Instead Of Victims, Unicef Ad Reimagines Refugees As Powerful Video Game Characters

Advertising
Posted: September 16 2020 @ 8:53 AM | From: www.adweek.com | Author: Sara Spary

What if refugees were seen as heroes, instead of victims? A new ad by VaynerMedia London for Unicef repositions the way people think about migrants as fellow human beings with hope, dreams, ambition and potential--all the makings of a video game hero. The one-minute hero ad, titled "Reimagine the world like a gamer," aims to...

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https://www.adweek.com/agencies/unicef-ad-reimagines-refugees-as-powerful-video-game-characters/



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