Marketing Campaign Manager

About Us:

Appsian, a global leader in ERP data security. We have >250 customers in Higher education, Government, Healthcare, Banks and Insurance sectors.

Job Description:

Responsibilities:

  • Development of integrated marketing campaigns that help achieve lead, pipeline and revenue goals that support product launches and major updates, and corporate initiatives.
  • Execute campaigns that use a mix of channels including email, webinars, in-person & virtual events, and social media.
  • Work closely with key stakeholders including Sales, Digital, Product, Content experts to develop targeted assets for campaigns.
  • Monitor lead funnel flow and make adjustments to increase campaign effectiveness.
  • Create campaigns and reports through Salesforce and Pardot including monitoring the analytics.
  • Analyse Email open rates, Click through ratio, cost per lead, MQLs.
  • Be the North America point of contact on all in-person events including tradeshows, regional conferences, and partner events

Minimum Qualifications:

  • 5-7 years of experience in development and execution of marketing campaigns

Preferred Qualifications:

  • Experience working in software or Technology firms in the marketing function is highly preferable
  • Experience with demand generation and account-based marketing is highly preferred
  • Experience with event execution is preferred – some travel will be required
  • Prior experience with SalesForce & Pardot is useful

Learn more about Appsian

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