Thinx And Mischief Partner For A Campaign That Gets Uncomfortable On Purpose

Posted: May 13 2022 by www.adweek.com


According to a recent study by absorbent underwear brand Thinx and Ipsos' U.S eNation, 60% of Americans think that "moist" is the most cringeworthy word in the English language. The word "panties" is not far behind, managing to cause unpleasant shivers down the spines of 52% of the population. Alone, both words wreak audible havoc....


Source Link Share

https://www.adweek.com/creativity/thinx-and-mischief-partner-for-a-campaign-that-gets-uncomfortable-on-purpose/