Truck Ads On TikTok? Inside Ford Maverick’s Hot AR TikTok Campaign

Posted: January 10 2022 by www.adweek.com


This past summer, the Ford Maverick went places where few trucks have gone before: a tray of crudites, an apartment roof, a laundry room counter. It even found itself as the object of desire for an eager Yorkie. The secret sauce? Augmented reality and TikTok, which helped a new Ford pickup truck defy the laws...


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