How British Brands Are Gamifying Kindness This Christmas

Posted: November 25 2021 by www.adweek.com


Consumers at Christmastime essentially want two things: to consume and to feel good about it. And with an entirely new patch of grey hairs dedicated to the pandemic, we're all in desperate need of a bit of feel-good positivity this year. So it's little wonder that we're seeing a flurry of cause-driven advertising hit our...


Source Link Share

https://www.adweek.com/brand-marketing/how-british-brands-are-gamifying-kindness-this-christmas/