Beyond Aesthetic: What Haircare Brands Must Remember When Speaking To The Black Community

Go ahead, caress your scalp. How does your hair feel? My Black hair, thick and natural, feels lustrous. Yet the dominant standards of beauty might have you perceiving it otherwise. For a while, even I held the same perceptions. For the bulk of my youth, haircare revolved around haircuts; for me, they needed to be...

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September 15 2021 | Jewel Mensah

https://www.adweek.com/brand-marketing/beyond-aesthetic-what-haircare-brands-must-remember-when-speaking-to-the-black-community/