The Creative Technology Boom Will Create A Powerful New Lever For Brands
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Alex Collmer, CEO of VidMob. We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to pick up the slack. For the past decade, marketers have... Continue reading »
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June 24 2021 | AdExchanger Guest Columnist