A+E Networks Says Digital Ad Buys Are Essential For ‘the Total Picture’

After emphasizing the power of linear TV at its upfront presentation in March, A+E Networks focused on the other side of the spectrum in its NewFronts debut on Tuesday: The company emphasized the importance of marketers investing in its digital platforms as well. A+E Networks held its inaugural NewFronts presentation on Tuesday, after the Interactive...

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Posted: May 4 2021 @ 13:47 PM | Author: Jason Lynch

https://www.adweek.com/convergent-tv/ae-networks-says-digital-ad-buys-are-essential-for-the-total-picture/