VideoAmp Integrates Conversion Logic Capabilities To Launch Cross-Channel Attribution Measurement, Planning And Audience Activation Software Solution, Campaign Optimizer

Posted: December 3 2020 by adtechdaily.com


VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform and newly launched self-service software solution, Campaign Optimizer Campaign Optimizer goes beyond traditional multi-touch attribution, providing clients with tools to measure performance across linear TV, OTT and digital channels, identify converting […]


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