Airship Gets Into App Store Optimization With The Acquisition Of Gummicube
Posted: June 1 2022 by www.adexchanger.com
App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder... Continue reading »
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