Sony Playstation Kicks Off A Global Media Review
Posted: May 12 2022 by www.adweek.com
Sony has kicked off a global media review for its Playstation business, putting hundreds of millions in media spend up for grabs. A source close to the matter estimates media spend is about $500 million, while COMvergence's 2021 estimate is a bit lower, at $200 million. Most of the major media agencies holding companies have...