Sandy Hook Promise’s ‘Back-to-School Essentials’ Wins The 2020 Emmy For Outstanding Commercial

Advertising
Posted: September 21 2020 @ 8:44 AM | From: www.adweek.com | Author: Sara Spary

Sandy Hook Promise's "Back-to-School Essentials" has won the Emmy Awards' Outstanding Commercial honor for 2020, beating nominated ads from Apple, Jeep, Amazon and P&G. The stark, harrowing PSA for the school violence-prevention charity was created by longtime agency partner BBDO New York. The 60-second spot darkly flips the excitement of back-to-school preparations on its head,...

Link to full article

https://www.adweek.com/agencies/sandy-hook-promises-back-to-school-essentials-wins-the-2020-emmy-for-outstanding-commercial/



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