ATG: The Race Of The Centuries

In this new campaign from Swedish horseracing organization ATG, the brand speculates on its origin. We get thrown back to the Swedish countryside in the late 19th century. People are gathering for the race of three antagonists. One of them is a young and poor peasant girl who takes a critical bet against a prominent rich man who is no stranger to dirty tricks. The thrill of the following race aims to mirror today's more sophisticated horseracing.

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September 24 2021 | ivan