How A Challenger Mindset Helps Brands Like DC And Pepsi ‘Strive For The Impossible’

Advertising
Posted: September 16 2020 @ 11:13 AM | From: www.adweek.com | Author: T.L. Stanley

Contrary to popular belief, failure is an option, even in today's cutthroat marketing environment. And it may be inevitable, especially if you're pushing the envelope as a risk-taking challenger brand. What matters more than the faceplant itself is how you pick yourself up and what you learn from your mistakes. "If you're breaking the rules...

Link to full article

https://www.adweek.com/brand-marketing/how-challenger-mindset-helps-brands-like-dc-and-pepsi-strive-for-the-impossible/



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