Senior Programmatic Trader

Company:

Surfside

About Us:

Surfside is an end-to-end marketing technology company that has built a first of its kind data activation and customer acquisition platform that provides brands and retailers the ability to manage, enrich and activate all of their customer data in order to increase awareness, traffic, and ultimately sales.

Job Description:

Senior Programmatic Trader

Surfside is an end-to-end marketing technology company that has built a first of its kind data activation and customer acquisition platform that provides brands and retailers the ability to manage, enrich and activate all of their customer data in order to increase awareness, traffic, and ultimately sales.

We partner with many of the leading brands, retailers, and advertisers across Direct-to-Consumer Cannabis, Healthcare, and their adjacent industries. Our success is driving organic growth and we are looking for innovative, action-oriented professionals with the desire and initiative to make a major impact on the business. The work environment is collaborative, fast-paced and team-driven. Opportunities for growth are significant and immediate as the team is expected to grow 100% in 2022 alone, with no sign of slowing down.

The Senior Programmatic Trader we seek will manage trafficking process for our digital campaigns and be responsible for leading, developing, analyzing, and optimizing campaigns across all media channels. In return, we offer an opportunity to develop professionally and contribute to the continued success of a talented team through collaboration and exposure to interesting challenges. We offer an incredibly competitive compensation program with equity and exceptional health/well-being benefits, true work-life balance, and a chance to have fun doing meaningful, relevant work.

About the role:

  • Lead trafficking processes for digital campaigns in collaboration with sales, AMs, and analytics teams
  • Build, troubleshoot, traffic, and optimize ad campaigns across Surfside’s tech stack.
  • Day-to-day monitoring and managing, analyzing, optimizing, and development of assigned campaigns across programmatic mobile, display, video, OTT, CTV, and audio.
  • Provide insight and guidance to members of the client success team
  • Identify and communicate any issues related to creative and campaigns
  • Ensure creative is in compliance with ad policies and publisher specifications
  • Develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Surfside IP
  • Working with the supply team to implement programmatic deals
  • Understand how data from various channels can help the overall customer journey for each client account
  • Identify process inefficiencies and ways to improve operations workflow

About you:

  • BA/BS degree
  • 3+ years’ experience as Ad Trafficker or similar job function
  • Strong Microsoft Excel skills
  • Detail oriented and able to adapt quickly
  • Working experience using various 3rd Party Ad Servers and multiple ad formats (dynamic creative, rich media, mobile, video).
  • Deep understanding of digital advertising workflow and media vocabulary (impressions, CPM, conversions, etc)
  • Understanding of and experience with media vendor relationships a plus.
  • Working knowledge of HTML, Flash and JavaScript code
  • Experience working with ad verification/viewability
  • Organized and highly focused with an ability to manage multiple projects with tight deadlines
  • Excellent interpersonal, and communication skills (written and verbal)
  • Proven ability to work independently and efficiently

What you’ll love about us:

  • We are a team of smart, interesting, diverse, funny, and loving people.
  • We offer competitive compensation, health, medical and dental benefits, snacks and a fun, relaxed office environment.
  • We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
  • We value fun, hosting office lunches, offsite team outings, and are currently planning our inaugural annual company retreat.
  • We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
  • We offer flexible paid time off for all full-time employees. This includes unlimited vacation, sick days, and wellness days because we understand the value of health, relaxation, spending time with friends and family, and traveling the world.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Learn more about Surfside