Brand Safety Is Not The Only Factor Determining The Effectiveness Of Video Ads

Brand safety is an important factor in determining which content to run video ads adjacent to, but having that content be seen as high-quality and trustworthy is a key factor, as well, according to a new study from IPG Media Lab, Magna and Twitter. The Influence of Context, released Wednesday, examines how the context in...

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Posted: December 9 2020 @ 9:00 AM | Author: David Cohen

https://www.adweek.com/programmatic/brand-safety-is-not-the-only-factor-determining-the-effectiveness-of-video-ads/