lead the development of our marketing plans working closely with clients, management, creative teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Skills and Qualifications

Bachelor’s degree in marketing, advertising, or communications Successful track record in senior marketing roles and creating marketing campaigns Excellent leadership, communication, and decision-making skills Experience with digital and print marketing, content marketing, and social media marketing Proven ability to plan and manage budgets

Preferred Qualifications

Master’s degree Proficiency with HTML, content management systems, and design software Established portfolio of media and PR contacts Desire to grow professionally with ongoing education

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