Michelob Ultra’s New Organic Seltzer Wants To Be The Category’s ‘Sophisticated’ Option

If White Claw is the unofficial beverage of the college-age crowd, Michelob Ultra Organic Seltzer is vying to win over a more "mature" segment of seltzer drinkers. With its first product launch of 2021, Anheuser-Busch is continuing to build out its expansive array of hard seltzer offerings with yet another beer brand extension, joining both...

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January 13 2021 | Kathryn Lundstrom

https://www.adweek.com/brand-marketing/michelob-ultras-new-organic-seltzer-wants-to-be-the-categorys-sophisticated-option/