Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

Posted: June 1 2022 by www.adexchanger.com


“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Vlad Stesin, chief strategy officer and co-founder of Optable.  The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies. As a... Continue reading »


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