Change The Ref: Absurd Reality

Advertising
Posted: October 18 2020 @ 4:37 AM | From: www.adsoftheworld.com | Author: ivan






Change the Ref Print Ad - Absurd Reality









Change the Ref Print Ad - Absurd Reality




Firearm-related deaths are the third leading cause of death overall in the U.S. for children under the age of 18. Minors are both victims and perpetrators — sometimes simultaneously. Since 2015, there have been more than 1,500 shootings by children, yet some states have stricter regulations on lottery and alcohol purchases than with the sale of firearms.


To better illustrate this, alma created “Absurd Reality,” a creative campaign in partnership with Change the Ref, a non-profit that raises awareness about gun violence and was founded by the parents of one of the Parkland shooting victims.


The campaign features images of real establishments across the United States, where people can purchase alcohol, lotto, and guns – all in one place. To amplify the campaign even further, alma also developed radio spots that recreate a dialogue between a salesclerk and a customer in these same stores.


Link to full article

https://www.adsoftheworld.com/media/print/change_the_ref_absurd_reality



Related Articles

  • Today Posted: October 31 2020 @ 2:36 | From: www.adsoftheworld.com

    Sova: Prepare For Sleepless Nights

    Part of Collection Donald Trump in Advertising45 Ads in this collection.View Collection trump_3.jpg... Read more

  • Posted: October 30 2020 @ 19:25 | From: www.adweek.com

    Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker

    Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product. Snapchatters who access the lens can "try on" six different pairs of Dior sneakers via AR to see how they look wearing th... Read more

  • Posted: October 30 2020 @ 17:40 | From: www.adweek.com

    Michaels To Bring 360-Degree Immersive Holiday Shopping Experiences To Pinterest

    Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31). Pinners will be able to explore 360-degree experiences in three themes: Peppermint Lane, Silver and Snow, and Winter Wonderland. Each virtual room incl... Read more

  • Posted: October 30 2020 @ 16:31 | From: www.adweek.com

    Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

    Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023--part of the brand's long-term goal to becoming fully plas... Read more

  • Posted: October 30 2020 @ 15:55 | From: www.adweek.com

    Facebook, Instagram Continue Pre-Election Tweaks To Thwart Misinformation

    Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday's election, as well as quelling the influence of conspiracy theory QAnon. CEO Mark Zuckerberg said during a Senate Commerce Committee hearing Wednesday... Read more