Posted: Jul 19 2019 | Full-time | Marketing

Product Marketing Manager

Company: Wider Funnel | Job Location: On-Site in Vancouver, British Columbia | Website:

About Us:

About WiderFunnel Chris Goward launched WiderFunnel in 2007 with the vision of a different kind of digital agency. One where results matter more than awards. Where we prove the value we bring to clients every day. Where we find solutions to challenges and don’t give up until we do. When our first batch of clients included organizations like Tourism British Columbia, SAP and Google, we knew we were on to something big. And we’ve continued to grow profitably ever since. We began with a simple idea to dramatically improve conversion rates and revenue for our clients through scientific website testing. We have now developed that idea into a highly refined Conversion Optimization System that delivers consistent conversion rate and revenue improvement for clients in all industries, for all audiences and from any location. Google was, in fact, a big player in helping us refine our system. They were one of our biggest clients in the early years, testing and refining our system with pure volume. (By the way, when Google asks, “Can you scale?” they mean it!) We will maximize your website’s profit quickly Using our Infinity Optimization Process™, we deliver powerful A/B/n split tests and Multivariate testing as the crucible for marketing decision-making. As a result, WiderFunnel clients consistently see conversion rate lift of between 10% and 700%, and more! Conversion rate optimization is all we do! We could have split our focus and gone into many digital marketing areas, but we decided to focus on one thing we could be the best in the world at. Find out more Find out how WiderFunnel will produce the revenue lift and marketing insights you’ve been looking for:

Job Description:


Product Marketing Manager


The Product Marketing Manager owns the product marketing pillar to ensure that WiderFunnel is effectively communicating our product suite internally and externally. This individual will play a key role in planning, developing and executing WiderFunnel’s customer-obsessed product marketing strategy. As a key member of the Growth team, this person is accountable for providing marketing support for the sales and product teams to generate new sales opportunities and retain current clients.

At WiderFunnel, we are leaders in validation, known for building proven growth programs for leading companies. We deliver results for clients — fast, as a premium solution, with high touch service.

We are a diverse and inclusive team rooted in a foundation of respect and openness. Our company values – grit, maverick, curiosity, integrity, and real – are at the center of how we hire, how we work, and how we treat one another. At WiderFunnel, you can bring your most authentic self to work, merging your personal and professional lives together.


Always taking initiative, with the confidence to purposely drive toward results while constantly problem-solving and engaging the commitment of others?
Able to stay focused on results despite changing conditions?
Great at building rapport and relationships with individuals and groups, with a poised and persuasive communication style?
Innovative and creative, generating ideas for quick response, while able to implement practical, timely solutions?


Work with Content lead to create key sales and product messages
Develop a Sales marketing strategy that includes a client marketing communication plan and client events
Create and maintain a modular master sales deck
Develop all client facing marketing materials
Work with Product team to create an internal and external marketing communication plan for existing products
Work with Product team to create internal and external marketing communication plan and process for new products
Work with Product team and People team on a company-wide product training program for existing and new employees
Work with Partnerships to plan and execute on partnership events
Identify co-marketing opportunities with our clients
Work with Sales Development Manager to create vertically-based sales marketing messages and materials


Several years experience within a product marketing role
Proven ability to develop and execute a successful, sustainable product marketing strategy, driving new business and client retention
Preferably, experience in digital marketing or related activities, and general understanding of A/B testing and conversion optimization concepts
Demonstrated ability to work with cross-functional teams to a high level of effectiveness, optimizing and responding to Sales and Product team priorities
Experience leading and developing a team an asset
Naturally calm under pressure, adaptable, persuasive, and open to criticism and ideas
Strong skills with online collaboration tools like gSuite, Asana, Harvest, etc
Top-notch written and oral communication skills, ability to communicate complex subjects in a way that’s easy to understand, both internally and externally

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