Burger King: Crowns And Tiaras At Burger King Colombia

Advertising
Posted: October 24 2020 @ 7:11 AM | From: www.adsoftheworld.com | Author: ivan















Burger King Integrated Ad - Crowns and tiaras at Burger King Colombia









Burger King Integrated Ad - Crowns and tiaras at Burger King Colombia









Burger King Integrated Ad - Crowns and tiaras at Burger King Colombia









Burger King Integrated Ad - Crowns and tiaras at Burger King Colombia









Burger King Integrated Ad - Crowns and tiaras at Burger King Colombia









Burger King Integrated Ad - Crowns and tiaras at Burger King Colombia









Burger King Integrated Ad - Crowns and tiaras at Burger King Colombia




Within the framework of the international day to come out of the closet, Burger King Colombia - led by the independent agency Fantástica - invited its users to be whatever they want to be, adding to their traditional king crown, a tiara for queens.


October 11 is the international day of coming out of the closet, a date that means a lot in the fight for the rights of the LGBTI community, since the most basic form of activism is to live sexuality openly before family, friends and the world in general.


In this context, Burger King Colombia and Fantástica created a campaign that adds to the popular king's crown, a tiara for queens, under the premise: At Burger King you can be who you want to be.


"In Colombia it is still not easy to live your sexuality openly, we still have prejudices, defects and fears among each other. We still need to advance on this issue as a society and the fact that a brand dares to be part of these conversations makes us awaken debates that today are very necessary. Brands must speak and be part of the uncomfortable, but necessary conversations "commented Daniel Bermudez, founder / Creative VP; and Alejandro Gómez, DGC of Fantástica.


Link to full article

https://www.adsoftheworld.com/media/integrated/burger_king_crowns_and_tiaras_at_burger_king_colombia



Related Articles

  • Today Posted: November 27 2020 @ 13:16 | From: www.adweek.com

    Hitting Record Highs, Americans Spent Over $5 Billion On Thanksgiving This Year

    2020 has been a year of a lot of change, but even during 'unprecedented times,' there are some things we can count on--and consumers coming out in droves to shop the week of Thanksgiving is one of them. According to Adobe Analytics data, Americans spent $5.1 billion online on Thanksgiving this year,... Read more

  • Today Posted: November 27 2020 @ 10:42 | From: influencermarketinghub.com

    20 Email Newsletter Tools You Can Use To Succeed At Email Marketing

    Influencer Marketing Hub20 Email Newsletter Tools You Can Use to Succeed at Email Marketing Email marketing success is about more than just growing your email list. You actually have to nurture those... 20 Email Newsletter Tools You Can Use to Succeed at Email Marketingpernille Read more

  • Today Posted: November 27 2020 @ 10:38 | From: influencermarketinghub.com

    26 Top YouTube SEO Tools To Boost Your Reach And Rankings

    Influencer Marketing Hub26 Top YouTube SEO Tools to Boost Your Reach and Rankings Boosting your YouTube reach and video rankings is about more than just pumping out video after video. You'll... 26 Top YouTube SEO Tools to Boost Your Reach and Rankingspernille Read more

  • Today Posted: November 27 2020 @ 9:00 | From: www.adweek.com

    Why We Need A ‘Bye Week’ In Corporate America

    2020 has stretched individuals and organizations to their full capacity. Unfortunately, the countless challenges won't disappear when Dec. 31 rolls over into Jan. 1, 2021. The issues exposed over the last year will require new answers as individuals and organizations are held to a higher standard. T... Read more

  • Today Posted: November 27 2020 @ 6:00 | From: www.adweek.com

    Black Friday Airfares Put Marketers ‘Between A Rock And A Hard Place’

    With the holiday shopping season underway, airlines, cruise lines and hotels are doing what nearly every other business that sells goods or services to the public is doing: offering deals for Black Friday. The only difference is, for travel and hospitality businesses, those deals come in the face of... Read more