Advertising News

Portal From Facebook Unveils Portal Go, Next-Generation Portal+

Facebook CEO Mark Zuckerberg revealed two new members of the Portal From Faceboo...

September 21, 2021 / Advertising

ATG: The Race Of The Centuries

In this new campaign from Swedish horseracing organizat...

September 24, 2021 / Advertising

Oreo / Havaianas: Oreo + Havaianas

...

September 18, 2021 / Advertising

IONOS: I Own This

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September 18, 2021 / Advertising
  • Build A Scalable Ad Sales Programs Around Premium Ads In Email

    Publishers like SANDOW Media are using LiveIntent's Native Ad Blueprints to leverage their first-party audience data to build scalable ad sales programs around premium ad packages that resonate with their audiences while driving deeper buyer engagement by combining native formats for email newsletters and programmatic advertising.  The post Build a Scalable Ad Sales Programs Around Premium Ads in... Continue reading Build A Scalable Ad Sales Programs Around Premium Ads In Email

    September 24 Advertising | www.admonsters.com
  • Fisher-Price’s Charming Animated Ad Encourages Family Togetherness

    The Toy Story and The Lego Movie films celebrate the power of play and the connection kids have with their toys, effectively using animation to bring their imaginations to life. A series of spots from Fisher-Price and Wieden+Kennedy Portland taps into some of that same magic to build on the brand's "Let's Be Kids" message... Continue reading Fisher-Price’s Charming Animated Ad Encourages Family Togetherness

    September 24 Advertising | www.adweek.com
  • B&Q: Later Means Never

    Continue reading B&Q: Later Means Never

    September 24 Advertising | www.adsoftheworld.com
  • Whirlpool / Brastemp: Washing Excuses

    Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significan... Continue reading Whirlpool / Brastemp: Washing Excuses

    September 24 Advertising | www.adsoftheworld.com
  • The Stuttering Association For The Young: Spotlight

    Video of SAY Premieres New :60 PSA - 'IN THE SPOTLIGHT' Continue reading The Stuttering Association For The Young: Spotlight

    September 24 Advertising | www.adsoftheworld.com
  • ATG: The Race Of The Centuries

    In this new campaign from Swedish horseracing organization ATG, the brand speculates on its origin. We get thrown back to the Swedish countryside in the late 19th century. People are gathering for the race of three antagonists. One of them is a young and poor peasant girl who takes a critical bet against a prominent rich man who is no stranger to dirty tricks. The thrill o... Continue reading ATG: The Race Of The Centuries

    September 24 Advertising | www.adsoftheworld.com
  • How Rakuten Rewards Is Adapting To A New Affiliate Model – The First-Party Ad Platform

    “The Sell Sider” is a column written by the sell side of the digital media community. Rakuten Rewards, formerly Ebates, is an 800-pound gorilla in the affiliate marketing business. But what’s the point of being biggest if nobody wants to be in the affiliate business? Since its acquisition by the Japanese ecommerce giant Rakuten and... Continue reading » The post How Rakuten Rewards Is Adapting To... Continue reading How Rakuten Rewards Is Adapting To A New Affiliate Model – The First-Party Ad Platform

    September 23 Advertising | www.adexchanger.com
  • Comic: 2021 Bingo Card

    A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: 2021 Bingo Card appeared first on AdExchanger. Continue reading Comic: 2021 Bingo Card

    September 23 Advertising | www.adexchanger.com
  • What The Snapchat Generation Expects From Brands For Hispanic Heritage Month And Beyond

    Nearly one-half of Snapchatters responding to a recent survey by Snap Inc. said they intend to observe Hispanic Heritage Month in some fashion. The company wrote in a blog post, "The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community. As a particularly inclusive group, nearly... Continue reading What The Snapchat Generation Expects From Brands For Hispanic Heritage Month And Beyond

    September 23 Advertising | www.adweek.com
  • The 3:2 Day Office Will Improve Agencies In Every Way, States Creature CEO

    Early in the Covid-19 lockdowns, questions of "returning to the office" typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it's no longer about a... Continue reading The 3:2 Day Office Will Improve Agencies In Every Way, States Creature CEO

    September 23 Advertising | www.adweek.com