How A Challenger Mindset Helps Brands Like DC And Pepsi ‘Strive For The Impossible’

Posted: September 16 2020 @ 11:13 AM | From: | Author: T.L. Stanley

Contrary to popular belief, failure is an option, even in today's cutthroat marketing environment. And it may be inevitable, especially if you're pushing the envelope as a risk-taking challenger brand. What matters more than the faceplant itself is how you pick yourself up and what you learn from your mistakes. "If you're breaking the rules...

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