Drone Racing League Inks Its Biggest Sponsorship Deal Yet With Crypto Platform

An up-and-coming futuristic sport is locking in a blockbuster sponsorship with a technology positioning itself as the currency of the future. The Drone Racing League (DRL) said this week it signed a five-year contract with cryptocurrency platform Algorand that those close to the companies say is worth $100 million. The sum makes the deal the...

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September 14 2021 | Patrick Kulp

https://www.adweek.com/brand-marketing/drone-racing-league-inks-its-biggest-sponsorship-deal-yet-with-crypto-platform/