Music Will Be The Gravitational Force Driving The Hyperverse

Posted: May 31 2022 by www.adweek.com


Editor's note: This is the third installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Despite popular interest from marketers, the metaverse is not a catch-all phrase. The metaverse merely describes individual virtual worlds, such as Roblox and Decentraland, which together...


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