McCormick’s Alia Kemet Advises Against Setting ‘Wimpy’ Goals

When it comes to setting goals, Alia Kemet, vice president of creative and digital marketing at McCormick & Company, prefers the large, uncomfortable and seemingly unattainable ones. "I do not believe in wimpy goal setting," Kemet said during her appearance at Adweek's Social Media Week. This philosophy has come in handy during the pandemic, a...

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Posted: May 4 2021 @ 13:15 PM | Author: Paul Hiebert

https://www.adweek.com/social-marketing/mccormicks-alia-kemet-advises-against-setting-wimpy-goals/