Truck Ads On TikTok? Inside Ford Maverick’s Hot AR TikTok Campaign
Posted: January 10 2022 by www.adweek.com
This past summer, the Ford Maverick went places where few trucks have gone before: a tray of crudites, an apartment roof, a laundry room counter. It even found itself as the object of desire for an eager Yorkie. The secret sauce? Augmented reality and TikTok, which helped a new Ford pickup truck defy the laws...