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Tim Cook, The CEO Of Apple Has Said During A Live Chat That Android Has More Ratio Of Malware Infection Than IOS Devices Due To Sideloading Of Applications

According to the CEO of Apple Company, Android devices have more malware infecti...

June 19, 2021 / Digital Marketing

Phishing Defense Company Reveals Half Of Phished Accounts Are Accessed In 12 Hours

Phishing is one of the most prominent types of cyber attacks that the common per...

June 21, 2021 / Digital Marketing

How To Make Newsworthy Content

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it...

June 18, 2021 / SEO

Google Simplifies YouTube Ad Creation For SMBs

The new workflow is now available globally on mobile and desktop. The post Googl...

June 21, 2021 / Marketing
  • Facebook Group Admins Will Soon Be Able To Allow Posts By Types; This Will Allow Feeds To Become Saturated And Much More Targeted

    Facebook introduced the groups section back in 2010 and it has been quite a hit ever since. Around 1.8 billion people have reportedly joined various groups over the past decade. As the number of groups arises while their accessibility remains subpar, Facebook decided to give the hosts a tad bit more control over the content posted in their groups.The platform did recently launch two other features... Continue reading Facebook Group Admins Will Soon Be Able To Allow Posts By Types; This Will Allow Feeds To Become Saturated And Much More Targeted

    Today June 24 Digital Marketing | www.digitalinformationworld.com
  • 3 Contextual Targeting Myths In A Data-Deprecated World

    "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Knudsen, Vice President of solutions engineering at Amobee. As marketers confront a data-deprecated world, contextual targeting is seeing a renaissance. But despite the fact that using content signals as... Continue reading » The post 3... Continue reading 3 Contextual Targeting Myths In A Data-Deprecated World

    June 23 Advertising | www.adexchanger.com
  • The Creative Technology Boom Will Create A Powerful New Lever For Brands

    "On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Alex Collmer, CEO of VidMob. We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to pick up the slack. For the past decade, marketers have... Continue reading » The post The Creative Technology Boom Will Create a Powerful... Continue reading The Creative Technology Boom Will Create A Powerful New Lever For Brands

    June 23 Advertising | www.adexchanger.com
  • The Birds-Eye View Of Amazon’s Advertising Business

    Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad revenue just in the past year. But Amazon’s advertising business is also a sprawling, mysterious empire, even for advertisers that spend heavily... Continue reading » The post The Birds-Eye View Of Amazon’... Continue reading The Birds-Eye View Of Amazon’s Advertising Business

    June 23 Advertising | www.adexchanger.com
  • Apple Pushes Back Against Sweeping Antitrust Bills

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back Lawmakers on the House Judiciary Committee on Wednesday debated a sweeping set of antitrust bills aimed at Big Tech companies. One bill will provide more government funding to enforce antitrust laws. A second one, advanced by the committee, will prevent how... Continue reading » The post Apple Pushes B... Continue reading Apple Pushes Back Against Sweeping Antitrust Bills

    June 23 Advertising | www.adexchanger.com
  • ‘The Pandemic Has Proven It’s Doable’: Inside Pepsico’s Flexible-working Model

    Like many dads before the pandemic, PepsiCo's chief talent officer barely saw his kids in the week. Now, with its new flexible model he can be just as productive at work but spend valuable time with his family. The post ‘The pandemic has proven it’s doable’: Inside Pepsico’s flexible-working model appeared first on Digiday. Continue reading ‘The Pandemic Has Proven It’s Doable’: Inside Pepsico’s Flexible-working Model

    June 23 Digital Marketing | digiday.com
  • Chrome’s New IOS Update Will Enable Users To Access The Incognito Tab Through Their Face Id

    It is usually said that Google is a mountain that one can climb but not defeat, this is very true since the tech giant is one of the best companies when it comes to creating diversified products, each of which excellently play its role and gives a tough time to competitors. The company has never failed to develop digital products that help their users in every other thing.One such product by Googl... Continue reading Chrome’s New IOS Update Will Enable Users To Access The Incognito Tab Through Their Face Id

    June 23 Digital Marketing | www.digitalinformationworld.com
  • New Data Shows Contextual Targeting Is Driving Brand Safety And Favorability

    Paul Goldbaum, Chief Technology Officer, Seedtag In a very top-level approach, return on investment is among one of the top-ranking KPIs that brands prioritize when it comes to ad campaigns. However, in an online world filled with misinformation, fake news and unsafe content, brand image and favorability also need to be a top consideration ahead […] The post New data shows contextual targeting is... Continue reading New Data Shows Contextual Targeting Is Driving Brand Safety And Favorability

    June 23 Digital Marketing | digiday.com
  • PSA Shows How Bad Listening Habits Can Make Headphones Dangerous

    Most of us have seen the advertisements for those ostensibly cutting-edge headphones. As the camera slowly pans over sleek finishes, the bass pounds through inarguably hype music to emphasize the product's pristine sound, offering an experience so immersive-- or, well, loud--that one can only succumb to the moment. Sounds like the dream, right? Well, it... Continue reading PSA Shows How Bad Listening Habits Can Make Headphones Dangerous

    June 23 Advertising | www.adweek.com
  • ViacomCBS Taps Multiple Top Execs To Lead Paramount+ Content Strategy

    ViacomCBS has promoted a number of its top executives in a broader restructuring and expansion of the executive team overseeing Paramount+'s programming strategy. The new team, announced Wednesday, will be led by Tanya Giles, the general manager of MTV Entertainment Group, who will step into the role of chief programming officer of streaming. In the... Continue reading ViacomCBS Taps Multiple Top Execs To Lead Paramount+ Content Strategy

    June 23 Advertising | www.adweek.com