UNESCO Reveals The Hidden Face Of Trafficking In Cultural Property With An International Campaign

Advertising
Posted: October 24 2020 @ 8:19 AM | From: feeds.feedburner.com

Trade in cultural goods represented more than 60 billion dollars in 2018. An estimated

addition of nearly 10 billion dollars would be illicitly traded. This trafficking, fueled by the

looting of archaeological sites, often on an industrial scale, is a blatant theft of populations’

memory. It is also one of the most important sources of funding for criminal and terrorist

organizations.

 

This is a reality that we tend to underestimate: theft, looting and illicit trafficking in art are

real crimes. In addition to directly funding criminal organizations and weakening the

societies of the affected countries, they deprive people of their History and culture. An

irreparable loss of identity.

 

For 50 years, UNESCO has been developing the legal framework of reference to fight against

this scourge and leads the daily fight with Member States and partners. For the 50th

anniversary of the UNESCO Convention adopted in 1970, the organization decided to speak

out through an international campaign.

 

The objective: to raise awareness in the art world and particularly among art buyers about

the disastrous consequences of this traffic.

 

At a time when we are increasingly questioning the impact of our consumption, whether it

be food or clothing, it is time to raise awareness and call on everyone to be extremely

vigilant. This is the objective of the press campaign imagined by DDB Paris: to reveal the real

price of art to as many people as possible.

 

The 5 ads borrow the codes from the world of art and design to better reveal the dark truth

hidden behind certain works. Each visual presents an object in-situ, melted into a buyer's

interior decoration. But a catchphrase crudely reveals the other side of the coin: financing of

terrorism, illegal excavations, thefts from a museum destroyed by war, liquidation of a

people's memory... Each ad tells the true story of an antique stolen from a region of the

world (Middle East, Africa, Europe, Asia and Latin America).



Link to full article

http://feedproxy.google.com/~r/GreatAds/~3/885mBREmDA0/unesco-reveals-hidden-face-of.html



Related Articles

  • Posted: November 27 2020 @ 13:16 | From: www.adweek.com

    Hitting Record Highs, Americans Spent Over $5 Billion On Thanksgiving This Year

    2020 has been a year of a lot of change, but even during 'unprecedented times,' there are some things we can count on--and consumers coming out in droves to shop the week of Thanksgiving is one of them. According to Adobe Analytics data, Americans spent $5.1 billion online on Thanksgiving this year,... Read more

  • Posted: November 27 2020 @ 10:42 | From: influencermarketinghub.com

    20 Email Newsletter Tools You Can Use To Succeed At Email Marketing

    Influencer Marketing Hub20 Email Newsletter Tools You Can Use to Succeed at Email Marketing Email marketing success is about more than just growing your email list. You actually have to nurture those... 20 Email Newsletter Tools You Can Use to Succeed at Email Marketingpernille Read more

  • Posted: November 27 2020 @ 10:38 | From: influencermarketinghub.com

    26 Top YouTube SEO Tools To Boost Your Reach And Rankings

    Influencer Marketing Hub26 Top YouTube SEO Tools to Boost Your Reach and Rankings Boosting your YouTube reach and video rankings is about more than just pumping out video after video. You'll... 26 Top YouTube SEO Tools to Boost Your Reach and Rankingspernille Read more

  • Posted: November 27 2020 @ 9:00 | From: www.adweek.com

    Why We Need A ‘Bye Week’ In Corporate America

    2020 has stretched individuals and organizations to their full capacity. Unfortunately, the countless challenges won't disappear when Dec. 31 rolls over into Jan. 1, 2021. The issues exposed over the last year will require new answers as individuals and organizations are held to a higher standard. T... Read more

  • Posted: November 27 2020 @ 6:00 | From: www.adweek.com

    Black Friday Airfares Put Marketers ‘Between A Rock And A Hard Place’

    With the holiday shopping season underway, airlines, cruise lines and hotels are doing what nearly every other business that sells goods or services to the public is doing: offering deals for Black Friday. The only difference is, for travel and hospitality businesses, those deals come in the face of... Read more