LG + Star Wars Collaboration On NY Times Square Billboard

Posted: May 7 2022 by feeds.feedburner.com


For Star Wars Day (May the 4th Be With You), LG Electronics USA began teasing an upcoming first-of-its-kind Star Wars collaboration in a unique way.

 

The announcement, which began appearing on LG’s digital billboard Times Square, featured a message in the Star Wars alphabet, “Aurebesh,” to alert fans about the launch of the unique collaboration between LG and the Star Wars franchise.

 

The message when translated reads…“You haven’t yet seen the true power of the dark side.  Join us.  lg.com/us/starwars

 

The billboard will run until May 24th with the collaboration to be revealed on May 25th.

CREDITS:

Client: LG Electronics

Senior Director, Marketing, Home Electronics: Jose Cardona

Agency: HS AD USA, LG Electronics Company

Executive Creative Director: John Long

Creative Director: John Price, John Kim

Design Director: Alison Frost

Account Leads: Robert Sim, Dan Tower

Project Lead: Tulika Sodera, Jessica Wickenheisser

Executive Producer: Scott Zaretsky

Editor: David Ducane




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