Paid Social Strategist
DISH Marketing is at the center of telling our story of innovation to the consumer. We offer significant career growth and skill development opportunities across the DISH family of brands including: DISH Network, SlingTV, OnTech Smart Home Services, as well as our future wireless endeavors. As a member of the Digital Marketing team you will be responsible for learning about these brands, developing and executing marketing plans, collaborating with other teams across the company and working with internal and external creative agencies and vendors.
Job Duties and Responsibilities
Our Digital Marketing organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.
What You Will Be Doing:
We are seeking a digital marketing expert in the paid social arena to create attention-grabbing campaigns on Facebook and other relevant social media platforms. The successful Paid Social Strategist will oversee campaign budgets, strategy, execution and performance to drive customer acquisition and retention.
Daily, hands-on-keyboard management of paid social media buys within Facebook Ads Manager and other social media platforms, constantly optimizing against multiple performance based KPIs in complex campaigns Work with internal creative agency to request, test and optimize existing assets based off media insights, to support business and campaign goals Derive insights from campaign performance, work with analytics team on larger analyses and test-and-learn agendas QA tag and pixel implementation, troubleshoot with IT, and external ad-serving platforms Work with junior leads and internal stakeholders to concept and launch new media strategies and campaigns across multiple lines of business including but not limited to Dish Network, Sling and OnTech Partner across the marketing department, broader organization, and external partners like ESPN, NFL, Google and others to drive digital campaigns, conversion rate optimization testing and ensure marketing campaigns are executed holistically to deliver market share growth Assist in vetting and implementation of new technology partners including but not limited to cross-device tracking, 3rd party ad verification and call tracking platforms
Skills, Experience and Requirements
Bachelor’s degree from a recognized 4-year college or university Minimum 4-6 years of experience in digital marketing media execution role Hands-on-keyboard experience in Facebook Ads Manager and/or The Trade Desk platform Experience with emerging digital marketing platforms e.g. Snapchat, Pinterest, TikTok, digital audio and connected TV a plus Extensive experience with Excel and Google Spreadsheets; comfort with pivot tables, vlookups and other analytical functions Experience leading and training others in media buying in an agency setting a strong plus Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation Ability to work effectively and in an error-free manner under right time constraints Track record delivering profitable digital marketing results and other KPIs Excellent communication and cross-functional relationship management skills Passion for the constantly-changing digital landscape with finger on the pulse of emerging digital platforms and trends
Salary Range Compensation: $65,800.00/Year - $105,000.00/Year
Apply for this position
Online here: https://jobs.dish.com/jobs/64980?lang=en-us