These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new "Crypto Frequency" campaign from Havas' Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart. Tenor Matias Leanza Montes recorded three 30-second radio...

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September 17 2021 | Samantha Nelson

https://www.adweek.com/brand-marketing/these-wild-ads-turn-cryptocurrency-price-fluctuations-into-music/