Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising
Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook... Continue reading »
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Posted: May 4 2021 @ 13:50 PM | Author: Allison Schiff