Advertising News

Reach TV And Audio Streamers With Display & Video 360

Connected TV (CTV) and audio streams flow into people’s screens with hours of en...

July 26, 2021 / Advertising

Mental Health Trends & How They Affect Communities Of Color

Editor’s note: July is Bebe Moore Campbell National Minority Mental Health Aware...

July 26, 2021 / Advertising

Vaccines And Our Return-to-office Plans

Sundar sent the following email to Google employees earlier this morning. The em...

July 28, 2021 / Advertising

Ogilvy NA Names Former FIG And Joan Strategist Anibal Casso As Chief Strategy Officer

Casso will oversee strategists across the entire Ogilvy business.

July 26, 2021 / Advertising
  • DoubleVerify’s Growth Buoyed By Programmatic

    Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $76.5 million year-over-year in Q2, fueled by the growth of programmatic. DoubleVerify took in $37.9 million in programmatic revenue in Q2 – a 57% increase from the same period last year – largely driven by its Authentic Brand Safety... Continue reading » The post DoubleVerify’s Growth Buoyed By Progr... Continue reading DoubleVerify’s Growth Buoyed By Programmatic

    Today July 30 Advertising | www.adexchanger.com
  • Facebook Expects Increased CPMs During The Rest Of 2021

    Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021. Continue reading Facebook Expects Increased CPMs During The Rest Of 2021

    Today July 30 Advertising | ppc.land
  • Quicksave: The Latest From Google Play Pass

    Google Play Pass helps you connect with awesome digital content: It’s your pass to hundreds of apps and games without ads and in-app purchases. We wanted to take another moment to spotlight a few of the games and developers we think you’ll enjoy.Dive into the newest gamesTesla vs LovecraftAn epic showdown between man vs monsters.PRICE:$9.99Free with Google Play Pass subscriptionPlay as enigmatic i... Continue reading Quicksave: The Latest From Google Play Pass

    Today July 30 Advertising | blog.google
  • Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed

    Amazon doesn’t disclose advertising revenues in its quarterly earnings reports. It bundles the ad group into an “Other” category, which consists of advertising and analytics services. But even without a specific number, it’s clear that Amazon’s advertising business is both massive and growing fast. Amazon’s Other category earned more than $7.9 billion in Q2, up... Continue reading » The post Amazo... Continue reading Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed

    Today July 30 Advertising | www.adexchanger.com
  • Metaverse: The Embodied Internet Where Users Are Inside Of Rather Than Just Looking At

    Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces. Continue reading Metaverse: The Embodied Internet Where Users Are Inside Of Rather Than Just Looking At

    Today July 30 Advertising | ppc.land
  • Streaming The Olympics Shouldn’t Be This Tricky

    Last year, the 2020 Olympics were meant to help launch NBC's new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on... Continue reading Streaming The Olympics Shouldn’t Be This Tricky

    Today July 30 Advertising | www.adweek.com
  • MyPillow Says It Will Pull All Fox News Ads Due To Election Fraud Spot Dispute

    One of Fox News Channel's biggest advertisers, MyPillow, said it will pull its ads from the network in retaliation for Fox News' refusal to run a new spot tied to unproven claims of fraud in the 2020 presidential election. MyPillow CEO Mike Lindell told the Wall Street Journal that he has informed his buyer to... Continue reading MyPillow Says It Will Pull All Fox News Ads Due To Election Fraud Spot Dispute

    Today July 30 Advertising | www.adweek.com
  • What You’re Reading: The Top AgencySpy Stories Of July

    We know what you read last summer, and last month too. Continue reading What You’re Reading: The Top AgencySpy Stories Of July

    Today July 30 Advertising | www.adweek.com
  • Online Grocers Capitalize On Subscription Box Trend To Sell ‘Ugly’ Produce

    Two major grocery shopping habits became more completely ingrained among consumers over the past year: online food delivery and a desire to promote sustainability. With those twin desires in mind, Misfits Market and Imperfect Foods have separately created a market for "ugly" food with their subscription boxes of discounted organic produce. Both online grocers evangelize... Continue reading Online Grocers Capitalize On Subscription Box Trend To Sell ‘Ugly’ Produce

    Today July 30 Advertising | www.adweek.com
  • These Ads Issue Environmental Warning By Showing Probability Of Life On Other Planets

    Facing the threat of climate change, it may be tempting to imagine a better life in a distant galaxy. That is why one French organization wants to bring people back down to earth and renew the fight for our home planet. INRAE, France's National Research Institute for Agriculture, Food and Environment that launched in 2020,... Continue reading These Ads Issue Environmental Warning By Showing Probability Of Life On Other Planets

    Today July 30 Advertising | www.adweek.com