Advertising News

  • Key Takeaways From Adweek’s State Of Revolt II 

    On Tuesday, Adweek hosted its second State of Revolt installment, as black business leaders across media, marketing, and advertising spoke about their experiences navigating today's turbulent times and whether we've truly progressed or are continuing to make empty promises. Living in a "state of brace" The first State of Revolt focused on rallying around the... Continue reading Key Takeaways From Adweek’s State Of Revolt II 

    June 2 Advertising | www.adweek.com
  • Maserati Chooses Herezie For New MC20 Cielo Global Campaign.

    The Italian supercar manufacturer, Mashttps://maserati.comerati, selected independent agency Herezieto bring to life the multi touch point campaign for “Cielo” the new Spyder version of the iconic MC20 model. The French agency was appointed to look after the strategic and creative work through an integrated communication plan that will be orchestrated on multiple countries. Following a teaser,... Continue reading Maserati Chooses Herezie For New MC20 Cielo Global Campaign.

    June 2 Advertising | feeds.feedburner.com
  • String And Tins Unveil Latest Instalment Of Innovative ‘Stills 02’ Project

    Sound design and music production studio, String and Tins has today unveiled the second instalment in their acclaimed release series, ‘Stills’, where composers / sound-designers are asked to create a piece of music in response to a self-selected work of art exhibited in London's Tate Britain gallery.‘Stills 02’ presents four renowned composer / sound-designers with the premise; if each respective... Continue reading String And Tins Unveil Latest Instalment Of Innovative ‘Stills 02’ Project

    June 2 Advertising | feeds.feedburner.com
  • Havas Chicago Hires Lance Koenig As CSO After Several New Biz Wins

    Havas Chicago has hired Lance Koenig as the creative agency's newest chief strategy officer. The appointment comes on the heels of a series of new business wins for the agency's Annex cultural division and Havas Chicago teams. Koenig joins Havas Chicago's executive leadership team after serving as the head of global strategy for The Martin... Continue reading Havas Chicago Hires Lance Koenig As CSO After Several New Biz Wins

    June 2 Advertising | www.adweek.com
  • What To Expect From Cannes Lions As The Festival Returns

    As thousands of marketing professionals prepare to return to the French Riviera for the first in-person Cannes Lions since 2019, the host city's deputy mayor knows visitors' emotions will include a mix of excitement, apprehension and curiosity. "You will ask, 'What is happening here in Cannes?' Many things will have changed." Thomas Depariente, the deputy... Continue reading What To Expect From Cannes Lions As The Festival Returns

    June 2 Advertising | www.adweek.com
  • All The Insights From CMO Summit East 2022

    On May 19, CMOs and senior marketing leaders from some of the world's biggest brands gathered for an intimate gathering to discuss the future of work, Web3 and how they're shaping culture. Virtual and in-person attendees heard from executives from brands including Visible, Mint and MasterCard. You can watch all seven sessions from this year's... Continue reading All The Insights From CMO Summit East 2022

    June 2 Advertising | www.adweek.com
  • If And When Roe V. Wade Is Overturned, Publishers Need Better Ways To Fight Misleading Ads

    Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the vulnerable and disenfranchised. Some con artists have posed as debt advisors for people during times of economic insecurity; others target addicts seeking rehab using online indicators of depression and anxiety. The pending overturn of Roe... Continue reading » The post If And When... Continue reading If And When Roe V. Wade Is Overturned, Publishers Need Better Ways To Fight Misleading Ads

    June 2 Advertising | www.adexchanger.com
  • Brands Show Up In Unique Ways At Women’s College Softball World Series

    A tide of sound buoys college softball. The background of its tournaments consists of a steady stream of chants, songs and other vocal reassurance from the hitting team's dugout. And brands don't even have to ask to be included in the fun. Every so often, an ESPN mic catches a team chanting "We don't drink... Continue reading Brands Show Up In Unique Ways At Women’s College Softball World Series

    June 2 Advertising | www.adweek.com
  • IMAI

    Influencer Marketing HubIMAI IMAIDave Eagle Continue reading IMAI

    June 2 Advertising | influencermarketinghub.com
  • AdExplainer: What Is First-Party Data?

    You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience? Defining first-party data First-party data is data that... Continue reading » The pos... Continue reading AdExplainer: What Is First-Party Data?

    June 2 Advertising | www.adexchanger.com