Selfridges / Byronesque: Love It A Lang Time

Advertising
Posted: September 21 2020 @ 8:48 AM | From: www.adsoftheworld.com | Author: ivan










The ongoing climate emergency is continually influencing the way we choose to live our lives, with many brands and businesses making the move to a more environmentally-conscious output. After spending ten years placing sustainability at the heart of its business, department store Selfridges is now launching Project Earth, a major initiative that looks to transform the future of ethical retail. From selling pre-loved clothes to renting outfits and repairing old items, these new commitments are set to radically change the business.In order to kick-start this new drive for sustainability, Selfridges has collaborated with vintage personal shopping service Byronesque for a bold new campaign that pays homage to fashion icon Helmut Lang. Directed by Tansy Simpson and produced by Great Guns, the #Langevity campaign celebrates the timeless work of the artist and fashion designer with a contemporary call-back to his game-changing 1998 fashion show.





























Link to full article

https://www.adsoftheworld.com/media/film/selfridges_byronesque_love_it_a_lang_time



Related Articles

  • Today Posted: October 24 2020 @ 8:19 | From: feeds.feedburner.com

    UNESCO Reveals The Hidden Face Of Trafficking In Cultural Property With An International Campaign

    Trade in cultural goods represented more than 60 billion dollars in 2018. An estimatedaddition of nearly 10 billion dollars would be illicitly traded. This trafficking, fueled by thelooting of archaeological sites, often on an industrial scale, is a blatant theft of populations’memory. It is also on... Read more

  • Today Posted: October 24 2020 @ 7:41 | From: www.adsoftheworld.com

    Pernod Ricard: #EngageResponsibly

    #EngageResponsibly is not just a follow up response to the Facebook boycott, but an entirely new, large scale program that has the endorsement and participation of the advertising industry through GARM and the ANA and the support of Salesforce and WPP.Social media platforms... Read more

  • Today Posted: October 24 2020 @ 7:29 | From: www.adsoftheworld.com

    Amazon Alexa: Ironing, Opera

    Read more

  • Today Posted: October 24 2020 @ 7:11 | From: www.adsoftheworld.com

    Burger King: Crowns And Tiaras At Burger King Colombia

    Within the framework of the international day to come out of the closet, Burger King Colombia - led by the indepen... Read more

  • Today Posted: October 24 2020 @ 6:15 | From: www.adsoftheworld.com

    British Retail Consortium: Santa Has An Urgent Message For The British Public

    Since the Coronavirus pandemic hit Britain back in March, the public has grown used to a constant stream of press conferences, government messaging, and ever-changing advice. A new campaign however, launched by the British Retail Consortium and independent agency Five by Fiv... Read more