ViewSonic: The Finchers

Advertising
Posted: November 21 2020 @ 5:03 AM | From: www.adsoftheworld.com | Author: ivan





































Hybrid creative studio, Caveat, launches their latest campaign for visual solutions company, ViewSonic, and it's not what you'd expect. The Finchers, a ViewSonic Production, is being marketed as a new situation comedy, featuring "America's new favorite family in a commercial."


The campaign plays on classic sit-com tropes, techniques and styling from the genre. The brand wanted to provide a light hearted moment of entertainment for viewers with The Finchers, and Caveat leveraged the opportunity to turn branded content on its head with the fully integrated, 360 campaign. A microsite for The Finchers can be seen at www.TheFinchers.com.













































Video of Welcome To The Yurtsville | The Finchers | Ch.2

























Link to full article

https://www.adsoftheworld.com/media/content/viewsonic_the_finchers



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