Penguin: Naked Books

Advertising
Posted: September 21 2020 @ 8:57 AM | From: www.adsoftheworld.com | Author: ivan






Penguin Integrated Ad - Naked Books









Penguin Integrated Ad - Naked Books









Penguin Integrated Ad - Naked Books









Penguin Integrated Ad - Naked Books









Penguin Integrated Ad - Naked Books









Penguin Integrated Ad - Naked Books









Penguin Integrated Ad - Naked Books









Penguin Integrated Ad - Naked Books




Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet.


On its 85th anniversary, Penguin launches Naked Books - just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best - reading


Link to full article

https://www.adsoftheworld.com/media/integrated/penguin_naked_books



Related Articles

  • Today Posted: October 24 2020 @ 8:19 | From: feeds.feedburner.com

    UNESCO Reveals The Hidden Face Of Trafficking In Cultural Property With An International Campaign

    Trade in cultural goods represented more than 60 billion dollars in 2018. An estimatedaddition of nearly 10 billion dollars would be illicitly traded. This trafficking, fueled by thelooting of archaeological sites, often on an industrial scale, is a blatant theft of populations’memory. It is also on... Read more

  • Today Posted: October 24 2020 @ 7:41 | From: www.adsoftheworld.com

    Pernod Ricard: #EngageResponsibly

    #EngageResponsibly is not just a follow up response to the Facebook boycott, but an entirely new, large scale program that has the endorsement and participation of the advertising industry through GARM and the ANA and the support of Salesforce and WPP.Social media platforms... Read more

  • Today Posted: October 24 2020 @ 7:29 | From: www.adsoftheworld.com

    Amazon Alexa: Ironing, Opera

    Read more

  • Today Posted: October 24 2020 @ 7:11 | From: www.adsoftheworld.com

    Burger King: Crowns And Tiaras At Burger King Colombia

    Within the framework of the international day to come out of the closet, Burger King Colombia - led by the indepen... Read more

  • Today Posted: October 24 2020 @ 6:15 | From: www.adsoftheworld.com

    British Retail Consortium: Santa Has An Urgent Message For The British Public

    Since the Coronavirus pandemic hit Britain back in March, the public has grown used to a constant stream of press conferences, government messaging, and ever-changing advice. A new campaign however, launched by the British Retail Consortium and independent agency Five by Fiv... Read more