How Eli Lilly And Company Cracked An Inclusive Approach In Health Communications

As part of the Adweek Sustainability Playbook, Eli Lilly and Company's Chief Media Officer Lina Polimeni shares her play on how to create the most compelling communications through a deep understanding of your consumer. THE CHALLENGE Understanding the consumer is supposed to be a marketing superpower. All too often it is assumed that a great...

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Posted: May 4 2021 @ 8:50 AM | Author: Amy Woodbridge

https://www.adweek.com/inside-the-brand/how-eli-lilly-and-company-cracked-an-inclusive-approach-in-health-communications/