From 2019: Great Student Work By Lauren Acampora And Sean...

Posted: October 17 2020 @ 10:54 AM | From:

From 2019: Great student work by Lauren Acampora and Sean Johnson of VCU Brandcenter.

The team here has applied some smart thinking to their brand’s perceived weakness. Instead of hiding the no-frills nature of bus travel, these guys are celebrating it.

© Lauren Acampora/Sean Johnson

Link to full article

Related Articles

  • Today Posted: October 31 2020 @ 2:36 | From:

    Sova: Prepare For Sleepless Nights

    Part of Collection Donald Trump in Advertising45 Ads in this collection.View Collection trump_3.jpg... Read more

  • Posted: October 30 2020 @ 19:25 | From:

    Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker

    Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product. Snapchatters who access the lens can "try on" six different pairs of Dior sneakers via AR to see how they look wearing th... Read more

  • Posted: October 30 2020 @ 17:40 | From:

    Michaels To Bring 360-Degree Immersive Holiday Shopping Experiences To Pinterest

    Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31). Pinners will be able to explore 360-degree experiences in three themes: Peppermint Lane, Silver and Snow, and Winter Wonderland. Each virtual room incl... Read more

  • Posted: October 30 2020 @ 16:31 | From:

    Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

    Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023--part of the brand's long-term goal to becoming fully plas... Read more

  • Posted: October 30 2020 @ 15:55 | From:

    Facebook, Instagram Continue Pre-Election Tweaks To Thwart Misinformation

    Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday's election, as well as quelling the influence of conspiracy theory QAnon. CEO Mark Zuckerberg said during a Senate Commerce Committee hearing Wednesday... Read more