Briner League Baseball: How The Portland Pickles Crafted A Marketing Franchise
Posted: June 1 2022 by www.adweek.com
How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand? Putting a marketing agency in charge doesn't hurt. When the Portland Pickles were sold in 2017 after just two years in existence, the headlines generally featured new co-owner and former Seattle Seahawks punter Jon Ryan....