Happy Danksgiving: How The Holiday Season Has Become A Boom Time For Cannabis

Posted: November 23 2021 by www.adweek.com

Green Wednesday, as a formal cannabis holiday, started only about five years ago. But it didn't take long for the day before Thanksgiving--or, as those working in the category often call it, "Danksgiving"--to prove to brands, delivery services and dispensaries that it deserved a prime spot on the marketing calendar. And a seat at the...

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