Advertising News

Leo Burnett’s Haunting ‘Lost Class’ Honored At ADC Awards

Change the Ref and Leo Burnett Chicago generated massive attention with "The Los...

May 18, 2022 / Advertising

From Print To Broadcasting, With A Detour At EasyJet

After a "relentless" eight years as the chief executive of budget airline EasyJe...

May 16, 2022 / Advertising

Audi Picks Ogilvy As Its New Creative Agency Of Record

Ogilvy has come out on top of Audi's eight-month review to pick a new U.S. creat...

May 20, 2022 / Advertising

Infographic: The Pandemic Created A New Category Of Consumer

Targeting the right audience is every brand's top priority. But when's the last...

May 16, 2022 / Advertising
  • AAPI Creative Spotlight: Jane Jin Lets Compassion Guide Her Artistry

    If art director Jane Jin could identify one key to a successful career in creativity advertising, it's the idea that you have to, in her words, "really love people" in order to make it work. "A lot of successful campaigns are driven by human insights and human truths," she tells Adweek for the AAPI Creative... Continue reading AAPI Creative Spotlight: Jane Jin Lets Compassion Guide Her Artistry

    Today May 23 Advertising | www.adweek.com
  • Adweek Names Ann Marinovich As Chief Content Officer

    Ann Marinovich, former general manager b-to-b at The Information, is joining Adweek as chief content officer, starting May 31. Marinovich, a longtime reader and member of the Adweek community, will oversee the editorial department, event programming, the Adweek Branded content studio and the community team. "I am excited to further the great work Adweek does... Continue reading Adweek Names Ann Marinovich As Chief Content Officer

    Today May 23 Advertising | www.adweek.com
  • BDG Poaches GQ Executive To Glitz Up Its Culture And Innovation Portfolio

    The digital media company BDG has hired Jon Wilde, formerly the global digital director at GQ, to usher its Culture and Innovation portfolio into a stylish new era, one defined by a closer hewing to the world of celebrity and a budding slate of signature events. The C&I portfolio, which houses the titles Mic, Gawker,... Continue reading BDG Poaches GQ Executive To Glitz Up Its Culture And Innovation Portfolio

    Today May 23 Advertising | www.adweek.com
  • The Death Of Linear TV Is Being Greatly Exaggerated

    “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Michele Madaris, media director at Boathouse.  TV is not dead, nor is it dying. It is in an evolutionary state. Gone are the days of the family gathering in the living room, huddled around... Continue reading » The post The Death Of Linear TV Is Being Greatly Exaggerated a... Continue reading The Death Of Linear TV Is Being Greatly Exaggerated

    May 22 Advertising | www.adexchanger.com
  • Retail Media Rookies Want Theirs; L’Oréal Pays To Take Down Paywalls In Brazil

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Media Mania  Feels like everyone and their Marriott – I mean, their mother – is or has a media network now. At its Digital Media Summit last week, LUMA Partners projected that retail media alone will be a $60 billion market by 2024,... Continue reading » The post Retail Media Rookies Want Theirs; L’Oréal Pays To T... Continue reading Retail Media Rookies Want Theirs; L’Oréal Pays To Take Down Paywalls In Brazil

    May 22 Advertising | www.adexchanger.com
  • AAPI Creative Spotlight: Tracey Chan Launches Campaigns That Are Literal Works Of Art

    When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led to professional journey. "I remember watching local channels at home and finding the ads more interesting than the programs," she shared for the AAPI Creative Spotlight series. "We were a KTLA5 household. My dad has... Continue reading AAPI Creative Spotlight: Tracey Chan Launches Campaigns That Are Literal Works Of Art

    May 22 Advertising | www.adweek.com
  • The 2022 IDEA (Inclusivity, Diversity And Equity In Advertising) Competition Is Now Open For Entries

     The 2022 IDEA (Inclusivity, Diversity and Equity in Advertising) competition from Institute of Canadian Agencies (ICA), in partnership with Bell Media, is calling on brands and agencies to enter for the chance to win $1 million worth of media inventory on Bell Media platforms. In the second year of the competition, national and international brands and their agencies are invited to submit ground-... Continue reading The 2022 IDEA (Inclusivity, Diversity And Equity In Advertising) Competition Is Now Open For Entries

    May 21 Advertising | feeds.feedburner.com
  • AAPI Creative Spotlight: Riri Tamura Recognizes The Influential Power Of Good Design

    While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura's reason leans more into altruism. "What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way," she told Adweek for the AAPI Creative Spotlight series,... Continue reading AAPI Creative Spotlight: Riri Tamura Recognizes The Influential Power Of Good Design

    May 21 Advertising | www.adweek.com
  • Sherpa, Barcelona : "Homeless People Are Invisible Until You Stop Looking The Other Way" Solution: Make Them Look.

    adnews PSA & Public Interest #Visible is the Arrels Fundació campaign, consisting of 13 pieces of urban art, where the homeless people have been given visibility and citizens have Previous Continue reading Sherpa, Barcelona : "Homeless People Are Invisible Until You Stop Looking The Other Way" Solution: Make Them Look.

    May 20 Advertising | adland.tv
  • Outside Inc. Lays Off 15% Of Staff As It Transitions To Digital

    Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36 individual publishers including Backpacker, Ski and Climbing, will... Continue reading Outside Inc. Lays Off 15% Of Staff As It Transitions To Digital

    May 20 Advertising | www.adweek.com