Apple’s Privacy Push Hurts Media Owners Relying On Advertising And Subscription Revenue

Advertising
Posted: September 21 2020 @ 17:00 PM | From: www.adweek.com | Author: Ronan Shields

Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon Valley's self-appointed champion of online privacy, a stance that sets it apart from its peers in the Big Tech realms, many of which rely on substantive advertising revenues. Noble as the stance may be--not to...

Link to full article

https://www.adweek.com/programmatic/apple-privacy-push-media-owners-advertising-subscriptions/



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