Chatbot Usage Has Nearly Doubled In B-to-B Marketing This Year

Posted: September 16 2020 @ 11:55 AM | From: | Author: Patrick Kulp

Chatbots are seeing a huge surge in business-to-business marketing use this year as the Covid-19 pandemic leads to more advertiser interest in conversational formats to reach consumers. A new report from b-to-b platform Drift and Heinz Marketing charted a 92% year-over-year growth in chatbot usage compared to more modest increases in other types of conversational...

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