How Cadbury Is Supporting Literacy In South Africa

Mondelez-owned chocolate manufacturer Cadbury wants to use its latest campaign in South Africa to improve literacy in the country, where few books are available written or translated into native languages--a fact that can hold back younger readers' educational development. According to the Publishers' Association of South Africa Report from 2016, only about 2% of children's...

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May 17 2021 | Stephen Lepitak

https://www.adweek.com/brand-marketing/how-cadbury-is-supporting-literacy-in-south-africa/